Behind the Brand Podcast
by Luis Catarineau
Behind the Brand Podcast pulls back the curtain on the people, purpose, struggles, decisions, and stories behind businesses, organizations, and personal brands. Hosted by Luis Catarineau, the show features honest conversations with business owners, entrepreneurs, founders, nonprofit leaders, creators, authors, and professionals who are building something meaningful, often while still figuring things out along the way. Each episode explores the real journey behind the polished brand: how people got started, what challenges they faced along the way, what they learned, what they would do differently, and what kept them moving forward when things got difficult. The conversations go beyond business strategy alone. Topics include entrepreneurship, branding, leadership, marketing, content creation, mental health, stress, bullying, personal growth, purpose, nonprofit leadership, storytelling, and the life experiences that shape the people
Episodes
-
From Followers to Customers: The Power of Community with Cierra Lueck
How do you turn social media followers into paying customers without relying on expensive ads? In this episode of Behind the Brand, Luis Catarineau sits down with community-building strategist Cierra Lueck to explore the power of organic marketing, authentic engagement, and building trust with…
more -
How a PE Teacher Turned Snow Day Predictions Into a Local Media Brand
How does a PE teacher’s classroom snow-day prediction become a local media brand? In Episode 3 of Behind the Brand, host Luis Catarineau talks with Alex Tsironis, creator of MoCo Snow and The MoCo Show, about the journey from a classroom bulletin board to a platform covering news, food, sports…
more -
What People Say About You Doesn't Define Who You Are: Bullying & Confidence
What happens when something someone said to you years ago still affects the way you see yourself today? In this episode of Behind the Brand, Luis sits down with actress and HR director Chanel Collins and entertainer, content creator, coach, and performer Tyler “T Stunning Tyler” Hoover for an...
-
Turning Pain Into Purpose: How Alexandra Miles Built Project Blackbird
What does it really take to turn a deeply personal struggle into a mission that helps other people? In Episode 1 of Behind the Brand, host Luis Catarineau sits down with Alexandra Miles, Founder and CEO of Project Blackbird, for an honest conversation about mental health, entrepreneurship,...
About this show
Behind the Brand Podcast pulls back the curtain on the people, purpose, struggles, decisions, and stories behind businesses, organizations, and personal brands.
Hosted by Luis Catarineau, the show features honest conversations with business owners, entrepreneurs, founders, nonprofit leaders, creators, authors, and professionals who are building something meaningful, often while still figuring things out along the way.
Each episode explores the real journey behind the polished brand: how people got started, what challenges they faced along the way, what they learned, what they would do differently, and what kept them moving forward when things got difficult.
The conversations go beyond business strategy alone. Topics include entrepreneurship, branding, leadership, marketing, content creation, mental health, stress, bullying, personal growth, purpose, nonprofit leadership, storytelling, and the life experiences that shape the people
Hosted by
Luis Catarineau