PODCAST · business
Between2Bs
by B2SMB Institute
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
Episodes
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The Smart Money Is on Data: Equifax’s Erik Trusler & Michael Marino
Equifax experts Erik Trusler & Michael Marino reveal how AI + alternative data is leveling the playing field for SMBs. Learn how "thin file" businesses are becoming visible through utility, telco & merchant data beyond traditional credit scores.
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The AI2SMB Playbook You’ve Been Waiting For
B2SMB partnership experts Kelly Benish & Bernhard Friedrichs break down the shift from transactional to strategic partnerships. Learn why the future is about education, implementation, and treating AI as a collaborator.
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Is AI Still in Diapers?
Top SMB Tech Influencer John Lawson has thoughts on AI2SMB. From his early days showing how to tie bandanas on YouTube, to today’s bestseller, The Ultimate AI Marketing Manager, John’s surfed every major tech wave since 2000, and he's talking why 77% of SMBs are still in their AI infancy.
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A Hard Conversation About AI2SMB
Tech Pros from Vcita & AWeber reveal why 70% of small businesses feel "completely unprepared" for AI, but are they simply unprepared for the AI Big Enterprises are building for and selling to them? What if those same builders and sellers did the hard work for SMBs? Buckle up for the answers!
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Escaping Death Valley: Filling the Gap Between Marketing & Sales
In this episode, Dave Walker speaks with Steve Prestidge from Centerfield about the evolving $2.5T B2SMB marketplace, the ever-growing challenge of winning, keeping and growing Small Business Customers at scale, and the ever-present “Death Valley” between enterprise marketing and sales. The...
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Erik Day, SVP of SMB, on How Dell is Solving AI Tech for Small Business
90% of SMBs want AI, but only 15% implement it. Dell's Erik Day reveals why most companies get AI go-to-market wrong and shares battle-tested strategies for moving prospects from experimentation to scale. Essential listening for tech sales pros.
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Verizon Business’ AI2SMB Product Team on Keeping It Simple
We’re back with this week’s Summer of AI edition of the Between2Bs podcast. I’m your host, Dave Walker of the B2SMB Institute. On this week's Between2Bs podcast, Randy Rector and Derek Peabody - Senior Directors of Product Development for Verizon Business - discuss their first AI offering for...
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There’s an AI in Commerce
PayPal’s new SVP of Product and Technology, Raj Mukherjee, joins us to talk the transformative impact of AI on commerce. From his years at Microsoft, Google, GoDaddy and Indeed, his perspective is a rich one, as he talks challenges and opportunities of AI2SMB, and the importance of leadership in...
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Are We AI2SMB Ready? Brian Moran on the State of the Market
Brian Moran's Small Business Edge podcast reaches 100+ countries and has engaged 100,000+ SMBs. We explore AI2SMB readiness - and apparent roadblocks - with Brian, who believes: "Enterprise AI solutions don't fit small business realities. To move beyond early adopters, we need a playbook." Join…
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Storytelling for AI2SMB Success
Christopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories - stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to communicate AI's value, moving beyond technical jargon to create narratives that…
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Co-Founder of Housecall Pro on the Importance of SMB Community
HouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led...
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First Principles of Partnership: Expert Bernhard Friedrichs
What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN…
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WSJ Best Selling Author Sangram Vajre
Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how...
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"Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360
“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360 Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create…
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Selling SMB Tech Since 1997: Chris Shank
Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers...
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Two Builders Talk Building AI2SMB
Between2Bs Podcast: Two Builders TalkBuilding AI2SMB Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid...
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10 Predictions For Transforming Customer Experience In 2025
InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel...
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Forbes Advisor’s Managing Editor of SMB
Forbes Advisor Small Business editor Bryce Colburn talks AI's impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI's evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a…
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NewBie-2SMBs: Member Marketplace and SMB.co
This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a "Zillow for Small Business", connecting SMBs looking to sell their business, and verified Buyers. Join us…
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The New Sell Of AI - The New Sell With AI
We’re talking with Augment.ai's co-Founder Jordan Ritter about The New Sell Of AI - The New Sell With AI. Learn how B2SMB sales pros can leverage AI tools for hyper-personalized outreach and dialogue, transforming how they sell to their SMB customers. An essential listen for anyone interested in...
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Best2SMB SPECIAL EDITION: Year in Review, Year to Pursue
Best2SMB SPECIAL EDITION: Year in Review, Year to Pursue
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Episode 7- Best2SMB Edition
2023 Best2SMB Hall of Fame Inductee, Constant Contact, is ubiquitous in its e-mail offering to SMBs, but they’re not resting. We talk to Sarah Jordan, the company’s Chief Marketing Officer, about the role that AI now plays in their current and future product. Citing customer surveys and feedback,...
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Episode 6 - Best2SMB Special Edition
Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, newly appointed CGSO for the Institute, as they focus on “The New Sell” to SMBs. As we learned at the recent Leaders’ Forum in Sonoma, AI-based features are proliferating in the products and services sold to SMBs. But are those...
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Episode 5 - Best2SMB Special Edition
With an SMB following of 3Mil+, Melinda Emerson is an Influencer's Influencer. Her message (and best-selling book) is "Be Your Own Boss," and she is especially impactful with women entrepreneurs. She's also worked with a number of Fortune 500 Enterprises who sell at scale to Small Business,...
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Best2SMB SPECIAL EDITION: Episode 3
It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.…
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Best2SMB SPECIAL EDITION: Episode 1
It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.…
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Leaders' Forum Special Edition Episode #9 The Vision Show
The Vision Show, featuring visionary Leaders - and Leaders’ Forum opening keynotes - Maciek Szczesnak, former global head of SMB for Hewlett Packard Enterprise, and Carlos, global lead for SMB at Accenture.
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Leaders' Forum Special Edition Episode #8 Innovation Powercast #3
Innovation Powercast #3, featuring B2SMBI leaders building breakthroughs - Dave Raggio, intrapreneur-Founder of Intuit’s SMB MediaLabs, and Sarah Jordan, newly appointed CMO of Constant Contact.
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Leaders' Forum Special Edition Episode #7 Voice of the Customer
Voice of the Customer, featuring Dan Gliatta of Cargo Agency and Chuck Casto of Alignable, we’ll preview the live Small Business Owner Panel with Local Sonoma Entrepreneur, Cherri Pedrioli at the Leaders’ Forum, and discuss what we’re hearing from the Alignable Small Business network.
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Leaders' Forum Special Edition Episode #6 Innovation Powercast #2
Innovation Powercast #2, featuring B2SMBI leaders building more brilliant breakthroughs, including Kush Shrivastava of Key.AI, plus Jordan Ritter and Daniel Cintra of Augment AI.
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Leaders' Forum Special Edition Episode #5 - Innovation Powercast #1
Innovation Powercast #1, featuring B2SMBI leaders building brilliant breakthroughs, including Rachel Nulman-Schapiro of vCita, Inman Breaux of Hyros, and intrapreneur Tarang Luthra of Salesforce.
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Leaders' Forum Special Edition Episode #4 Enter the Zone of Genius
Enter the Zone of Genius , a free-wheeling interview with long-time SMB Influencer and Serial Entrepreneur/Publisher, Ramon Ray, plus a bonus segment with B2SMBI Partnerships Circle Co-Chairs, Kelly Benish of Constant Contact and Kate Daniels of Oracle Netsuite, talking - you guessed it -...
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Leaders’ Forum Special Edition Episode #3 Sales
Sales Leaders Talk Sales with Rich Hargraves of vCita and Todd Mundy of Verizon Business.
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Leaders Forum Special Edition Episode #2 Leadership
Sales from the C-Suite with Zahir Khoja, CEO of Wave and Eric Groves, CEO of Alignable.
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Leaders’ Forum Special Edition Episode #1 Partnerships
B2SMB Partnership Success Stories with Jim Fitzgerald, CEO of Taradel, and Vairavan Arunachalam, VP of Turbify talk their collaboration, then Christopher Shank of Verizon Business and Mitchell Groves of Alignable talk their partnership.
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January 10 Between2Bs
Eric Groves joins us to kick off the new year with a look back on 2023 and a look ahead to 2024. His source is the 8.5 Million (!) Small Business Members of his Alignable network. What are SMBs thinking? How confident are they? What are they planning to spend, and on what? Eric covers a wide…
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August Between2Bs
Dave Walker, CEO of B2SMB Institute, is joined by Derek Ellington, EVP of Small Business, Wells Fargo talks about a common challenge for every entrepreneur: Money. How does it affect underserved communities? What are the solutions and the path forward? Also joining us is Ciara McCoy of Meta's SMB...
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July Between2Bs
Dave Walker, CEO of B2SMB Institute, is joined by Mark Tina, the VP of Sales for Verizon Business talks about product adoption and Laura Goldberg, CMO of Constant Contact, who centers on building trust with the small business owners. Also introduced is a new segment titled, “The Listening Post”....
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B2SMBI Leaders’ Forum 23 Highlights – #1
Dave Walker, Founder B2SMB Institute, is joined by Co-Chairs of the B2SMBI Partnership Circle: Kelly Benish- VP – Strategic Partnerships, Americas, Uberall & Kate Daniels- Industry Partnerships Director, Netsuite Also joining Dave is Steven Aldrich, Board Member, Xero takes us through a Playbook…
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B2SMBI Leaders’ Forum 23 Highlights - #1
Dave Walker, Founder B2SMB Institute, is joined by Co-Chairs of the B2SMBI Partnership Circle: Kelly Benish- VP - Strategic Partnerships, Americas, Uberall & Kate Daniels- Industry Partnerships Director, Netsuite Also joining Dave is Steven Aldrich, Board Member, Xero takes us through a Playbook…
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The Economics Of Compassion
Why Good Works Make Good Business Guests: Derek Peebles, ASBN Christopher Johnson, Wells Fargo Plus: Preview of Leaders’ Forum 23
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Livestream Roundtable: Leaning Forward Into 2023
Special Episode #2: LEANING FORWARD INTO 2023 Members of our B2SMBI Leaders’ League circle around the state of Small Business. We’ll take multiple perspectives on what is happening, what is coming and what matters for all of us who depend on SMB success and growth. Dave Walker, Founder, B2SMB...
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Fix It!
Episode #1: Fix It! What Needs Lasting Repair In B2SMB? Dave Walker, Founder, B2SMB Institute is joined by Guests:Carissa Reiniger, Silver LiningsEric Groves, Alignable Plus: State of the B2SMBI Union
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ABOUT THIS SHOW
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
HOSTED BY
B2SMB Institute
CATEGORIES
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Frequently Asked Questions
How many episodes does Between2Bs have?
Between2Bs currently has 45 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Between2Bs about?
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
How often does Between2Bs release new episodes?
Between2Bs has 45 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Between2Bs?
You can listen to Between2Bs on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Between2Bs?
Between2Bs is created and hosted by B2SMB Institute.
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