PODCAST · technology
Between Product and Partnerships
by Pandium
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories. Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here: Blog - https://www.pandium.com/blogResources - https://www.pandium.com/resource-center
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Beyond Handshakes: How to Structure Partner Programs for Success
In this episode of Between Product and Partnerships, Cristina Flaschen talks with Martin Scholz, founder of CEG Consult, about why most partnership initiatives miss the mark, and what actually separates transactional deals from true, strategic relationships. Drawing on more than 20 years of partnership experience across startups, scale-ups, and enterprises, Martin cuts through the noise to explain why partnerships fail when they lack clear alignment, why "giving to get" can create toxic dynamics, and how to identify which partners actually deserve your resources.For more insights on partnerships, ecosystems, and integrations, visit www.pandium.com
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ABOUT THIS SHOW
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories. Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here: Blog - https://www.pandium.com/blogResources - https://www.pandium.com/resource-center
HOSTED BY
Pandium
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Between Product and Partnerships currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Between Product and Partnerships about?
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in...
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Between Product and Partnerships has 1 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Between Product and Partnerships?
Between Product and Partnerships is created and hosted by Pandium.
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