PODCAST · news
Behind the Workflow
by Simona Costantini and Taly Melo
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly.Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency, you’ll find actionable insights that help you work smarter, not harder.Each episode breaks down key strategies for burning questions like:How do podcast networks, agencies, and content creators keep their operations organized and efficient?What are the best systems for managing multiple shows, clients, and content platforms without stress?How can I s
Episodes
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021: 5 Game-Changing Podcast Tools You Didn’t Know You Needed (Northflow Update)
Workflows don’t need to be complicated, they just need to work. In this episode of Behind the Workflow, hosts Simona Costantini and Taly Melo take you behind the build of the latest Northflow product updates designed to make podcast production smoother, faster, and more flexible. You’ll learn how...
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020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win
In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships. Greg has appeared on more than 100...
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019: The Systems That Built a 6-Figure Podcast Agency | Mathew Passy on Workflows, Clients & Boundaries
Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap. From workflows to systems, client management, and quality control, this episode breaks it all down for producers and...
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018: Podcast Workflows & Marketing That Actually Drive Growth | Andreea Coscai (Eurowaves)
What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Andreea Coscai, producer, marketer, and founder of Eurowaves, the newsletter spotlighting European...
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017: How to Be Seen: Scaling Podcast Visibility & Sales with Tahjma VanBuren
What if your podcast episodes could do more than just sit on Apple and Spotify? In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce...
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016: The Power of Legacy: Building a Multi-Contract Podcast Brand with Dawn Fobbs
Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts. From...
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015: How to Stand Out in a Noisy Online World: Storytelling, Inclusivity & Smarter Workflows with Laurelyn Ponder
Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow, we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small…
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014: Podcast Movement 2025 Recap: AI, Authenticity & The Future of Podcast Workflows
Are you keeping up with the biggest shifts in podcasting—or risking being left behind? In this special team episode of Behind the Workflow, all four co-founders of Northflow sit down to recap everything we learned at Podcast Movement 2025. From industry-wide debates on AI to the future of podcast...
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013: From Format to Flow: How to Build Podcasts That Scale Without Losing Creativity
Are you building your podcast systems with intention—or patching things together with duct tape? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast creative strategist and producer Jullian Androkae, co-founder of Pod Vision, to talk about designing...
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012: Scaling with Heart: How Haley Hatcher Built a Podcast Business That Runs Itself
Are you running your podcast like a business—or a bottleneck? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast agency founder Haley Hatcher of Heart Centered Podcasting to talk about workflows that serve your mission and your life. From SOPs that make...
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011: Why Your Podcast Workflow Isn’t Working (And What To Do About It)
Are you building a podcast workflow that fuels your brand—or one that fuels your burnout? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast strategist and marketing queen Ana Xavier of The Podcast Space to talk about podcasting with purpose, planning...
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010: Podcast Systems That Actually Work (Even If You're a Team of One) with Dream Harper
Do your podcast systems feel like a well-oiled machine—or a chaotic game of content whack-a-mole? 🎧😵💫 In this guest episode of Behind the Workflow, Simona Costantini and Taly Melo welcome podcast strategist and organized queen Aldreama “Dream” Harper to unpack what it really takes to launch,...
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009: Batching vs Real-Time Content Creation: Which Workflow Actually Works in 2025?
Are you batching your content or flying by the seat of your content calendar? 😅 In this episode of Behind the Workflow, Simona Costantini and Taly Melo go deep on one of the biggest creator questions of 2025: Should you batch your content, or create in real-time? They share the stats, the Reddit...
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008: Why Your Podcast Workflow Isn’t Ready to Scale (Yet) — Fix These 5 Bottlenecks
Is your workflow secretly holding your podcast back from growing? 😵💫 You’re not imagining it. In this episode of Behind the Workflow, Simona Costantini and Taly Melo break down five sneaky signs your system isn’t scalable—and what to do about it. From onboarding overload to chaotic tool…
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007: Burnout-Proof Your Podcast Workflow: 6 Essential Strategies for Creators & Agencies
Is your podcast process secretly draining you? 😰 You’re not alone. In this episode of Behind the Workflow, Simona Costantini and Taly Melo unpack the six critical strategies podcast agencies and creators need to implement to avoid burnout and stay aligned with their purpose. Whether you're...
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006: Why Most Podcast Workflows Fail (And How to Fix Yours for Good)
Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape. In this episode of Behind the Workflow, Simona and Taly rip off...
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New Calendar, Forms, AI Tools, and Production Planner for Podcasters | Northflow Bi-Weekly Marketing Update
Welcome to the Northflow Bi-Weekly Marketing Update — where we share the latest tools designed to help podcasters save time, simplify workflows, and scale with ease. In this update, we’re diving into brand-new features that just launched inside the Northflow platform: A built-in Calendar system...
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005: Stop Duct-Taping Your Podcast Workflow: How to Simplify & Scale Without Chaos
Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape. In this episode of Behind the Workflow, Simona and Taly rip off...
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Bi-Weekly Marketing Update: Northflow Platform Overview
In this biweekly marketing update, we provide an overview of the Northflow platform, a comprehensive podcast production workspace. Designed to replace multiple tools like spreadsheets and Trello boards, North Flow streamlines podcast production by centralizing episodes, tasks, and assets in one...
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004: How to Manage Multiple Podcasts Without Burnout (or Chaos)
In this episode of Behind the Workflow, Simona and Taly dig deep into the glorious chaos of running multiple podcasts—without letting a single ball drop. From disorganized notebooks to post-its gone rogue, they unpack the strategies, systems, and mindset shifts that help podcasters and agencies...
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Podcast Guest Intake Forms, Podcast Website Creation and Guest Communication: Northflow's Bi-Weekly Marketing Pulse
In this bi-weekly marketing update, Taly takes the mic solo while Simona is away at a conference, delivering the latest updates from Northflow. Taly walks through powerful new features launching soon, including customizable forms (bye-bye, Google Forms!) and show sites that automatically update...
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003: Building a SaaS from Scratch: What It Really Takes (No VC Money)
In this episode of Behind the Workflow, Simona, Taly, and Fran take you behind the scenes of building Northflow—a podcast production SaaS built from the ground up without outside funding. What does it really take to bootstrap a product in a world that moves fast, demands more, and doesn’t wait…
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Northflow in Motion: Your Bi-Weekly Marketing Pulse — New Calendar View, Custom Templates & Production Schedules Inside
In this bi-weekly marketing update, Simona and Tally provide an in-depth look at Northflow's first three months of public growth. They discuss the new features they've launched, like the calendar view, production schedules, and custom templates, and the newly implemented Kanban view. They talk...
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002: How to Streamline Your Podcast Production with the Right Management Tools
In this episode of Behind the Workflow, Simona and Taly dive into the impact of management tools on podcast production. Are your workflow tools making your life easier, or are they secretly sabotaging your process? They break down how the right systems can save time, reduce stress, and help...
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001: How We Built Northflow: The Startup Story Behind a Game-Changing Podcast Management Tool
In this very first episode of Behind the Workflow, we’re pulling back the curtain on Northflow—who we are as founders, why we built this platform, and what we hope to bring to the podcasting community. Join me, Simona, along with my co-founders Taly and Fran, as we introduce ourselves, share our...
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Trailer | Behind the Workflow Powered by Northflow
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep…
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ABOUT THIS SHOW
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly.Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency, you’ll find actionable insights that help you work smarter, not harder.Each episode breaks down key strategies for burning questions like:How do podcast networks, agencies, and content creators keep their operations organized and efficient?What are the best systems for managing multiple shows, clients, and content platforms without stress?How can I s
HOSTED BY
Simona Costantini and Taly Melo
CATEGORIES
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