PODCAST · business
Believe you can because you can!
by seotools.pro
Actionable conversations about SEO, marketing, business growth, and the people building what comes next.
Episodes
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Marketing Strategy in 2026 (#863)
Marketing strategy often looks simple on the surface, but understanding why it works is what separates strong companies from the rest. Rich M. Smith, MBA, joins the conversation to share lessons from more than 30 years in marketing leadership, including roles as CMO, advisor, investor, and…
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How Amazon Became My CPG Brand’s Biggest Growth Lever (#862)
Your Shopify store is a vanity metric. Your Amazon listing is a bank account. Nik Hall, founder of Vitafive and now a partner at 1984 Ventures, learned this the hard way. When he launched his gummy vitamin brand, he followed the standard playbook: expensive Facebook ads driving traffic to a…
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The old B2B content playbook is dead, here's the new one (#861)
The "Publish and Pray" era is over. Welcome to the era of Distribution. Lars Lofgren, former Director of Growth at KISSmetrics and I Will Teach You To Be Rich, has a brutal reality check for B2B marketers: The "HubSpot Playbook" (write generic SEO posts gate with an ebook nurture via email) is...
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Luxury Design Meets Systems: Scaling Brands with Alisa Sparks (#860)
In this episode of the seotools.pro podcast, host Anatolii Ulitovskyi sits down with Alisa Sparks, the powerhouse behind Linden Creek. We’re stripping away the "fluff" to look at the gears behind a luxury brand. Alisa breaks down how she simultaneously scaled a high-end design aesthetic while...
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Build for Bots, Create for Humans (#859)
Ian Lurie, founder of Portent and a 30-year veteran of the digital trenches, believes the industry is panicking for the wrong reasons. While everyone is clamoring to "automate everything" with AI, Ian argues that the most discoverable sites in 2026 are actually leaning harder into human…
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SEO in 2026: What is working? (#858)
While the enterprise giants fight over AI agents, local businesses just need the phone to ring. Shannon Kinney, Founder of Dream Local Digital and a veteran of the newspaper-to-digital transition, argues that for 90% of businesses, "Global SEO" is a distraction. In 2026, the battle for local...
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AI SEO in 2026 (#857)
Google is no longer just a library of links—it's a child that needs to be educated. Jason Barnard, the "Brand SERP Guy" and CEO of Kalicube, argues that the traditional SEO model is broken. In 2026, we have entered the era of Brand Entity SEO, where algorithms don't just match keywords; they...
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SEO in 2026: What changed? (#856)
Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing "search volume," you are fighting a losing war. With AI Overviews and ChatGPT now acting as "Answer Engines" (AEO), the metric that matters most is…
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Myth-Busting Local SEO: Why Geotagging & Schema Fail (#855)
The old SEO rulebook isn't just outdated—it's dangerous. Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing "search volume," you are fighting a losing war. With AI Overviews and ChatGPT now acting as...
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AI in SEO: A Tool, Not a Shortcut (#854)
AI is everywhere in marketing right now. But here’s the truth — it’s not a solution. It’s a tool. And like any tool, it’s only as powerful as the person using it. Our guest, Kaspar Szymanski, knows this better than most. A former Google Search team member and one of the world’s leading SEO…
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SEO + AI + Link Building: What Still Matters and What’s Changing (#853)
Link building isn’t dead. But it’s no longer about volume, tricks, or chasing metrics in isolation. In an AI-driven search world, links are becoming signals of trust, context, and credibility - not just ranking levers. AI systems don’t look at links the way old algorithms did. They interpret who…
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Enterprise SEO in the AI Era: The New Rules of Rank (#852)
Is your website ready for the "Answer Engine" era?Daniel Horowitz, Senior Manager of SEO at Informatica, joins us to reveal how enterprise giants are adapting to AI search. Daniel has moved from tactical link building to managing SEO for a global data company, and he has a warning: The old tricks...
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Modern SEO & Tactics to Survive (#851)
The old SEO playbook is burning. Do you have a survival kit? David Quaid, a veteran of the technical SEO trenches, argues that we have entered a new phase of search where "keywords" are dying and "entities" are taking over. With Google’s algorithm updates becoming more volatile and AI (SGE)...
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Building Businesses That Serve Life, Not the Other Way Around (#850)
Most businesses are built to demand more time as they grow. More meetings. More pressure. More dependency on the founder. Dmitry Dragilev took a different path. His mission is clear: build high-margin businesses that run themselves and give founders time freedom, not burnout. That philosophy…
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Traffic is a Trap: The Revenue-First Playbook (#849)
Most businesses don't have a traffic problem. They have a "Leaky Bucket" problem.Tim Woda, Founder and CEO of White Peak, has built a career on a single truth: Traffic $\\neq$ Revenue. While most agencies obsess over "vanity metrics" (likes, impressions, and clicks), Tim’s agency focuses on the...
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SEO Checkup for local businesses (#848)
This episode takes a deep dive into SEO for local roofing businesses. We audit five real roofing company websites and break down their strengths, weaknesses, and missed opportunities. The review covers core local ranking factors such as on page optimization, technical health, content depth,...
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The Authority Blueprint: Inside a $20M SEO Empire (#847)
From homeless at 17 to building the world’s largest dedicated SEO agency - meet Harry Sanders. Harry is the founder of StudioHawk, an agency that generates over $20M in annual revenue and has been named the Global SEO Agency of the Year by SEMrush. He didn't just get lucky; he cracked the code on...
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Google’s Modern Ranking Factors: Beyond Traditional SEO (#846)
Google no longer ranks pages the way it used to. Technical fixes and keywords still matter, but they’re no longer the deciding factor. Today, Google looks for signals that are harder to fake and easier to trust.Here are the forces shaping modern rankings: → Brand strength and demand. When people...
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The Death of the Blue Link: Transition from SEO to AEO (#845)
David Wilder, Founder and CEO of Trustpoint Xposure, to discuss the seismic shift from Google-centric SEO to Answer Engine Optimization (AEO). David breaks down how AI is rewriting the rules of user behavior—moving people from "browsing lists" to "demanding answers." We dive into: - Why "Google...
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PPC in Conversational Search (#844)
Search behavior has shifted fast and users are now asking layered, conversational questions through AI features like AI Overviews. Most Google Ads strategies haven’t kept up, and that gap is why many advertisers are struggling with inconsistent performance. On the podcast, I want to explore:- How...
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Lead Gen That Converts (#843)
Lead generation isn’t about getting more traffic. It’s about getting the right person to take the right next step. Online advertising, funnels, and lead gen only work when they operate as one system: message → offer → page → follow-up. If any piece is weak, you don’t “need more ads.” You need a...
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Using AI for Sales: Personalization That Actually Works (#842)
AI won’t close deals for you.But it can make you feel like you’ve added 10 hours to your week — and that changes everything. Wes Schaeffer focuses on practical selling, and AI fits best when it helps you personalize faster without sounding fake. Personalization isn’t adding someone’s first...
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SEO Trends & Adaptation: Staying Ahead in a Faster Future (#841)
SEO isn’t slowing down — it’s accelerating.AI summaries, shifting user behavior, and smarter algorithms are forcing brands to adjust faster than ever. Andrew Deutsch brings years of experience helping teams navigate these changes, and his perspective is simple: the winners aren’t the ones who…
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Human & AI Collaboration: How to Double SEO Result (#840)
AI isn’t just about automation anymore. It’s about collaboration — humans and machines working together to make smarter, faster, and more creative decisions. In most organizations, the biggest question isn’t how to use AI. It’s where it truly adds value without replacing what makes people unique....
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The ClickBomb Era: Fast Rankings, Viral Signals, and Tactical SEO (#839)
Not every SEO win takes six months. Some take 24 hours — if you know how to send the right signals at scale. Stewart Vickers, known in the industry as “SEO Jesus,” specializes in a tactic called the ClickBomb Method: sending thousands of real viral-style clicks to a URL in a very short period of...
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The Real Game of Modern SEO (#838)
SEO isn’t just about rankings anymore.It’s about trust, structure, and experience — building something search engines respect and people actually want to read.Emanuel Petrescu knows this better than most. With years of experience helping businesses grow through SEO, he focuses on the parts of...
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Proactive Indexing and Real-Time SEO Strategy (#837)
Most people wait for Google to find their pages. That’s a mistake.Search engines move fast, and if your new content isn’t indexed quickly, it might as well not exist. Proactive indexing changes that.Instead of sitting back, you make sure your URLs get noticed — fast. It’s like manually submitting...
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Building Freedom in the Digital Age (#836)
Success today isn’t about climbing a corporate ladder. It’s about building a life that works anywhere — on your terms. That’s exactly what Mike Swigunski has done.As employee number four at Empire Flippers, he helped grow the company into one of the world’s leading marketplaces for buying and...
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Generative search is rewriting the rules of visibility (#835)
It’s no longer just about ranking higher — it’s about being understood by machines that think in language, not links. Large Language Models (LLMs) like GPT, Gemini, and Claude are reshaping how information flows online. They don’t just crawl websites.They learn from patterns, structure…
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The New SEO Equation: Human Strategy + AI Power (#834)
SEO and AI are no longer separate. They’ve merged into a single system — one where creativity and technology work together to decide what content truly matters. AI can now analyze intent, rewrite snippets, and even predict what users will search for next.But without human insight, it’s just…
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The Next SEO: Where Search Is Headed (#833)
SEO isn’t ending — it’s transforming. Search is now driven by AI, context, and intent, not just keywords. It’s less about ranking higher and more about being understood by both people and machines. AI-powered search engines predict what users want before they ask. That means SEO must evolve from...
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The Future of Smarter Content (#832)
AI can create content faster than ever. That’s why success today isn’t about publishing more — it’s about publishing smarter. Content consolidation is how smart brands win. When you merge overlapping pages and focus on quality, both users and search engines reward you. One recent study showed…
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How to Grow Your Podcast in the AI Era (#831)
Podcasting is changing fast. AI can already clone voices, write scripts, and even host entire shows. But here’s the truth — the future doesn’t belong to the machines. It belongs to the humans who know how to sound human. AI can copy words, but it can’t copy experience. It can simulate emotion…
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AI Trends In Local SEO (#830)
Local SEO is changing faster than ever. AI isn’t just influencing global search — it’s transforming how people find local businesses in real time. Search isn’t about static listings anymore. AI systems like Google’s Search Generative Experience, ChatGPT, and Perplexity are learning to recommend...
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Map the Future: How GEO Trends Reveal Hidden Growth Markets (#829)
It’s the science of understanding how people live, move, and buy — everywhere. Modern marketing isn’t global or local anymore. It’s both. You can’t grow without knowing where your audience truly is and how their behavior changes by region. Today’s data-driven brands win because they combine human...
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How Focusing on What Truly Drives Revenue Changes Everything (#828)
Have you ever felt like you’re juggling too many ideas—trying to do it all, only to realize that “more” doesn’t always mean “better”? In business, it’s easy to chase every new trend, tool, or marketing hack. But real growth doesn’t come from doing more; it comes from focusing on what actually...
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AI in SEO: Driving Traffic with Smarter Strategy (#827)
When Xponent21 leaned into AI‑driven search optimization, they made a bold move: instead of slow, incremental tactics, they launched a rapid-fire content cluster aimed at AI search platforms like Perplexity, ChatGPT, and Google AI Overviews. Within a year, they achieved an astonishing 4,162 %...
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Authentic Storytelling in Modern Marketing — With Guest Patrick De Pauw (#826)
Storytelling works. I’ve seen it firsthand—using stories consistently helped me grow my LinkedIn presence to more than 89,000 followers. But here’s the challenge: while audiences crave authentic stories, many companies still struggle to communicate in a way that feels human. That tension is…
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SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 (#825)
SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he’s seen algorithm updates, social…
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Why “Good Enough” Marketing is Killing Your Edge (and How Strategic Value Wins in the AI Era) (#824)
When you’re building something new, the easy path is always tempting: a quick campaign, a plug-and-play AI tool, or a recycled content formula that feels “good enough.” But here’s the catch—“good enough” might keep you in the game, yet it will never help you win it. I learned this the hard way...
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The Digital Marketer’s Role in the AI Era — Why a Jack of All Trades Will Survive (#823)
AI is fast. AI is everywhere. AI is rewriting how we work. When I started building the AI-powered SEO toolset at Unmiss.com, I didn’t focus on shiny features like keyword research. Instead, we doubled down on the essentials—website audits, CRO-focused meta tag scoring, content editing, and page...
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Backlink Strategies and Beating Copyright Trolling with AI (#822)
A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their...
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AI SEO at a Crossroads with Jim Hedger (#821)
When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site....
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AI Search, Human Content, and the Future of Marketing with Branko Kral (#820)
When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn’t just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI...
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AI Strategy & Scale in SEO: A Real-World Success Story with Tom Winter (#819)
When boutique furniture brand Kouboo embraced AI search optimization, they didn't just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This...
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Monetizing Your Audience: Funnels That Turn Followers into Revenue (#818)
Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on seotools.pro, the goal wasn’t just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and...
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How Digital PR Turned Strategy into Massive Growth (#817)
Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of...
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Rethinking Age in Marketing: The Untapped Power of Older Professionals (#816)
When BMW launched its “Joy is Timeless” campaign, they weren’t just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power –...
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How AI is changing local SEO (#815)
Local SEO in the Age of AI: What’s Changing and What’s Not It all began when a small suburban bakery—“Mom’s Morning Breads”—noticed their Google Business Profile wasn’t leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency…
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AI + SEO Content in 2025: How to Stay Relevant — with Kate Starr (#814)
I’ve never been against AI—in fact, I love using it. It’s not just about doing things faster; it’s about doing them better. That’s why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today,...
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How many episodes does Believe you can because you can! have?
Believe you can because you can! currently has 861 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Believe you can because you can! about?
Actionable conversations about SEO, marketing, business growth, and the people building what comes next.
How often does Believe you can because you can! release new episodes?
Believe you can because you can! releases new episodes frequently with a large back catalog of 861 episodes. Check the episode list for recent publication dates.
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Believe you can because you can! is created and hosted by seotools.pro.
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