PODCAST · business
Beyond The Numbers
by Sam Shaper
Going beyond just marketing and sales into other areas of team dynamics, wellbeing and performance amongst other things.Business can be about more than numbers on a spreadsheet, join us on a journey to explore the depths of sales, marketing and business.
Episodes
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3 Levers to Fix Broken Campaigns
Ads Aren’t ATMs – Here’s What Actually Works I see it all the time—business owners treating ads like money machines. Put in $1, get $10 back. But that’s not how ads work. Not even close. In this training, I’m unpacking the biggest myths around paid advertising and breaking down the 3 levers every...
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Excuses Are Holding Keeping Your Sales Numbers Stuck
In this episode, Sam delves into the crucial importance of mindset in sales and marketing. Learn how a strong, solution-oriented mindset can dramatically influence your performance and success. Sam shares personal anecdotes and real-life examples to demonstrate how reframing your approach can…
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Booking More Meetings Is Crushing Revenue Growth
Booking meetings was what I was known for when I first started in sales. I could book more meetings and have a higher show rate than anyone.Yet what I didn't know until later on what the downstream effects that would have.Luckily I came across a concept I now call a Transition Bridge that turned...
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A Day In The Life Of A 7-Figure Closer
Building a successful sales day doesn't require rocket science...It requires structure.Yet so many sellers start their day at the mercy of their inbox and CRM.Avoiding the most difficult tasks to feel productive while missing targets and dealing with constant overwhelm.After a few requests I...
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This System Turns Strangers Into Red Hot Buyers
The biggest struggle companies face with acquiring clients is they have to resort to crazy promises, guarantees and offers just to secure a sale. Using this system, that becomes a thing of the past. 🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻 https://workshop.shapersos.com This channel is your guide…
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Training Meta To Be A Client Hunting Machine
In this episode of 'Beyond the Numbers,' we dive deep into the fundamental workings of social ads from a technological perspective. Learn the crucial differences between organic content and paid ads, and discover why many fail by overcomplicating ad strategies. We break down the structure of ad...
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Building An Unbeatable Sales Team Ep. 20 w/ Ricky Pearl
In this episode of 'Beyond the Numbers', host Sam welcomes Ricky Pearl, one of Australia’s leading sales experts and founder of Pointer. They discuss Ricky’s evolution from an outsourced agency to recruitment and in-house sales team building, emphasizing the importance of strategic management and...
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Align Business With Values, Mission and Purpose ~Ep 18
Over the last couple of year I’ve been able to make some great friends here on LinkedIn… @philwolffe is one of those friends that when we connected it just clicked. Our mutual love for health and wellbeing… As well as our passion for running businesses with integrity. There’s no one else I…
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$0 To $50K P/M Launching SMMA In 2024 Ep. 17
You can’t connect the dots looking forward…Only looking backwards as the great Steve Jobs once said. I’ve been getting asked a lot how we’ve grown so fast…What’s the secret? It appears like it was overnight. But it was 10+ years in the making. 10 years of stacking skills…Failing. Succeeding. And...
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$30M+ In Phone Sales Taught Me This Ep. 16
As an introvert in sales I didn't take the conventional path to sales success.If anything I did the opposite.Through this though I found an approach to sales that provides not only a great buying experience...But allows anyone to thrive.Introvert or extrovert it doesn't matter. 🔻🔻🔻 BOOK A...
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From Flipping Burgers to Building Brands Ep. 15
I never imagined my time at McDonald’s would lay the groundwork for a career in sales and marketing, but looking back, it taught me lessons I still use today. Sales and marketing don’t have to be at odds—I’ve seen firsthand how powerful they can be when aligned. This week on Revenue Mechanics, I...
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Why Sales Hates Marketing... Eps. 14
Marketing and sales used to once be on the same page... They supported each other to grow company revenue.Today though... Marketing at times are more interested sticking numbers on the board and junk in the CRM. But it's not their fault... They've been set up in the wrong model. The measurement…
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The Simplest Approach To High Quality Meta Leads! Eps. 13
‘If only I had more leads’ I can tell you 9/10 more leads is not the answer. More quality leads is when selling at a high ticket. The go-to playbook for average marketers is low-intent lead gen. Driving sales nuts feeling like they’re dumpster diving every day. Not only that but they continue to...
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Creating Killer Meta Ads Campaigns! Eps. 12 w/ Sam Shaper
Ever felt out of your depths with paid ads? The truth is, the pressing of the buttons in the accounts is perhaps less than 5% of what determines the success. The rest comes down to foundational marketing and sales. Having played the game on both sides of the fence… I have a pretty good…
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Building A Successful Digital Marketing Team Eps. 11 w/ Russ Macumber
Creating a revenue pipeline is one thing… Creating a talent pipeline is another. This week on Revenue Mechanics I hunted down one of the best team builders in the digital marketing space Russ Macumber Building a team has personally been a challenge for me… I’ve always had an ‘I’ll just do it’...
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What Makes A Great Sales Leader In 2024? Eps. 10 w/ Darren Mitchell
What makes a great sales leader? If there’s one person you want to ask that question too… It’s Darren Mitchell. Consulting to hundreds of companies and running one of the longest standing sales leadership podcasts there’s not much Darren hasn’t seen. In this episode we dove into the principles…
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Sales Needs To Go Backwards To Go Forwards Eps.9 w/ Adem Manderovic
I had the opportunity to catch up with my good friend Adem Manderovic to discuss a topic we are both passionate about.... sales fundamentals.Unfortunately revenue departments have lost their way over he last decade. In this episode we discuss how we get back to commercial viability for any…
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More Leads? No More Buyers! Eps. 8 w/ Sam Shaper
In this solo episode I break down an ad strategy to drive higher quality leads as well as how to manage and measure your ecosystem. 🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻 https://workshop.shapersos.com This channel is your guide to creating buying experiences that your customers love and that...
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Adapting To The Modern Sales Landscape Eps. 7 w/ Matt Aird
The landscape of sales is changing, that is undeniable. What has worked for the last 10 years is getting less and less effective by the day. So what's the answer? That's what we dive into here with Matt Aird, CEO of Sales Science. 🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻...
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Marketing Isn't Magic It's Science Eps. 6
A solo episode where I discuss the concept of market dynamics, breaking down how to isolate and find your ideal market. Without an understanding of these concepts it's impossible to build an effective GTM engine. 🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻 https://workshop.shapersos.com This channel…
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Outbound Isn't Going Anywhere Eps. 5 w/ Kellen Casebeer
Kellen Casebeer is the founder of The Deal Lab who acts as a fractional outbound engine for companies looking to experiment and execute an outbound motion. Kellen is one of the sharpest sales minds I've met there were so many gold nuggets in this episode for not only founders but sellers as well!...
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SEO Dead? Not With This Strategy! Ep.4 w/ Sam Dunning
Sam Dunning is the host of the Breaking B2B Podcast, ranked in the top 10 podcasts in the world and founder of Breaking B2B the service agency. In this episode we explore how he has used his Podcast, SEO and many other strategies to not just build brand but drive tangible revenue performance.
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LinkedIn Is A Goldmine IF You Know This Strategy Eps 3 w/ Alex Boyd
In this episode I sat down with Alex Boyd, founder of Revenue Zen and Aware as he reveals the secrets to his companies success utilising LinkedIn and SEO to attract their perfect buyers.
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Always Be Collaborating (The New Model Of Selling) Eps. 2 w/ Fred Copestake
In this episode of Revenue Mechanics, I speak with Fred Copestake author of Selling Through & Hybrid Selling. With nearly 30 years of experience Fred has seen it all and shares his observations on the evolution of sales throughout the years and why he now is hanging his hate on the mantel of...
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Is Sales As We Know It Coming To An end? Ep.1 with Scott Leese
Revenue Mechanics has launched! This is an idea I've had in my head for over 12 months and it's finally come to life with episode 1 and what a way to start... In this episode, I interviewed one of the world's leading Revenue professionals, Scott Leese. After 11 successful exits, 12 unicorns,...
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ABOUT THIS SHOW
Going beyond just marketing and sales into other areas of team dynamics, wellbeing and performance amongst other things.Business can be about more than numbers on a spreadsheet, join us on a journey to explore the depths of sales, marketing and business.
HOSTED BY
Sam Shaper
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Frequently Asked Questions
How many episodes does Beyond The Numbers have?
Beyond The Numbers currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond The Numbers about?
Going beyond just marketing and sales into other areas of team dynamics, wellbeing and performance amongst other things.Business can be about more than numbers on a spreadsheet, join us on a journey to explore the depths of sales, marketing and business.
How often does Beyond The Numbers release new episodes?
Beyond The Numbers has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Beyond The Numbers?
You can listen to Beyond The Numbers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond The Numbers?
Beyond The Numbers is created and hosted by Sam Shaper.
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