PODCAST · business
Better Business Podcast
by Alexei Kouleshov
Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children.In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching.If you realise your business needs work and can improve, Better Business podcast is for you.Follow Alexei on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikoules
Episodes
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E94: The Magic of Asking the Right Questions: What Every Business Owner Should Know
Get my book - https://amzn.to/4d7UlEg Book Launch Event on 7th April - https://shorturl.at/ulNI4 Most business owners spend a lot of time looking for answers. But the real breakthrough often comes from asking better questions. In this short episode, Alexei Kouleshov explores one of the most...
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E93: The Barbeques Galore Collapse: A Warning for Retailers in 2026
What really caused the downfall of one of Australia’s most recognisable retail brands? In this video, I break down the key business lessons behind the Barbeques Galore collapse — and more importantly, what retail businesses must do differently to survive and succeed in 2026. We cover: • Why…
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E92: Your Secret Weapon for 2026 - Better Business That Works: Published
Get your copy from https://www.betterbusinessthatworks.com/my_books/ In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy. After 19+ years in...
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E91: 3 Tips to Stop Your Startup From Failing
Starting a business? In this episode of the Better Business Podcast, Alexei shares 3 simple but powerful tips to help startups avoid common mistakes and build a solid foundation. What you’ll learn in just 10 minutes: 1️⃣ How to get clear with your goals and create a simple business plan 2️⃣ Why…
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E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits
In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger. It’s a striking example of how our perception can be distorted depending…
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E89: From Books to Billion-Dollar Ecosystem – The Amazon Growth Secrets Story
Amazon began in 1995 as an online bookstore. Today, it’s a global giant spanning e-commerce, cloud computing, entertainment, and more. In this episode of the Better Business Podcast, Alexei unpacks how Jeff Bezos built Amazon step by step into the powerhouse it is today. We’ll explore: 📚 The…
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E88: The AI Revolution in Marketing: What Small Businesses Can’t Afford to Miss
AI is reshaping the marketing game faster than most business owners realize. In this episode of the Better Business Podcast, Alexei breaks down the biggest shifts happening right now: Why AI could soon replace traditional video ads How marketing materials are being generated in seconds with…
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E87: Sony’s Quality Lesson: From Lada to China’s Rise & Why AI is the Future
In this episode of the Better Business Podcast, I dive into: Why Morita refused to partner with the Soviet Union despite massive offers How Fiat’s 1966 deal created the Lada—an example of stagnation without innovation Why Sony waited until 1996 to enter China, and how “Made in China” evolved from...
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E86: Cyclone Alfred and Business Resilience: Are You Ready?
In this special solo episode, Alexei reflects on the aftermath of Cyclone Alfred, which recently swept through Brisbane, causing widespread disruption. Drawing powerful parallels between preparing for natural disasters and ensuring your business is equipped for success, Alexei shares key insights...
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E85: Mastering Email Automation: Boost Your Revenue Fast With These Simple Tactics
In this quick solo episode, we dive into the power of email automation and how it can rapidly grow your business revenue. Learn how to set up automated email workflows, segment your audience for better engagement, and use data-driven strategies to boost conversions. Whether you’re just starting…
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E84: Unlock Business Growth with These 3 AI Chatbot Recipes
Try Highlevel for 30 Days - https://bit.ly/4aBcp4I Are you a busy entrepreneur looking to save time and boost your business? In this episode, we reveal three powerful ways AI chatbots can transform your operations: automating repetitive tasks, reactivating dormant leads, and qualifying leads from...
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E83: Kickstart Your Small Business in 2025: Smart Marketing Resolutions for Big Results!
Ready to take your small business to the next level in 2025? 🎯 In this episode of the Better Business Podcast, Alexei shares actionable marketing resolutions to help you start the year strong. Learn why focusing on what to market is more important than how to market, and discover practical tips...
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E82: Building Better Agencies: Ali Rabar on Evolving Agencies and the Rise of Fractional CMOs
In this episode of the Better Business Podcast, host Alexei dives into the transformative world of digital marketing and agency growth with Ali Rabar, founder of Lean Agency and an expert business coach. Together, they explore how agencies have evolved over the years, the rise of the fractional…
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E81: BLACK FRIDAY Tips to Boost Your Business
Tune in to Better Business Podcast for essential Black Friday tips to boost your business and maximise sales during the holiday shopping season! Are you looking for ways to promote your business using the Black Friday trend? Then this podcast episode is for you.
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E80: Breaking the Triangle: You Won't Believe How Business and Buyer Behavior Are Evolving
In this solo episode of the Better Business Podcast, we dive deep into the age-old business dilemma of choosing between cheap, good, and fast, and how it has shaped businesses historically. We explore the evolution of market dynamics, from the traditional trade-offs to the emergence of stores…
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E79: Navigating the Digital Currents with SEO Agency Owner Ben Maden
Join us on Better Business as host Alexei interviews Ben Maden, founder of Brisbane's Matter Solutions, a leading web and SEO agency. In this episode, Ben shares insights from his entrepreneurial journey, discusses current trends in digital marketing, and explores the challenges and future of SEO.
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E78: You Won't Believe the Reasons You're Attracting Bad Clients
In this solo episode, sales and marketing expert Alexei dives deep into the surprising reasons why your business might be attracting bad clients—and it's not just about pricing. Discover how poor messaging, lack of boundaries, and weak sales processes can lead to client mismatches. Alexei shares...
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E77: Shocking Truth About Service vs Solution That Nobody Tells You
In this insightful episode, Alexei delves into the distinct contrasts between solution-oriented and service-oriented approaches in business. He explores how adopting a big-picture view can transform a standard service into a comprehensive solution, adding value far beyond the initial client...
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E76: Transform Your Business: Systemising Your Tradie Business
Learn how to transform your tradie business with systemisation tips in this video. Discover how to systemise and scale your business for success. How do you systemise your tradie business? Dive into the essentials of systemizing your tradie business with our latest podcast episode, where we break...
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E75: Navigating Change: IT Evolution and Expert Insights with Martin von Stein
Join Alexei as he sits down with Martin von Stein, a leading figure from Bizguard, to dive deep into the dynamic world of IT services. In this enlightening episode, they'll explore the ongoing evolution of the IT industry and discuss key takeaways from the recent CrowdStrike event. Martin will…
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E74: Crafting Words that Work with Steve Plummer
Join Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions…
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E73: Flow Like Water: Mastering Business Operations
In this solo episode, Alexei Kouleshov explores the vital concept of flow and its transformative impact on small business operations. Drawing inspiration from Bruce Lee's famous philosophy—"Be water, my friend"—Alexei delves into how small business owners can achieve a state of flow, where focus,...
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E72: Adapting to Market Changes: The Power of Research in Business Strategy
In this solo episode of Better Business, join Alexei Kouleshov as he delves into the critical importance of market research for businesses, especially in times of market change. Whether it's seasonal shifts or evolving market behaviour, understanding and adapting to these changes can make or…
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E71: Expert Discussion: Smartphones, IT Services, and Cybersecurity with Denis O'Shea
In this episode of the Better Business Podcast, I sit down with Denis O'Shea to discuss the fascinating evolution of smartphones and the critical role of IT services in today's business landscape. We delve into the paramount importance of cybersecurity for businesses and how it's become a top...
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E70: Kick Up the Bottom Line: It's Time To Change Your...
In today’s crucial episode, join Alexei Kouleshov, the digital marketing strategist renowned for scaling businesses to 7 figures, as he divulges a closely guarded secret previously shared only with his elite clients. This isn’t about reinventing the wheel; it's about a simple yet often overlooked...
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E69: Imperfect Progress: Balancing Done and Perfect
In this episode, we explore the concept of imperfect progress and how balancing "done" with "perfect" can boost productivity in your small business. Tune in for tips on efficiency and achieving your goals! We've all heard the mantra "Done is better than perfect," but what if it's not that simple?...
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E68: Smart Selling: Key to Lead Qualification Success
HighLevel (advanced) - https://bit.ly/4aBcp4I CapsuleCRM (beginners) - https://bit.ly/4aBjceH In this episode of the Better Business Podcast, join Alexei as he delves into the critical process of qualifying leads before the sales conversation even begins. Discover why aligning your product or...
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E67: The Core of Success in Business: The Gap Between The How and The Why
Start with Why book - https://amzn.to/3QNPkos The Gap and the Gain - https://amzn.to/4amhOwp Happy Clients reviews app - https://happyclients.com.au/ In this insightful solo episode, Alexei delves into the critical yet often overlooked framework that guides successful business decisions: Why…
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E66: From E-Book Entrepreneur to Meta Marketing Master: The Journey of Andrej Brummer
In this episode of Alexei's podcast, we're joined by Andrej Brummer, a digital entrepreneur from NZ who created passive income using ebooks. He learned the e-book trade from Andrew and Daryl Grant, then mastered Facebook marketing to help business coaches grow their brands using Meta platforms....
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E65: Time Management Tactics: Elevating Your Business Game with Pomodoro Technique and Better Habits
Read Atomic Habits - https://amzn.to/44oQjB0 In this solo episode of Better Business, join Alexei as he delves into the art of mastering time for ultimate business efficiency. Drawing from proven concepts in time management, goal setting, and productivity enhancement, Alexei explores how...
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E64: Expanding Your Podcast Audience: Alexei's Tips for Better Reach and Engagement via YouTube
Join us on this solo episode of the Better Business podcast with our host, Alexei, as he dives into the nitty-gritty of effective podcast promotion. In this informative session, Alexei shares his proven strategies for expanding your podcast's reach and increasing subscriber numbers. Learn how to...
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E63: How To Make $100,000+ Every Month Using YouTube Ads with Ben Jones
In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners...
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E62: Staying Ahead of the Game: What's Impacting Business in 2024 and Why So Many Are Closing?
In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on...
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E61: Inside the Industry with RTO Mentor: Discussing Business Challenges of 2024 With Merinda Smith
In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in...
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E60: Navigating the Digital Currents: When Did you Last Review Your Marketing Strategy?
In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts...
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E59: Unlocking Potential: NLP Strategies with Reg Malhorta from Neuro Masters Academy
In this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners,...
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E58: Leveraging Content for Authority: Insights and Strategies with Sally A. Curtis
This episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in...
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E57: Gifts That Matter: How Awareness Shapes Our Choices on Days Like International Women's Day
In this episode, Alexei dives into the heart of International Women's Day, shedding light on the significance of awareness campaigns and their pivotal role in guiding our choices for meaningful presents. As we navigate the complexities of showing appreciation and support for the women in our…
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E56: Transforming Mindsets: Sharon Jurd's Journey to Business Coaching Mastery
In this enlightening episode of our podcast, host Alexei delves into the captivating world of Sharon Jurd, a renowned business coach who has carved a unique path in the industry through her innovative use of mindset changes, hypnotherapy, and Neuro-Linguistic Programming (NLP). Sharon shares her...
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E55: Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth
Join Alexei in an enlightening conversation with Col Neate, a distinguished Business and Executive Coach, as they delve into the philosophies and strategies that drive success in the modern business landscape. In this episode, "Challenging the Status Quo with Purpose: Col Neate's Vision for...
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E54: Finding Talent: Unveiling the World of Headhunting with Richard Triggs
In this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his...
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E53: Beyond Branding: Phoebe Wright on Design, Strategy, and Client Success
Phoebe's website - https://www.whitespacemarketing.com.au/ In this podcast episode of Alexei's interview Phoebe Wright, the strategic design partner behind the scenes at Your Easy Web Solutions, and a visionary in the realms of branding, design, and social media marketing. With her roots in fine...
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E52: Better Before Big: Questions to Ask Yourself Before Growing Your Business
In this podcast episode, Alexei goes over some of the fundamental components of scaling a business. Many business owners rush to grow their businesses; however, without addressing things like positioning, pricing, staffing, and other parts of the business, business owners find themselves stressed...
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E51: Planning Your 2024. What Goals You Should Consider and Focus On To Avoid Stress and Burnout
In the first episode of 2024, Alexei shares his goal-setting approach for the year. He shares his process of first setting leisure time and holidays and then all the business goals. Alexei also shares the focus of any business owner in terms of inspiration, motivation and direction. The aim of…
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E50: Pause, Reflect, Prosper: Navigating Your Business Journey into the New Year
Contact Alexei about his coaching program via [email protected] In this episode, Alexei goes over the challenges of 2023 and the Christmas break. He shares some tips about getting clear on 2024 in terms of business and what to focus on. Alexei also discusses the signs of losing clarity in the...
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E49: Fulfilment in Focus: Tristan Wright's Evolution from Custom Sportsware Business to Empowerment
In this insightful episode, we sit down with Tristan Wright, the visionary behind Evolve to Grow, a transformative coaching business. Tristan's unique journey is transitioning from a sportswear business specialising in bike and triathlon products to spearheading a coaching business. Our...
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E48: Best Linkedin Strategy for 2024: B2B Marketing with Linkedin Events by Julie Mason
Get in touch with Julie Mason - https://www.juliemason.com.au/ Julie Mason is one of the best LinkedIn experts in Australia. This week, Alexei interviews Julie on LinkedIn strategies and particularly LinkedIn events as a strategy for B2B marketing. Alexei has known Julie for a long time, and over...
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E47: Dental Practice Mastery: From Practice Owner to Helping Dentists Grow
In this podcast episode, Alexei interviews Julie Parker, who is a business coach who helps grow dental practices. As a former dental practice owner, Julie understands both sides of the business and has developed a lot of courses to help with things like marketing, customer retention and much much...
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E46: Entrepreneur's Journey: From Canada to Nicaragua, Living the Dream as a Business Coach
Find out more about Jean-Luc - https://www.coachjeanluc.com/ In this podcast episode, Alexei interviews Jean-Luc Boissonneault, an entrepreneur and business coach. Jean-Luc has been able to achieve work-life balance through a series of transformations as a business owner, entrepreneur and coach....
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E45: Post Covid Learnings for Small Businesses and Changes Worth Paying Attention to Right Now
The podcast episode is where we explore the learnings from COVID-19 and the changes shaping the Australian economy and small businesses. In this dynamic podcast series, we'll embark on a journey to discover how the pandemic has transformed the way businesses operate and how they're charting a new...
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ABOUT THIS SHOW
Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children.In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching.If you realise your business needs work and can improve, Better Business podcast is for you.Follow Alexei on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikoules
HOSTED BY
Alexei Kouleshov
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Frequently Asked Questions
How many episodes does Better Business Podcast have?
Better Business Podcast currently has 94 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Better Business Podcast about?
Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in...
How often does Better Business Podcast release new episodes?
Better Business Podcast has 94 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Better Business Podcast?
You can listen to Better Business Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Better Business Podcast?
Better Business Podcast is created and hosted by Alexei Kouleshov.
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