PODCAST · society
Belwah Radio
by Genia Stevens
Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Kickoff episode: February 13, 2018!
Episodes
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Part 2: How Nonprofits Can Add Email Marketing to their Social Media Mix
Part 2 of a 2-part series: Digital marketer Genia Stevens provides 6 additonal tips for nonprofits wanting to add email marketing to their social media strategy. Learn more about using effective calls-to-action, creating highly shareable emails, and creating landing pages for the right audience....
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7 Tips for Nonprofits to Add Email Marketing to Their Social Media Mix - Part 1
Digital marketer Genia Stevens provides 7 tips for nonprofits wanting to successfully integrate email marketing and social media. This episode is 7 Tips for Adding Email Marketing to Your Social Media Mix. Learn more about activating loyal community members, promoting popular social media…
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Storytelling - Telling the Social Justice and Advocacy Story (Part 3)
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three part series, Genia discusses how to encourage consistent giving and how to develop authentic...
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Storytelling - Telling the Social Justice Story (Part 2) [via Genia Stevens]
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about…
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Storytelling - Telling the Social Justice and Advocacy Story (Part 2)
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about…
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Storytelling - Telling the Social Justice and Advocacy Story (Part 1)
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital. This podcast is...
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9 Questions Nonprofits Should Answer Before Developing a Social Media Strategy
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses: 1. Knowing which social networks work best for each target demographic 2. Understanding who you are…
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Improving Your NPO's Sustainability Using Strategic Community Management
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to improve their sustainability using community outreach and community management. In this podcast, she discusses: 1. Addressing the community outreach challenge 2. Building strategic partnerships 3....
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Are You Testing Your Mobile App Pre and Post Launch?
Digital marketer Genia Stevens provides tips that will help your organization learn how to build a stable mobile application that performs the way you want and delivers the results you desire. Business owners need to understand that they can risk their app's survival by pushing an app to market…
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Here's What You Should Know Before Going Mobile
Digital marketer Genia Stevens provides a few useful tips that will help your organization get started developing a mobile marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and...
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Finding Volunteers and Donors for Nonprofit Using LinkedIn
Digital marketer Genia Stevens provides LinkedIn marketing tips for nonprofits and other organizations. In this podcast, Genia discusses how organizations can use LinkedIn to find targeted volunteers, partners, and donors. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert...
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Adding Blogs to Your Social Media Strategy
Digital marketer Genia Stevens provides tips for using blogs in your social media strategy. In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them...
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Blogger Outreach Tips: Strategies for a Successful Partnership
Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy. In this podcast, you'll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5....
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Optimizing Boosted Posts, Improving Facebook Engagement
Digital marketer Genia Stevens provides tips for optimizing Facebook boosted posts and improving engagement on Facebook. In this podcast, you’ll learn more about: 1. Tips for using call-to-action 2. Monitoring, analoyzing, and testing post engagement 3. Effective geo-targeting 4. Testing the best...
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How and Why GRCMC Transitioned From Public Access TV to a Community Media Center
In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss: The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media centerFunding sources for Grand Rapids Community Media Center and how...
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Jen Nowicki Clark: How Storytelling Measures Change and Engages Communities
In this episode of Belwah Radio: Jennifer Nowicki Clark, Director of Creative Narrations, joins me to discuss: Using storytelling as tool to reflect, measure change, and engage residents in civic actionHow storytelling can influence public policyHow storytelling can create authentic connections...
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How Berkeley Community Media Trains Citizen Journalists and Screenwriters
In this episode of Belwah Radio, Brian Scott, Executive Director of Berkeley Community Media (BCM), joins me to discuss: How Berkeley Community Media serves the Berkeley communityHow Berkeley Community Media trains community members to become citizen journalistsBCM's screenwriting workshopBCM's...
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Victor Aronow: How Radio Phoenix Does What Community Media Should Do
In this episode of Belwah Radio, Victor Aronow, Project Manager for Arizona Community Media Foundation (AzCMF) joins me to discuss: Radio Phoenix and its training programHow Radio Phoenix helps prepare people for a career in radioArizona Community Media Foundation's mission and visionHow AzCMF...
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Tom Loucks: Community Media Partnering with Radio and Newspapers
In this episode of Belwah Radio, Tom Loucks, Multimedia Coordinator for City of Wisconsin Rapids and its Community Media television station, joins me to discuss: How Wisconsin Rapids Community Media partners with local radio stationsThe benefits of partnering with local radioHow Wisconsin Rapids...
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ABOUT THIS SHOW
Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Kickoff episode: February 13, 2018!
HOSTED BY
Genia Stevens
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