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PODCAST · business

Behind the Launch

by Mirasee FM

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

Publisher-supplied feed metadata · PodParley refreshed Jun 26, 2026 · Source feed

Episodes

  1. Encore: Trailer for Behind the Launch

    Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch. Cynthia Lamb is...

  2. Finally!

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  3. Anticipation

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  4. Not Bad

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  5. The Launch

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  6. It's a Roller Coaster (Again)

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  7. Wired to Be Optimistic

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  8. It's Time to Regroup

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  9. It's a Roller Coaster

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

  10. Trailer for Behind the Launch

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable...

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ABOUT THIS SHOW

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

HOSTED BY

Mirasee FM

Produced by Cynthia Lamb

Frequently Asked Questions

How many episodes does Behind the Launch have?

Behind the Launch currently has 10 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Behind the Launch about?

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may...

How often does Behind the Launch release new episodes?

Behind the Launch has 10 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Behind the Launch?

You can listen to Behind the Launch on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Behind the Launch?

Behind the Launch is created and hosted by Mirasee FM.
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