Behind the Golf Brand Podcast with Paul Liberatore

Send a textWhoosh is a modern, cloud-based software platform designed to revolutionize operations and activity management for private clubs, golf courses, and entertainment venues. Launched in 2022, Whoosh addresses the long-standing challenges faced by the industry, which has traditionally relied on outdated, on-premise systems that are cumbersome and inefficient. By offering a tablet-centric, intuitive interface, Whoosh untethers staff from fixed workstations, enabling them to engage directly with members and guests across the property.The platform streamlines workflows by automating and simplifying core business functions such as tee time booking, lesson scheduling, payment processing, and member communication. Its robust analytics tools provide insights into guest behavior and spending patterns, empowering clubs to optimize operations and enhance hospitality. Whoosh’s enriched member rosters equip staff with detailed information, helping create personalized experiences that make every guest feel valued.Whoosh’s rapid adoption is fueled by its focus on solving real operational pain points, such as reducing revenue loss and saving significant staff time-often over 20 hours per week. The company has achieved strong traction, boasting high customer retention and expanding into public courses and “eatertainment” venues through strategic partnerships, including with Square for seamless payment integration.Led by founders with deep expertise in both golf and technology, Whoosh continues to innovate, aiming to set new standards for digital transformation in the leisure and recreation industry. Its vision is to deliver best-in-class, integrated solutions that modernize club operations, improve communication, and elevate both staff efficiency and member satisfaction.Support the show

Send a textPins & Aces is a dynamic and innovative golf accessories and apparel brand founded in 2017 by Nicklaus Mertz and Jonathan Major. The company emerged from a shared passion for golf and a desire to revolutionize the game with stylish, functional, and high-quality products. Headquartered in Arvada, Colorado, Pins & Aces has grown rapidly from a small online venture into an international brand known for its bold designs and unique approach to golf gear.The company initially gained traction by addressing a gap in the market for creative and durable driver headcovers. Their early designs featured state flags and patriotic themes, which resonated with golfers seeking personalized accessories. Since then, Pins & Aces has expanded its offerings to include colorful polo shirts, pullovers, gloves, towels, golf bags, and quirky items like beer sleeves and magnetic speakers. Their products emphasize self-expression on the course while maintaining top-tier craftsmanship and functionality.Pins & Aces thrives on innovation, regularly launching limited-edition collaborations with popular franchises like SpongeBob SquarePants and South Park. In 2024, they acquired Edel Golf, a renowned custom-fitting golf club company, further diversifying their portfolio to include premium equipment alongside accessories.The brand’s direct-to-consumer model has been pivotal to its success, with 80% of sales occurring online. However, Pins & Aces also boasts wholesale accounts with major retailers like Golf Galaxy and PGA Tour Superstore. As their popularity grows internationally, particularly in Japan and South Korea, Pins & Aces continues to redefine golf culture for a younger, more diverse audience.People mentionedSupport the show

Send a textSqairz Golf Shoes, founded in 2019 by Bob Winskowicz, are a groundbreaking innovation in golf footwear designed to enhance performance through balance, stability, and swing speed. The idea for Sqairz originated on a New England driving range, where Winskowicz noticed improved stability while wearing square-toed dress shoes. This realization led to years of research into biomechanics, ground force reaction, and foot movement, culminating in the creation of Sqairz golf shoes.The defining feature of Sqairz shoes is their patented square toe design, which provides golfers with more room for their toes to sit naturally and improves balance by increasing ground contact area. This wider base under the ball of the foot enhances stability during swings, optimizing energy transfer and boosting accuracy and distance. Independent tests have shown that wearing Sqairz shoes can increase swing speed by up to 2.9 mph, translating into additional yardage.Sqairz shoes prioritize comfort, performance, and style. They feature waterproof materials for durability, breathable designs for comfort, and innovative "Sta-Put" laces that remain tied throughout a round of golf. Endorsed by PGA Tour legends like Sir Nick Faldo and John Daly, Sqairz has gained credibility as a performance-driven brand. The company is expanding its technology into other sports while maintaining its commitment to revolutionizing golf footwear with science-backed innovation.Support the show

Send a textMNML Golf, founded in 2020 by Sam Goulden, emerged as a revolutionary brand in the golf industry with a focus on innovation, sustainability, and minimalism. The company’s mission is to create high-quality, functional golf products while prioritizing environmental responsibility. Goulden, a former college golfer and golf instructor with over 20 years of experience, conceptualized MNML Golf after being inspired by a sticker in an Indonesian bathroom. This moment sparked the idea for a modern golf bag brand that would blend utility and simplicity with cutting-edge technology.MNML Golf bags are known for their lightweight design, durable construction using recycled materials, and eco-friendly features. For instance, the MR1 model incorporates recycled ripstop fabric made from 40 plastic bottles and includes innovative elements such as magnetic closures, solar-powered phone chargers, Bluetooth speakers, and thermal-lined cooler pockets. These features cater to the needs of modern golfers while reducing environmental impact. The bags are designed to be minimalist yet functional, offering a sleek aesthetic and practical storage solutions.The company also emphasizes sustainability through initiatives like its trade-it-forward program. Customers can trade in old golf bags for discounts on MNML products, which are then refurbished and donated to underserved junior golfers. MNML Golf has already contributed hundreds of bags to youth programs.Operating from its headquarters in Redondo Beach, California, MNML Golf fosters community engagement through open spaces where customers can interact with staff. With a commitment to continuous improvement and customer satisfaction, MNML Golf represents a forward-thinking approach in the sporting goods industry.Support the show

Send a textECCO Golf Shoes are a product of ECCO, a Danish footwear company founded in 1963 by Karl Toosbuy. Known for its innovative approach to shoemaking, ECCO emphasizes full control over the production process, from leather tanning to shoe manufacturing, ensuring high standards of quality, comfort, and durability. This vertically integrated model allows ECCO to produce premium footwear that is sold in over 100 countries worldwide.The brand's journey into golf began in 1996 when Toosbuy and his son-in-law, inspired by their new interest in the sport, decided to create golf shoes that prioritized comfort and performance. Early collaborations with professional golfers like Thomas Bjørn helped establish ECCO Golf as a credible name in the sport. The company gained global recognition in 2010 when Fred Couples wore ECCO’s spikeless Golf Street shoes at The Masters, sparking a revolution in golf footwear. This event popularized hybrid golf shoes, which combine street-style aesthetics with on-course functionality.ECCO Golf is renowned for its technological innovations. Its signature Hydromax-treated leather ensures water resistance and durability, while FLUIDFORM™ Direct Comfort Technology creates lightweight, flexible soles. The introduction of BIOM® technology further enhanced natural movement and comfort by mimicking the foot's anatomical shape. These advancements have made ECCO Golf Shoes a favorite among professionals and amateurs alike.Today, ECCO Golf continues to innovate with designs that blend functionality and style. Its commitment to sustainability and craftsmanship solidifies its position as a leader in the global golf shoe market.Support the show

Send a textLive Forever Golf (LFG) is a golf lifestyle apparel brand founded in 2020 by four friends—Scott Toole, Matt Every, Scott Riley, and Lewis Price—in northeast Florida. The brand originated from a viral moment during the 2019 AT&T Byron Nelson Tournament when PGA Tour golfer Matt Every dramatically threw his wedge after a frustrating shot. This moment inspired the creation of LFG’s iconic logo, a silhouette of the club toss, symbolizing the raw emotions and passion inherent in golf.The company was born during the COVID-19 pandemic when the founders used the global pause to channel their creative energy into building a disruptive brand. Their mission was to design apparel that resonates with golfers while challenging traditional norms of golf fashion. The name "Live Forever Golf" was inspired by Matt Every’s tattoo, which references the Oasis song "Live Forever," reflecting the brand’s ethos of passion and timelessness.LFG embraces a relaxed, countercultural approach to golf apparel, offering stylish yet functional clothing for both on and off the course. Their product line includes hoodies, sun shirts, shorts, hats, and performance gear designed with comfort and versatility in mind. Operating predominantly online, LFG has rapidly grown its customer base while maintaining authenticity and customer-centric values. With plans to expand into pro shops and PGA Tour events, Live Forever Golf continues to redefine modern golf fashion while staying true to its roots in camaraderie and creativity.Support the show

Send a textFloyd Arnold founded Full Swing Golf in 1986, and it's now grown into the biggest U.S. producer of multi-sport simulators, changing the way people play indoor golf with its cutting-edge tech. The company, now called Full Swing Simulators, runs its operations from Carlsbad, California, and leads the industry in sports technology innovation.Full Swing's tech has come a long way, moving from dual-tracking to tri-tracking, giving players the most realistic ball flight simulation you can get. You can play on the world's most famous courses and try out more than 30 different sports. They've combined high-speed cameras with infrared light technology to show exactly how you're hitting the ball and give you instant feedback.Some of golf's biggest names use Full Swing simulators, including Tiger Woods, Jordan Spieth, and Jason Day. They've also landed some impressive partnerships - they're now the Official Licensed Simulator of the PGA TOUR and work with TGL, a new high-tech golf league.Whether you're looking for home entertainment, a place to practice, or fun activities for the whole family, Full Swing has got you covered. Their simulators let you play on more than 84 championship courses and try out 13+ different sports.Bruin Capital saw Full Swing's potential and bought a controlling stake in 2021, hoping to turn it into something like Peloton but for golf. This move has helped Full Swing grow even stronger and explore new ways to innovate.Full Swing keeps pushing what's possible with golf simulation tech, changing how people practice and play golf no matter the weather or where they are. They've earned their reputation in golf tech by constantly innovating and partnering with top sports organizations and pro athletes.Support the show

Send a textMGI Golf is the premier global authority in electric golf caddies, integrating cutting-edge technology with ergonomic design. Since its inception in 1993, the Australian owned and operated company has a formidable reputation built on experience, innovation, and quality of design. MGI Golf revolutionized the electric caddy industry through patented Gyroscope Straight Tracker technology, automatic downhill speed control, and durable lithium-ion batteries. MGI Golf successfully expanded into the North American market, beginning with the U.S. in 2018 and followed by Canada in 2023, and was named America’s No. 1 electric caddy by independent research.Support the show

Send a textSwag Golf is a dynamic company that has been transforming the golf industry since its inception in 2018. Founded by Nick Venson, along with three friends, in Northbrook, Illinois, the company initially focused on creating unique putters and headcovers. Their bold approach to golf accessories quickly gained attention, leading to rapid growth and expansion into various product lines.Swag Golf's success can be attributed to its innovative designs, combining high-quality craftsmanship with limited-edition releases that resonate with a passionate community of golf enthusiasts. The company's headcovers, in particular, have become highly sought after, often selling out quickly due to their creative and pop culture-inspired themes.Beyond headcovers, Swag Golf is renowned for its precision-milled putters, which have been used by professionals on the PGA, Korn Ferry, and LPGA tours. Notably, Anna Nordqvist won the Women's British Open using a Swag putter, further solidifying the brand's reputation.Swag Golf has also ventured into licensing partnerships with major brands like MLB, WWE, and the NFL, expanding its reach beyond golf. This strategic approach has allowed the company to tap into collector psychology, leveraging limited-edition drops to drive sales and create a buzz around its products.With a strong online presence and strategic marketing, Swag Golf has managed to maintain its unique identity while challenging traditional golf industry norms. The company's growth is evident in its expansion from a small team to over 150 employees nationwide, with plans for a new headquarters. Swag Golf continues to innovate, offering golfers a fresh perspective on the game through its expressive and functional products.Support the show

Send a textFiori Golf is a modern sportswear brand that combines Italian heritage with the laid-back energy of Southern California's surf culture. Founded by Anthony Wagner, the brand aims to redefine golf style by offering timeless, quality garments that inspire golfers to express their personal style both on and off the course. The name "Fiori" translates to "flowers" in Italian, symbolizing growth and the idea of individuals blossoming through their passion for golf.Established in 2021, Fiori Golf targets a younger generation of golfers by blending creativity and style into its designs. The brand offers a wide range of clothing for both men and women, focusing on comfort and versatility. Their apparel is designed to be worn not just on the golf course but also in everyday life, making golf fashion more accessible and appealing to a broader audience.Fiori Golf's mission is to grow the game of golf by showcasing its fun and stylish side. The brand emphasizes simplicity and professionalism in its designs, ensuring that its clothing is both fashionable and functional. By keeping up with trends and seasonal styles, Fiori Golf aims to attract new generations to the sport while maintaining a unique and laid-back aesthetic that reflects the California coastline's vibrant colors and earthy tones. Overall, Fiori Golf is changing the perception of golf attire by making it more stylish, comfortable, and inclusive for all who enjoy the game.Support the show

Send a textBob Parsons pulls back the curtain on his extraordinary journey from a troubled childhood to founding billion-dollar companies like GoDaddy and PXG. With refreshing candor, he reveals how writing his book fulfilled two missions: documenting his unique path for future generations and honoring the persistent requests from his Vietnam War brothers who remain close decades later.The conversation delivers priceless insights into Parsons' entrepreneurial mindset. "I always did stuff I loved," he explains, sharing his philosophy that passion unlocks opportunities money-chasers never see: "When you love something, it tells you all its secrets." This approach led him to walk away from a $50,000 bonus in 1985 (an enormous sum at the time) to launch his software company—a leap that netted him $250,000 that same year.Parsons' acquisition of Scottsdale National Golf Club showcases his ingenious problem-solving. When developers tried enforcing unwanted contractual memberships, he created "nighttime memberships" that could only be used an hour after sunset and had to end an hour before sunset—rendering them effectively worthless and solving his problem brilliantly. This story, like many others shared, demonstrates how Parsons consistently finds creative solutions where others see only obstacles.Perhaps most compelling is Parsons' remarkable ability to avoid worry—a trait he credits partially to his Vietnam experience. Unlike his anxiety-prone brother who "worried about everything," Parsons learned early to focus energy on solutions rather than fear. This mental discipline, alongside the profound sense of belonging he first experienced in the Marine Corps, formed the foundation of his success across multiple industries.Subscribe to hear more conversations with golf's most fascinating innovators and entrepreneurs who are reshaping the game we love. Your next round will be better for it!Support the show

Send a textHally Leadbetter is a multifaceted figure in the golf industry, known for her innovative approach to content creation and her passion for both golf and entertainment. Born in Orlando, Florida, she is the daughter of renowned golf instructor David Leadbetter. Hally's golf career flourished as she earned a scholarship to the University of Arkansas, where she began her collegiate golf journey. She later transferred to Rollins College, where she played a pivotal role in her team's victory at the 2016 NCAA Division II Championship. During her time at Rollins, she also developed her skills in media by working at the college radio station.After college, Hally transitioned into a career in media, starting as a social media coordinator at Golf Digest. She later worked with the PGA TOUR as a digital producer and host. Her ability to merge golf with humor and creativity has made her a standout in the industry. Hally has also co-founded Better Content Co., a production company focused on using comedy to help brands stand out on social media.Support the show

Send a textThe Byrd Golf Belt blends style and utility in a way that's changing how golfers think about their accessories. You can grab the regular model fo about $49 or the braided version for $59, turning what's usually just a basic belt into a handy golf tool.What makes this belt special? It's got clever built-in holders for all your golfing must-haves: tees, a divot tool, your golf glove, and a ball marker. You'll keep your pockets free while having everything you need right at your fingertips during your round. If you're looking for more than just belts, The Byrd's got you covered with gloves, divot tools (they call them "Clyps"), and various bundles. Between fast shipping, quality materials, and features that actually make your golf game better, The Byrd Golf Belt's proving to be a solid choice for golfers who want both practicality and style on the course.Support the show

Send a textPUTTR is an AI-powered putting mat that's changing how we practice golf and making it more fun. While putting makes up 42% of your golf shots, most people find practice boring and lonely - that's exactly where PUTTR comes in, turning your practice into a game and connecting you with players worldwide.This mat's loaded with features to make practice better. You'll find 27 different tee spots from 3 to 11 feet, so you can switch up your routine. The AI technology tracks your performance and gives you real-time feedback and stats to help improve your game.What makes PUTTR really special is its games and challenges. It's got over 20 different ways to play, including fun modes like "On Fire," "The Lab," and "Beer Pong." You can practice on your own, challenge your friends, or compete with others online.Whether you're just playing for fun or taking your golf seriously, PUTTR works as both a training tool and gaming system. It's super easy to move and store - just roll up the ball return, power cord, and carpet into a compact box.PGA pros and teaching experts love how PUTTR adds real pressure and competition to practice. It's perfect for young golfers too, making it ideal for coaches and a fun way for kids to get into the game.Bottom line? PUTTR's making putting practice more fun, easier, and more effective - it'll probably change how you think about practicing your putting game.Support the show

Send a textIn this week's episode I interview my good friend Jake Gordon, the Co-Founder & CEO of Noteefy, the fast-growing technology company helping golf operators fill tee time cancelations more easily.Noteefy (pronounced ‘notify’) has the first automated tee time assistant / waitlist for golfers and golf courses to improve the golfer booking experience, while accelerating course revenue and efficiency. The Noteefy booking assistant (technology is patent pending) enables golfers to input their personalized playing preferences, then get a real time notification when their desired tee time comes available. The golfer then books on the existing POS tee sheet as they normally would and the course keeps 100% of the revenue. Golfers never need to call again, and operators fill every desired tee time.Support the show

Send a textNick Bradley’s journey to success began with a bang in 1994, when at 23 years old, he became the youngest director at the world renowned David Leadbetter Academy. His swift ascent through the academy’s ranks earned him a position as one of Leadbetter’s most trusted instructors, guiding golfers of diverse ages, handicaps, and swing patterns.Taking a bold leap in 2005, Bradley crossed the Atlantic from his native England to the United States, where he would ultimately establish himself as one of the most renowned and respected instructors on a global scale.His illustrious client list reads like a who’s who of golfing legends, including Tiger Woods, Ernie Els, and Phil Mickelson. With a coaching resume boasting over 400 professional golfers, such as Justin Rose, Sir Nick Faldo, Captain Paul McGinley, and Seamus Power, Bradley is celebrated for transforming Rose’s career, propelling him from a modest ranking of 125 in the world to an impressive 5th.Beyond the fairways, Nick Bradley boasts an impressive track record as a two-time best-selling author, serving as a global authority on golf education for esteemed organizations like the Golf Union of Ireland, the PGA of Great Britain, The English Golf Union, and the Russian Golf Federation.Not limiting his expertise to professionals, Bradley extends his instruction to golfers of all levels and ages, driven by an ardent passion for helping people improve their game. Always willing to share his wealth of knowledge and experience, he stands as an approachable mentor for all who seek his guidance.A true trailblazer in the realm of golf instruction, Nick Bradley’s innovative methods have nurtured some of the finest golfers in the world. His legacy as a pioneering figure in the field is securely etched, with his techniques set to inspire golfers of all levels for many generations.Support the show

Send a textChris Voshall, Mizuno product engineer and marketing managerSupport the show

Send a textIn this week's episode, I interview my good friend Brian Mogg, the coaching legend who coached YE Yang to victory against Tiger Woods in the 2009 PGA Championship, and one of Golf Digest’s top 100 for ten years in a row.Brian has taught an incredible 50,000+ lessons, and the results speak for themselves. His students have won ninety tour events. He was named one of Golf Digest’s Top 100 Teachers in America. He’s made Golf Magazine’s Top 100 Teachers list for the past seventeen years. But one of his greatest achievements was helping Bart Bryant go from $200 thousand in earnings to $14 million in his later years.What’s so unique about Brian’s coaching style is that he has over two decades of inside-the-ropes professional experience, and he still competes at the highest level from time to time, giving him an invaluable 360-degree perspective. His Distance Quadrant has changed the way older golfers dial in their swings and gain distance with age.Support the show

Send a textIn this episode, Paul talks with his good friend Clay Hood, the CEO and co-founder of Precision Pro Golf where they discuss how the company was formed, the difficulties of being a business owner, and all the cool new tech they have come out with within the past few years.Support the show

Send a textIn this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players.  With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in Forbes, and pioneered the behind-the-reverse Slice Sequence, the Closed Coil System, Lethal Lag, and many more training programs.  Eric Cogorno’s dad inspired him to become a golfer when he was twelve. He always saw his father go out with his friends for a few rounds on the weekends, and, as most boys do, he wanted to be just like him. So, his dad bought him a junior set of clubs, and he got to work. By the age of eighteen, Eric was attending college at Lehigh University in Bethlehem, Pennsylvania, and working at a local golf course. As fate would have it, one of the professional instructors came in one day and told him how he’d just made $50 from teaching a golf lesson. It wasn’t long after that that Eric decided he wanted to become a professional golf coach himself. Naturally, Eric began his coaching career at the Bethlehem Golf Club, eventually working his way up to assistant pro. In 2017, he started his very own online training sessions called Eric Cogorno Golf, where he uploads helpful how-to videos for golfers looking to fix their swings and fine-tune their mechanics. In the meantime, Eric has kept the pedal to the metal, pioneering game-changing online training programs like theSupport the show

Send a textNick Jahnke, the Vice President of U.S. Sales at PXG joins Paul on the Behind the Golf Brand Podcast. Parsons Xtreme Golf (PXG) was founded in September of 2013 by well-known businessman, philanthropist and golf nut Bob Parsons. PXG was born out of Parsons’ desire to make the world’s best golf equipment. A shared passion for the greatest game ever played and equitable obsession with club technology led Parsons to partner with two highly respected golf club designers to develop the finest equipment on the planet. Parsons demanded of his designers what most golfers dream about: a sexy set of golf irons that look like blades, launch higher, go farther, feel softer and have a sweet spot the size of Texas. "PXG clubs have to feel like butter and the difference has to be noticeable. With no cost or time constraints, the duo began the long process of researching various alloys, exploring new technologies and identifying the unique properties that would make PXG clubs unlike anything else. More than 200 global patents later, Parsons Xtreme Golf has introduced a full line of golf clubs that are forcing golfers to change the way they think about the game. In response to explosive growth since its inception, PXG has quickly become an international brand, with stores, fitters, retailers and distributors around the world.Support the show

Send a textIn this week's episode, I interview my good friend Joshua Jacobs, the Founder and CEO of College Golf Experience. Joshua played collegiate golf and club tennis at Emory University and founded TGA Premier Junior Golf in 2003. In 2007, TGA franchised its junior golf concept and was the first junior golf program to add STEM components. In 2010, Joshua was named by Golf Magazine and Sports Illustrated as one of the Top 40 most influential people in golf under 40, and he created the TGA Sports Foundation dedicated to developing youth of all backgrounds through athletics. In 2012, he orchestrated a National Partnership with the United States Tennis Association (USTA) and franchised TGA’s second concept, tennis. In 2013, he was recognized as one of golf’s “Innovators” by Golf Inc. Joshua has served on the World Golf Foundation Advisory Board, USTA’s National School Committee, the PGA’s Golf 2.0’s National Building Blocks Committee, TGA Sports Foundation’s Board of Directors, the Southern California PGA’s Foundation Advisory Committee and the Southern California PGA’s Growth of the Game Committee. He is currently a consultant and a catalyst behind the PGA of America’s Family Cup initiative.Support the show

Send a textJustin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge of how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.Support the show

Send a textJake Thurm has been named one of the “Best Young Teachers in America” by Golf Digest for three consecutive years. His students will tell you why. Jake’s instruction offers a unique combination of physical and mental guidance, customized for each student and informed by technology and analytics. He never gives the same lesson twice. A fundamental tenet of Jake’s instruction is that no two players swing precisely alike. Because of this, he works to understand the unique biomechanics of each student. Data allows him to assess and not guess. Then, he tailors his teaching to help his students discover their most natural and effective swing. The Chicago native draws on his deep knowledge of the game as a former all-conference golfer and protégé of legendary instructor Dr. Jim Suttie, as well as from his background in clinical psychology. The result is an innovative mind-body approach that has earned accolades from PGA Tour winners, including Kevin Streelman, James Hahn, Dudley Hart, and Chip Beck. Jake has worked at over 100 PGA Tour events, including all four major championships, and appears on the Golf Channel as an expert commentator.Jake is highly regarded in Chicagoland golf circles as Midwest Director for the USA Junior National Golf Team and Nike Junior Golf Camp Director at Fresh Meadow Golf Club in Hillside. He also operates golf schools at Ruffled Feathers Golf Club in Lemont and is on the Master Staff at Club Champion in Willowbrook. Whether working with PGA pros or promising young players, Jake identifies a common trait in all his students. “They are serious players passionate about improving their game,” he says. “When that’s the case, I’m equally passionate about helping them. And I know I can.”Support the show

Send a textIn this week's episode, I interview my good friend Brixton Albert, the Founder and CEO of Performance Golf. Performance Golf is the leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. They aim to help 1 million amateur golfers play the best golf of their lives and enjoy every minute.  Their library of video training courses features instruction from some of the world’s most prestigious golf instructors and tour pros, including Sir Nick Faldo, Hank Haney, Nick Bradley, Martin Chuck, and David Leadbetter. They also offer a variety of tailored resources to help golfers improve their game, including revolutionary physical products and an exclusive VIP coaching program featuring world-renowned pros. Their founder, Brixton Albert, is a passionate leader committed to helping golfers improve their game. As a scratch golfer, he understands the challenges that golfers face when trying to get better and firmly believes that the best way to learn golf is from the best of the best. Under his leadership, Performance Golf has grown into one of the world's leading online golf instruction companies by consistently providing access to the highest quality instruction and resources available to experienced and novice golfers alike.Support the show

Send a textIn this week's episode, I interview my good friend Rick Versace Jr., the founder of  Proud 90. Proud 90 is just a group of guys that love hitting the links. Breaking 90 is considered a win for the day when they go out.  Their approach to golf is similar to our approach to life - always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest score out there. It’s about letting off steam after a hard week at work. It’s about kicking back and having a few beers with your buds while playing a game we love. It’s about getting out there and having a great time on the course, regardless of whether we're shooting in the 80’s or the 100’s.  At some point, it occurred to them that there was no golf brand for the average weekend hacker just looking to have fun — so they decided it was their duty to create one. And just like that, Proud 90 was born. They think their fierce, bold designs and comfortable, lightweight fabrics reflect how they choose to play the game — sometimes unconventional, but never too seriously. Don’t get them wrong! They are constantly working to improve their game, just as we're always working to enhance their brand. That being said, they know they will never be on the PGA Tour, but that hasn't stopped them from going for it on every shot and having a hell of a good time doing it.Support the show

Send a textIn this week's episode, I interviewed my good friend Rene Delgado, the Founder and CEO of Indoor Golf ShopLike you, the Indoor Golf Shop loves golf, it’s a wonderful game that can bring us together for good times and fierce competition. Like you, the team at the Indoor Golf Shop has played golf for most of our lives – it’s timeless and has given us many great memories shared with friends and family.In 2017, they saw an opportunity to offer golf simulator packages and indoor golf solutions to golfers. It started with their purchase of a golf simulator, and they soon realized there must be a better way than the frustration they experienced during that process. The Indoor Golf Shop was born, and they made the commitment back then that still stands today – their business will be defined by providing extraordinary customer service and offering exceptional products of the highest quality.Today, their team strives to deliver on that promise every day. Within their 50,000 square foot corporate headquarters located in Celina, Texas, just north of Dallas, is our sales office, manufacturing facility, shipping and receiving department, and warehouse. This online store is only part of a diverse business that also includes custom home golf simulator design and installation, commercial golf simulator services, and contract manufacturing for leading golf technology brands.They are fortunate to partner with many inspiring companies and mission-driven individuals and know that their success results from these important collaborations. Because of their incredible partners, talented team, and amazing customers, they earned the No. 400 on the annual Inc. 5000 List, the most prestigious ranking of the fastest-growing private companies in America.Support the show

Send a textIn this week's episode, I interviewed my good friend Patrick Keegan, the Founder of Field Day Sporting Co.  Field Day, which was created to positively impact the community and share what they can with the people around them.  All of their products are crafted with great attention to detail, taking inspiration from sporting greats, American icons, and apparel they've broken into and lived with for years.   In 2024 they will be exhibiting at the PGA Show in January, and available for wholesale for golf retailers.  Support the show

Send a textIn this week's episode I interview my good friend and fellow YouTuber Matt Fryer who shares his story of how he went from 0 - 215,000 subscribers, and over 32 million views in just a few short years.Matt has been involved in golf for over 20 years, and he has seen all aspects of the market, from playing professionally for 4 years to running a professional shop at a leading resort in the north of England. His passion has always been the game of golf, how it has been played, and how to improve it. With the guidance of his father, Adrian Fryer, a Fellow Member of the P.G.A., Matt has now embarked on the same route, hoping to become a great coach and further his already vast knowledge of the game and help golfers of all levels play to their full potential. With an easygoing yet informative and driven approach to coaching, Matt is quickly establishing himself as a coach anyone would enjoy improving with.Support the show

Send a textIn this weeks episode I interview my good friend Jimmy McDonald, Director of Sales for GolfZon. GolfZon is the #1 golf simulator company in the world, with locations in some 63 countries, with over 12,300 commercial sites. Just in 2022 alone, over 87 million rounds of golf were played on their simulators. And what is really cool is that Golfzon also hosts two professional virtual golf tournaments each year (GTOUR and WGTOUR) with a total prize purse of more than $3.5 million. With the GolfZon 2 Vision, the most realistic golf simulator in the world, and there new Wave, GolfZon is poised to take over the U.S. Market.Support the show

Send a textIn this week's episode I interview my good friend Taylor Crosby, one of Golf Digests “Best Young Teacher’s in America” list. This honor is only given to the select few golf instructors under age 40 who are making the biggest impact on the industry—and in more ways than ever, with the growth of digital and social media.”Crosby played collegiate golf for both the University of Georgia and North Carolina State University. While at Georgia, the Athens, Ga., native played alongside current PGA Tour standouts Kevin Kisner, Chris Kirk, and Brendon Todd. After graduating from N.C. State, he played on mini-tours, served as a head golf professional, and caddied on the Korn Ferry Tour.Support the show

Send a textClinch is founded by two Oregon golfers, Matt Mahoney and Jason Desoldato, under the belief that there are better materials from which to make a golf glove. Jason worked for Nike and Burton and had extensive experience with innovative fabrics that help athletes overcome their challenges. Thus, Clinch was born. Clinch focuses on modern performance gloves designed to perform in rain or hot/humid weather. The Pacific Northwest is their home and proving ground - offering a diverse test from seaside mist to high desert heat. If it works there, it works anywhere. Their mission is to bring golfers an innovative product that performs in all conditions. Whether you’re grinding it out on tour or shooting to break 100, they have built this glove for you!Support the show

Send a textIn this week episode I interview my good Akbar Chisti the CEO and co-founder of Seamus Golf.  Akbar started Seamus Golf out of his garage with his wife Megan Chisti in 2011.  Since the beginning, every product they make is meant to tell its own story. Whether it’s the U.S. Open, The Masters, or a number of custom projects they have pursued for some of the most influential and inspirational people, their company stands to partner with their golfers and give them a way to represent and connect with others. They are proud and grateful to their Makers and Administrative staff who work tirelessly together to overcome the challenges of small business in the modern era. They are grateful to their partners, customers, and vendors who have combined together to embrace and permit them to become the most sought-after accessory maker in golf.Support the show

Send a textIn this week episode I interview my good friend legendary golf instructor Jim McLean, who is one of the most prolific golf instructors of the last 30 years. He is known for coining the phrase “X-Factor”, observing that the greater the differential between the hips and shoulders at the top of the swing, the more power the golfer can create. He pioneered the use of video for golf instruction and was one of the first adopters of radar technology used in swing analysis tools like TrackMan. He is also authored and sold over 15 different books and videos, and taught some of the greatest golfers of our generation. Including, Sergio Garcia, Curtis Strange, Gary Player, Bernard Langer, Al Geiberger, US Open champions Liselotte Neumann, Jane Geddes, Lauri Merten, Ben Crenshaw, Tom Kite, Webb Simpson, and Hal Sutton to just name a few. Actually, its over 100 PGA tour players but who is counting.Jim McLean is CEO of the Jim McLean Golf School, which operates from eight locations.Support the show

Send a textIn this week episode I interview my good friend, Ian Zubkoff, the Executive Vice President of Super Stroke to discuss the amazing growth of this iconic golf brand. Not too long ago, all golfers basically used the same grips. SuperStroke was created to change that. In 2009, they launched a radically different line of putter grips. They knew they would help golfers shoot lower scores. What they didn’t know was how quickly they would change the game.To date, SuperStroke grips have been used to earn more than $500 million in major championships and PGA Tour events. They’ve also helped amateurs around the world shoot career-low rounds and earn important bragging rights over friends and family.As scientific as golf has become, it will always be a game that blends art and science. And that’s just as true when it comes to golf grips. From driver to putter, we all golf our own unique way. Our bodies are different. Our swings are different. We all need different things to play our best.At SuperStroke, it’s their mission to help golfers make every swing and every stroke the best it can possibly be.Support the show

Send a textIn this week episode I interview my good friend, Greg Sabella, the Vice President of Sales, and formerly a Director of Marketing for Callaway golf, to discuss everything Uneekor. It is widely regarded that Uneekor makes some of the best golf simulators in the golf industry. Now with its release of the new Eye Mini, Uneekor first ever portable launch monitor, they coming after the biggest names in the launch monitor space.  What began with one engineer trying to efficiently elevate his skills, turned into a truly powerful, disruptive force that changed the golf simulator industry forever.Support the show

Send a textJared Solomon and his partners started with a vision, to make golf for everyone by delivering a dynamic, entertaining, and inclusive way to experience golf. Five Iron has quickly re-shaped urban golf culture by putting a modern spin on an old classic. They began their story in 2017 from humble beginnings with one location on Fifth Avenue in the Flatiron District, the origin of our name (created by taking the “Five” from Fifth Avenue and the “Iron” from the Flatiron District.)Fast forward to the present day, Five Iron Golf has expanded nationwide across ten major U.S. cities and over 20 locations and counting, with international franchise locations in Singapore and India.Helping the masses to get their swing on, the 5i way is about access to play, practice, and party, inclusivity to bring out the golfer in everyone, and unforgettable experiences.For the serious golfer, Five Iron hosts high-tech Trackman simulators, access to teaching professionals, practice time, leagues, club storage, showers, top-of-the-line clubs free to use during your booking, and in-house club fitting services.For the less-than-serious golfer (and let’s be honest, most of the severe golfers too), Five Iron offers flexible event spaces, a full-service bar, locally-crafted food menus, table games like ping pong and shuffleboard, and widescreen TVs perfect for watching your favorite game.Support the show

Send a textHey Guys, in this week's episode I interview my good friends Seth Frack (VP of Development) & Jordan Vlogger (Community Manager) at SkyTrak. Nowhas long been the leader in at-home golf, and its next evolution is a leap forward.  The new SkyTrak+ brings major advancements in its core technology by adding a dual doppler radar system and proprietary machine learning software - to offer unmatched accuracy in its class. The radar addition brings club data to the forefront of the experience - giving SkyTrak users a vital data point for game improvement. More big innovation comes in the new and improved SkyTrak Shot Optimizer and Shot Score functionality. You can now measure yourself against optimal shots and golfers of all skill levels pulled from our database of millions of golf shots.With over 70,000+ members, access to over 100,000 golf courses (including Pebble Beach Golf Links, Bandon Dunes, Torrey Pines and many more),  and the best gameplay simulation software in the industry, the SkyTrak+ will instantly transport you to courses all around the world that you can play with your friends from the comfort of your home, and my biggest question to them how did they keep this secret for so long.Support the show

Send a textIn this week's episode Paul interviews his good friend Justin Bryant from Rapsodo to discuss the launch of the new Rapsodo MLM2PRO Launch Monitor and Simulator. Rapsodo is a sports analytics company that empowers athletes and coaches to analyze and improve their game, with affordable, portable, easy-to-use, data-driven sports technologies.In 2010, their founder and Chief Executive Officer Batuhan Okur registered Rapsodo Pte. Ltd. in Singapore. Their journey began with the development of the first affordable personal golf launch monitor, distributed in the USA under SkyTrak. Since then we have continued to transform into a leading sports data and technology company with the vision to help athletes reach their full potential.Their data-driven, performance measurement tools empower athletes to achieve their best regardless of what skill level they are at.Support the show

Send a textIn this week's episode Paul interviews Lashan Wanigatunga the CEO of Two Guys with Balls. Pretty much the best name for a company. Based in Wisconsin, Lashan created Two Guys With Balls out of his passion for golf, and he lost a lot of golf balls. He believes that everybody should be able to enjoy this great game without having to worry about the $4 you just shanked into the woods. He knew there had to be a better way! A better way that was easier than endless practice sessions of trying to perfect that golf swing. Yes, practice so you hit that fairway every time, but that won’t happen overnight (or ever for some of us). A better way, that doesn’t include fishing for lost balls in the woods (leave that to us).Support the show

Send a textIn this week's episode Paul interviews YouTube, TikTok , and Instagram star Remec Carlson, aka the CEO of Golf.  With collaborations with some of the biggest brands and influencers in golf Remec has been crushing video content his unique style in teaching and having on fun when on the course. Remec went to IMG Academy & studied under David Leadbetter in his junior career. Then went on to play college golf at Florida Gulf Coast University. Playing junior, collegiate, and professional golf he has received 1000+ lessons from the best instructors across the world. From David Leadbetter to Butch Harmon.Support the show

Send a textIn this week's episode I interview my friend, Sean Ogle, Founder of Breaking Eighty. What started as a website in the Summer of 2012 has become one of the very best resources on the internet for unbiased golf product reviews. Where you can find reviews of everything from rangefinders, to launch monitors, to shoes, bags, and more.  In the past couple of years Sean has parlayed this into his fast growing YouTube channel in 2022, which I am a huge fan.Support the show

Send a textIn this weeks episode I interview Robert Winskowicz, the founder and CEO of Sqairz golf shoes. The vision for SQAIRZ started on a New England driving range, where a pair of square-toed dress shoes spurred a visual realization. This idea continued through years of research into ground force reaction, biomechanics and foot movement. It culminated award-winning shoes, now played on tour, that will help every golfer hit more accurate and powerful shots.Sqairz are worn by some of the most famous and successful instructors and PGA Tour winners in history including Sir Nick Faldo, Sepp Straka, John Daily, Mark Calcavecchia, Rick Smith, Jim McLean, Nick Bradley and more!Support the show

Send a textBased in Canada, Brandon Cubitt has created a YouTube channel that is gaining traction through reviews of golf tech, golf clubs, and golf instruction."Behind the Golf Brand" host Paul Liberatore talks to Cubitt about the channel's growth and how he has become a go-to source about golf gear, and how he has grown his YouTube channel so quickly.Support the show

Send a textTrue Linkswear CEO Jason Moore and VP of Marketing Brandon Wallach joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf shoe company came to be, their growth over the past three years, and how they are diversifying into golf apparel and accessories.Support the show

Send a textOn Point Golf Ball markers was started a few short years ago by Briston Peterson and has grown in one of the most popular golf accessory brands. They have partnered with U.S. Open Champion and 17 time winner on the PGA TOUR, Jim Furyk. As the On Point golf ambassador Jim joins a growing PGA, LPGA, and amateur golfers using our 3D golf ball markers. On Point golf ball markers include a secondary traditional coin marker that can be logo'd for any outing, charity event or corporate sponsorship. On Point 3D markers conform to the USGA's Rule 20-1 which "does not require a certain type of ball marker." The coin marker is included per Rule 22-2 in the event that the 3D marker might - in a rare instance -cause physical or mental interference. Enjoy the game and make more putts with On PointOn Point manufactures the revolutionary three dimensional domed golf ball marker. Humans are 3D creatures, living in a 3D world, but our eyes can show us only two dimensions. The miracle of our depth perception comes from our brain's ability to put together two 2D images in such a way as to extrapolate depth. This is called stereoscopic vision. Because your eyes are separated on your face, each retina produces a slightly different image. That difference in images is a direct result of the depth of the objects that we are looking at. When those two images are assembled in your brain, they are interpreted as depth. In putting, we need our vision to identify our aim point (target), to aim our putter face to it, and to visualize the distance between the ball and the hole. Unfortunately, our peripheral vision can be a distraction in putting. The On Point 3D marker allows the golfer to dial-in his/her focus and intensely concentrate, creating the effect of "tunnel vision" which enhances the golfers confidence and ability to make putts.Support the show

Send a textIt all started one day, when they were out hitting the sticks. They guys at Odin asked themselves, why aren’t we losing our own golf balls, and instead using expensive gear from old, stuffy brands that don’t really speak to us?Wisdom and creative juices began to flow, and from that moment, ODIN had its first heartbeat. As they got into it, they quickly realized that this is more than just golf balls, hats, polos, tees and ball markers. Golf has been going through a renaissance, and will continue to change into a whole new era. They want to play a large part of pioneering that new golf experience. The ODIN golf experience.They guys at Odin grew up in a world where golf was always rooted in traditions - lined khakis, polos tucked in like a fresh hotel bed, stiffness, greyness and elitism.Deep down, the guys at Odin were honing their inner Ty Webb and Happy Gilmore, sneaking in side bets and pining for a bloody mary on the 10th tee. Not only do they want to compete and chase the pursuit of the perfect strike, but they  want to have fun while doing it. They want to grab golf by the balls, and wipe off those traditional cobwebs. As the saying goes, out with the old, in with the new.Support the show

Send a textFormed in 2017, Sweet Rollz Golf was created with a simple goal – to breathe new life and style into golf, starting with the radical reimagining of the boring putter grip. For too long, attempts to add style and flair to golf accessories had mostly been cheesy and kitschy, or both. As a result, golf accessories have mostly remained unoriginal and, well, pretty meh.As they set out to design the “Sistine Chapel of putter grips” they wanted to be bold, but still keep it classy. The result is a beautiful line of super high-quality putter grips for every golfer who wants to make a personalized statement without having to sacrifice performance.Support the show

Send a textMatt Cermak and Evan Singer met through sharing the same best friend. Evan grew up with Ryan. Matt played on the college golf team with him. Together, they decided it would be funny to give a joint speech (or skit.. depends on how you look at it) at Ryan’s wedding 5+ years ago. Let’s just say they brought the house down. From that moment on, their spark with a microphone and shared love for the mental side of golf and how it can help you grow off the course, and led to The Par Train Podcast being created in 2016. The Par Train Podcast is by far the  #1 mental game podcast with over 900K+ downloads, 85K+ followers, and 15M+ monthly impressions. Evan has worked for companies like TaylorMade Golf, the NFL, and Uber and now has his own consulting company that helps golf brands with their marketing and trains employees on how to manage stress and perform. A lot of these principles in life apply to the mental side of golf too.Support the show

Send a textPower Tee founder and CEO Martin Wyeth joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf tech company came to be and the innovative process of creating  world’s best performance automatic teeing system for the indoor environment, driving ranges, and country clubs. We explore the difficult rise from starting with one golf range in England to be installed in thousands of golf ranges globally, including the USA, UK, Europe, Asia, and the Middle East. Incredibly, now the Power Tee tees up over 6 million golf balls per day across 18 different countries worldwide.Support the show