PODCAST · society
Beyond The Brand
by Beyond The Brand
Casual conversations with friends and other entrepreneurs to get to know guests beyond their brand.
Episodes
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Alicia Monique talks divorce and dealing with addiction
This episode we have the host of the Phoenix Suns and local AZ creative, Alicia Monique! Many people know her as the official host of the PHX suns or for going viral online with funny videos but we went a little deeper on this episode! We talk all about her divorce, dealing with addiction, and…
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Jose Delgado talks big loss in the UFC
This episode we have UFC fighter Jose Delgado fresh off headlining the UFC Noche card, right here in Arizona! We talk all about how he has been dealing with this loss to Jean Silva, what he has learned, and go round by round breaking down the fight. Jose has faced so many tough challenges through...
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Sad Boy Needles became homeless in downtown Phoenix
This episode we have owner of Sad Boy Studio, Pablo! He's a tattoo artist, creative, and overall marketing genius! We talk all about his battles with addiction, depression, and how he has made a change for the better. Today he is sober and owns one of the best tattoo shops in downtown Phoenix,...
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CBE Cactus boyz shutdown by Phoenix Police
This episode we have the hottest rappers coming out of Southside Phoenix, CBE Cactus Boyz! Lito, Lean, and Pizzo have all grown up together freestyling on the block so it was only a matter of time until the city started to take notice of their talent. Coming from a rough upbringing they had to…
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Case Study Coffee saved Will in dark times
This episode we have the owner of Case Study Coffee Lounge, Will Douglass! Born and raised right here in Arizona. Will made a name for himself in the woodworking world that got him recognized from here all the way to Sweden! But he developed a wood allergy that made him give up that life. We talk...
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State Forty Eight isn't selling shirts
This episode we have Mike Spank, CEO of State Forty Eight and State Forty Eight Foundation! This brand started as a way for the people in Arizona to rep where they're from, but turned into something so much more! Not only do they have some of the best clothing in the state but they have given…
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Making 6 figures in an hour? | Almost filing for bankruptcy | Any means necessary W/ IronWilled | Ep. 117
This episode we bring on Derek Slack, owner of IronWilled! Originally from New York, he has been adopted by Arizona and is now running one of the biggest brands in the valley! They have collabed with the Phoenix Suns, Timeless, and have some more cool stuff on the way. The business is thriving…
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Bringing Sinaloa flavors to Arizona | Best in the city | PHX food scene W/ Mariscos A Todo Mar | Ep. 116
This episode we bring on Chef Jorge, owner of Mariscos A Todo Mar! Originally from Sinaloa, but grew up on the East Side of Phoenix he's bringing both worlds to his plates. Everything he does is like nothing I have seen before, and you can tell he is so passionate about his food! It was an honor...
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Crazy school teacher stories | Taking pics of J Cole & Lil Wayne | Being a dad W/ Josh Goode | Ep. 115
This episode we bring on former teacher, current counselor at North High School in Phoenix! Josh is a coach, photographer, husband, and most importantly a father! We talk about his journey, impact of the Goode family, and how AI is impacting his students. Outside of parents, teachers are the most...
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Tattoo artist to influencer | Jail time in tent city | Changing for his kids W/ Tattoo Vinnie | Ep. 114
This episode we bring on your favorite cholo, Tattoo Vinnie! Vinnie has been a tattoo artist for 17 years now but recently started jumping in the content world! He’s an actor, model, business owner and influencer. We talk all about his early struggles in and out of jail and how he changed his…
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Is there money in reselling? | Top AZ athletes of all time | 10 year anniversary W/ AZ Thread | Ep. 113
This episode we bring on a city legend and close friend of mine Edgar, owner of AZ Thread! This year marks 10 years since he has been in business and he doesn't have any plans of slowing down! We talk about this journey, what it's like being old, and he gives some sports hot takes! Don't miss…
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Gatekeeping in the music industry | Best rappers right now | BBL or Natural W/ Daily Fine$$e | Ep. 112
This week Arizona native and rapper Daily Fine$$e joins the pod fresh off his first national tour! We talk to him all about tour life, his 3 projects that are on the way, and he gives his top 3 favorite rappers from the city! He also just got a big feature from LA rapper Big Sad 1900, go check…
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Mukbang at Pho 43 in PHX | All Money is not GOOD money W/ Fab Rubi | Ep. 111
This week we LIVE from Pho 43 w/ Fabi!! She has recently been working with different brands and talks navigating that space. All money is not good money so it can get tricky choosing your audiences trust over a bag. Don't miss this episode, and let us know where we should go next! Make sure to...
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Best tacos in Arizona | Watching Downtown change | You are the hustle W/ Baja Roots AZ | Ep. 110
This week we have one of the most famous taco spots in all of Phoenix on the podcast! Baja Roots AZ has been serving some of the most authentic street tacos Arizona has to offer for almost 10 years now! The owner, Emi sat down with us to share her journey. Being a woman, mexican, and also a…
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How to start your brand, screen printing | Best blanks to use | Beating Cancer W/ There Space | Ep. 109
This week Justice and Elijah join us, owners of the screen printing shop "There Space". They are behind some of the best brands you've seen come out of Arizona but outside of that, they have really created a community and cult like following! We talk all about their journey, how they met, and…
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There's nothing like conversations in the shop W/ Greater Good, Busy Birdy, & Mister Gold | Ep. 108
This week we are talking with the team behind the first AfroPiano 3on3 basketball tournament! Between Jessie, Noelle, and Malik they built this whole idea and set you see us on. This event proved there is really something special happening in the city of Phoenix and we are just happy to witness…
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She's always right, we're always wrong | Being a Pooh Shiesty Dad W/ Joey & JX Soto | Ep. 107
This week we have Joey and JX Soto on the podcast! JX just became a girl dad so me and Joey welcome him into the club and get the details on how this went down! Fatherhood is not easy so we get his perspective on being a new dad and how he feels. We also react to a couple of internet videos that...
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Finding the best foods in AZ | Giving up drinking | Best date night spot W/ Taste of AZ Eric | Ep. 106
This week we have owner of A taste of AZ on the podcast! Eric has been podcasting for 10 years now, so it's safe to say he is an OG in the game. Eric along with his partner Luke transitioned from only covering beer (TapthatAZ) to covering food, drinks, and everything else AZ has to offer! We talk...
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What mechanics don't want you to know | Don't buy these cars.. W/ Valley Mechanics Owner Eddie | Ep. 105
This week we have owner of The Valley Mechanics, Eddie! He started off as just a home mechanic doing side jobs but has quickly turned into one of the the most recommended mechanics in the valley! Coming from the corporate world, we talk all about his transition out, what he does different than…
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Is coffee actually bad for you and the community?? | Fair Trade Cafe W/ Stephanie Vasquez | Ep. 104
This week we have CEO, founder, and owner Stephanie Vasquez on the pod! She has owned and operated Fair Trade Cafe in downtown Phoenix for 19 years! We talk all about how coffee actually effects our community, what we can do to help and how she has done it for so long. We also get a little deeper...
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Whatever question we pull, we have to answer! W/ Fab Rubi | Ep. 103
This week we have Fab back on the pod!! We threw 21 random questions in a jar, pulled them and answered them live! Watch to see how much we disagree and what she says I'm going to get "cooked for"! 😂 Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod
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It's time to breakdown what's going on | What is a roller dog? | Jim Carrey sunken place | Ep. 102
This week we discuss some of the weird stuff we have been seeing on the internet! From benny blanco's black feet, Jim Carrey's new look, and more you don't want to miss this hilarious episode! We also try and figure out who we would want on the pod that's been going up on the internet lately.…
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Are Decoy's videos AI?? | Dancing on the biggest stages | How fatherhood changed him | Ep. 101
This week we have dancer Decoy Munoz on!! He has been on some of the biggest stages in the world and faced some of the biggest challenges! We talk all about his journey and where he is mentally these days. Plus I had to ask if he was AI.. since so many people think that now! Make sure to like,...
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Sentrock speaks on early graffiti days | Working with the NFL | Never code switching | Ep. 100
This week we have one of the best artists to come out of Arizona, Joseph Perez AKA Sentrock. He has worked with everyone from the NFL, Fruit Loops, Lupe Fiasco, and even Modelo! His work can be found all throughout the city of Phoenix, and in Chicago. If you catch it, you can also find his work…
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Dealing with red flags | Devin Bookers are still trash | Becoming a pokemon trainer W/ Joey Soprano | Ep. 99
This week we have local legend Joey aka LeonFiftyThree on the podcast! We talk all about his new found internet fame and how he has to dodge red flags when dating out here. He also recently started collecting pokemon with his daughter! We were cracking up the whole time, do not miss this episode!...
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Marty Supreme Secret Ending | Do people still go to the movies? | Real Cinema w/ Nate McG | Ep. 98
This week we discuss Marty supreme w/ Nate McG!! Did Timothee do enough to beat Michael B Jordan? Are movie theatres slowly closing around the world? We discuss all this and more!! If you have not seen marty supreme go watch it and let us know what you think!! Thank you to our sponsor A taste of...
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No more drinking 2026 | Dream Blunt rotation | Learning to pick and choose w/ Fab Rubi | Ep. 97
This week Fab is back!!! On this podcast we have a conversation about our dream blunt rotations, if we think it's okay to let someone else pour a shot in your mouth, and we recap the Pho 43 event! Plus there's a bonus video of Fab hanging out with some strippers at the La Platica live show!!…
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Frozen Burrito MukBang | New Year Same Exact Me | What do you keep in your fridge? | Ep. 96
This week we try the sold out "Bad Hambres x La Hamburguesa" frozen burritos! We keep it real and let ya'll know if its really worth the hype! This is our last episode of 2025, we have dropped a video every single Tuesday this year!! We appreciate all the love and support we've gotten this past...
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Owner of Working Class Cultura | Linking the whole city | Build your Dreams w/ Ray Cruz | Ep. 95
This week we have owner and creator of "Working Class Cultura", Ray Cruz! Not only has this brand become a staple in Arizona clothing they've created a whole community. Their motto is "build your dreams", which is left open to your own interpretation.. that could be a car, a podcast, or even a...
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Using Alibaba the right way | Supposed to Struggle | Creating the Crnrstre brand W/ Joey Freco | Ep. 94
This week we have local rapper, brand owner, and retired teacher @JoeyFreco ! He has dropped everything from sunglasses, hats, shirts, vinyls, and even his own Nike Cortez shoes. We talk about how he creates all this and what his newest project "Them or Me" means to him at this stage in the game!...
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Can you build in your own city? | Going into major debt | Dating under your financial status | Ep. 93
This week we have one of our favorite returning guests on, Nicole the Medium! Almost a year ago she moved from Phx to LA and has been thriving ever since, this makes me wonder do you need to leave your own city to thrive? We discuss the income shes made since moving, her 30k debt she was dealing...
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Movies you must see in 2025 | Is K Pop Demon hunters good? | Best comedy ever W/ Jacey Flames | Ep. 92
This week we have one of the hardest working AZ creators on Youtube Jacey Flames! He has amassed over 120k subs and over 2 million views, and is now working hard in the Entertainment space. Jacey and I talk about some of the must see movies from this past year and also how he almost had an asthma...
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Best Horror movies of all time | Is using AI in movies the future? | No more food stamps | Ep. 91
This week we sat down to talk about some spooky movies, AI generated movies, and our upcoming event!! We are hosting a community event 11/22 9am-12pm at Strip Mall coffee in Phx, AZ. If you are free please join us, coffee, DJ set, tacos, and good vibes! Make sure to like, comment, and subscribe!...
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Getting an exclusive hat club collab & getting fired from Reshoevn8r w/ Megell St | Ep. 90
This week we have content creator Megell St. on the podcast! Coming from Chicago, but he really started making a name for himself in the content world right here in Arizona! He’s worked w/ reshoevn8r, hat club, Holo, and so many others!! We get an insight of how he’s gotten to this point and also...
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They finally caught him! | JX has a big announcement | Fried Pod in full effect w/ the boys | Ep. 89
This week JX Soto & Joey aka Leonfiftythree are back for a fried pod!! We talk about PEN15 man getting caught terrorizing the city, living funerals, and JX becoming a dad! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod
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Start making decisions for yourself | Bad Bunny Superbowl? | Becoming a rapper W/ Fab | Ep. 88
This week Fabi is finally back!! We talk about her recent trip to Paris, Bad Bunny performing at the superbowl and "male centered women". Also we talk about her hitting the studio to make her first rap song! Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod
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Custom shoes for Devin Booker | Winning MTV Sneaker Wars | Sneaker of the year W/ Vick Almighty | Ep. 87
This week we have one of the biggest sneaker youtubers, winner of the MTV sneaker wars, and one of my good friends from back in the day, Vick Almighty! He has done shoes for some of the biggest celebs and athletes you can think of, we talk about where his journey started and whats next for him.…
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Curated Phoenix Gift Shop | "All we have is time" | Taking over the Strip Mall W/ Monsoon Market | Ep. 86
This week we have Koral & Michela, owners of Monsoon Market and Strip mall coffee! We talk all about their journey starting at Dutch bros as friends, and how they became business partners operating one of the coolest shops in Phoenix, Arizona. They have everything from wine, snacks, books, and…
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Navigating the Southside of AZ | Hot & Wet Parties gone wrong | Gatekeeping W/ Chee Chatman | Ep. 85
This week we have fellow creative and podcast host Chee Chatman of the Chee Chatman Show. He's been in the content space since myspace days and has alot to show for it! We talk about how he navigated growing up on the southside, dealing with gatekeeping, and throwing a party that almost got him...
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Arizona's Top Shooters | Working with Rappers and Celebrities | Having to shoot for free | Ep. 84
This week we had 2 of my favorite shooters in the city! Nappy and Tuna have shot content for some of your favorite artists like, Oh Geesy, Travis Porter, Waka Flocka, and so many more! We talk about their humble beginnings and what's next for them. Make sure to like, comment, and subscribe! Check...
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Top White Boy celebs | Who would you repopulate with?? | The Fried Pod w/ JX Soto & Joey | Ep. 83
This week we had the most "fried" pod you've ever seen! We discuss some burning topics everyone needs the answer to, fav white boy celebs of all time, nightmare blunt rotation, and who would we repopulate with?? Probably one of our funnest pods yet, if you like this let us know and maybe we can…
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Turning Breaking into a Career | Learning how to celebrate | Each one Teach one w/ Bboy Conrad | Ep. 82
This week we talk with who I think is the best breakdancer in Arizona, Bboy Conrad! His passion for dancing really shines through as we discuss where it started, working for the Harlem Globetrotters, and dancing on some of the biggest stages in breaking. The art of breakdancing started all the…
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Creating a Phoenix community brand | Being Mexican in golf | Never good enough w/ Faded Chinos | Ep. 81
This week we talk with a long time friend and staple in the community, owner of Never Good Enough "Faded Chinos". We talk about how important it is to be apart of your community, trying to live up to immigrant parent expectations, and what it's like being a short king! We also got a little tour…
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P*rn is not good | Dealing with women as business owners | Deep talk w/ Universoul Healing | Ep. 80
This week we discuss a few taboo topics we NEED to talk about more as men! Dealing with our own egos and how that can affect our relationships with the opposite sex and also why "corn" hurts us more than we think. We weren't taught alot of these things growing up so its important we help each…
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Did Tyler diss drake? | Sinners is Dusk Til Dawn | Clipse album deserves a grammy | Ep. 79
This week we discuss some of our favorites things, Shoes - Music - Movies! We talk about Pharrell's new adidas shoes dropping soon, the impact of the new Clipse album "Let god sort em out" and Ryan Cooglers newest film "Sinners". We had a couple interesting takes on these topics, let us know if...
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Live reading gets emotional | Stop missing the signs | Accessing your power w/ Nicole The Medium | Ep. 78
This week I traveled to LA to have a reading done by my really good friend Nicole the medium! For the first time ever I cried on the podcast, and she was right there with me. If you are someone that doesn't believe in these type of readings I totally understand but what I felt during this...
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Selling frozen burritos through TikTok | Going on Shark Tank | Bean Dream empire w/ Bad Hambres | Ep. 77
This week I talk to a husband/wife duo that decided to start an online frozen bean and cheese burrito business right here in Phoenix, Arizona! We talk all about this viral sensation of a burrito they have created, how much they've grown within a year, and facing some backlash from the internet.…
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What is Streetwear?? W/ JX Soto | Biggest AZ streetwear brand | Creating a screenprint shop | Ep. 76
This week I talk to local streetwear brand owner JX Soto of "Product". We discuss streetwear origins, talk some of our favorite brands, and also discuss his new screen printing shop he opened to the public in the heart of Phoenix, AZ. If you are looking to start a new brand InHouse is a great…
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Gangster Party W/ Abe Que Suave | Having self control in the industry | Stop saying "Sold Out" | Ep. 75
This week I got the chance to catch up with the owner and operator of Que Suave Tacos and Que Suave Barbershop, Abe. Born and raised in Phoenix he has quickly become a staple for the community and the culture. We talk about what comes with being in these industry's and how he navigates it. We…
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Who's really the Prize? *heated* | Biggest "Icks" for men & women | Would you date yourself? | Ep. 74
This week we discuss, are women the prize or are men the prize? What are your biggest icks for men & women? Me and Fab agree on some things and disagree on others, either way you know its going to be fun! 😂 Make sure to like, comment, and subscribe! Check us out on Instagram: @beyondthebrandpod
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Frequently Asked Questions
How many episodes does Beyond The Brand have?
Beyond The Brand currently has 124 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond The Brand about?
Casual conversations with friends and other entrepreneurs to get to know guests beyond their brand.
How often does Beyond The Brand release new episodes?
Beyond The Brand publishes regularly with 124 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Beyond The Brand?
You can listen to Beyond The Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond The Brand?
Beyond The Brand is created and hosted by Beyond The Brand.
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