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PODCAST · business

Behind The Brand

by Amirali Ghajari

Behind the Brand: Unraveling the secrets of your favorite brands, one hilarious misstep, and genius pivot at a time. Tune in and learn why you're addicted to clicking 'add to cart' and 'stream one more'!

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Episodes

  1. Season 2 Episode 29 - The Christmas Business 🎅🎄🦌

    In today's episode, we will focus on how businesses make money during Christmas, and why even Christmas is the key to the whole market, its actually when everyone makes money, but why whats the story behind it? That's what we will discover in today's episode of Behind the Brand podcast. Happy...

  2. Season 2 Episode 28 - How small Danish wood maker made Lego? 🪵🇩🇰

    In this special episode of podcast, we are celebrating our 28th episode of this season. Season 2 which it started with a lot of different goals and collaborations with different people who helped us through this journey. Thank you to all out there helping us for making this happen, and with 36000...

  3. Season 2 Episode 27 - And this episode about PEPSI 🥤

    Of course, what a better way to talk about brand? And what that brand can be? This episode is the story of rise and evolution of one of the biggest American beverage companies, talking about Pepsi as the drink but not the holding PEPSICO, today is different story needing to be unleashed so join…

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  4. Season 2 Episode 26 - But this one had dark history, BOSS 🇩🇪

    In todays episode, we are exploring some dark secrets behind a big brand, which is called HUGO BOSS!!

  5. Season 2 Episode 25 - The story of V Guys, its different... 🍟🍔🇺🇸

    In today's episode, after another pause between our episodes, again my two good friends took control of being hosts of this episode of the podcast (Well if you forgot me then fine but I am still the hostt!!!!) Today we dive deep into story of one of my favorite places to eat, and that is the...

  6. Season 2 Episode 24 - How values of stock market are determined and work??

    In today's episode, James and Ana are back with another dive deep into the world of business, but this sounds more econ right? No, well business is very depended on this matter of stock markets, and now after the elections, we will take a look how are they determined and how the stock markets…

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  7. Season 2 Episode 23 - How has colonialism affected the business in 18th century and today?

    In today's episode I had pleasure again to bring my former two guests, and this time with their research they made about how the colonialism era of 18th and 19th century and how these businesses and trades taken place back then have their influence in today's world behind the businesses. Thanks a...

  8. Season 2 Episode 22 - What is Banking in 21st century? 💵💳

    In this episode of podcast, Jason and Ana are our other guests for this special episode to bring you the financial insight into what is Banking, how has it evolved and how does it look like in 21st century. This special episode is brought to you by two special guests who I am really proud of…

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  9. Season 2 Episode 21 - Story of Oracle 💻

    In today's episode, everything is as normal, another behind the brand story of big brand, and of course we are talking about computing giant known as Oracle. But, there is difference, I am not the host of this episode and brought two guests with myself, Maya from University of George Town, and…

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  10. Season 2 Episode 20 - Evolution of Software, Microsoft 👨🏻‍💻💻👾

    In this episode of the podcast, we will explore the story behind two visionary guys, who changed of course the way we use our lives in ease, and of course from introducing their multi app services, to their more software, cloud and gaming services they provide. This is story of visionary…

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  11. Season 2 Episode 19 - Built for Gamers, Discord 👾🎮🎲

    In today's episode, well after long time we created something comprehensive, about long history of not brand, but business and not only business but gamer's service. This service called Discord revolutionized how we communicate as not only gamers, but as even friends before and after pandemic.…

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  12. Season 2 Episode 18 - Don't do fast marketing, do opposite like New Balance 👟🇺🇸

    In today's episode of the podcast, we discover the story and origin of guy, well brand that focused on quality particularly more than just being with trends, but doing the trend backward or opposite... and yeah, well we are talking about New Balance. Yes, you heard it right. Thank you so much for...

  13. Season 2 Episode 17 - Branding not sales with Lipton ☕️🫖

    In today's episode we will be discovering behind the brand that focused on not specific sales, but branding, the power branding will be explored in this episode all from a man in 19th century, Thomas Lipton, founder of Lipton tea. Thank you so much for always being part of Behind the Brand, we…

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  14. Season 2 Episode 16 - When two brothers split to create empires, Puma 👟

    In today's episode we will be discovering behind the brand that revolutionized how they evolved, and that is the story of how two brothers living in Germany, decided at moment to split up and create their own companies, and in this episode we are focusing on the business minded brother, Rudi...

  15. Season 2 Episode 15 - A sustainable but colorful brand, Lush 🧴

    In today's episode, we will be discussing the story and history of brand that you might all know and at least have seen it once in your life, and that is of course, Lush. Join us as we discuss this story and journey which came with its own unique challenges at time!! Thank you for always being…

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  16. Season 2 Episode 14 - Its about that river! Nokia 🇫🇮📱🏞️

    In this episode of the podcast, we will discover the tale behind a phone company which transformed and changed the way we used to use our phones back then. They had some iconic telephones but there is more to that. So check it out and lets see if you remember anything from back then. P.S: I am...

  17. Season 2 Episode 13 - Space adventure, SpaceX 🚀🪐

    In today's episode, well after a long time we are back exploring another huge giant brand, or business to see how did they evolve and get the idea of changing the space travel. Today we are talking about the brand, SpaceX, and is about the man, myth, the legend, Elon Musk. Tune in and listen to…

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  18. Season 2 Episode 12 - Rise and fall of big tech, Blackberry📱🫐

    In today's episode, we will be discovering and uncovering story of one of the biggest tech companies in 90's who slowly disappeared and vanished from the phone market and industry. Company that had hold of 40% of telephone market in 1999 until its fall in 2010's. For sponsorship deals, please...

  19. Season 2 Episode 11 - Making revolution in communication, Yahoo! 📧🇺🇸

    In today's episode, we will be discovering the story of two young entrepreneurs, from Silicon Valley, who crossed their paths to create one of the most phenomenal communication companies in the world, and of course, Yahoo! Join us to explore their story and how they turned their college tuition…

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  20. Season 2 Episode 10 - Thrill of watchmaker, Swatch ⌚️🇨🇭

    After a long time, we are back with another episode of Behind the Brand podcast, and in today's episode we are thrilled to show you the world of cheap, well perhaps branded cheap watchmaking, Swatch! And our main man today is Nicolas Hayek, who founded Swatch, and we will see how this man turned...

  21. Season 2 Episode 9 - Create a new way it learning, e-learning with Coursera 📘

    In todays episode, we will be exploring the world of e-learning, where you can gain certificates and learn more about languages, coding and more. We are going to explore the story of Coursera!

  22. Season 2 Episode 8 - Low cost airlines, but in Europe, with Ryan Air 🇮🇪🛫

    In today's episode we will be exploring the story of airline that rose to ashes of low cost airline in Europe, and today is the biggest airline in Europe in terms of revenue and fleet. Featuring Mr. Tony Ryans and Ryan Air itself ✈️

  23. Season 2 Episode 7 - Let's change the way we use social media, Linkedin 💻⌨️

    In today's episode we will be exploring a brand, or a business that revolutionized the way social media is used for corporates to socialize and find works, and connect. Which is Linkedin who did it!

  24. Season 2 Episode 6 - Beginning of denim jeans with Levi's 👖

    In this episode of Behind the Brand, we will be exploring the story if brand that changed maybe fashion forever, however in pants. Well jeans we can call it. Join us as we uncover this story exploring journey from Bavaria of Germany to United States in 1800's.

  25. Season 2 Episode 5 - From New York to Fashion, Tommy Hilfigher 👕🧢

    In this episode of Behind the Brand, we are exploring the story of fashion designer called Tommy, coming from streets of New York, to becoming one of the most famous fashion designers. Later on he creates synonymous brand that every men who lived in 90's would tell you, his clothes were...

  26. Season 2 Episode 4 - From hiking to create a wild brand, Patagonia 🥾🏔️

    In this episode of the podcast, we are going to explore another story of brand who cared about wildlife adventures and outdoor hiking. The man Yvon Chouinard and how he changed retail industry by introducing outdoor adventures clothes.

  27. Season 2 Episode 3 - Don't buy movies, instead watch them on Netflix! 🎬

    Again welcome back to another episode of Behind the Brand. Today we are exploring the story behind how two genius founders came together to change the streaming world forever! Join us and tune in to discover the real history behind your favorite streaming platform!!

  28. Season 2 Episode 2 - The colonel's recipe, story of KFC 🐓

    In this episode of Behind the Brand, join us as we explore the story of famous Colonel Sanders as he creates one of the biggest fast food chains of all time!!

  29. Season 2 Episode 1 - Rise and Evolution of Duolingo 🦉🇳🇱

    We are back on Season 2!!!!! And you dont know how excited we are. Thank you so much for being with us, we are kicking off season 2 better than ever, and cant wait for your amazing support!!! 😎

  30. Special ONE Anniversary Episode

    The only description for this special day is, Thank You for your support throughout this one-year Journey! That is it and we will be back better than before!!

  31. Episode 38 - It was not only Elon, but more in PayPal 💳

    In today's epidoe, we will diving deep, deeper than expected into the story of your Pay pal, well not only yours but everyone who likes paying online. In today's brand, you will learn about how sometimes the merging between two companies can bring success and big moneeeeyyy.

  32. Episode 37 - Chips not crisps, computer chips produced by NVIDIA 🍟

    In todays episode, we are delving into story of not fries or chips you might think, why do you even think about that?? Ok whatever we are talking about NVIDIA chips and their production into the market, and excting journey.

  33. Episode 36 - Intuit superhero of companies dealing with tax 🦸‍♂️

    In todays episode, we will be exploring the story behind the first financial bookkeeping company to become big enterprise in making your life easier for paying your taxes and handling your bills. Tune in and dont forget to follow and support!

  34. Episode 35 - Legendary but old by IBM 🖥️

    In todays episode, we are focusing on the intuitive story of beloved and forgotten somehow IBM, and in this 10 minutes, we will explore everything about them and unleash their computer rivalry. Please also support us by giving us to advertise you like we do for IBM, though we dont advertise for…

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  35. Episode 34 - A rivalry in marketing and selling burgers 🍔

    In today's episode, after a long time we are exploring the story of the rise of Burger King, from the USA to around the world. We also explore how their marketing advertisements became so controversial that they mocked McDonald 💀. Join us and don't forget to tune in for our future episodes!

  36. Episode 33 - Story of Heineken

    In this episode we will explore how an small Beer Dutch company turned into a multi million dollar company and invest in different sports sponsorships.

  37. Episode 32 - Zara and Fast fashion industry

    New year, New resolution, in this episode we will delve into understanding of how fast fashion industry was evolved from Zara rise in the 80’s to how its shaping our lives today! Thanks to our sponsor: The weekly wave Check out their website on: Weeklywave.online

  38. Episode 31 - A journey of time with Louis Vuitton

    In today’s episode we will explore the luxury industry giant Luis Vuitton, with discovering how did it grow to become a giant in his industry and others by becoming a giant shareholder around the world. Thanks to our sponsor: The weekly wave, Checkout their website on: weeklywave.online

  39. Episode 30 - Conventional rise from mattress to Airbnb

    In this episode of the podcast we discuss about how 3 friends and colleagues decided to make an startup global; the story of one and only Airbnb. Thanks to our todays sponsor: The weekly wave weeklywave.online

  40. Episode 29 - The adventure of a new sports brand, from USA to Under Armour

    In this episode we will discuss the rise of Under Armour and its founder; Kevin Plank who led his mission to compete with big sports brand around the world.

  41. Episode 28 - Japan’s brand innovation in west, Uniqlo

    In this episode we will explore the different strategies and expansions in the western market of famous Japanese brand Uniqlo. Thanks to our today’s sponsor for making this episode happen: The weekly wave, check out their website on: Weeklywave.online

  42. Episode 27 - Innovation in university from Warby Parkers

    In today’s episode we dive deep into understanding how sometimes friendships in university can shape some of the biggest corporations of all time. Thanks to our sponsor The weekly wave: weeklywave.online

  43. Episode 26 - Behind the e-commerce titan Alibaba

    In today’s episode, we will explore the story of Alibaba, the biggest e-commerce giant known for its famous founder Jack Ma. Thanks for today’s episode The Weekly Wave, check out their website on: weeklywave.online

  44. Episode 25 - Procter and Gamble story and beginning

    In today’s episode we are diving deep into heart of marketing masters and subsidies; story of P&G. Thanks to our todays sponsor: Weekly wave weeklywave.online

  45. Episode 24 - A quick history toward transactions, Visa

    In today’s episode we are delving into the story of Visa and the credit cards, you might think about history of your w card transactions so listen! Thanks to our this episode sponsor Weeklywave.online

  46. Episode 23 - Boeing 737 max crisis and Boeing actions toward

    In this episode of Behind the Brand podcast we will unveil one of the most tragic events of aviation industry and its effect on corporate consequences reflecting on safety measurements and more! ✈️

  47. Episode 22 - Walmart Mexico ethical Scandal

    In this episode of the podcast we will dive deeper into understanding of ethics of Walmart corporation and the scandal which changed everything.

  48. Episode 21 - Uber Cultural challenges ?

    In today's episode, we will dive deep into the story of how Uber's cultural challenges affected the company's cultural views and ideas. This episode makes sure you understand first the background and story of Uber, the business model, and the story of course. Don't forget to follow the podcast…

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  49. Episode 19 - Burritos industry: Chipotle

    In Today's episode, we will be exploring the world of food with the integrity of how the visionary founder of Chipotle, Steve Ells, turned a burritos restaurant into an international chain. Thanks to our sponsor: The Weekly Wave Tech newsletter Link to website: https://weeklywave.online/

  50. Episode 18 - Revolutionizing the camera industry: GoPro

    Join us on this episode as we dive deep into the captivating story of a world of extreme action-packed life of an entrepreneur who revolutionized how we capture our moments in extreme times! Who am I talking about? Of course Nick Woodman founder of GoPro.

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ABOUT THIS SHOW

Behind the Brand: Unraveling the secrets of your favorite brands, one hilarious misstep, and genius pivot at a time. Tune in and learn why you're addicted to clicking 'add to cart' and 'stream one more'!

HOSTED BY

Amirali Ghajari

CATEGORIES

Frequently Asked Questions

How many episodes does Behind The Brand have?

Behind The Brand currently has 66 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Behind The Brand about?

Behind the Brand: Unraveling the secrets of your favorite brands, one hilarious misstep, and genius pivot at a time. Tune in and learn why you're addicted to clicking 'add to cart' and 'stream one more'!

How often does Behind The Brand release new episodes?

Behind The Brand has 66 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Behind The Brand?

You can listen to Behind The Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Behind The Brand?

Behind The Brand is created and hosted by Amirali Ghajari.
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