PODCAST · business
Behind the Pages-PETS+
by PETS+ Podcasts
Keith Miller goes "Behind the Pages" of the latest edition of PETS+ magazine in this monthly podcast sharing ideas and techniques for pet business owners. New episodes each month!
Episodes
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Episode 19: Marketing Pro Giselle Ugarte on Using LinkedIn to Grow Your Pet Business
Host Keith Miller talks to Giselle Ugarte of Bridge Media about how to use LinkedIn to promote your pet business.
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Episode 17: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?
The 2020 presidential election has divided this country. Is it a good idea, then, to carry poop bags featuring the faces of candidate and President Donald Trump and candidate and former Vice-President Joe Biden? MetroPaws founders Jonathan and Megan Bolton think so! "The idea is to encourage…
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Episode 16: Why This Doggie Day Care Owner Covered His Car in Shag Carpet
Fans of "Dumb and Dumber" will especially appreciate this episode of Behind the Pages, in which host Keith Miller talks to Andy Wiltz of Woof's Play & Stay in Kansas and Missouri. Wiltz has recreated the Mutt Cutts van from the film and now uses it to promote his grooming, day care and boarding...
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Episode 15: Why COVID-19 Won't Stop This Pet Business From Expanding
Keith Miller talks to Pattie Zeller of Animal Connection in Charlottesville, VA about the decision to move and expand during the COVID-19 pandemic. She shares that competing with Amazon and Chewy has never been more important, and that she plans to offer products and services that will help her…
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Episode 14: Find Out What Business Insurance You Should Have in 2020 and Beyond
Host Keith Miller talks to David Pearsall of Business Insurers of the Carolinas. He joined the family business in 1995, which at the time insured about 300 pet sitters nationwide. Pearsall helped grow that segment of the agency to more than 8,000 to 9,000 pet businesses insured each year. He...
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Episode 13: Improve Your Website's SEO with These Quick and Easy Tips
An episode that's chock full of actionable advice! Host Keith Miller talks SEO with Matt Aldrich of Pet Engine Marketing. Not only does Aldrich share simple changes you can make to boost your website's search standings, he also outlines how you should be using Google My Business posts to do the...
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Episode 12: How Pet Businesses Are Supporting Their Communities During COVID-19
Host Keith Miller and Nancy Guinn of Dog Krazy stores in Virginia talk about the ways they are supporting small businesses of all types in their communities, including buying gift cards from local restaurants to reward customers who buy pet food for a local rescue. This episode of Behind the…
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Episode 11: Understanding Credit Card Processing Fees
What are interchange fees? Payment gateway fees? How do you get the best credit card processing deal for your business? In this new episode of Behind the Pages, host Keith Miller answers these questions and many more with help from guest Randa Kriss, staff writer for Fundera. The online resource...
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Episode 10: Geeking Out With the Mom of An Instagram Pet Celebrity (Science Whippet)
Keith Miller talks with Beth Gordon, whose Whippet, Kuiper, is known to his 150,000 Instagram followers as @spacewhippet. The pair criss-cross the country visiting musuems and historical sites, teaching science, history and civics to folks who just want to look at dog pictures. Gordon shares the...
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Episode 9: Mastering Google My Business
On the next Behind the Pages podcast, host Keith Miller and his guest help you master some insanely easy — but hidden — aspects of listing your company on Google. Keith spends time with Paul Counts, who runs digital marketing firm MarketingCounts.com and hosts a podcast of the same name. Counts...
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Episode 8: Learn About Fi, the Ultimate in GPS Dog Collar Tech
Host Keith Miller finds out the back story of Fi, a tech startup that developed “the Apple Watch” of GPS dog collars. Keith’s guest is Fi founder and CEO Jonathan Bensamoun, who developed the collar and app with his dog, Thor, in mind. This collar is amazingly cool, with GPS tracking capability,...
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Episode 7: Coach Caitie Talks Health and Wellness (for Humans)
On this episode of Behind the Pages, host Keith Miller discusses ways to hone your own health and fitness to give you the energy and stress-free mood you need to run your business at a higher level. His guest is health coach and self-proclaimed “wellness junkie” Caitie Motta (coachcaitie.com)....
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Episode 6: Cybersecurity — Keeping Your Pet Business Safe Online
Host Keith Miller talks with cyber security expert Chris Moschovitis, author of the book Cybersecurity Program Development for Business. He was part of the team that developed Vet Office Suite software for veterinary practices, but Moschovitis' current — and career-long — focus is on keeping...
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Episode 5: Johnny Jet Can Teach You About So Much More Than Where to Get the Best Travel Deals
The holidays are right around the corner and with them, wintry weather that makes us want to escape to somewhere warm. In Keith Miller’s latest "Behind the Pages" podcast, he talks with Johnny Jet, the man Forbes Magazine has called “the original travel influencer.” Johnny Jet began dispensing...
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Episode 4: Meet the Pet Product Entrepreneur Who Turned Down Shark Tank's Investors
Keith Miller talks with Daniel Lentz, one of the founders of Aquapaw, a pet bathing product that achieved notoriety when it was featured on Shark Tank earlier this year. Aquapaw is a palm-sized dog scrubber and sprayer that attaches to the hand, allowing users to handle their dogs (or other...
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Episode 3: How To Keep Millennial Employees Happy In the Workplace
How can a pet business owner locate, attract and keep millennial employees long-term? That’s the subject of the third episode of “Behind the Pages”, the PETS+ podcast hosted by Keith Miller,. For this episode, Keith reaches out to consultant Maggie Baker, who specializes in building employee...
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Episode 2: How Pet Professionals Can Crush It on Social Media
Host Keith Miller welcomes social media expert Katherine Martin from Whirlaway Marketing for a wide-ranging discussion of doggie influencers, Facebook, Instagram and even Kendall Jenner.
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Episode 1: How to Create a Killer Pet Business Website
Keith Miller talks with web design and copywriting guru Liz Theresa, digging into the nitty-gritty details of what pet business owners need to know about redesigning a website in 2019. Guess what? The process is a lot different than it was even a few years ago. From Theresa, you'll learn about…
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ABOUT THIS SHOW
Keith Miller goes "Behind the Pages" of the latest edition of PETS+ magazine in this monthly podcast sharing ideas and techniques for pet business owners. New episodes each month!
HOSTED BY
PETS+ Podcasts
CATEGORIES
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