Skip to content
PodParley
Beyond The Gym Floor podcast artwork

PODCAST · business

Beyond The Gym Floor

by STClearn

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

Publisher-supplied feed metadata · PodParley refreshed Oct 5, 2026 · Source feed

Subscribe · 0 Bookmark

Episodes

  1. Ep 373 - Your business (& life) won't have freedom without speed & systems

    Here's what we learned from a week overseas, learning from a room full of our mentors and other killer business owners. This week's topics: 1. Why we spent a week with our mentors 9:03 2. Messaging comes before everything 23:17 3. The metrics that don't really matter 29:28 4. Two weeks sick &...

  2. Ep 372 - Why your content isn't getting you PT clients

    If you're stressing over your bio and content, here's how to get clients you actually love coaching. This week's topics: 1. A narrow niche gets more clients 9:33 2. Stop just selling your features 21:38 3. Creating content they care about 28:56 4. How to audit / tailor your profile 38:50 12…

    more

  3. Ep 371 - Frustrated with the clients you attract? Here's why

    Hint: It's more than just your messaging. Here's the truth behind dealing with client problems, expectations & what they (& you) really want. This week's topics: 1. The moral & ethical standpoint 12:11 2. Client-side & authority pitfalls 19:00 3. Look at yourself, or your clients first? 28:37 4....

  4. Ep 370 - The biggest Instagram mistakes personal trainers make

    With the ever-changing IG algo/market, here are the latest profile tweaks we've made, for ourselves and Standout PT students. This week's topics: 1. The importance of your bio 13:28 2. Your profile photo should be this 22:33 3. What to put in your pinned posts 29:17 4. Don't post this kind of...

  5. Ep 369 - Signs your coaching service is (or isn't) worth its price

    How to set your prices, when to increase, what you offer... all of this, and more, depend on these core 'service' principles. This week's topics: 1. Why you need to know your turnover 18:32 2. Is your service worthy of your price? 23:10 3. What a client really costs you 34:54 4. What makes up a...

  6. Ep 368 - How to build leadership as a personal trainer

    Confidence in yourself and your business will always come across to your clients, and potential leads. Here's how to build it for yourself when it seems so out of reach. This week's topics: 1. How our lack of confidence showed up 14:46 2. You have more wins than you realise 32:14 3. Why you need…

    more

  7. Ep 367 - How to make $2k per week as a F2F personal trainer

    Here's how to get consistent leads from your gym, fill your books, and make a career as a face-to-face personal trainer. This week's topics: 1. You go backwards without these stats 12:25 2. How to actually get leads & clients 23:09 3. What makes clients stay for longer 28:45 4. What separates the...

  8. Ep 366 - The gap between you now VS. you in three years

    You wouldn't even recognise 'you' from three years ago. So who will you be three years from now - in business and life? This week's topics: 1. Who do you need to become? 9:34 2. Is online any different? 21:25 3. Your values, personality & skills 25:00 4. Environment - Your circles & habits 39:08...

  9. Ep 365 - Sales for personal trainers doesn't have to feel gross

    Don't want to feel pushy or sleazy? Here are 4 sales obstacles every trainer we talk to experiences, and how they get past them. This week's topics: 1. Reducing friction for your prospect 11:59 2. Navigating the sales calls & DMs 21:26 3. Set yourself apart with hero content 27:40 4. How to nail...

  10. Ep 365 - How to get online clients, now.

    This week we broke down exactly what four Standout PT coaches changed and executed in their businesses, that catapulted their growth in a matter of weeks. This week's topics: 1. How followers translates to clients 12:20 2. Don't under-estimate phone calls 29:30 3. The true value of paid ads 39:51...

  11. Ep 363 - How personal trainers poorly use AI & how you can avoid it

    We're now so quick to be able to spot lazy AI use in content - Here's what you can actually/better use AI for in your business as a personal trainer / online coach. This week's topics: 1. What's the current status of AI? 11:03 2. How businesses are (poorly) using AI 16:31 3. What we regularly use...

  12. Ep 362 - This trap is why your PT business' growth is stuck

    Here's everything we wish we knew when we were face-to-face PTs looking to go online (but didn't, so found out the hard way, just for you guys). This week's topics: 1. The numbers that decide everything 5:02 2. Make sure you're in the right rooms 11:23 3. Solve problems you actually have 28:30 4....

  13. Ep 361 - How to keep personal training clients staying longer

    Here's what we've found keeps clients with you for longer -what they care about with their training, nutrition and lifestyle, from beginner to advanced gym-goers. This week's topics: 1. Good retention starts with the sales call 19:24 2. How is coaching a beginner different? 23:55 3. Where to…

    more

  14. Ep 360 - Followers & likes don't become online clients until you do this

    Just posting doesn't get sales. A niche isn't just "20-40 y/o busy _____". Here's what actually turns likes & followers into a thriving online business. This week's topics: 1. The level of niching most trainers miss 9:50 2. How I show up online as a female coach 16:11 3. The language shift to…

    more

  15. Ep 359 - How to run a giveaway that boosts your coaching business

    Ready to give your business a boost in leads, traction and market awareness? If you're already on top of your content, clients and outreach - this might be your next step. This week's topics: 1. Giveaways aren't just about the winner 20:27 2. The biggest reasons giveaways fail 23:35 3. How to...

  16. Ep 358 - How to build a successful PT business from day one

    Want to build your messaging, niche, marketing and sales so you end up with a full book of clients you love coaching? This ep is for you. This week's topics: 1. What we'd do if we had to start as fresh PTs 9:30 2. Why sales/DMs scare so many trainers 29:34 3. Why you're frustrated with your niche...

  17. Ep 357 - How standout PTs are still thriving in the current economy

    Finding it tough to get clients in this economy? Here's what's actually happening, and what you should do about it. This week's topics: 1. Yes, people are still spending money 8:34 2. The risk/distrust around A.I. & automation 16:15 3. How the fitness/coaching industry changed 22:35 4. What...

  18. Ep 356 - How to build a niche (Gym floor personal trainers going online)

    This is the biggest obstacle we see for gym floor PTs making the online move. This week's topics: 1. You're speaking to repel, not just attract 10:18 2. What are they really frustrated about? 18:41 3. One line that says exactly who you help 32:57 4. What happens outside of your coaching? 42:13...

  19. Ep 355 - The hardest business decision personal trainers will make

    When is it time to make the leap, or maybe actually say "no"? If you're feeling uncertain about making a call, this episode is for you. This week's topics: 1. When to move from the full-time job 12:12 2. How to make your own program templates 22:47 3. When to say "no" to a business decision 30:01...

  20. Ep 354 - Paid ads will be non-negotiable for personal trainers by 2027

    Struggling to get follows or DM responses? Here's what you need to check off, before you boost your online coaching business with paid ads. This week's topics: 1. When you are ready for paid ads? 4:02 2. Non-negotiable metrics to track 21:43 3. Why you get no DMs / follows 25:10 4. How much to...

  21. Ep 353 - How you feel about money is killing your personal training business

    We all know it's not as simple as upping prices to scale a business... but here's the deeper reason as to why that decision is so hard for so many personal trainers. This week's topics: 1. We don't realise how we feel about money 6:05 2. Signs that show up in your business 19:12 3. What we…

    more

  22. Ep 352 - How to turn frustrating personal training clients into great results

    This is why you haven't moved from your gen pop client book, onto the more advanced and experienced clients you're looking for online. This week's topics: 1. Why you're frustrated with your clients 16:11 2. Differences in programming priorities 27:01 3. The biggest difference with nutrition 33:31...

  23. Ep 351 - How to be a PT that gets world-class results with anyone

    If you're a gym floor PT looking to make the move online, train the clients you want, and stand out amongst the sea of online coaches, this episode is for you. This week's topics: 1. How to stand out on social media 8:25 2. Should you get a nutrition qualification? 22:37 3. How to separate your…

    more

  24. Ep 350 - What not being yourself online is costing you

    Online coaching is already hard enough, but it's even harder when you're fronting a different personality. Here's what we'd tell our younger selves. This week's topics: 1. When I realised I wasn't being myself 8:55 2. Why we stopped trying to be professional 15:08 3. How to deal with pushback &...

  25. Ep 349 - How to get online clients fast, without paid ads

    Struggling to get online clients, no leads, getting ghosted, no results to post? This episode is for you. This week's topics: 1. What to do when you need more clients 9:42 2. Running challenges gives you proof & more 24:50 3. How to run & maximise giveaways 35:17 4. Why you keep getting ghosted…

    more

  26. Ep 348 - How to write elite programs that you can scale (that don't take 3 hours)

    Unfortunately spending 3 hours writing the perfect, individualised program won't get you more clients. Here's how we've coached for over a decade, not burning out writing thousands of programs. This week's topics: 1. How to deal with varying types of clients 11:39 2. What dictates workout...

  27. Ep 347 - Why your content isn't getting you clients (even if it's "good")

    Reels popping off left, right and centre, but still no DMs, leads or new clients? This is what we found out, the long/hard way. This week's topics: 1. Content doesn't convert - conversations do 4:56 2. How the system sells, not the content 15:16 3. Where lead magnets go wrong & right 27:25 4. The...

  28. Ep 346 - Your business isn't stuck because of your content

    Your product isn't broken, so stop trying to fix it - instead take a look at what you're selling outside of it. This week's topics: 1. More effort doesn't fix a broken system 10:08 2. People buy outcomes, not features 19:29 3. What we're changing in our content 26:31 4. The numbers that are…

    more

  29. Ep 345 - Why working harder still isn't growing your business

    Frustrated with months/years of effort still not paying off? We were too, up until recently. This week's topics: 1. We thought it was our content (It wasn't) 8:28 2. We spent too long fixing what wasn't broken 19:44 3. The ignored numbers are the problem 23:24 4. Our positioning / market…

    more

  30. Ep 344 - Will fat loss peptides replace personal trainers?

    What is the impact these fat loss peptides actually have on you as a coach? This week's topics: 1. What do peptides mean for coaching? 11:32 2. The ethical, moral & legal dilemmas 17:08 3. When might they be suggested / useful? 20:34 4. Your niche is the issue, not the market 26:22 Online clients...

  31. Ep 343 - Overcoming the hardest issues online coaches face

    Are you stuck at 20 sessions? Is online coaching really over-saturated? How are coaches able to take holidays? And more this week. This week's topics: 1. Your profile is your business card 6:36 2. How PTs can afford to take time off 18:50 3. Online hate? Over-saturation of coaches? 23:35 4. Lower...

  32. Ep 342 - Your content strategy is outdated - Here's what works now

    What do people want more of on social media in 2026? Here's why it's not as simple as just reels or photo dumps. This week's topics: 1. What used to work, but now doesn't 2. Why personality beats information 11:27 3. Three layers of content to convert 26:26 4. Change this perspective & you'll win...

  33. Ep 341 - How to design a coaching service worth the pricetag (Pt. 2)

    This is how you keep clients year after year, through price raises and service evolutions. This week's topics: 1. No method, no business systems 10:36 2. This is what your client cares about 18:50 3. The long game matters the most 22:45 4. The smoothest onboarding experience 29:46 Online clients…

    more

  34. Ep 340 - How to design a coaching service worth the pricetag (Pt. 1)

    What value does a client see in your service, that they would gladly pay for? This week's topics: 1. Define the offer, define the price 10:52 2. Designing a valuable service 24:42 3. What should you base pricing on? 33:09 4. Your market determines your ceiling 40:43 Online clients in 15 minutes:...

  35. Ep 339 - How to confidently promise results as a personal trainer

    Ever wonder how fellow coaches confidently promise results, then simply deliver them? This episode is for you. This week's topics: 1. Why PTs are afraid to market clear promises 19:09 2. The ethics / sustainability of fast results 23:41 3. How to build a reliable method you trust 30:42 4. Holding…

    more

  36. Ep 338 - Why most coaches go online too early

    Online coaching involves systems and issues most PTs are not even aware of, let alone ready for. This week's topics: 1. Client-reactivity vs. having proactive systems 13:58 2. Going online isn't as easy as it seems 22:52 3. How to train the clients you actually want 31:40 4. Posting isn't enough…

    more

  37. Ep 337 - Why our paid ads failed & how we're reacting

    Our paid ads flopped, but not in the way we expected - here's what we learned from it. This week's topics: 1. Paid ads don't "fail" the way you'd expect 10:28 2. When are you ready to use paid ads? 17:28 3. Funnels explained - Top, middle & bottom 25:40 4. The magic is in small tweaks, long-term...

  38. Ep 336 - The stories you tell yourself that are quietly keeping you stuck

    These quiet thoughts can have you beating yourself up, frustrated and burnt out long before you even realise it. This week's topics: 1. What's actually driving your decisions? 12:39 2. Stories coaches use to justify staying stuck 21:22 3. How it affects boundaries, confidence, pricing 28:27 4....

  39. Ep 335 - Your business isn't growing because you're not actually recovering

    We worked hard, put in extra hours and laser focused for years - but made exponentially more progress when that changed. This week's topics: 1. What a perfect week is, and what it isn't 13:54 2. How to structure your work week 19:42 3. Why you're not actually recovering 29:27 4. Alone time…

    more

  40. Ep 334 - Lessons learned in 2025 that will alter our 2026

    Here's how the goals, habits and identity you build over one year can change the trajectory of the next. This week's topics: 1. What surprised & frustrated us the most 11:45 2. The importance of personal goals 16:24 3. Habits that changed things for the better 27:34 4. Who I needed to become, to...

  41. Ep 333 - Red flags & green flags in the fitness industry

    This is what we foresee staying and changing in the industry, and how it affects coaches / coaching. This week's topics: 1. Where is the fitness industry headed? 9:02 2. The systems & content people care about 23:03 3. Training trends that affect coaches 35:10 4. Has social media affected gym...

  42. Ep 332 - The decisions that changed my coaching business, ft. Sandra Sancic

    This is how Sandra doubled her client book and grew her business while deep in bikini comp prep. Sandra: https://instagram.com/SculptbySandra This week's topics: 1. From trainer to business owner 8:50 2. Managing overwhelm as you grow 17:13 3. Lessons I wish I knew, but had to learn 21:32 4....

  43. Ep 331 - Our biggest wins & struggles you didn't see (pt. 2)

    Wrapping up the year, here are our biggest lessons learned. (Part 2/2) This week's topics: 1. What we're getting rid of next year 1:29 2. What we're doubling down on 8:37 3. Appreciating the people around us 21:27 4. Our single takeaway from the year 38:30 AI Content Builder:...

  44. Ep 330 - Our biggest wins & struggles you didn't see (pt. 1)

    Wrapping up the year, here are our biggest lessons learned. (Part 1/2) This week's topics: 1. What are we proudest of this year? 5:03 2. What we struggled with the most 13:43 3. The wins that no one else saw 24:11 4. Our personal lessons / wins 33:54 AI Content Builder:...

  45. Ep 329 - Your business won't grow until you define your identity

    Experienced or new - this will guide your decision-making and growth as a coach / business owner. This week's topics: 1. What is your identity as a coach? 13:01 2. Is it who YOU are, or someone else? 23:16 3. Identity isn't limited by experience 29:05 4. Your specific version of success 41:13 AI...

  46. Ep 328 - From launch to full books, as an online coach (pt. 2)

    Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know. This week's topics: 1. Make content that speaks to one person 0:00 2. People follow for you, not information 9:16 3. How to actually do outreach in the DMs 12:24 4.…

    more

  47. Ep 327 - From launch to full books, as an online coach (pt. 1)

    Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know. This week's topics: 1. Don't talk to the wrong market 11:51 2. The right offer for the right buyer 17:58 3. Knowing your systems = Having direction 29:53 4. Systemising...

  48. Ep 326 - You need to go all in - Why most PTs get stuck or quit

    From the gym floor to online, and everything in-between, here's how to make a full-fledged career as a personal trainer and business owner. This week's topics: 1. Developing confidence as a coach/person 8:55 2. What going all-in F2F can get you 21:10 3. What going all-in online can get you 26:25…

    more

  49. Ep 325 - The big decisions that choose your business' direction

    Over a decade in, and these big shifts / decisions still frighten us - here's what we wish we knew earlier on. This week's topics: 1. What running 4 businesses' pages taught me 17:31 2. Why the "correct" career path doesn't exist 23:38 3. Evolving my niche scared the sh*t out of me 32:51 4. How…

    more

  50. Ep 324 - Viral posts, workshops & what actually fills your client book

    Going viral, running workshops / events, getting referrals... What will actually reliably get you clients? This week's topics: 1. You can't shortcut coaching expertise 6:25 2. Should you run a workshop, or event? 19:13 3. Underrated: Referrals & up-selling 27:45 4. How many clients going viral…

    more
View all 348 episodes →

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

HOSTED BY

STClearn

CATEGORIES

business

Frequently Asked Questions

How many episodes does Beyond The Gym Floor have?

Beyond The Gym Floor currently has 348 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Beyond The Gym Floor about?

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

How often does Beyond The Gym Floor release new episodes?

Beyond The Gym Floor publishes regularly with 348 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Beyond The Gym Floor?

You can listen to Beyond The Gym Floor on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Beyond The Gym Floor?

Beyond The Gym Floor is created and hosted by STClearn.
URL copied to clipboard!