PODCAST · business
Behind The Business
by Sofia Rose Bernardi
The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.
Episodes
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290. Want a Bigger 2027? Do These 5 Things Before January
If you want your next year in business to be your biggest yet, waiting until January to start doing something about it is a recipe for burnout. In this episode, I’m pulling back the curtain on why January is actually too late to start building your momentum. For years, I fell into the trap of...
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289. How to Have Your Biggest Revenue Quarter Yet
We officially have less than 100 days left of 2026, and in this episode, I am breaking down exactly how you can turn these final months into your biggest revenue quarter yet. For years, I fell into the trap of believing that nobody buys during the holiday season because everyone is too busy. That...
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288. How I’m Planning to Make $1 Million in the Next 90 Days
At the start of this year, my goal was to make $1.5 million cash across the entire year. Now I’m planning to make $1 million in the next 90 days. In this episode, I’m taking you behind the scenes as I sit down with my laptop and a cup of tea and map out exactly what that could look like. We’re...
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287. How I Scaled My Coaching Business To $4M In 6 Years
In this episode, Sofia breaks down the exact framework that took her from working five casual jobs at age 22 to scaling a multi-million-dollar coaching empire with a spacious calendar and high profit margins. If you are an online coach tired of hustling, chasing trends, and watching your revenue...
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286. 29 Lessons in 29 Years - What I Believe About Creating a Really Fucking Good Life
I’m turning 29, so for this episode I’m sharing 29 of the biggest lessons I’ve learned in 29 years. And this one isn’t just about business It’s about money, relationships, health, mindset, success, personal development, ambition, happiness and ultimately, what I believe it takes to create a…
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285. How I Scaled My Coaching Business From $100K Months to $100K Weeks
I started my coaching business at 22 years old with no business background, no big audience, no marketing experience and absolutely no idea what I was doing. At the time, I was working five casual jobs, walking dogs, cleaning floors, serving at weddings, making coffees and babysitting, while…
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284. How I Scaled My Coaching Business to a $325K Cash Month Without Working More
What if your business could make MORE money without requiring more of your time? In this episode of Behind the Business, I’m taking you behind the scenes of my first $325,000 cash month, and the part I’m most proud of isn’t actually the revenue. It’s that my business feels lighter and more…
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283. How To Stop The Revenue Roller Coaster In Your Coaching Business
A $20K month. Then a $4K month. Then panic. That's the revenue roller coaster, and it isn't a sign you're a bad coach. It's a sign your business generates clients inconsistently. If one great month keeps getting followed by two quiet ones, this episode is for you. I'm walking you through the five...
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282. The 4 Simple Systems I Use To Scale To $250K Months
My business generates around $250K per month, and it runs on just 4 core systems. Not fifty. 4. Because the bigger my business has become, the simpler I've made it. Most people assume that scaling to multiple six or seven figures means more software, more automations and more moving parts. In...
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281. How To Get Coaching Clients Without Paid Ads
Yes, you can grow your coaching business without spending a single dollar on ads. I've helped hundreds of coaches hit five figure months, multiple six figures and beyond, before they ever ran one. But only if you build the foundation first. Paid ads don't fix a business that can't attract clients...
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280. How To Position Yourself As The Obvious Choice
The best coach doesn't win. The clearest coach wins. Your ideal clients are deciding in seconds whether you're for them. If it isn't immediately obvious, they leave. Not because you aren't good at what you do, but because they don't understand what you do. In this episode I'm walking you through...
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279. Why You're Stuck In Your Coaching Business (And The 5 Bottlenecks To Fix First)
You're not stuck because you're not working hard enough. Most coaches are doing more than ever, and the needle still isn't moving. The real problem is a bottleneck, and you probably haven't found yours yet. Every plateau, income dip or momentum stall comes down to one of five bottlenecks. In this...
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278. How To Build A Business That Doesn't Depend On Referrals
If most of your clients come from referrals, your growth is out of your hands. Three referrals one month, none the next. That's not a business problem, it's a marketing system problem. In this episode I'm showing you how to build a business that still benefits from referrals but doesn't rely on...
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277. Plan A 300K Cash Month With Me
I'm planning my first $300K cash month, and you're coming behind the scenes with me. It's the 11th of July, we've averaged a $10K+ cash day every single day this month, and 30 of those in a row is $300K. So I got the pens out and mapped my entire August on paper, in real time. If you're a coach…
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276. Lessons Behind A 225K Month
We just hit a history-making milestone in my business: a $225,000 cash month. It is absolutely wild to look back and realize that just one year ago, I was celebrating my very first $100k month. But while the numbers on the stripe account look beautiful, I want to pull back the curtain and show…
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275. How I’m Building a Million Dollar Coaching Business With a Clear Calendar
We are currently tracking at $180,000 per month in my coaching business, and while our growth in 2026 has been completely unparalleled, I've noticed a subtle shift happening behind the scenes. My beautifully clear calendar started filling up. The client delivery volume increased. The sales calls...
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274. The Simple Pricing Strategy That Helped Me Scale To $100K Months
Most coaches aren't missing their income goals because they lack skill or qualifications. In fact, some of the most qualified individuals I know are making the least amount of money. The real culprit? They are undercharging, overgiving, or setting prices out of fear instead of actual strategy. In...
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273. The Client Experience Strategy That Improves Retention And Results
In this episode of Behind the Business, mindset and business coach Sofia Rose Bernardi breaks down the exact client experience and onboarding strategies required to improve client retention and maximize results inside a premium group coaching offer. Sofia shares her deeply held belief that…
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272. The Instagram Bio Formula Every Coach Needs
Have you ever looked at your social media profile and wondered why your DMs aren’t filled with dream clients asking how they can work with you? The truth is, most coaches are completely killing their conversions before a prospect even reads their content, all because of a messy, confusing bio.…
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271. The Coaches Growing Fastest Are Doing THIS
Are you putting all your energy into chasing viral TikToks and 7-second Instagram Reels, only to find they aren't translating into actual sales? It’s time to stop screaming into the short-form void and start building real, unshakeable trust at scale. In this episode, I break down exactly why...
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270. How To Make Your Coaching Offer Easier To Say Yes To
In this episode, Sofia breaks down the four key elements that transform a good coaching offer into a true no brainer offer that sells with ease. She shares how to create seamless sales without burnout by focusing on tangible promises, compelling bonuses, strategic payment plans, and genuine…
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269. How I’m Building a Million Dollar Coaching Business With a Clear Calendar
I am currently sitting at about $180k a month and have done over $700k cash for the year in less than 5 months. In this episode, I am pulling back the curtain on what it actually takes to scale your revenue without sacrificing your time, breaking down the reality of "spacious scaling," and...
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268. How To Build A 7 figure Brand Story With Lilia Tarawa
In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding. Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in...
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267. Navigating Full Time Work While Growing A Business
Trying to grow your coaching business while working a full-time job, juggling clients, kids, life, and everything in between? This episode is your reminder that you are not behind and you are not doing business wrong. In this powerful and lovingly direct conversation, Sofia shares the truth about...
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266. A Full Breakdown Of My Scalable Coaching Business Model
In this episode, I’m taking you behind the scenes of my exact business model and showing you how I’ve built a spacious, scalable, and sustainable way to grow. This is not about hustle or rigid strategies. It is about creating a business that supports your life, not consumes it. I break down the...
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265. When to Hire, Raise Prices, and Run Ads in Your Coaching Business
If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and...
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264. How I Made $180K in One Month in My Coaching Business
In this episode, I break down exactly how we hit our first $180,000 cash month and the real lessons behind it. Not just the strategy, but the mindset, discipline, and long term thinking that actually creates results like this. This was not one good month. This was years of consistency, refining…
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263. If You’re Worried About The Economy, Listen To This
A lot of coaches and online business owners are feeling uncertain right now. The economy is changing, the cost of living is increasing, AI is changing the online space, and many people are wondering what this means for their business and their income. In this episode of Behind the Business, we…
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262. Building A Business That Supports Your Life With Taylor Lee
In this episode, I sit down with Taylor Lee to talk about what it really looks like to build a business that supports your life, not the other way around. We talk about the realities of growth, rebuilding after a dip, navigating pregnancy while running a business, and the mindset shifts that come...
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261. Sales Lessons That Doubled Our Conversion Rate
If you are getting on sales calls but not closing as many clients as you want to, this episode is going to change the way you approach sales forever. In this episode, I share the four biggest sales lessons I learned from working with a sales coach that helped us double our conversion rate, even...
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260. 3 Lead Generation Strategies Every Coach Needs In 2026
In this episode, Sofia breaks down the three core lead generation strategies every coach needs to understand in 2026. If attracting clients consistently feels confusing or overwhelming, this conversation simplifies the entire process so you can focus on what actually works. Sofia explains how...
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259. How Jonah Doubled His Business In 12 Months
What if scaling was less about more offers and more about deeper relationships? In this Behind the Business conversation, I sit down with Jonah, a business coach for magicians, who has grown to consistent 60K months with one offer, a tight niche, and an obsession with retention. We unpack his...
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258. How I Plan a $160K Month in My Coaching Business
In this episode, I am mapping out March 2026 in real time. No script. No overthinking. Just a transparent look at how I am planning a $160,000 month and testing new scalable strategies inside my business. I break down my weekly workshop strategy, why I am introducing a paid workshop again, how I…
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257. How To Scale Your Coaching Business To 30K Months (Step-by-Step Roadmap)
If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and...
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256. The Mindset Shifts That Made Us Millions
If you feel stuck at 10k, 30k or any income plateau, this episode will change how you see it. In this Behind the Business conversation, Jonah and I unpack the invisible ceilings that keep coaches stuck and the mindset shifts that allowed both of us to more than double our revenue. We talk about...
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255. I Make $100K+ Per Month And Here’s What No One Tells You
In this raw and unfiltered episode, Sofia takes you behind the scenes of her business like never before. From scaling to $150K months to the very real struggles that come with team expansion and leadership, she opens up about what’s working—and what’s feeling hard. This is not a “how-to” episode....
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254. How I Scaled from 30K to 150K Months in One Year
In this episode of Behind the Business, I’m sharing the exact shifts that took me from 30k to 150k cash months in under a year. I break down the mindset breakthrough that unlocked my next level, the strategy that finally scaled my results, and the systems that gave me back my time. If you’ve been...
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253. How to Choose the Right Niche for Your Coaching Business
Struggling to figure out your niche? You’re not alone—and this episode will show you exactly how to get clarity fast. Sofia breaks down the real reason so many coaches stay stuck and shares a step-by-step process to help you choose a niche that not only feels aligned but also sells. You’ll learn:...
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252. 6 Steps To Create a Spacious Business Model
If you're craving more freedom in your calendar and your income, this episode is for you. Sofia walks you through six essential steps to create a spacious business model so you can grow to 30K months (and beyond) without burning out. She shares what it really means to scale sustainably, why being...
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251. How To Move From 1:1 Coaching To Group Coaching
If you’ve been doing one-on-one coaching and wondering how to scale your impact and income, this episode is for you. Sofia breaks down the exact process for transitioning into group coaching with ease and confidence. She shares her personal journey, common fears, and the five essential steps to...
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250. If I Wanted To Double My Business In 2026, Here’s What I’d Do
If I wanted to double my coaching business in 2026, here’s exactly what I’d do. In this powerful episode, I break down the five core areas I would prioritise if I were starting fresh with the goal of doubling my income, impact, and momentum. This isn’t about doing more—it’s about doing better,...
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249. My Hardest and Most Important Lessons From 2025
2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before. You’ll get a behind-the-scenes look at what actually created...
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248. How I Built a $2M Coaching Business From Nothing
In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset. You’ll learn the exact...
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247. How To Actually Scale To $30K Months In 2026
In this powerful episode, Sofia reveals the exact steps to sustainably scale to $30,000 months and beyond in your coaching business — without burnout, overcomplication, or hustle. She shares the core strategies, systems, and identity shifts that helped her grow to consistent $80k-$100k months…
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246. How I Structure My Business Routine and Calendar at $80K+ Months.MP4
What if scaling your business didn’t require being fully booked, overwhelmed, or constantly “on”? In this episode, I’m pulling back the curtain on how I structure my business routine and calendar to support $80K–$100K+ months — without the burnout. I share the five exact strategies that keep my...
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245. How To Lead Yourself To Better Health And Bigger Success With Naomi Holdbrook
In this powerful episode, I sit down with the incredible Naomi Holdbrook—The Unconventional Weight Loss Coach. Naomi shares her deeply personal story of overcoming lifelong body image struggles, chronic illness, and emotional eating to reclaim her health, self-worth, and success. Together, we...
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244. Six Lessons from Six Years in Business
In this special milestone episode, Sofia reflects on six years in business and shares the six most impactful lessons that shaped her journey. From babysitting and juggling five jobs to building a multi-million dollar coaching company, this is a raw, empowering, and deeply personal episode every...
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243. Lessons From Running An In Person Business Retreat
Hosting an in-person business retreat was one of the most rewarding and expansive experiences I’ve had in business. In this episode, I take you behind the scenes of my two-day Spacious Scaling Business Retreat and share the real talk on what it takes to plan and run a high-impact event for your...
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242. How I Closed 89% of Sales Calls (5 Proven Strategies)
This week, I’m sharing exactly how I closed 89% of sales calls last month. No pressure tactics, no scripts, just a powerful process that works. Whether you're new to sales or wanting to refine your call strategy, this episode is going to shift the game for you. You’ll learn: Why your close rate...
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241. When to Hire an OBM and Stop Being the Bottleneck with Hollie Griffiths
In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing difference it can make for female coaches ready to scale. With years of experience supporting high-level entrepreneurs, Holly shares how an OBM...
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ABOUT THIS SHOW
The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.
HOSTED BY
Sofia Rose Bernardi
CATEGORIES
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Frequently Asked Questions
How many episodes does Behind The Business have?
Behind The Business currently has 290 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Behind The Business about?
The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.
How often does Behind The Business release new episodes?
Behind The Business publishes regularly with 290 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Behind The Business?
You can listen to Behind The Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Behind The Business?
Behind The Business is created and hosted by Sofia Rose Bernardi.
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