PODCAST · business
Behind The Brand
by Genevieve Lehunt-Alderman
Welcome to Behind the Brand! The podcast that takes you behind the scenes with some of Australia's most exciting entrepreneurs. From start-ups to scale-ups and international success stories, you will find them all here on Behind the Brand.
Episodes
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Mingle: Viral PR Campaign, Working With Me + A Special Announcement
In this special episode, Mingle Seasoning founder Jordyn Evans and I discuss her most recent viral PR campaign in detail, chat about her growth as a business owner since her first appearance on the podcast and candidly share our working relationship. I also announce that this podcast will be…
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5 Questions with The Natal Naturopath
From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath. Find The Natal...
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The Natal Naturopath: Service to Product Based Business, Parenting, Stock Production, Marketing
From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath. Find The Natal...
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5 Questions with Sage x Clare
Bright, colourful, bold and transcending trends - that's Sage x Clare. I sit down with founder Phoebe Bell and get her insights and answers in this actionable 5 Questions episode. Find Sage x Clare on IG @sageandclare Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok…
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Sage x Clare: Sourcing, Importing, Photoshoots, Viral Products
Bright, colourful, bold and transcending trends - that's Sage x Clare. In this episode I chat with founder Phoebe Bell on the 10 year journey of Sage x Clare, from a spark of passion for textiles ignited on a trip to India, to building a team and cult lifestyle brand. Find Sage x Clare on IG...
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5 Questions: Brillo Beauty with Leigh Campbell
Get down to business with Leigh Campbell, cofounder of Brillo Beauty in today's 5 Questions hot-seat. Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.
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Brillo Beauty: Product Development, Online Launch, Business Partnership, Retail Partnerships
What happens when a beauty expert meets a parenting expert? They start a beauty business especially for mums - Brillo! In this episode I chat with cofounder Leigh Campbell about her journey through some of Australia's biggest media titles and now into being a product based business owner in the...
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5 Questions with BOUNCE Inc.
This 5 Questions episode is with the cofounder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?! That guest is Ant Morell, cofounder of BOUNCE Inc. and this is the Good Times Great Brands rapid-fire question...
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Bounce Inc: Venues, Customer Satisfaction, Company Culture, International Expansion
Today I am talking to the founder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?! I haven’t really had the opportunity to chat with anyone from the attraction/entertainment industry on this podcast before....
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5 Questions With Frank Body + Willow & Blake
Get down to business with Bree Johnson, cofounder for Frank Body and Willow & Blake in today's 5 Questions hot-seat. Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.
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Frank Body and Willow & Blake: Marketing, Beauty Brand, Investment, Retail Growth, Hustle Culture
There's no way you could be in the Australian small business scene and not know today's guest. Bree Johnson is a cofounder of creative agency Willow & Blake and international beauty success story Frank Body. We are covering it ALL in this episode - from starting her entrepreneurship journey by...
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5 Questions with July Luggage
Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration. For more follow the podcast on IG @goodtimesgreatbrands and...
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Marketing Mini: 5 Most Common PR Mistakes Entrepreneurs Are Making
Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep! For more PR for small business tips follow @sundayagency on TikTok and...
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July: Partnerships, Affiliate Marketing, International Expansion, Corporate Gifting
We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast. Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup…
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Monday Marketing Mini: What To Pitch To The Media In March
Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month. Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok Hosted on...
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How Was Your Year? with Anaita Sarkar - Hero Packaging
Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and...
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Lust Minerals: B2B sales, e-commerce, $300k rebrand project
Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her…
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COgear: Male Dominated Industry, Apparel Manufacturing, B2B Sales
In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as…
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FUNDAY Sweets: Food Manufacturing, FMCG Sales, R&D
Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in...
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ENJO Australia: 30 Years, Direct Sales, Industry Disrupting, Ecommerce
In this episode we embark on an inspiring journey with Barb De Corti, the visionary behind ENJO Australia, a brand that has redefined cleaning for the better. Barb's journey began with a personal struggle - her young son's severe asthma. Unaware of the harmful impact of cleaning chemicals on his...
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Scratch: Subscription Business, PR Stunts, Bootstrapped Growth
In this episode we delve into the fascinating journey of Mike Halligan, the entrepreneurial mind behind Scratch, an e-commerce venture that has discovered the hidden opportunity in what some might consider the "boring stuff" - dog food. Together with his partner, Doug, Mike ventured into this…
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Sweater Club: Customised Products, Brand Partnerships, Community Growth
In this episode, we're diving into the heartwarming journey of Colbee Mifsud, the creative genius behind Sweater Club. Colbee's story is one of sheer determination and learning on the go as she embarked on a business journey with no prior knowledge of embroidery. She shares how her mom's...
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She's On The Money: Service Industry, Know Your Business Finance Essentials
In this episode, we have the incredible Victoria Devine, a powerhouse in the finance world and the mastermind behind Zella and She's On The Money. As a business owner, author, and columnist, Victoria shares her expertise on keeping your business finances healthy and thriving. With her podcast...
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Hive HQ: PR for Small Business, PR Agencies, Launch Events
Jessy Marshall is the brilliant mind behind boutique PR agency Hive HQ based in Sydney, specialising in beauty and fashion clients. Drawing on her experiences, including her internship at Mammamia, Jessy joins me to dive deep into the ever-evolving landscape of public relations and media.Is media...
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SZN Social: Viral Content, TikTok, Content Creation
In this episode, we dive deep into the ever-evolving world of social media strategy with the brilliant Nat Welfare, Founder of SZN Social. Nat shares valuable insights on the intricacies of effective social media posting, debunking myths about frequency and emphasising the importance of quality...
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Collabosaurus: Brand Collabs, Cost Effective Marketing, Marketing Goals
In today’s episode we're thrilled to have Jess Ruhfus, the mastermind behind Collabosaurus, and No. 2 as our guest. Jess specialises in the art of creating brand partnerships that truly convert. She shares the fascinating story of how a serendipitous moment at an event led to the inception of...
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#gifted: Influencer Marketing, Product Gifting, Influencer Briefing
In the second instalment of our Mid Year Marketing series, Founder of #gifted and The Right Fit joins me to talk about the world of influencer marketing. Venturing beyond the conventional, Taryn Williams embarked on building an app to streamline payroll and scheduling for her modelling agency....
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Australian Birth Stories: Podcasting, Creating Community, Monetising Audience, Launching Products
In this first instalment of our Mid Year Marketing series, we delve into the captivating world of podcasting and community building with a remarkable guest, Sophie Walker, the creative force behind Australian Birth Stories. Tune in as we explore the inspiring narrative of how Sophie transformed…
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The Sale of Tribe Skincare with Kayla Houlihan
I’m thrilled to have Kayla Houlihan back for a third time to delve into the exciting topic of the sale of Tribe Skincare, a brand that has captured hearts and skin-care routines across Australia. Tune in as Kayla shares her insights into the recent acquisition of Tribe Skincare and provides a…
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The Fable: Fashion Design and Manufacturing, International Expansion, Ecommerce
In this episode, I sit down with the visionary entrepreneur Sophie Doyle, the mastermind behind The Fable, a flourishing online brand specialising in silk tops and sleepwear that has been redefining elegance since its inception in 2015. The Fable was born out of Sophie's desire for the ultimate...
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AL.ive Body: Reality TV, Product Launch, Managing Suppliers, Ecommerce Growth
Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care…
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Zero Co: Crowdfunding Success, Woolworths Launch, Subscription Business
Today we take a journey with Mike Smith, the visionary mind behind Zero Co., an innovative zero waste household product that's taking the world by storm. Tune in as we uncover how their groundbreaking crowdfunding campaign raised a staggering $5 million in just over 5 hours. Inspiration can…
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tbh Skincare: Influencer Marketing, Funnels, Licensing, Ambassadors, Brand Merger
If you love business and marketing - then you are going to LOVE thisepisode! Rachael is the founder of acne specialist brand tbh Skincare,and is one of the most knowledgeable marketing minds I have had on the podcast to date. From identifying a business opportunity based on her own needs,...
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Pana Organic: Cafes to Products, Distribution, Major Retailers, Investors, International Growth
Come with me on a chocolate-y business journey with none other than the man himself, Pana Barbounis of Pana Organic. To say I was fan-girling all episode would be an understatement. I am not only a loyal customer of the Pana Organic brand, but have watched the business grow and grow and grow…
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Holme Beauty: Business Goals, Product Development, Ecommerce Sales, Customer Events
Today we are getting DEEP, and talking all things business, mindset, and growth with renowned makeup artist and now brand founder Hilary Holmes of Holme Beauty. One thing I LOVE about Hilary and her approach to business, as you will hear, is that every step she took in the early years of her...
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Moxie with Mia Klitsas
It’s not easy to fit an 18 year business history into one episode, but we definitely tried our best. Today we are going behind the brand of Moxie with founder Mia Klitsas who shares all the blood (literally), sweat and tears it took to become an innovator and market leader in the period care…
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The Memo with Phoebe Simmonds (Part 2)
To start this new season off I wanted to bring back my very first guest, whose life has also changed big time since we spoke in early 2021! Now if you havent already listened to the original episode, I really suggest you do because it will give you all of the background on her early career and...
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RE-RELEASE: The Blow with Phoebe Simmonds
(re-release from season one) Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas…
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12 Things Every Entrepreneur Needs To Know with Kayla Houlihan
SEASON FINALE EPISODE In this week's season finale episode, I welcome back the founder of Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12 pieces of advice for all small business owners! This chat is full of absolute gold and I had so much fun recording this motivational…
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Bon Maxie with Clare Spelta
SEASON FINALE EPISODE: This week is our final interview of the year, and we are going out with a bang! Clare Spelta began making handmade earring organisers from her home in 2015, while on maternity leave with her son. Fast forward 7 years, and her brand Bon Maxie has a cult following of…
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Nimble Activewear with Vera Yan
In this episode I am sit down with Vera Yan, one half of Australian activewear brand, Nimble which she co-founded with her childhood bestie Katia Santilli. Vera’s path into entrepreneurship wasn’t exactly linear, having studied commerce and taken on a law career in Sydney before taking a gamble…
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GlowDry Australia with Fiona Dunne
There's not much I love more than a homemade to national stockist kind of business journey and this week's episode is exactly that! Fiona Dunne began her business career as a spray tan artist, then after one late night tanning session had her ah-ha moment that she just couldn't ignore. Founder of...
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Yes You Can Drinks with Tyler Martin and Sophie Heatley
In a culture where having a drink with friends is the norm, how do you market a non-alcoholic alternative? That's exactly what I sit down and chat with this week's guests about. Tyler Martin and Sophie Heatley are the co-founders of Yes You Can Drinks, the award-winning non-alcoholic cocktail…
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Trash to Treasured with Tina Abeysekara
We are mixing things up a little this week, as I sit down with founder of Trash to Treasured, the incredible Tina Abeysekara. We sit down and chat all things turning a blog and social media page into a full time business, the power of personal branding and how to know what is content vs what is...
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Prene Bags with Tammy Green
Imagine launching a partnership with the Australian Open just four years after launch! Well for this episode's guest, that dream became a reality not just once, but twice. Entrepreneurial from a young age (hello selling Justin Bieber t-shirts on Ebay!), founder of Prene Bags, Tammy Green created…
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Peppermint Grove & Moss St Fragrances with Hannah Drury
When I say this episode is a must-listen, I mean it! Hannah Drury is the founder and owner of Peppermint Grove and Moss St Fragrances - major, MAJOR players in the home fragrance space. While her business may be valued in the tens of millions today, nine years ago Hannah was sleeping on a blow up...
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Bondi Blades with Ali Clarke
This week's guest has taken the Australian beauty industry by storm, giving customers the option to bring what was traditionally a salon-only treatment into the comfort of their own homes. In this incredibly candid and down to earth chat, Ali Clarke, founder of Bondi Blades, talks me through the...
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Midnight Mischief with Tess Nguyen
Get ready to laugh and cry in today's episode! I sit down with the founder of Midnight Mischief personalised sleepwear, Tess Nguyen, who ditched her career in physiotherapy to take a gamble on buying a business from Gumtree - despite having absolutely zero business experience. When everyone was...
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Rollie with Vince Lebon
To last ten years in business is a massive achievement - but in fashion and footwear? Incredible! Vince Lebon spent years learning all he could about the footwear industry working for big name brands, before branching out on his own and creating cult footwear brand Rollie - inspired by his wife…
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Cardigang with Cat Bloxsom and Morgan Collins
When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang. Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom and Morgan Collins who were looking for something to keep them connected and calm during Melbourne’s harsh Covid lockdown...
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ABOUT THIS SHOW
Welcome to Behind the Brand! The podcast that takes you behind the scenes with some of Australia's most exciting entrepreneurs. From start-ups to scale-ups and international success stories, you will find them all here on Behind the Brand.
HOSTED BY
Genevieve Lehunt-Alderman
CATEGORIES
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Frequently Asked Questions
How many episodes does Behind The Brand have?
Behind The Brand currently has 58 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Behind The Brand about?
Welcome to Behind the Brand! The podcast that takes you behind the scenes with some of Australia's most exciting entrepreneurs. From start-ups to scale-ups and international success stories, you will find them all here on Behind the Brand.
How often does Behind The Brand release new episodes?
Behind The Brand has 58 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Behind The Brand?
You can listen to Behind The Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Behind The Brand?
Behind The Brand is created and hosted by Genevieve Lehunt-Alderman.
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