PODCAST · sports
Behind The Badge - A sports sponsorship podcast
by SBC Media
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.
Episodes
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Coritiba: Creating new commercial possibilities in a new Brazilian league
In this special live episode of the Behind The Badge podcast, Arnaldo Garcia, Director of Marketing of Coritiba, discussed how Brazilian football is on the verge of a commercial evolution. Garcia was joined by co-hosts George Harborne and Fernando Noodt in Rio de Janeiro, Brazil, at the recent…
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Orange County SC: Growing US soccer in the face of city rivals
The latest episode of the Behind The Badge podcast heads over to sunny California where Orange County Soccer Club has continued to defy odds in the US Soccer League Championship. Dan Rutstein, President of Business Operations at Orange County SC, spoke to co-hosts George Harborne & Callum…
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The New Saints FC - The ‘unique rise’ of Wales’ famous football club
In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to George Harborne and Joe Streeter about the club’s success since becoming Chairman of the club in 2003 Harris began his involvement in football ownership and came up…
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RCD Espanyol: Reinventing the sponsorship wheel away from La Liga
Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope when it pertains to commercial opportunities and in some cases, embracing a opportunity many would see as a disadvantage. Sergi Martinez Fernandez, Head…
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Racing Club: The commercial opportunities of Argentina’s 'First Great'
This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and opportunities Argentina football’s “First Great” has achieved. Speaking to SBC’s George Harborne and Fernando Noodt Molins, Martinez revealed his start…
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Colo Colo: Overcoming commercial hurdles in Chilean football
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit down with Colo Colo’s CCO & CMO, Samuel Perez, to discuss sponsorship through Chile, how it impacts the club and Perez’s entry into sport...
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Kansas City Royals: Betting on the underdog in MLB sponsorship
In the latest episode of the Behind the Badge podcast, the team picked up their baseball bat and glove, headed across the pond to the state of Missouri and aimed for a home run as they looked at the commercial progress of the Kansas City Royals. Joining Joe Streeter, Editor at CasinoBeats, as…
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Real Betis: Behind the charge towards LatAm commercial growth
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football clubs, Real Betis. Pablo Arquero Fernàndez, Head of Sponsorship at Real Betis, joined hosts George Harborne - SBC Sponsorship Director - and Callum...
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Toronto Arrows: The ‘startup mentality’ of growing rugby in Canada
In this second episode of the Behind The Badge podcast, the team take a trip to the Maple Leaf country of Canada to take a deeper look into the growth of rugby in the country and North America as a whole. Joining SBC Sponsorship Director George Harborne and Insider Sport Business Journalist…
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Burnley FC: From Championship to Premier League
The inaugural episode of the Behind The Badge podcast sees the team enter The Premier League with Burnley Football Club, following on from the club's wildly successful one-year stint in the Championship, and discuss how Burnley adapted commercially to the global eyes that the biggest football...
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Behind The Badge - Trailer
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry. Providing a perspective on sports that is rarely seen, we challenge global...
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ABOUT THIS SHOW
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.
HOSTED BY
SBC Media
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Frequently Asked Questions
How many episodes does Behind The Badge - A sports sponsorship podcast have?
Behind The Badge - A sports sponsorship podcast currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Behind The Badge - A sports sponsorship podcast about?
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.Providing a perspective on sports that is rarely seen, we challenge global leaders...
How often does Behind The Badge - A sports sponsorship podcast release new episodes?
Behind The Badge - A sports sponsorship podcast has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Behind The Badge - A sports sponsorship podcast?
You can listen to Behind The Badge - A sports sponsorship podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Behind The Badge - A sports sponsorship podcast?
Behind The Badge - A sports sponsorship podcast is created and hosted by SBC Media.
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