PODCAST · business
Beyond The Search Bar
by Beyond The Search Bar
Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.
Episodes
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EPISODE 9: Beyond the Search Bar – Andrew Holland on Why SEO Lost Its Credibility
Search marketing is "about to be destroyed and rebuilt," says Andrew Holland — and he's got a pointed theory about how the industry got here. Russ sits down with Andrew, Director of SEO at JBH and founder of the Growth Through Content newsletter, for an unflinching take on how a vocal group of…
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EPISODE 8: Beyond the Search Bar – Logan Young on Music Marketing and Audience Building
Russ sits down with Logan Young — usually behind the scenes as Impressive's Paid Ads Lead — for a rare conversation about his other life as a working musician who's spent over a decade building an audience from nothing. Logan breaks down how he uses Meta ads as "fuel" for Spotify's algorithm,...
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EPISODE 7: Beyond the Search Bar – JP Garbaccio on Why AI Search Will Rewrite What We Know About SEO
JP Garbaccio has worked both sides of SEO — years agency-side as a technical specialist, and now leading SEO and AEO strategy at Searchable, an AI search visibility platform. That gives him a blunt take: AI search isn't the next chapter of SEO, it's a shift from 2D to 3D, and most of the industry...
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EPISODE 6: Beyond The Search Bar - Eli Schwartz on Why Google Still Wins the AI Search Wars
Is Google losing the AI search war - or winning it? Eli Schwartz, bestselling author of Product-Led SEO joins Russ Macumber to unpack why Google's distribution edge (Android, Chrome, YouTube, Gmail) still beats anything ChatGPT, Claude, or Gemini can offer - and why AEO is really just SEO wearing…
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EPISODE 5: Beyond The Search Bar - Sara Taher on Why Most SEO Experiments Are Broken
Is most of what you know about SEO experiments actually wrong? Host Russ Macumber sits down with Sara Taher, founder of the SEO Riddler newsletter and community, to challenge some deeply held assumptions in the SEO world — including a Google patent that may signal social engineering against sites...
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EPISODE 4: Beyond The Search Bar - Nik Vujic on Why Good Marketing Is Good GEO
Nik Vujic, founder of Get Stuff Digital, returns to the show for a deep dive into where AI search is heading in 2026. Nik explains why he repositioned his agency around "organic growth" instead of SEO, breaks down the AI-powered agentic system his team has spent seven months building in-house…
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EPISODE 1: Beyond The Search Bar - Fery Kaszoni talking AI Search + Link Building
Fery Kaszoni is back. The Search Intelligence founder unpacks how AI search is changing the game (and why it's making organic SEO more important, not less), shares the honest truth about measuring ROI in AI search, and reveals what's actually moving the needle in digital PR campaigns today.
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EPISODE 2: Beyond The Search Bar - David Vernon & Sara Kavanagh talking SEO in an AI-First World
Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO fundamentals still rule, dig into why...
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Episode 3: Beyond the Search Bar- Chad White on Owned Audiences and the Inbox as a Search Platform
Google has become the world's largest publisher — and for brands that relied on organic search, that's a crisis. In this episode, Russ sits down with Chad White, Head of Research at Zeta Global, to map out what comes next. Chad shares his five-part framework for staying visible beyond Google…
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Welcome to Beyond The Search Bar
Something's changed. If you've been listening to SEO Success Stories, you've probably already felt it in the conversations - guests drifting away from pure Google rankings and into bigger questions about multi-platform search, organic visibility, LLM discovery, and AI-influenced buying behavior.…
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EPISODE 58: SEO Success Stories – David Vernon talking Is SEO dead?
Listen as Impressive’s Russ Macumber talks with David Vernon about Is SEO dead?
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EPISODE 57: SEO Success Stories – Nik Vujic talking LLMs and SEO
Listen as Impressive’s Russ Macumber talks with Nik Vujic about LLMs and SEO
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EPISODE 56: SEO Success Stories – Joe Hall talking contrarian SEO takes
Listen as Impressive’s Russ Macumber talks with Joe Hall about contrarian SEO takes
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EPISODE 55: SEO Success Stories – Talking Psychology driven content SEO with Rai Cornell
Listen as Impressive’s Russ Macumber talks with Rai Cornell about Psychology driven content SEO
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EPISODE 54: SEO Success Stories – Talking What is SEO Product Management? with Brian Shumway
Listen as Impressive’s Russ Macumber talks with Brian Shumway about TBC
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EPISODE 53: SEO Success Stories – Talking The Evolving eCommerce SEO Landscape with Jessica Redman
Listen as Impressive’s Russ Macumber talks with Jessica Redman about The Evolving eCommerce SEO Landscape
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EPISODE 52: SEO Success Stories – Talking Parasite SEO with Ivan Palii
Listen as Impressive’s Russ Macumber talks with Ivan Palii about Parasite SEO
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EPISODE 51: SEO Success Stories – Talking Technical SEO with JP Garbaccio
Listen as Impressive’s Russ Macumber talks with JP Garbaccio about Technical SEO
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EPISODE 50: SEO Success Stories – Talking International SEO with Alex Galinos
Listen as Impressive’s Russ Macumber talks with Alex Galinos about International SEO
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EPISODE 49: SEO Success Stories – Talking B2B SEO with Sam Dunning
Listen as Impressive’s Russ Macumber talks with Sam Dunning about B2B SEO
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EPISODE 48: SEO Success Stories – Talking Local SEO with Peter Rota
Listen as Impressive’s Russ Macumber talks with Peter Rota about Local SEO
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EPISODE 47: SEO Success Stories – Talking the Google Search Leak with Mike Ciffone
Listen as Impressive's Russ Macumber talks with Mike Ciffone about the recent Google Search leak with Mike Ciffone.
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EPISODE 46: SEO Success Stories - Google's Transition from Search Engine to Marketplace with Kevin Indig
Listen as Impressive's Russ Macumber talks with Kevin Indig about Google's transition from Search Engine to Marketplace.
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EPISODE 45: SEO Success Stories - Talking No Code SEO with Nik Vujic of Get Stuff Digital
Listen as Impressive's Russ Macumber talks with Nik Vujic of Get Stuff Digital about 'No Code SEO' and its pro's / con's over traditional SEO. https://www.linkedin.com/in/nik-vujic-seo http://www.getstuffdigital.co/
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EPISODE 44: SEO Success Stories - Talking AI and SEO with Matt Harrison of Next Net Media
Listen as Impressive's Russ Macumber talks with Matt Harrison of Next Net Media about SEO, AI, and what it means for the digital marketer! https://www.linkedin.com/in/matt-harrison-6480536/ https://nextnetmedia.com/
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EPISODE 43: SEO Success Stories - Talking SEO with Bob Tripathi of Digital Sparx
Listen as Impressive's Russ Macumber talks with Bob Tripathi of Digital Sparx https://digitalsparxmarketing.com/
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EPISODE 42: SEO Success Stories - Talking SEO with Greg Brooks from SearchTides
Listen as Impressive's Russ Macumber talks with Greg Brooks from SearchTides https://searchtides.com/
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EPISODE 41: SEO Success Stories - Talking SEO with Gus Pelogia from Indeed.com
Listen as Impressive's Russ Macumber talks with Gus Pelogia from Indeed.com Visit Gus at: https://www.guspelogia.com/
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EPISODE 40: SEO Success Stories - Talking SEO and Backlink Experiments with Max Roslyakov
Listen as Impressive's Russ Macumber talks with Max Roslyakov, former Semrush employee, about his business and adventures into backlink experiments!
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EPISODE 39: SEO Success Stories - Talking SEO with Venkata Pagadala of Apartments.com
Listen as Impressive's Russ Macumber talks with the guru that is Venkata Pagadala of Apartments.com about his SEO journey, programmatic SEO and more!
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EPISODE 38: SEO Success Stories - Talking SGE and What It Means For You with Eli Schwartz
Listen as Impressive's Russ Macumber talks with the ever-wonderful Eli Schwartz of Product Led SEO about Google's SGE and what it means for the industry. Hear more words of wisdom from Eli Schwartz at ProductLedSEO.substack.com.
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EPISODE 37: SEO Success Stories - from Agency to SAAS Limor Barenholtz of SimilarWeb
Listen: as Impressive's Russ Macumber talks Agency to SAAS with Limor Barenholtz of SimilarWeb
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EPISODE 36: SEO Success Stories - talking Global SEO with Morgan Flores of Clutch
Listen as Impressive's Russ Macumber talks with Morgan Flores of Clutch about global SEO and her journey.
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EPISODE 35: SEO Success Stories with Andrew Shotland of LocalSEOGuide.com
Listen as Impressive's Russ Macumber talks with Andrew Shotland of LocalSEOGuide.com about how he got his start and eventually mastered the strange world of SEO.
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EPISODE 34: SEO Success Stories with Brett Farmiloe of Terkel
Listen as Impressive's Russ Macumber talks with Brett Farmiloe of Terkel as they explore Bretts career and PR Link Building (plus other topics).
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EPISODE 33: SEO Success Stories with Mike Cliffone of Cliffone Digital
Listen as Impressive's Russ Macumber talks with Mike Cliffone of Cliffone Digital about his journey into SEO!
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EPISODE 32: SEO Success Stories with Andrew Holland of JBH
Listen as Impressive's Russ Macumber talks with Andrew Holland of JBH about his journey from the police force into SEO and marketing!
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EPISODE 31: SEO Success Stories - Talking Technical SEO for Enterprise with Serge Bezborodoc of Jet Octopus
Listen as Impressive's Russ Macumber talks Technical SEO for Enterprise with Serge Bezborodoc of Jet Octopus!
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EPISODE 30: SEO Success Stories - What's new in SEO at Wix? with Mordy Oberstein
Listen as Impressive's Russ Macumber talks with show regular Mordy Oberstein about his recent career change and how Wix is becoming more SEO friendly.
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EPISODE 29: SEO Success Stories with Daniel Foley Carter of SEO Audits
Listen as Impressive's Russ Macumber talks with 'Mr SEO' Daniel Foley Carter of SEO Audits
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EPISODE 28: SEO Success Stories with Kyle Byers of Semrush
Listen as Impressive's Russ Macumber talks with the man himself - Kyle Byers from Semrush!
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EPISODE 27: SEO Success Stories with Barry Schwartz
What is the #1 biggest challenge SEOs face in 2023? “2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI’s new chat experience, Google’s Bard and other search engines going into the space, I think 2023 is the year of AI and search.” Barry Schwartz is a Contributing Editor…
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EPISODE 26: SEO Success Stories with Bart Van Der Meer of Leads.io
Listen as Russ Macumber talks with Bart Van Der Meer of Leads.io about his SEO journey and key learnings to date in his career.
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EPISODE 25: SEO Success Stories with Jess Joyce
Listen as Russ Macumber talks with SEO legend Jess Joyce about her journey from band fan-sites to being an SEO superstar.
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EPISODE 24: SEO Success Stories with Will Waggoner from Apple
What is the #1 biggest challenge SEOs face in 2023? "I don't know if this is the true number one, but one thing I've been thinking about recently is just how much information is out there now compared to 10 years ago for SEO for those who want to learn SEO and advance their career. I think as...
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EPISODE 23: Nathan Gotch of the Gotch SEO Academy
Listen as Russ Macumber talks with Nathan Gotch about his journey to starting the Gotch SEO Academy.
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EPISODE 22: SEO Jobs and #SEOforLunch with Nick LeRoy
Listen as Impressive's Russ Macumber talks with the wonderful Nick LeRoy about how he got started in the industry, transitioning into a 'consultant for hire' and some not so common tools that he uses in his role.
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EPISODE 21: PR Link Building and SEO Experiments with Fery (Round 2) Fery Kaszoni
Listen as Impressive's Russ Macumber talks with podcast alum - the ever-wonderful Fery Kaszoni! Fery is back to talk PR link building and SEO experiments.
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EPISODE 20: SEO Success Stories with Ryan McReady of Reforge
Listen as Russ Macumber of Impressive talks to Ryan McReady of Reforge
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Episode 19: SEO Success Stories with Brennen Bliss of Propellic
Listen as Russ Macumber talks Travel SEO with Brennen Bliss of Propellic
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ABOUT THIS SHOW
Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.
HOSTED BY
Beyond The Search Bar
CATEGORIES
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Frequently Asked Questions
How many episodes does Beyond The Search Bar have?
Beyond The Search Bar currently has 69 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond The Search Bar about?
Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.
How often does Beyond The Search Bar release new episodes?
Beyond The Search Bar has 69 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Beyond The Search Bar?
You can listen to Beyond The Search Bar on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond The Search Bar?
Beyond The Search Bar is created and hosted by Beyond The Search Bar.
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