Beyond The Technique Podcast

In this inspiring episode, Kati sits down with rising salon owner and educator Sarah Carroll to unpack what it really takes to build and lead a thriving, motivated team. From starting in the industry at just 15 to opening and renovating a 3,000-square-foot salon at 23, Sarah shares the grit, risk-taking, and relentless drive behind her rapid success. She opens up about lessons learned in hiring, team structure, and creating a collaborative culture where stylists feel supported and inspired. This conversation will challenge you to lead boldly, invest in your team, and stop letting fear hold you back from building the salon you truly want.   WATCH ON YOUTUBE: https://youtu.be/DDUUm_sABPQ   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW SARAH CARROLL Instagram: https://www.instagram.com/sarahdidmy.hair/  Salon: https://www.instagram.com/thehairgardensalon/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today your host, Kati shares how salon and spa owners can stay positive without ignoring the real challenges of running a business. She breaks down how mindset, ownership, and emotional leadership directly impact your team culture and long-term success. You'll learn simple but powerful strategies to reframe obstacles, manage tough emotions, and take action when things don't go as planned. If you're ready to protect your energy, lead with intention, and create a more positive environment for your team listen and share today's episode!   WATCH ON YOUTUBE: https://youtu.be/oHVOMMgCzSA   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this inspiring episode of Beyond The Technique, Kourtnee Jinright shares her journey from starting with zero experience to becoming a respected hairstylist, educator, and co-creator of Haus of Artisan. She opens up about overcoming isolation in the industry, embracing her identity, and building a collaborative community where artists can truly thrive. Kourtnee also dives into her unique ability to connect with clients through adaptive communication and her passion for education with Danger Jones. Salon owners and leaders will walk away inspired to lead with purpose, prioritize mental health, and cultivate a culture rooted in connection, growth, and authenticity.   WATCH ON YOUTUBE: https://youtu.be/wRpuHdUonWE   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW KOURTNEE JINRIGHT Instagram: https://www.instagram.com/thecolourchemist/  Podcast: https://www.instagram.com/overprocessedpodcast/ Danger Jones: https://www.instagram.com/dangerjonesbold/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

Setting boundaries isn't about being difficult, it's about protecting your time, energy, and the culture you've worked so hard to build. In this episode, Kati breaks down what healthy boundaries actually look like in a salon or spa, from client policies to team expectations, and why inconsistent enforcement can quietly damage your business. She shares powerful examples and practical strategies to help you confidently communicate, uphold standards, and lead with emotional intelligence. If you've ever struggled with saying no, holding people accountable, or maintaining professionalism without guilt, this is a must-listen.   WATCH ON YOUTUBE: https://youtu.be/bOoChSRFpf4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this data-driven episode, Kati sits down with industry expert, Alain Audet to unpack what's really happening in today's salon and spa industry. We talk about rising prices and declining client counts and the critical role of accurate data and benchmarking. Alain shares insights from the KIM report, revealing how top-performing salons are making smarter decisions around pricing, inventory, and growth strategy. You'll learn why standardization, clean data entry, and intentional retail systems are essential for scaling profitability in today's market. If you want to lead with clarity and stay ahead of industry shifts, listen to this conversation!   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW SALON INTERACTIVE: Instagram: https://www.instagram.com/saloninteractive/  Website: https://www.saloninteractive.com/  KIM REPORT: https://thekimreport.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

What separates winners from losers isn't talent, it is mindset, behavior, and daily discipline. In this episode, Kati breaks down the defining differences between winners and losers, from ownership thinking and long-term vision to consistency, preparation, and resilience. She challenges leaders to reflect on their own habits, highlighting how high standards, data-driven decisions, and leaning into discomfort create lasting success. If you're ready to elevate your leadership and build a winning culture, this episode will show you exactly where to start.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati sits down with award-winning salon owner and business strategist Lindsey Young-Bullock to explore what it truly means to build your leadership muscle in today's evolving salon industry. Lindsey shares her journey from independent stylist to thriving salon owner, revealing the hard lessons, systems, and mindset shifts required to lead a high-performing team. Together, they unpack why so many stylists are returning to commission-based salons—and how owners must rise as stronger leaders, coaches, and decision-makers to support them. If you're ready to grow your profits, develop your team, and lead with confidence, this episode is your blueprint.   WATCH ON YOUTUBE: https://youtu.be/ChFDX53bpWk   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW LINDSEY YOUNG-BULLOCK Luna Salon Instagram: https://www.instagram.com/lunasalontally/  Lindsey's Coaching Instagram: https://www.instagram.com/lindseybullock.coach/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today, your host, Kati Whitledge breaks down how salon and spa owners can finally achieve big goals without becoming overwhelmed or quitting too soon. She challenges the belief that failure comes from lack of ability, revealing instead how "the gap" between where you are and where you want to be can create paralysis—and how daily action is the antidote. Kati walks you through the power of true commitment, identity shifts, and working backwards from your biggest vision into clear, repeatable daily habits. If you're ready to stop overthinking, build confidence through consistency, and "win the day," this episode will show you exactly how to move forward.   WATCH ON YOUTUBE: https://youtu.be/ZDYIp2_0xr0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati sits down with Kellie Johnson to explore the soft skills that truly separate top-performing salon professionals and leaders. From confidence and happiness as learned skills to building trust, integrity, and emotional intelligence within teams, Kellie shares actionable strategies to elevate culture and client experience. They also dive into real-world lessons on hiring, training, and leading through change in today's evolving salon landscape. If you want to strengthen your leadership and create deeper client connections, this is a must-listen conversation.   WATCH ON YOUTUBE: https://youtu.be/0NyGIeUIdi8   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW ELAN HAIR STUDIO Instagram: https://www.instagram.com/elanhairstudio/  Kellie's Podcasts with us! Click Here   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati challenges the idea that happiness is something to chase, revealing how the "pursuit" mindset can actually keep salon and spa owners feeling stuck, dissatisfied, and always behind. Drawing on the concept of "the gap," she explains how constantly measuring yourself against an ever-moving ideal can create anxiety, burnout, and a lack of fulfillment—even when you're making real progress. Instead, Kati shares a powerful shift: practicing happiness in the present by recognizing growth, celebrating small wins, and appreciating the simple moments that already exist in your life and business. You'll walk away with practical strategies to build a culture of recognition, strengthen client and team relationships, and create a workplace where joy and progress can coexist every single day.   WATCH ON YOUTUBE: https://youtu.be/mWoXOtR4WmE   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Join us today as we sit down with Award-Winning Salon Owner Jennifer Alvarez to tackle one of the most overlooked yet critical systems in business: your employee exit policy. Jennifer shares how a painful team departure led her to build a clear, structured protocol that protects culture, client relationships, and revenue—while still honoring team members' next steps. Together, they unpack the importance of proactive communication, legal protections like non-compete and non-solicitation agreements, and creating a win-win experience when employees leave. If you've ever felt blindsided by a team member's exit or want to future-proof your salon, this conversation will challenge you to lead with clarity, confidence, and long-term vision.   WATCH ON YOUTUBE: https://youtu.be/CvuC2_LLTS0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JENNIFER ALVAREZ Instagram: https://www.instagram.com/jenniferjadealvarez/  GET THE GUIDE: https://jenniferjadealvarez.myflodesk.com/departing-protocol    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

What if the very thing you're trying to avoid is actually the key to your next level of growth? In this episode, Kati Whitledge challenges salon and spa owners to rethink conflict—not as drama to escape, but as a powerful driver of innovation, clarity, and leadership strength. She shares how avoiding conflict can quietly stall your culture, while healthy, values-driven confrontation builds respect, solutions, and momentum. You'll walk away with practical strategies to lead through tension with confidence, ask better questions, and turn conflict into one of your greatest business advantages.   WATCH ON YOUTUBE: https://youtu.be/wSPVS9nU1G4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode of Beyond the Technique, Kati Whitledge sits down with award-winning salon owner Tonya Raybon to unpack her 15-year journey from bookkeeper to thriving salon CEO. Tonya shares why she transitioned from a booth rental model to a commission-based team, and how that decision transformed her culture, financial stability, and leadership impact. You'll hear real, honest insights into letting go of hurt feelings when team members exit, learning through failure, and stepping fully into your role as a leader. If you're ready to build a stronger, more unified salon business in 2026, this conversation will challenge and inspire you to lead with clarity, courage, and vision.   WATCH ON YOUTUBE: https://youtu.be/DjKEGFFoBPI   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW SALON RAYBON Website: https://www.salonraybon.com/  Instagram: https://www.instagram.com/salonraybon/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today your host, Kati Whitledge challenges salon owners and leaders to confront one of the most destructive habits in the workplace—complaining. She explains how a culture of constant negativity erodes social capital, repels high-value clients, and ultimately limits the growth potential of both teams and businesses. Kati shares practical strategies, including the "5-second rule" and healthier ways to vent, helping leaders redirect conversations toward solutions instead of problems. If you want to protect your salon culture and build a team focused on growth, ownership, and opportunity, this episode will give you the mindset shift you need.   WATCH ON YOUTUBE: https://youtu.be/_bnhvKbQCMU   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Succession planning isn't something you wait for, it's something you build, and in this episode, we have Mary Beth Berns here to break down the most disastrous myths that can derail your salon or spa exit. From the misconception that growth automatically increases value to the belief that finding a buyer means you're almost done, they reveal what truly impacts a successful sale. You'll learn realistic timelines, why financial clarity and proper maintenance matter, and how emotional decisions can cost you at the finish line. If you want to maximize your business value, protect your legacy, and exit on your terms, this conversation will show you where to start and how to do it right.   WATCH ON YOUTUBE: https://youtu.be/g9WvNqlyCZQ   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW MARY BETH BERNS Instagram: https://www.instagram.com/mbbsmallbusinesscoaching/  Salon Spa Connection: http://www.salonspaconnection.com/  Qnity Succession Planning EDU: https://qnity.com/blog/succession-success-readiness    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati Whitledge explores the classic "glass half full or half empty" mindset and what it means for salon owners navigating real business challenges. She shares how leaders can shift their perspective from focusing on what's missing to recognizing the opportunities, relationships, and resources already in front of them. Drawing from her own experience with team turnover and business changes, Kati encourages owners to take action with what they have while staying committed to growth and innovation. This conversation is a powerful reminder that optimism, resourcefulness, and faith-filled leadership can turn even difficult seasons into opportunities to build a stronger salon.   WATCH ON YOUTUBE: https://youtu.be/phGftLoBeBk GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this special episode of Beyond The Technique, Kati Whitledge sits down with a very familiar guest—her husband, Anson Whitledge, VP of Operations at Inspired Enterprises—to share the unexpected journey that led him from electrical engineering and tech startups into the beauty industry. Anson opens up about growing up in rural Wisconsin, building early businesses in video production, and developing a deep passion for technology, systems, and now AI. Together, they share the behind-the-scenes story of how a chance salon visit (and an accidental bald spot!) sparked both a relationship and a business partnership. The conversation also dives into Anson's bold decision to leave a stable corporate career to help Kati grow their salon and technology ventures—just months before the pandemic reshaped everything. Salon and spa owners will walk away with insights on resilience, partnership in business, and the power of combining technology, systems, and leadership to build something meaningful.   WATCH ON YOUTUBE: https://youtu.be/YE1f1eD5ezQ   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati Whitledge walks salon and spa owners through a modern, self-guided performance review process that empowers team members to assess their growth, goals, and impact. She shares how combining honest feedback, culture ratings, and clear review questions creates stronger alignment, better communication, and more meaningful development conversations. Kati also explains how understanding love languages at work and personalizing education plans helps leaders support their teams without burning them out. You'll hear how mentorship recognition, engagement surveys, and thoughtful follow-ups can dramatically boost morale and retention. This episode is a practical blueprint for building a healthier, more growth-focused salon culture through intentional leadership and better reviews.   WATCH ON YOUTUBE: https://youtu.be/AsAvgPIBUb8   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this powerful conversation, Kati sits down with third-generation cosmetologist and multi-location salon owner Rachel Thomas to unpack the real gap between salon owners and stylists—and why so many businesses struggle to become truly profitable. Rachel shares her raw journey through personal loss, financial hardship, and a near-death experience that forced her to rebuild her salon and her life with intention. Rachel challenges common industry beliefs about commission, rental, and hybrid models while exploring what it takes to create a high-ticket, high-margin salon built for longevity. Rachel reveals how mindset, KPIs, and luxury service positioning transformed her business and led her into coaching other owners through BYOB. This episode is a wake-up call for leaders ready to stop surviving and start building a salon that creates real wealth, opportunity, and freedom. WATCH ON YOUTUBE: https://youtu.be/MToHXLR4sIw   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW RACHEL PAIGE! Instagram: https://www.instagram.com/rachelpaigexo/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

There's hidden cost to making assumptions. Today, you'll hear how making assumptions will literally cost you financially, it will cost you time and resources, and it will cost you trust and relationships. Your host, Kati Whitledge, shares real examples of how assumptions fail us and what key principles we can apply to our leadership, communication and business practices to ensure we have great outcomes and the team feels everyone is on the same page. Please share today's episode with industry leaders you work with and enjoy! WATCH ON YOUTUBE: https://youtu.be/mnd5BaCSL5U   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, salon owner Jenny Jacome shares her honest journey of building a business that reflects her values, even when it meant making difficult decisions and standing firm in her vision. From navigating partnerships and hybrid salon models to launching a culture built on education and collaboration, Jenny reveals what she learned about leadership, boundaries, and trusting her instincts. She explains why clear agreements, structured onboarding, and unapologetic standards are essential for building a strong, aligned team. This conversation challenges owners to stop bending to every demand and instead design the salon they truly want to lead. If you've ever questioned whether you're allowed to stand your ground as a business owner, this episode will give you the confidence to do exactly that.   WATCH ON YOUTUBE: https://youtu.be/106t0rUFiXQ   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JENNY JACOME Instagram: https://www.instagram.com/jenny_theartistcollectivesalon/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati challenges leaders to start building environments and relationships that raise their standards. She explains why goals may get you started, but standards are what actually shape your daily decisions and long-term results. You'll learn how surrounding yourself with high performers can accelerate your growth, sharpen your thinking, and create a healthy pressure to execute at a higher level. Kati shares powerful stories about mentorship, proximity, and why one right relationship can collapse time and multiply opportunity. If you're serious about growing faster, building smarter teams, and becoming the kind of leader high performers want to follow, this episode will raise the bar for how you think, choose, and lead. WATCH ON YOUTUBE: https://youtu.be/ocHrdaOkEjI   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Salon and spa leaders, this episode explores what the 2026 Hybrid Salon really looks like and why so many owners are rethinking traditional commission-only models. Michelle shares her real journey of evolving from a large employee-based salon to a thriving hybrid space that blends commission stylists with renters — while protecting culture, standards, and education. You'll hear practical strategies for hiring, onboarding, pricing rent, and managing shared logistics so hybrid models feel collaborative instead of chaotic. The conversation breaks down how transparency, mentorship, and structured systems create opportunity for stylists without sacrificing leadership or brand identity. If you're wondering how to future-proof your salon, attract high performers, and design a model that gives both owners and providers more freedom, this episode gives you a clear blueprint. WATCH ON YOUTUBE: https://youtu.be/2lnJwJXLNJs   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW MICHELLE SENOUR Instagram: https://www.instagram.com/beautyby_michellesenour/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this powerful episode, Kati challenges leaders to get radically clear about what they actually want, and why clarity is the first step to creating the life they've always imagined. She explains how your brain's reticular activating system works, why your environment and media consumption matter, and how visualization and identity shifts accelerate real change. Kati shares her personal story of transformation, revealing why lasting results don't come from quick fixes, but from deciding who you are and showing up as that person daily. If you're ready to stop starting over, set better boundaries, and finally follow through long enough to see real results, this episode will reset how you think about goals, growth, and perseverance. WATCH ON YOUTUBE: https://youtu.be/rDJf0xIummQ   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we sit down with Allison Moncheck—award-winning hairstylist, educator, and owner of Unorthodox Salon—to unpack what it really means to build a career by doing things differently. Allison shares her unconventional journey from teenage cosmetologist to school counselor and back into the salon world, ultimately building a thriving business that prioritizes people over polish. You'll hear how she grew from a two-chair "baby salon" into a multi-chair concept, launched a suite rental model, and created a viral Head Spa experience—all while staying true to her values. As a self-described introvert, Allison opens up about stepping outside her comfort zone, building a strong team culture, and defining success without comparing herself to others on social media. This episode is a must-listen for salon owners and stylists who want permission—and practical inspiration—to build a business that's truly their own. WATCH ON YOUTUBE: https://youtu.be/SYbj8Xww4DI   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW ALLISON MONCHECK Instagram: https://www.instagram.com/theunorthodoxstylist/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, your host Kati Whitledge breaks down why client retention is the real growth engine for salon owners—and how increasing retention by just 5% can boost profitability by up to 95%. She explains why repeat guests spend more, stay longer, and why the second visit is the true tipping point for loyalty. Kati shares practical strategies to improve rebooking, follow-up, and client engagement using smarter systems and more personal communication. She also reveals how better client-provider matching (instead of "swipe-style" booking) dramatically improves long-term results, including real-world success stories. If you want fuller books, stronger relationships, and more predictable revenue, this episode gives you a clear, simple game plan. WATCH ON YOUTUBE: https://youtu.be/oRNOcyJ2xC4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Celebrity Hairstylist and Salon Owner, Traci Barrett joins Beyond the Technique to share her powerful journey from answering phones in a corporate salon to becoming a renowned hair artist in LA—and ultimately building a purpose-driven salon in Phoenix. In this episode, Traci and Kati dive into rethinking the traditional salon model, from commission structures and team-based environments to eliminating fear-based leadership and non-compete culture. Traci reveals how her personal life challenges reshaped her vision and led her to build a salon rooted in mentorship, education, sustainability, and service. You'll learn how she's creating a new standard through a structured education pathway, inclusive hair design, and a hospitality-inspired client experience, including her innovative focus on scalp care and Head Spa services. If you're a salon owner or leader who wants to build a modern, values-driven, and team-centered business that actually works, this episode will expand how you think about the future of our industry. WATCH ON YOUTUBE: https://youtu.be/xRVcir54p_0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW TRACI BARRETT Instagram: https://www.instagram.com/tracibarrett/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, your host Kati Whitledge challenges salon and spa owners to rethink how they make decisions in a world full of distractions, pressure, and decision fatigue. She breaks down what "smart decisions" really mean—choices that align with your purpose, passion, and business objectives, and why every decision may not deserve your energy. You'll learn how to slow down impulsive reactions, focus on what truly moves the business forward, and empower your leaders to own decisions in their areas of responsibility. Kati shares a simple but powerful four-question framework you can use for everything from hiring to new services and product offerings. If you want clearer thinking, better leadership, and more confident decisions that actually drive results, this episode is for you. WATCH ON YOUTUBE: https://youtu.be/bi20OMbLgaU   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati sits down with Terra Harvell to talk about what it really means to build a salon you can actually walk away from—and why most salons are never truly sellable. Terra shares her journey from behind-the-chair to building scalable systems, including the hard lessons that led her to rethink commission models, leadership, and profitability. They unpack the concept of salon "roll-ups," exit strategies, and how to increase enterprise value instead of creating another job for yourself. You'll learn why only 2 out of 10 salons ever sell, and what needs to change if you want your business to be one of them. If you're a salon owner who wants freedom, options, and a business that works without you, this conversation will challenge and inspire you to think bigger. WATCH ON YOUTUBE: https://youtu.be/We3y_jtcAI0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW TERRA HARVELL Website: All the Things Instagram: https://www.instagram.com/theterraharvell/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, your host Kati Whitledge explores the powerful and often misunderstood difference between self-confidence and pride—and why both can quietly shape the way you lead, grow, and relate to others. She explains how real confidence is built on competence, truth, and humility, while pride is usually rooted in insecurity, image, and the need to protect ego. You'll learn the subtle behaviors that reveal when pride is creeping in, especially for high performers and fast-growing leaders, and how defensiveness can be an early warning sign. Kati shares practical, honest strategies for staying grounded, receiving feedback, and approaching others with both truth and respect. This conversation will challenge you to build "humble confidence" so your results, character, and relationships can all grow together. WATCH ON YOUTUBE: https://youtu.be/p6owNN6Rzzk   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In today's episode, Kati sits down with Blake Reed Evans to explore what modern leadership really looks like in today's salon environment. Blake shares his journey from associate stylist to shareholder and salon owner, and how mentorship, education, and a clear growth path shaped his success. Blake breaks down a new model of salon ownership, team development, and why flexible schedules and evolving benefits are essential to attract and retain top talent. You'll hear how Blake's salon balances high standards with a supportive culture, adapts to generational shifts, and creates long-term stability for both owners and team members. This conversation is a must-listen for salon owners and leaders who want to build a sustainable business, grow future leaders, and elevate the team experience. WATCH ON YOUTUBE: https://youtu.be/6BOqa2ncsQY   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW BLAKE REED EVANS Instagram: https://www.instagram.com/blakereedevans/  TikTok: https://www.tiktok.com/@blakereedevans    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Resilience isn't about avoiding stress, it's about learning how to adapt, endure, and grow stronger through every season of business. In this episode, Kati breaks down the four inevitable seasons salon and spa owners face—growth, steadiness, decline, and drought—and explains why waiting for a "stress-free" season is a trap. You'll learn how resilient leaders stay disciplined, protect their identity, and make clear decisions without letting fear or emotion drive permanent choices. This conversation will challenge you to see pressure as preparation and lead yourself and your team forward with clarity, ownership, and hope—no matter the season you're in.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In today's episode behavior strategist, Jay Williams introduces his powerful "fast leadership" framework, breaking leadership down into three deceptively simple pillars: agreements, accountability, and alignment. He reveals why most leaders fail at holding people accountable, the critical difference between expectations and agreements, and how emotional intelligence elevates every conversation. Tune in to learn how to simplify your leadership approach, strengthen your team, and access the tools Jay recommends to accelerate your growth. WATCH ON YOUTUBE: https://youtu.be/sk5RtRgvWoA   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JAY WILLIAMS Website: https://thejwco.com/  Previous Podcasts We've Done: https://joinmya.com/hs-search-results?searchType=podcasts&groupId=88608771168&term=jay+williams    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Building a thriving salon or spa starts with one powerful foundation: community. In this episode, Kati Whitledge unpacks why human connection is not just a "nice to have," but a biological, psychological, and business necessity for growth, retention, and long-term success. You'll learn why team members leave when they don't feel ownership or belonging—and how simple, intentional actions can dramatically strengthen loyalty, culture, and performance. If you want a salon where people stay, grow, and thrive together, this conversation will challenge you to lead community on purpose. WATCH ON YOUTUBE: https://youtu.be/ZGeI5TF4m3o   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Discover the marketing trends you cannot afford to ignore as Kati sits down with industry marketing expert Kayla Morgan, who shares the digital strategies driving real revenue for salons and spas right now. In this episode, you'll learn why Meta ads must stay on, how geo-targeting and best-practice offers boost bookings, and which visuals consistently outperform in today's crowded feed. Kayla also reveals the rising role of AI—from virtual reception to SEO support—and why blogs are still essential for local search dominance in 2026 and beyond. Together, they unpack how to budget for marketing, track ROI, and refresh your online presence to stay competitive. If you're ready to elevate your brand visibility, attract new guests, and future-proof your marketing strategy, this is the episode you won't want to miss. WATCH ON YOUTUBE: https://youtu.be/bep3a54Hm1g   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW IMAGINAL MARKETING Website: https://imaginalmarketing.com/  Instagram: https://www.instagram.com/immarketing/  Email: [email protected]    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today, Kati reveals how our deepest pains personally, professionally, and emotionally, can become the very fuel that ignites our greatest leadership breakthroughs. She shares her own journey from childhood hardship and unhealthy patterns to strength, identity transformation, and purpose, proving that pain isn't punishment, it's preparation. Salon and spa owners will learn how to reframe setbacks as signals for innovation, stronger systems, healthier cultures, and more impactful client care. You'll finish this episode inspired to turn your hardest experiences into leadership mastery and to help your team do the same. WATCH ON YOUTUBE: https://youtu.be/zgeuEOysqpo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we sat down with financial expert, Mel Abraham, to help salon owners redefine what it means to be truly free. Mel shares his deeply personal journey from leaving corporate life without a plan, to rebuilding the life of his dreams after cancer, to creating his signature "money machine" that generates income outside your business. Together, they talk about how to embrace present joy while building a secure future. Mel teaches that discipline doesn't mean deprivation. You'll learn why financial freedom isn't about hitting a number, but rather it's about creating choices, aligning money with your values, and living the life you love while you build it.  WATCH ON YOUTUBE: https://youtu.be/_ebqH9DtP-E   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW MEL ABRAHAM Website: https://melabraham.com/  Instagram: https://www.instagram.com/melabraham9/  GET HIS BOOK: https://www.melabrahamtraining.com/your-money-machine-book-eg    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Start the year with a mission that moves you. In this powerful conversation, Kati uncovers how the military defines "mission" and shows salon and spa owners how adopting that level of clarity, purpose, and direction can transform their business in 2026. You'll learn why revisiting and rewriting your mission each year fuels innovation, deeper team alignment, stronger culture, and measurable growth. Walk away inspired to update your mission with bold intentions so every decision, action, and outcome this year supports your biggest impact yet. WATCH ON YOUTUBE: https://youtu.be/JFBwGCgA354   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this powerful year-end episode, industry expert, Danielle Cherewyk is back to tackling one of the biggest challenges facing salons and spas today: cash flow. Danielle breaks down why 82% of businesses fail due to cash flow issues and shares the exact strategies salons can use to stay profitable. Learn actionable ways to increase client frequency, transition into high-maintenance services, and boost retail revenue while empowering your team with financial clarity. You'll also hear how membership models like "The Beauty Bank" create predictable income and help clients invest in consistent home care. Don't miss Danielle's inspiring insights—plus a sneak peek at the new book Prove Them Wrong—in this essential episode for every growth-minded beauty leader. WATCH ON YOUTUBE: https://youtu.be/c511oW_c0A4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW DANIELLE CHEREWYK Instagram: https://www.instagram.com/daniellecherewyk/  Salon Website: https://www.theheadroom.ca/  Prove Them Wrong Book: https://www.amazon.ca/Prove-Them-Wrong-Performance-Six-Figure/dp/B0FXNJ8N31  Our First Episode Together: https://joinmya.com/podcast/547-my-salon-does-44-rts    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we talk about the concept of unconditional honor in leadership and business. We are drawing inspiration from military culture, where treating people with honor isn't optional, it's a matter of survival. You'll hear how this same mindset can transform everyday business environments by uncovering hidden strengths, recognizing potential before performance, and leading from the trenches. With personal stories and real examples, Kati shows how honor builds trust, drives accountability, and creates a culture where people feel safe to grow and strive for greatness.  WATCH ON YOUTUBE: https://youtu.be/FlupIhFe83I   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Salon owners know the power of social media but are they truly leading their team by example? In this episode, Jodie Brown shares how she went from hairstylist to marketing mentor, revealing the simple branding strategies that helped her grow her business and build real authority online. Together, we talk about how storytelling, specificity, and a bold personal voice can transform your salon's social presence and culture. You'll also learn two exciting ways to work with Jodie, including a transformational retreat in Italy designed to ignite your brand and your confidence! WATCH ON YOUTUBE: https://youtu.be/alRhPLtyh50   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JODIE BROWN! Website: https://www.jodiebrown.ca/  Instagram: https://www.instagram.com/itsjodiebrown  Podcast: https://www.jodiebrown.ca/podcast  Retreat: https://www.escapetoelevate.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

When you create order in one part of your business, disorder will show up somewhere else and that's not a sign of failure, it's the science of growth. In this episode, we break down the law of entropy and explain why the most successful leaders learn to anticipate chaos, secure team buy-in and rebuild systems as their business scales. You'll hear real examples of what disorder looks like and the risk of lack of engagement, uneven workloads and resistance. If you're growing, leading change, or planning a big shift in your business, this episode will give you the mindset and tools to manage disorder instead of being blindsided by it.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You'll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of you—and how your personal growth today shapes those future results. If you're ready to lead with clarity, courage, and conviction—this episode will ignite the spark. WATCH ON YOUTUBE: https://youtu.be/OEWcGOPQhmE   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW LYN CHRISTIAN Website: https://soulsalt.com/  Instagram: https://www.instagram.com/lynchristian/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Raising your prices isn't about charging more, it's about elevating your standards so you can deliver the level of excellence today's clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing, you attract clients who value your expertise, support your growth, and stay committed long-term. Ultimately, raising prices is one of the most powerful moves you can make to strengthen your culture, your team, and the future of your business. WATCH ON YOUTUBE: https://youtu.be/oWDK2mpM_zo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE FOLLOW NINA TULIO: https://www.instagram.com/ninatulio/    SPONSORS Join the PBA: https://www.probeauty.org/

Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You'll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the realities of leading teams, the challenges of turnover, and the freedom that comes when you finally stop operating out of fear and start building intentionally. If you're hungry for clarity, courage, and a renewed sense of purpose in your salon leadership, this conversation will light you up. WATCH ON YOUTUBE: https://youtu.be/GvFg9Ir4qNo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW CASEY VOSS! Website: https://www.vossthecurlboss.com/  Instagram: https://www.instagram.com/vossthecurlboss/  Podcast: https://www.youtube.com/@caseyvossthecurlboss    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one's watching, and how proving yourself right is far more rewarding than proving others wrong.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L'Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead.   WATCH ON YOUTUBE: https://youtu.be/GkKdJD6uwx0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW DANIEL MASON JONES Instagram: https://www.instagram.com/danielmasonjones/  Website: https://www.danielmasonjones.com/ Muse Salon: https://www.musesalonandspa.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins.  WATCH ON YOUTUBE: https://youtu.be/0VYjq0HUUZ4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lower-tier services their way. Jill also dives into 901's luxury VIP experience, the independent stylist-assistant model shaped by California labor laws, and how she maintains work-life balance while launching her handmade accessory line and working on "Dancing with the Stars." Get ready to rethink how you fill your books, elevate your brand, and control who sits in your chair. WATCH ON YOUTUBE: https://youtu.be/EoYtOYJ_wA0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You'll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: https://youtu.be/S5z7NinrDRU   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/