PODCAST · business
BetterPR
by Kathie Taylor
Podcast by PR pros for PR pros. We'll cover everything from crisis communications to leadership.
Episodes
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Episode 2: Travel Nevada
Hosts Even Muth and Kathie Taylor ask Bethany Drysdale and Chris Moran about working in travel public relations and the complexities of their industry.
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The Power of Ethics and Advocacy in Public Relations with Alison Gaulden, APR, Fellow PRSA
In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and professor at the University of Nevada, Reno's...
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Learning When to Pivot: University of Nevada, Reno PRSA's Bateman Competition Team
In this episode, our guests from the 2024 University of Nevada, Reno PRSSA Bateman team talk about the study of public relations in a pressure cooker!. Join Heather Saxe, Hunter Ramberg, and Jace Ouchida as they share their ability to pivot during the recent competition. From brainstorming…
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Externships - Great Insight from KPS|3
In the episode, our guests, Julie Ardito, APR, Olive Giner, and Daphne Arreola Gonzalez, share their invaluable experiences and insights into how the externship at KPS3 has opened doors and expanded horizons. Hear from a recent student extern, an extern who worked their way up from extern to...
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Award Winning Campaigns
In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking...
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Understanding Military and Federal Public Relations
In this episode, April Conway, MBA, APR, Public Affairs Officer for the Reno Housing Authority, guest hosts as Deidre Forster, Media Operations Manager for the National Guard Bureau, and Captain Emerson Marcus, Public Affairs Officer for the Nevada National Guard speak about their experiences...
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APR Curious? Listen up!
Are you APR Curious? Join us to get answers to your accreditation questions from our panel of speakers who: Are currently going through the process of earning their Accreditation in Public Relations; Have recently earned their accreditation and have put it to good use, both career-wise and…
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Exploring Media Relations
So, you have a story to tell or a newsworthy piece you want to see splashed across the front page. The only problem is, how do you get it in the news? This is where media relations comes in. The relationship between a marketer or PR professional and a journalist or news outlet is an important one...
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How Research Can Inform and Improve Your PR Strategies
In this episode, we talk with Matt Seltzer APR, Partner and Head of Research and Strategy at S2 Marketing in Las Vegas. Matt is a PRSA Board Member in the Las Vegas Valley Chapter and has spent his career in the public relations industry honing his skills as an expert researcher. He uses these...
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Evolve Your Leadership Style - with Ken Jacobs
Explore how to become a better leader in uncertain times with Ken Jacobs, PCC, CPC, ELI-MP. Ken is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders to achieve and surpass their organizational,...
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Diversity, Equity, Inclusion and Accessibility
An honest conversation about DE&I A high-level introduction to what you will hear and learn during the PRSA Sierra Nevada Chapter's program – a conversation about DEI and its role in your career, your community and the world around you. Speakers Dr. Felicia Blow, APR, and PRSA National Chair. Dr....
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Melanie Deziel and Generating Unlimited Story Ideas
Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and the author of the best-selling marketing and business communications book "The Content Fuel Framework: How to Generate Unlimited Story ideas." She is an international keynote speaker, skilled virtual presenter, and is…
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Workplace Wellness with Mark Mohammadpour, APR
Along with our theme of mental health, we bring you Mark Mohammadpour, APR, of Chasing the Sun - Your Team's Chief Well-Being Officer! Mark says "You work really long hours. And you deal with "'work emergencies" - even in your downtime. It's challenging for you to use up your PTO and sick time....
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From Agency to In House (or Vice Versa!)
Join Natalie Brown, APR, and Jena Esposito, APR, to talk about the joys and challenges of both in-house and agency public relations!
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BetterPR - Public Relations and Mental Health with Rick Roberts and Maria Thomas, founders of Zentangle
Public relations has been named one of the 10 most stressful occupations. Learn about the healing art of Zentangle and how practicing mindful art can significantly improve mental health. As PR practitioners, we know the value of research. Multiple studies have been done about the mental health…
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Nonprofit Public Relations - Diva Edition
Rachel Gattuso, APR, fueled by righteous indignation, and Renee Plain, jazz hands or fiesty depending on the day, get real about the challenges - and the joys - of nonprofit public relations.
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A Government Affair - State-Wide Communications and Lobbying
Join guest host Rebecca Allured, APR, as she continues our discussion on government communications with Meghin Delaney, communications director for Governor Steve Sisolak, and Jessica Ferrato, owner of the Ferrato Co., as they discuss the challenges of communicating at the state level throughout…
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A Government Affair - Communications in Local Government
Join guest host Rebecca Allured, APR, as Rebecca Venis, Director of Communications for the City of Reno, and Melissa Blosser, Community Relations Manager and Public Information Officer for Douglas County, discuss the challenges facing local government communicators, including misinformation and...
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BetterPR - The Importance of Mentorship
Mentorship is a two-way gift between the mentor and the mentee because knowledge, inspiration and wisdom can be passed both ways. A lifelong learner is always learning. Listen in to three seasoned PR pros from the PRSA Oregon Chapter, Mara Woloshin, APR and PRSA Fellow, Patti Atkins, APR and Dave...
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Taking a Stand for Ethics
Taking A Stand for Ethics | Ethics In Practice: Ethics Month 2021 with Paula Pedene, APR, Fellow PRSA Paula Pedene, U.S. Navy veteran and owner of Paula Pedene & Associates, a Service Disabled Veteran and Women Owned Small Business, was one of the first whistleblowers at the Phoenix Veterans...
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BetterPR Season 2, Episode 5, The Human Side of Crisis Communications in Government Agencies
What was it like working seven days a week pushing out communications to the public during COVID-19? Scott Oxarart and Becca Allured, APR, discuss the toll of the pandemic on government communications professionals, and how it feels to use the search term "death" in your email every morning.
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BetterPR - Managing Crisis Communications During a Pandemic
Our guests are Suzanne Hendery, MA, APR, Chief Marketing and Customer Officer and Stacey Sunday, APR, Manager of Communications and Public Affairs, for Renown Health, Northern Nevada's healthcare leader, and Reno's only locally owned, not-for-profit health system. Renown is the region's only…
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BetterPR Season 2 Episode 4: Social Media in Public Relations with Emily Bacheller, APR
Emily Bacheller, APR, Reputation Specialist for Renown Health, discusses the role of social media in reputation management and public relations throughout the COVID-19 pandemic and beyond.
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Season 2 Episode 2: Sara Robbins, APR - Career Growth from Accreditation
Kathie and Sara catch up from Sara's last episode to talk about Sara's fantastic new role as a result of earning her APR.
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Season 2, Episode 1: Ashley Brune, APR, Masters and/or Accreditation in Public Relations
Join Kathie and Ashley Brune, APR, as they discuss the merits of accreditation vs. a master's degree. Ashley has both and can give you her take!
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Episode 13. Diversity in PR
Kathie Taylor and Even Muth talk with Alison Gaulden, Jamal Barghouti, Kilee Mendiola and Mike Higdon about diversity in the field of public relations. Alison Gaulden is an APR and lecturer at the Reynolds School of Journalism. Jamal Barghouti is the diversity, inclusion and equity outreach…
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Episode 12: Lizbeth Alvarez
Kathie Taylor and Even Muth talk with Lizbeth Alvarez, Public Relations Coordinator at KPS3, about her journey to attain her Certification in the Principles of Public Relations, her role in the 2019 Bateman Competition and diversity in the field of public relations.
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Episode 11: Kerri Garcia Hendricks Part 1
Kathie Taylor and Even Muth talk with Kerri Garcia Hendricks, UNR Interim Executive Director/Chief Marketing and Communications Officer, about the crisis communications surrounding the explosion at UNR residence halls in 2019.
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Episode 10: Sara Robbins
Kathie Taylor and Even Muth talk with Sara Robbins, publicist for THE ROW, about the Accreditation in Public Relations panel presentation.
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Episode 9: Benefits of the CPPR
Kathie Taylor and Even Muth talk with Caroline Boorman and Caroline Ackerman about their experience getting the Certification in the Principles of Public Relations.
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Episode 8: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of Estipona Group about virtual workspaces and how to make the best of any communication.
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Episode 7: The APR Test
Kathie Taylor and Even Muth talk with Alison Gaulden about the Accreditation in Public Relations exam and how to prepare for it.
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Episode 6: The APR Presentation
Kathie Taylor and Even Muth ask Alison Gaulden about the APR presentation and how to prepare for it.
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Episode 5: Accreditation in Public Relations
Hosts Kathie Taylor and Even Muth talk with Alison Gaulden about attaining your Accreditation in Public Relations.
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Episode 4: The 2011 Reno Air Races Crash
Hosts Even Muth and Kathie Taylor ask Dan Davis, Carson County School District's public information officer, about his involvement at Renown Health during the 2011 Reno Air Races crash.
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Episode 3: Dan Davis
Hosts Even Muth and Kathie Taylor ask Dan Davis, Carson County School District's public information officer, about his job and the complexities of working with children in public relations.
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Episode 1: The APR Process
Hosts Even Muth and Kathie Taylor ask Bethany Drysdale and Chris Moran, two public relations professionals working for Travel Nevada, about attaining their accreditation in public relations.
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ABOUT THIS SHOW
Podcast by PR pros for PR pros. We'll cover everything from crisis communications to leadership.
HOSTED BY
Kathie Taylor
CATEGORIES
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Frequently Asked Questions
How many episodes does BetterPR have?
BetterPR currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is BetterPR about?
Podcast by PR pros for PR pros. We'll cover everything from crisis communications to leadership.
How often does BetterPR release new episodes?
BetterPR has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to BetterPR?
You can listen to BetterPR on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts BetterPR?
BetterPR is created and hosted by Kathie Taylor.
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