Episodes
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15 Tips to Strengthen Account Management-Part 3
The third and final episode of this podcast focused on strengthening the Account Management function through simple, yet powerful actions.
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15 Tips to Strengthen Account Management - Part Two
The second of a three part podcast in how to improve Account Management. Tips, insights and musings gleaned from a three decade career.
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15 Tips to strengthen Account Management-Part One
Account Management is an overlooked yet vital part of the success of an Agency. It is hard and must be learned on the job. This podcast provides tips and insights gleaned, not in a classroom, but over a 30 year career.
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The 8 P’s of Advertising
Just as Marketing has its 4 P’s that lead to success, so does Advertising. Here are 8 things that Agencies need to do to pull out of the funk and start growing again.
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Fifteen Tips to turbocharge Idea Generation-Part Three
The third and final episode. The five most important tips for success in Idea Generation.
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Fifteen Tips to Turbocharge Idea Generation-Part Two
The second of a three part episode on easy to use, powerful techniques to get to better ideas.
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Fifteen Tips to turbocharge Idea Generation-Part One
The first of a three episode podcast with easy to use tips to get the best results in Brainstorm Sessions.
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The four Client types and how to sell to them-Part Two
A description of the motivations of the Franchisee and the Marketing Director at the family owned company. Effective tips on how to better sell them great work
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The four Client types and how to sell to them-Part One
All Clients are not the same. They have key differences which must be taken into account if the Agency is to sell its work. This podcast identifies those key triggers, and provides specific tips on how to get great work approved.
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How Co-Creation?
A description of how to creatively run Co-Creation workshops and use them to re-invent the Idea Generation process.
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Why Co-Creation?
Part one of a two podcast examination of the why and the how of Co-Creation.
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The New Business Process Audit-What is it and why do you need it?
A description of a program that will help an Agency turbocharge its New Business Program.
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16 Tips to get better work from your Agency-Part 2
Practical, applicable things that Marketers should do to get better work. Tips 9-16
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16 Tips to get better work from your Agency-Part 1
Practical, actionable advice on improving the Agency’s performance. Things that all Advertisers should know but are seldom told.
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Ten Tips to make your Briefs more inspiring-Part 2
More tips on how to quickly and easily fire up the level of inspiration in your Creative Briefs
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10 Tips to make your Briefs more inspiring-Part One
Easy inspiration hacks to help produce better creative work, faster and cheaper.
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The 4 ways Agencies unknowingly destroy their credibility
Ad Agencies have a credibility issue, and are making things worse. This podcast talks about the 4 things they always do, and how this undercuts them with Clients.
About this show
A podcast with thoughts, tips, musings, and a bottom up approach for improving performance by Agencies and Marketers. One issue at a time.
Hosted by
Vivek Kuchibhotla
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