Behind the Needles
by Annie Alvarez
Everyone meets the healer. Almost no one meets the person behind her.Behind the Needles is the honest, unfiltered story of what it actually took to build Cedar & Sage Acupuncture LLC — told by the co-founder who ran the marketing, the financials, and everything else while her wife went through doctoral school to become a licensed acupuncturist.Real stories. No script. The quiet part, said out loud.
Episodes
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E4 - Menopause
"I'm either dying or I'm going crazy, and nobody will tell me which one."That's what a patient told us at one of our community acupuncture events. She wasn't dying, and she wasn't crazy. She was in perimenopause, and nobody had told her.In this episode, I take on the transition that half the...
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E3 - Being Findable
Being great at your craft and being findable online are two completely different skills — and nobody warns you about the gap between them. This week, Annie tells the true story of how Cedar & Sage nearly stayed invisible: wrong business hours on Google, a beautiful website nobody could find, and...
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E2 - The Business Basics Nobody Teaches You
Acupuncture school taught my wife the medicine — nobody taught either of us how to run a business. In this episode, I pull back the curtain on our first year at Cedar & Sage: why we chose to go cash-pay (and the insurance-vs-research gap that made that decision easy), my own "dry needling...
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E1 - Lucy Lived in Our Kitchen
What do you do when the person you love decides to blow up both your lives — in the best possible way? Annie is the person behind the person at Cedar & Sage Acupuncture. In episode one, she introduces herself, tells the story of her wife Jennifer's decision to pursue a doctorate, and meets Lucy —…
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About this show
Everyone meets the healer. Almost no one meets the person behind her.Behind the Needles is the honest, unfiltered story of what it actually took to build Cedar & Sage Acupuncture LLC — told by the co-founder who ran the marketing, the financials, and everything else while her wife went through doctoral school to become a licensed acupuncturist.Real stories. No script. The quiet part, said out loud.
Hosted by
Annie Alvarez
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