PODCAST · society
Beyond The Screen
by Danielle Wang
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
Episodes
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BTS06: Through the backroom to A24 productions
After watching A24’s new release, here are some thoughts about the film and A24’s journey.
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BTS05: Why Some Chinese Dramas Win in Southeast Asia
Why do some Chinese dramas go viral overseas… while others fail to connect? In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明. Drawing from firsthand experience in TikTok short drama production,...
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BTS04: Case Study: U.S. Film Marketing Strategies in China
This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion. Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with…
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BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences
This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about...
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BTS02: How European Football Became a Local Brand in China
In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs...
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BTS01: How Chinese Films Break Into the Global Spotlight
Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby…
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ABOUT THIS SHOW
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
HOSTED BY
Danielle Wang
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Frequently Asked Questions
How many episodes does Beyond The Screen have?
Beyond The Screen currently has 6 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond The Screen about?
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States....
How often does Beyond The Screen release new episodes?
Beyond The Screen has 6 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Beyond The Screen?
You can listen to Beyond The Screen on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond The Screen?
Beyond The Screen is created and hosted by Danielle Wang.
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