PODCAST · business
Beyond The Pipeline
by Vivin Vergis
Beyond the Pipeline is a podcast that dives into the operations, processes, and behind-the-scenes work powering sustainable, predictable sales pipelines for B2B SaaS companies. Each episode features insights and best practices from leading experts in revenue operations, sales, and marketing. The show highlights the critical, often overlooked roles that fuel high-performing revenue teams, offering actionable takeaways for sales, marketing, and operations leaders.
Episodes
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ABM and Signal Based Selling - Getting it right with Tyler Pleiss
In this episode of "Beyond the Pipeline," host Vivin welcomes Tyler Pleiss, Associate Director of Growth Marketing at Mobile Ink and founder of ABM Tactics. Together, they dive into the world of signal-based selling, exploring its evolution and impact on modern marketing strategies. Tyler shares...
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Building a B2B SaaS company in the AI Era with Arjun Pillai
In this episode of Beyond the Pipeline, host Vivin speaks with Arjun Pillai, co-founder and CEO of Docket AI, about the transformative impact of AI on B2B SaaS, particularly in sales development roles. They discuss the rise of AI SDR solutions, the challenges of AI acceptance among users, and the...
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Evolution of Account Scoring and its enhancements using AI with Julie Beynon
Summary In this episode of Beyond the Pipeline, host Vivin speaks with Julie Beynon, Head of Data at Census, about the evolution of account scoring and how AI has helped improve it. They explore the nuances of account scoring, the importance of feedback from sales teams, and the challenges of…
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Forecasting within 3-5% of actuals with Srikanth Sivasubramanian
Summary In this episode of Beyond the Pipeline, Srikant Sivasubramanian shares his journey from consulting at McKinsey to leading the forecasting function at Freshworks. He discusses the evolution of the forecasting model at Freshworks, highlighting the transition from a sales-driven methodology…
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Understanding Data Modelling in B2B SaaS with Kyle Crouse
Summary In this episode of Beyond the Pipeline, host Vivin and guest Kyle Crouse delve into the intricacies of data modelling in B2B SaaS, discussing the importance of understanding business needs, the common pitfalls in data management, and the balance between leveraging standard objects and...
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Buying Tech in early stage B2B SaaS with Kamil Rextin
In this episode of Beyond the Pipeline, host Vivin speaks with Kamil Rextin, founder of 42 Agency, about how to look at buying and using tech in pre-seed and seed-stage startups. Kamil draws from his experience on how you have to be nimble in terms of pivoting and often, you need to spend money…
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Ops and Sales: Getting the sync right in early stage B2B SaaS companies with Taft Love
In this episode of Beyond the Pipeline, host Vivin interviews Taft Love, founder of Iceberg RevOps, who shares his unique career journey from detective to sales leader. The conversation explores the importance of operations in early-stage startups, when to invest in operations and the challenges…
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Orchestrating your way to hit your annual goals with Anthony Enrico
Summary In this episode of Beyond the Pipeline, Vivin and Anthony Enrico discuss the intricacies of creating an operating plan and growth model for VC-funded companies. They explore the importance of setting ambitious yet achievable goals, the role of RevOps in the planning process, and the...
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Getting Documentation Right with Jen Bergren
Summary In this episode of the Beyond the Pipeline podcast, host Vivin engages with Jen Bergren, a documentation expert, to explore the critical role of documentation in operations and business success. They discuss the challenges organisations face in prioritizing documentation, the cultural...
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Importance of Communication and Internal Branding for Ops with Laura Adint and Sean Lane
This episode features Laura Adint and Sean Lane, authors of "The Revenue Operations Manual." The discussion focuses on the importance of communication in RevOps and how it can elevate ops professionals in their roles. Key points from the episode include: The importance of communication in RevOps:...
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Setting and Monitoring Goals for RevOps Teams with Jonny Fianu
Takeaways Listen and understand the challenges of the organization before setting goals Align goals with the company's overall objectives Break down goals into smaller, measurable objectives and track progress using a framework. Use the Four Disciplines of Execution framework to drive strategic...
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Auditing your GTM Ops with Xander Broeffle
In this episode of Beyond the Pipeline, host Vivin sits down with Xander Broeffle, Senior Director of Marketing Ops at CS2, to delve into the intricacies of conducting a comprehensive GTM operations audit. Xander shares his expertise on when and why companies should perform audits, the importance...
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Reporting in B2B SaaS Orgs with Justin Norris
In this episode of Beyond the Pipeline, host Vivin welcomes Justin Norris, Director of Marketing and BDR Operations at 360 Learning and host of the RevOpps FM podcast. Justin shares his journey into operations, transitioning from an English major to a pivotal figure in marketing operations. They...
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Documentation in Ops with Leore Spira
In this episode of Beyond the Pipeline, we dive deep into the world of documentation in ops. We explore the best practices for effective documentation, how to build a culture that values and prioritizes documenting processes, and how to use documentation to iron out friction points. Joining me in...
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Engaging accounts that are not 'In-Market' with Jennifer Montague
In this episode, I sit down with Jennifer Montague, VP of Growth at Onomondo, to explore the intricate world of demand capture and demand generation strategies. Jennifer shares her insights on how to effectively nurture leads and segment audiences for maximum impact. We dive into the tactics…
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Marketing Ops from the POV of a Marketing Leader with Brandon Redlinger
In this episode, Brandon - VP of Marketing, Chili Piper and I discuss about how a leader would leverage ops to attain marketing goals. From streamlining processes and optimizing technology stack to ensuring data accuracy and fostering cross-functional collaboration, we discuss the essential…
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Ops role in sales efficiency with Jeff Ignacio
In this insightful episode, host Vivin is joined by Jeff Ignacio to explore how revenue operations can empower sales teams to work smarter, not harder. Together, they dive into how ops professionals can help lay the groundwork for sales reps' initial deal successes through effective onboarding,...
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Data Quality: The Foundation for GTM Success with Tom Keefe
In this insightful episode, Vivin is joined by Tom Keefe, Principal GTM Expert at Demandbase, to dive deep into the critical role of data quality for go-to-market teams. Together, they explore the main reasons why bad data plagues the CRMs of most organizations and how this trickles down to...
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B2B SaaS Techstack: Underutilization, Buying and Sunsetting with Rosalyn Santa Elena
In the inaugural episode of Beyond the Pipeline, Vivin and Rosalyn dive into the world of B2B SaaS MarTech and discusses the common challenges of underutilization, buying new technology, and effectively sunsetting outdated tools. They provide a framework for taking stock of your existing tech...
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ABOUT THIS SHOW
Beyond the Pipeline is a podcast that dives into the operations, processes, and behind-the-scenes work powering sustainable, predictable sales pipelines for B2B SaaS companies. Each episode features insights and best practices from leading experts in revenue operations, sales, and marketing. The show highlights the critical, often overlooked roles that fuel high-performing revenue teams, offering actionable takeaways for sales, marketing, and operations leaders.
HOSTED BY
Vivin Vergis
CATEGORIES
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Frequently Asked Questions
How many episodes does Beyond The Pipeline have?
Beyond The Pipeline currently has 19 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond The Pipeline about?
Beyond the Pipeline is a podcast that dives into the operations, processes, and behind-the-scenes work powering sustainable, predictable sales pipelines for B2B SaaS companies. Each episode features insights and best practices from leading experts in revenue operations, sales, and marketing. The...
How often does Beyond The Pipeline release new episodes?
Beyond The Pipeline has 19 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Beyond The Pipeline?
You can listen to Beyond The Pipeline on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond The Pipeline?
Beyond The Pipeline is created and hosted by Vivin Vergis.
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