PODCAST · business
Behind the Design
by Olivia Austin
Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers, confident pricing, streamlined systems, and the mindset required to scale without burnout. This is the gateway into The Studio Co., where clarity, leverage, and long-term growth begin.
Episodes
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174. Following Your Intuition as a Mom and Business Owner With Gabriella Laura
Today I'm sitting down with Gabrielle Laura, an intuitive channeler who works with founders and leaders who've already built their own lane in whatever they do. She calls herself the translator between your intuition and your expansion. Her own words are: 'you can feel the pull, I can see where...
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174. Business Burnout or a Signal to Pivot? How to Tell the Difference
Business burnout and a genuine signal to pivot feel almost identical from the inside — and that's exactly why so many mom entrepreneurs make the wrong call. I've watched women rebuild their entire offer suite, fire their whole team, and rebrand twice to fix a problem that was never structural in...
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173. How to Grow Your Business Without Working More
If you're stuck at the same revenue ceiling every month no matter how many hours you add, this episode breaks down why that's not a hustle problem — it's a business architecture problem. I'm walking through the exact framework I use with clients to scale a service-based business past $20K and…
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172. Mid-Year Check-In To Exceed Your Business Goals This Year
A mid-year business check-in for service-based entrepreneurs and ambitious moms who want to hit six figures without waiting until December to see if they're on track. This episode walks you through four audits: your revenue pace, your capacity, your time, and your Q3/Q4 pipeline, so you can...
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171. The Visualization Practice That Changed My Life
My life today looks nothing like it did six months ago, and definitely nothing like it did a year ago. In this episode, Olivia breaks down the exact visualization practice that got her here, and why it only works when you pair it with real, aligned action. Your brain runs the mental rehearsal on...
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170. My Business Evolution Update: 60 Days In
Pivoting your business when nothing is technically broken is one of the hardest, most confusing decisions to make as an entrepreneur. Sixty days ago I walked away from a business that was working, a steady structure, and an identity I'd spent nine years building, to follow the thing I actually...
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169. Marketing Strategies That Don't Feel "Salesy"
Marketing strategies for service-based entrepreneurs who are tired of feeling like they have to post 24/7 to grow. In this episode, I'm breaking down why so many of us treat marketing like the enemy, and why that mindset is actually the thing holding your business back. We'll talk about the...
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168. 5 Mindset Shifts That Separate High Achievers From Everyone Else
[POPULAR EPISODE REPLAY!] Want to know what high-achieving entrepreneurs actually do differently? It's not strategy or working more hours, but their high performance mindset and the daily habits behind it. In this solo episode, I'm walking you through the belief systems, mental shifts, and…
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167. Time Management and Business Systems for Overwhelmed Entrepreneurs
Time management and business systems for overwhelmed entrepreneurs. If your calendar is running you and you're burnt out by the business you built to be free, this episode is your reset. Have you ever opened your calendar and felt your stomach drop? Back to back, no white space, no room to…
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166. Why Ambitious Moms Undercharge, Overdeliver, and Say Yes When They Mean No
There are limiting beliefs holding you back as an ambitious mom. It doesn't matter how successful you are, how long you've been in business or how clear you are on your goals, limiting beliefs can subconsciously sabotage even your greatest accomplishments. In this episode, we're talking all about...
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165. Working Constantly and Still Not Where You Want to Be, Here's What's Missing
FREE GUIDE: Six Figures, Part-Time Hours https://delightful-glade-81121.myflodesk.com/lbsf3c4fe8 You've built the business. Clients are coming in, you're showing up and doing the work, but somehow it still feels like you're drowning. If you've ever wondered why having the business doesn't feel...
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164. My Biggest Business Evolution Yet
Nine years in, and I'm making the biggest change I've ever made to my business and I'm taking you behind the scenes of the thought process of making the decision and the logistics of making it all happen. In this episode, I'm getting honest about what it actually looks like to run three brands...
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163. Why the Life You Want Feels Just Out of Reach And How to Finally Close the Gap
You know that version of you — the one who's present, building something meaningful, not running on fumes, not behind, not constantly waiting for things to feel easier. She's clear. She's calm. She's fully in her life. Here's the truth: she's not working harder than you. She's not waking up...
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162. The Revenue Streams I Added This Year, What's Next and Why My Business Is Changing
This one's been a long time coming. I'm pulling back the curtain on the biggest business evolution I've made to date with the new revenue streams I've added across both Current and The Studio Co., the ones coming next, and the real story behind why I'm doing all of it. This isn't a highlight…
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161. Farm Life, Three Kids, and a Thriving Business with Sydney Walden
What does it look like to build a business that truly revolves around your life, not the other way around? In this episode, I'm sitting down with Sydney of Rouse Design Studio, a brand and web designer, mom of three, and accidental homesteader who traded suburban life for 12 acres, cows, donkeys,...
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160. Standards to Stay Grounded During Tough Seasons of Life & Business
In this episode of Behind the Design, I'm sharing the five non-negotiable standards that kept me grounded through one of the most overwhelming seasons I've had in business and life. These standards are rooted in identity, not business strategy or tactics. We're talking about what it actually…
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159. No Episode This Week, But Here's Something Better!
WE START TOMORROW!! SAVE YOUR FREE SEAT https://thestudioco.co/the-studio-growth-blueprint April 7–9, we're running The Studio Growth Blueprint, a free 3-day live challenge for brand and website designers who are done being overworked and undercharging. Three days and three trainings with daily...
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158. The Marketing Advice Designers Actually Need Right Now
SAVE YOUR FREE SEAT: https://thestudioco.co/the-studio-growth-blueprint Most designers try something for a month, don't see results, and switch strategies. Then they wonder why nothing works. In this episode, we're cutting through the noise and giving you a real, repeatable marketing framework…
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157. 10 Lessons That Changed My Life (Birthday Reflection)
FREE CHALLENGE FOR DESIGNERS // Save your free seat: https://thestudioco.co/the-studio-growth-blueprint This episode is a little more personal. With another year behind me, I’ve been reflecting on the lessons that have shaped how I live, work, and show up in both business and life. Some of these...
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156. The 4 Reasons Designers Stay in The Feast-or-Famine Cycle
FREE GUIDE: https://thestudioco.co/5-strategic-gaps If you run a design studio, chances are you’ve experienced the feast or famine cycle. One month you're fully booked and feeling confident about your business. The next month inquiries are quiet, projects are ending, and you’re wondering where…
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155. Why Your Design Studio Isn't Scaling
TAKE THE FREE QUIZ, The Studio Growth Assessment, to find out what's holding your brand & website design studio from scaling. https://thestudioco.co/the-studio-growth-assessment Many designers assume that if their studio isn’t growing, they simply need more clients, more visibility, or better...
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154. Why Slow Seasons Are the Best Time to Grow Your Studio
Every design studio experiences slower seasons at some point. While these periods can feel stressful, they can also be some of the most valuable moments for strengthening your business.In this episode, Olivia shares how successful studio owners use slower seasons strategically to improve their...
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153. The Part-Time CEO Playbook: How to Scale Without Burning Out with Shay from Bucketlist Bombshells
I’m joined by Shay (co-founder of Bucket List Bombshells) to talk about what it actually looks like to scale a business with intention without letting it consume your calendar, your energy, or your life. We go behind the scenes of how Shay and her co-founder went from meeting in a café in Mexico…
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152. The Hidden Costs of Being Flexible With Clients
#branddesign #websitedesign #creativeentrepreneur I’m breaking down the hidden cost of being “flexible” with clients and why that flexibility might be the very thing keeping you stuck in the feast-or-famine cycle. If you’re constantly adjusting timelines, adding extra revisions, customizing your...
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151. Motherhood, $15k Projects & a 3-Day Workweek
FREE GUIDE: Why High Paying Clients Aren't Choosing You, Yet! https://thestudioco.co/5-strategic-gaps Let’s be honest, when you see someone running multiple businesses, signing high-ticket clients, launching programs and raising little kids… it’s easy to assume they’ve either got a secret...
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150. Why You Slow Down Right Before a Breakthrough
FREE GUIDE: The 5 Strategic Gaps Keeping Designers Stuck Under $200k → https://thestudioco.co/5-strategic-gaps On mile 25 of a marathon, I noticed something that stopped me in my tracks: everyone around me was walking, not in the painful middle when the miles felt endless, but at the very end...
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149. Behind the Scenes of $300k-$500k Design Studios
FREE GUIDE: The 5 Strategic Gaps Keeping Designers Stuck Under $200k → https://thestudioco.co/5-strategic-gaps What does it really take to scale into $300K–$500K years? In this episode, I’m sharing the behind-the-scenes conversations we’re having with designers who are stepping into $40K+...
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148. The Truth About $30K Months, Solo Scaling, and Building a Studio That Fits Your Life With Kenzi Green
https://thestudioco.co/5-strategic-gaps // Download our free guide called “Why High-Paying Clients Aren’t Choosing You... Yet” where we break down the 5 strategic gaps keeping talented Brand & Web Designers stuck under $200k. https://thestudioco.co/5-strategic-gaps If you’ve ever thought, “I know...
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147. The Metrics Every High-Performing Studio Owner Must Track in 2026
Take our FREE Studio Growth Audit to find out where your growth is stalling and what your next step is to scale your studio in 2026.https://thestudioco.myflodesk.com/the-studio-growth-audit We’re shifting the conversation from vanity metrics to the numbers that quietly determine whether your…
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146. The real reason your studio isn't growing & how to fix it in 2026
If your studio didn’t grow the way you hoped last year, it’s probably not because you aren’t talented enough, trying hard enough, or doing enough. In this episode, I’m breaking down the real reason so many designers feel stuck even when they’re busy, booked, and doing “all the right things.”...
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145. This is the next chapter of Behind the Design & it's bigger than business
Behind the Design is officially back and this is not the same podcast you’ve known since 2019. In this relaunch episode, I’m sharing the story of how this show began, how it evolved alongside my design studio and mentoring work, and why I knew it was time for something bigger. Because while I’ll...
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144. What's Holding You Back From Hitting Six Figures as a Brand & Website Designer?
Save your seat!! Free Live Training, The High-Paying Client Method https://designedto-scale.com/the-high-paying-client-method In this episode of 'Behind the Design,' we're breaking past barriers holding that could be holding you back from reaching six-figures as a brand and website designer. I'm...
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The High-Paying Client Method: Free Live Training for Designers Ready to Scale
Save your seat! https://designedto-scale.com/the-high-paying-client-method If you’ve been hustling for inconsistent projects, saying yes to every revision request, and still feel like you’re drowning just to hit your income goals… this is your wake-up call. What if you could run a $100k+ design...
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143. Freelancer vs. CEO Energy: Which One Are You Running Your Business With?
*Free Workbook: The Aligned Offer Suite Builder: https://designedto-scale.com/aligned-offer-suite-workbook In this episode, I’m breaking down the invisible force that determines whether you attract high-paying, respectful clients—or stay stuck on the client hamster wheel: your energy. We’ll…
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142. This One Simple Change Doubled My Revenue
FREE WORKBOOK! The Aligned Offer Suite Builder - get it here https://designedto-scale.com/aligned-offer-suite-workbook If you’ve ever felt burnt out, overwhelmed by custom quotes, or ghosted by your dream clients—this episode is your wake-up call. I’m breaking down the one simple, powerful shift...
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141. Why $10K Months Aren’t the Goal and What to Aim For Instead
In this episode, I’m pulling back the curtain on why revenue-only goals can lead to burnout, and what you should actually be focusing on if you want to scale sustainably. We’re talking about the difference between vanity metrics and true freedom, the systems and delivery models that create real...
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140. Motherhood First, Business Second: Navigating the Identity Shift & What Motherhood Taught Me About Business
If you're juggling nap time with Zoom calls or sneaking in podcast time while pushing a stroller, this one’s for you. In this episode, I’m pulling back the curtain on one of the biggest transformations of my life—becoming a mom while running a business. From identity shifts and emotional…
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139. It’s Not Luck—It’s Mindset: The Habits Behind High Achievers
What do the most successful creative entrepreneurs have in common? It’s not a secret sauce—it’s mindset. In this episode, we’re diving into the powerful shifts that separate high-achievers from the rest. From self-leadership and identity work to daily habits that build resilience, you’ll walk…
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138. No More Crickets: How To Turn Inquiries Into high-paying Projects
You’re getting inquiries... but then crickets. Or maybe you're stuck in back-and-forth emails, clients are dragging their feet, asking a million questions, or ghosting you after you send the proposal. Sound familiar?Here's the thing: your offers alone aren't the problem—your discovery call and...
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137. Push, Pull, Pivot: Reflecting on Q1 & Planning for What’s Next
Feeling like Q1 flew by in a blur of goals, launches, and to-do lists? Same. In this episode, I’m sharing my honest reflection on the highs, lows, and pivots of the first quarter of the year—plus how I’m planning for a more aligned and intentional Q2. We’ll talk about push and pull seasons in...
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136. 5 Habits That Have Changed My Life as a Busy Mom and Business Owner
Running a business while raising little ones is no small feat. Between client work, emails, school drop-offs, and snack requests (so many snack requests!), it’s easy to feel like you’re constantly playing catch-up. But over the years, I’ve found a few simple habits that have completely…
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135. The Founder's Ultimate Tools & Tech Guide
Grab my list of tools & tech I can't live without here: https://delightful-glade-81121.myflodesk.com/tech-freebie Use code BTD10 for $200 off Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-accelerator If you’re running a business (or just trying to keep your life together)…
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134. Your Future Studio: What’s Possible in the Next 6 Months?
LAST CHANCE to join us inside Designed to Scale Mastermind - only 2 spots left https://byoliviaaustin.com/designed-to-scale In today’s episode, we’re breaking down exactly what’s possible for your studio in the next six months and why so many designers stay stuck in the same frustrating cycles.…
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133. Best Practices to Invest Time, Energy & Resources Towards Your Future in 2025
Welcome back toBehind the Design, where we go beyond the aesthetics and dive into the habits, mindset, and decisions that create a life and business you’re obsessed with.Today, we’re talking aboutinvestment—and no, I don’t just mean money. Investment is about where you put your time, energy, and...
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132. Identify & Overcome Your Biggest Blocks to Scaling
What if the only thing standing between you and a thriving, scalable business in 2025 is a mindset shift and a few key changes?Today, we’re diving into something BIG. If you’ve ever felt like you’re stuck spinning your wheels in your business—working long hours but not seeing the growth you…
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131. Balancing Motherhood, Business, and Identity: Overcoming Guilt, Burnout, and Finding Your Focus
Today, we're tackling something so many of us wrestle with—how to juggle all the roles we play as moms, business owners, partners, and friends, without losing ourselves in the process.We’re diving into four key areas that I know you’ll relate to: How to overcome mom guilt, wife guilt, and even...
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130. Scaling Your Design Studio: The Missing Piece to Predictable Growth
Are you ready to scale your design studio but feeling stuck when it comes to creating predictable, sustainable growth? In this episode, we’re uncovering the missing piece that most designers overlook when trying to take their business to the next level. Whether you’re drowning in client work or...
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129. 2025 Planning To Transform Your Life and Business
Ready to make 2025 your most successful and fulfilling year yet? In this episode, I’ll guide you through a new process for annual planning to completely change the game for you this year. Together, we’ll break down: 2024 reflections of what worked, what didn’t, and what we’re leaving behind. How…
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128. Separating Self-Worth from Business Success
Answering the question: Who are you without your business?
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127. Thrive in 2025: 2 Key Areas to Focus on for a Stronger Studio
If you’re feeling like 2024 was a strange year for business, you’re definitely not alone. I’ve said this before on the podcast and while working with coaching clients, but this year brought a lot of unexpected challenges for designers. Many have had to rely heavily on referrals, completely shift...
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ABOUT THIS SHOW
Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers, confident pricing, streamlined systems, and the mindset required to scale without burnout. This is the gateway into The Studio Co., where clarity, leverage, and long-term growth begin.
HOSTED BY
Olivia Austin
CATEGORIES
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Frequently Asked Questions
How many episodes does Behind the Design have?
Behind the Design currently has 169 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Behind the Design about?
Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the...
How often does Behind the Design release new episodes?
Behind the Design publishes regularly with 169 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Behind the Design?
You can listen to Behind the Design on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Behind the Design?
Behind the Design is created and hosted by Olivia Austin.
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