PODCAST · business
Beyond the Brief
by Model B
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Episodes
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Culture Over Policy: Why Agiloft Refuses to Write Down Its Values
In this episode of “Beyond the Brief”, Nicole Milstead, CMO at Agiloft, shares her extensive software industry experience, emphasizing the importance of analyst relations, company culture, and innovative marketing strategies. Discover how her insights can transform your approach to market...
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Smashing the Status Quo: Entertainment, Purpose, and the Future of Care
In this episode of “Beyond the Brief,” Ramon Soto, Senior Vice President, Chief Marketing and Communications Officer at Northwell Health and President of Northwell Studios, shares insights on transforming healthcare marketing, building a purpose-driven brand, and leveraging storytelling and...
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Why Koley Corte Always Places the Client at the Center of MetLife Investment Management
Summary Koley Corte shares her diverse journey through finance, marketing, and insights, emphasizing customer-centric strategies, data-driven decision-making, and innovative branding at MetLife. Discover how her unique approach redefines brand and customer engagement in financial services. Key...
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"Beyond the Brief" - Armin Molavi on setting potential in motion
Chris Perkins sits down with Armin Molavi, president of the Global Customer Organization at Instructure, to talk about the company’s evolving brand, the realities of education technology, and why community matters as much as product. Armin also shares how AI, accessibility, and portable…
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The Neuroscience of Marketing: How Hearts & Brains Really Buy
In this episode of “Beyond the Brief”, Bryan Law shares his journey from neuroscience to marketing leadership, exploring how understanding human behavior and research can transform marketing strategies. Discover insights on building brand systems, leveraging AI, and creating authentic social…
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Breaking Silos, Building Trust: Transforming B2B Marketing Culture From the Inside Out
In this episode of “Beyond the Brief”, Chris Perkins talks with Jenn Edwards, Chief Marketing Officer at Euna Solutions, about her path from industrial design to B2B marketing leadership, and how she’s helped unify seven legacy companies under one modern public sector brand. They also cover…
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What’s the Next Act? Navigating Market Disruption with Fullcast CMO & Co-Founder Amy Cook
Amy Cook, co-founder and CMO of Fullcast, shares her journey through marketing, digital transformation, and the future of AI-enabled services. Discover insights on data accuracy, customer satisfaction, and building innovative platforms in this engaging conversation. Keywords Marketing, Digital...
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Connectivity as the Fourth Utility: Building the Ripple Fiber Brand
Summary In this episode, Jim Cannata, Chief Marketing Officer of Ripple Fiber, shares his journey from art and illustration to leading marketing efforts in the fiber internet industry. Discover how Ripple Fiber differentiates itself in a competitive market through community engagement, superior...
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People, Culture, and Brand: Why One Executive Owns All Three
In this episode, Melissa DiMuro, Chief People, Culture & Marketing Officer at Limbach, shares her diverse career journey from engineering to HR and marketing, highlighting how purpose, culture, and strategic branding drive business transformation and customer engagement. Keywords Leadership,...
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Why Cybersecurity, Government, and Formula One All Fit Under One Keeper
In this episode, Anne Cutler, VP of Global Communications at Keeper Security, shares her unique journey from television journalism to cybersecurity and discusses how Keeper is transforming cybersecurity communications and sponsorship, including its innovative approach to Formula One sponsorship…
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The Art of Experience: Hayden Kwast on Wine, Music, and Marketing That Moves People
Summary In this episode, Hayden Kwast shares his journey from coffee trading to leading digital marketing at City Winery, exploring how data, branding, and innovative customer engagement strategies drive success in the hospitality and entertainment industry. Keywords City Winery, digital…
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From Data to Belief: Winning Hearts in a Changing Market with Laurie Ehrbar
Summary In this episode, Laurie Ehrbar, CMO of Clari + Sales Loft, shares her journey from politics to tech, the art of leading mergers with empathy, and how data and human connection drive revenue success. Keywords Sales Loft, Mergers, Revenue Technology, Data, Leadership, Empathy, AI, Sales...
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How to Build a Brand People Trust When the Product, the Market, and the Rules Keep Changing
Summary In this episode, Brittany Couch, CMO of the Corporate Finance Institute, shares her journey from diverse industries to leading a global e-learning platform. Discover how CFI is democratizing finance education, leveraging AI, and maintaining high-quality standards across 180 countries....
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G2's Strategic Edge: Harnessing Customer Voice in B2B Software & AI
Unlock how G2 leverages customer reviews as a strategic pillar in the fast-evolving B2B landscape. Palmer Houchens, VP of Marketing, shares insights on trust signals, recency and clarity in reviews, internal team alignment, and innovative partnerships shaping market influence. In this episode:...
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Navigating Global Growth and Brand Differentiation with Paula Mejia of WIX
Discover how WIX's Vice President of Marketing, Paula Mejia, leverages agility, product innovation, and cultural insights to drive global growth and brand strength. This episode offers a behind-the-scenes look at marketing strategies that are adaptable, data-driven, and deeply customer-centric.…
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Promise, Deliver, Repeat: Hillery Shay's Case for Owning the Whole Experience
Summary In this episode, Hillery Shay, Chief Marketing & Experience Officer at Children's Minnesota, shares her journey from fine arts photography to healthcare marketing, emphasizing the importance of storytelling, experience, and community engagement in healthcare. Discover how her innovative...
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The Learner Is the Story: Kyle Lacy on the Reframe That Unlocked Docebo's Brand
In this episode, Kyle Lacy, Chief Marketing Officer at Docebo, shares his incredible journey from digital design to leading a public learning platform. He explores how organizations can unlock human potential through hyper-personalized, scalable learning ecosystems powered by AI, and the…
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Proof of You: Ariel Wengroff on Ownership in the Age of AI
Summary In this episode, Ariel Wengroff, EVP of Communications and Marketing at Ledger, shares her unconventional career journey from politics to media to blockchain. She discusses the importance of digital identity, ownership, and control in the evolving digital landscape, and how Ledger is...
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Beyond the Speeds and Feeds: Alexis Crowell on Solving the "Rock Potato" AI Problem
Summary Join us as Alexis Crowell, Chief Marketing Officer & General Manager of the Americas at Axelera AI, shares details about her rich international career, insights into leadership, AI, and cultural nuances in global markets, and how to build successful businesses. Discover how her diverse...
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The Death of Gated Content and the Rise of AI-Optimized B2B Marketing
Summary In this episode, Londonne Corder, Chief Marketing Officer at Outrider, shares insights on autonomous yard operations, the evolution of marketing strategies in emerging tech, and the importance of responsible innovation. Discover how Outrider is transforming logistics with electric and...
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How Torani Turns Moments Into Flavor - Insights from Dean Veurink
How Torani Turns Moments Into Flavor - Insights from Dean Veurink Summary Join us as Dean Veurink, VP of Marketing and Product Innovation at Torani, shares his 25-year journey in food and beverage marketing. Discover how strategic insights, segmentation, and experiential marketing drive…
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Why Trust Beats Flash in Climate Tech: Sherry Chapman’s Journey at Fortera
In this episode of Beyond the Brief, host Chris Perkins welcomes Sherry Chapman, the VP of Marketing at Fortera, a company pioneering low-CO2 cement technology. Sherry shares her extensive background in marketing, particularly in the consumer electronics sector, and how her experiences have…
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“Life Doesn't Peak. It Compounds.” Lessons from Efrat Ravid
Summary Efrat Ravid shares her inspiring journey from software engineering to board advisory, highlighting key lessons in leadership, culture, and digital transformation. Discover how her diverse experiences across industries inform her insights on innovation, customer-centricity, and navigating...
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Patient Experience Is the Strategy That Sets You Apart
Summary In this episode of "Beyond the Brief", Jake Dold, CMO at Apex Dental Partners, shares his journey from early marketing experiences to leading a major dental support organization. He discusses local marketing strategies, technology innovations, patient engagement, and the future of…
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From Touring Musician to Justice Marketer: Robert Roche on Rewriting The Last Mile
Keywords Robert Roche, The Last Mile, marketing, prison reform, recidivism, partnerships, insights, storytelling, rehabilitation, social impact Summary In this episode of Beyond the Brief, Chris Perkins interviews Robert Roche, VP of Marketing at The Last Mile, an organization focused on...
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Simple Is Smart, Data Is Destiny: Inside Lucas Welch’s Playbook for Revenue Enablement, AI Insight, and a Sold-Out Spark Conference
Keywords marketing, storytelling, audience engagement, Highspot, Spark Conference, AI, analyst relations, mentorship, career growth Summary In this episode of Beyond the Brief, Chris Perkins interviews Lucas Welch, VP of Global Marketing at Highspot. Lucas shares his career journey from his early...
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Where TAM Falls Short: David Retter on Evangelists, New Beauty Channels, and the Future of AI Commerce
Keywords David Retter, Stride Consumer Partners, marketing strategies, passion brands, consumer behavior, beauty industry, AI in marketing, zero-based budgeting, marketing impact hierarchy, reducing friction Takeaways David Retter's diverse background spans various industries. E-commerce and...
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Walking Meetings, Local Talent, Real Talk: Inside Spherion Atlanta with Aysha Abdullatif
Keywords staffing, marketing, AI, recruitment, company culture, career development, Atlanta, workforce, Spherion, Beyond the Brief Summary In this episode of Beyond the Brief, Aysha Abdullatif, CMO of Spherion Atlanta, shares her extensive background in staffing and marketing, discussing her...
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Secure by Design, Led by Data: Inside Tony Lombardo’s Enterprise Cyber Marketing Playbook
Keywords Tony Lombardo, ThreatModeler, cybersecurity, marketing technology, customer journey, voice of the customer, community building, AI in marketing, buying committee, security architecture, Beyond the Brief Takeaways Tony Lombardo transitioned from software development to marketing....
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TikTok, Trends, and Tariffs: Marketing in the Modern Housewares Market
Keywords Kuhn Ricon, Melissa Ledbetter, kitchen tools, housewares industry, e-commerce, marketing strategies, innovative cooking, consumer preferences, Hot Pan, mentorship Summary In this episode of Beyond the Brief, Chris Perkins interviews Melissa Ledbetter, VP of Marketing & E-commerce at Kuhn...
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Riches in Niches: Why BRINC is All-In on Transforming Public Safety
Keywords drones, public safety, marketing strategies, niche markets, technology, manufacturing, partnerships, growth, innovation Summary In this episode of Beyond the Brief, Chris Perkins interviews David Benowitz, VP of Strategy & MarComms at BRINC, a company specializing in public safety…
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Lead Scores, Hand-Raisers, and Human Signals: Why Conversations Still Beat Clicks
Keywords Jocelyn Sexton, B2B marketing, SaaS, AI, Growth Acceleration Partners, marketing strategies, authenticity, career journey, technology consulting Summary In this episode of Beyond the Brief, Chris Perkins interviews Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners. Jocelyn...
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Borderless Baker, Relentless Marketer: The Global Journey of Mathieu Limousi
In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches...
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Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer...
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From NBA G League to Healing at the Speed of Life: Bryan Bullock on Disruption in MedTech Marketing
In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution...
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Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from…
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Fluency, Elimination, and the Unicorn on Your Shelf: Jon Barnes’ Field Guide to Modern Marketing
This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of...
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Fail Fast, Learn Faster: Michael Callahan’s Mantra for Growth
In this episode of Beyond the Brief, Chris Perkins interviews Michael Callahan, CMO of Salt Security. They discuss Michael's unique career path from engineering to marketing, the importance of mentorship, and the value of embracing failure in the workplace. Michael shares insights on the evolving...
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Growth, Tech, and Human Insights: Ryan Torresan’s Playbook for Peak Dental Services
In this episode of Beyond the Brief, Chris Perkins interviews Ryan Torresan, CMO of Peak Dental Services. Ryan shares his journey from a marketing background in automotive to the dental industry, discussing the evolution of Peak Dental Services and the role of dental support organizations (DSOs)....
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Paul Roehrig on Leading With Humanity: Culture Eats Code for Breakfast
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig's diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life....
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From Clicks to Culture: Adam Brown on the Human Side of B2B
In this episode of Beyond the Brief, Adam Brown, VP of Growth Marketing at Dualboot Partners, shares his extensive journey in marketing, highlighting the importance of emotional connections in B2B marketing, the value of strong client-agency relationships, and the innovative use of AI in digital...
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Good B2B Marketing Is Always Human with Ryan Mattison
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has...
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Christina Lang’s Playbook: Creative That Meets People Where They Are
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla's mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand...
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Purpose, Passion, and the Power of We: Pam Piligian on Member-First Marketing
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience,...
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From Finance to Creativity: Lynn McClouchic's Inspiring Journey
In this episode of Beyond the Brief, Lynn McClouchic, SVP Director of Brand Marketing and Business Development at CannonDesign, shares her unique journey from finance to the creative industry. She discusses the importance of client management, team leadership, and the role of internal client...
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Navigating the Startup Marketing Landscape with Andrea Palten
In this episode of Beyond the Brief, Chris Perkins interviews Andrea Palten, founder of CMO Growth Guide and head of marketing at Techstars. Andrea shares her extensive marketing experience, her transition from large corporations to startups, and her passion for helping founders succeed. The...
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Mentorship, Metrics & Marketing Magic with Sam Gammell
In this episode of Beyond the Brief, Sam Gammell, VP Head of Advisor Marketing at Capital Group, shares her extensive journey in marketing, transitioning from sports to consumer packaged goods and finally to financial services. She discusses the evolution of his career at Capital Group, the...
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From Martech to CDP: Navigating Digital Transformation with Sav Khetan
In this episode of "Beyond the Brief," join host Chris Perkins as he delves into the dynamic world of Martech with Sav Khetan, VP of Product Marketing at Tealium. Sav shares his journey from engineering in India to leading product marketing at Telium, emphasizing the importance of first-party…
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Discussing the Big Factor Behind Better Marketing with Brian Krenzer
Brian Krenzer has lived the marketing evolution, from arguing in Facebook comment sections to leading a full brand refresh at Verisys. Along the way, he’s steered big-name consumer brands, refined acquisition strategies, and learned the art of balancing brand building with metrics that matter. In...
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From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing
Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real...
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Frequently Asked Questions
How many episodes does Beyond the Brief have?
Beyond the Brief currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond the Brief about?
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
How often does Beyond the Brief release new episodes?
Beyond the Brief has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Beyond the Brief?
You can listen to Beyond the Brief on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond the Brief?
Beyond the Brief is created and hosted by Model B.
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