PODCAST · business
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
by David Hooper
Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
Episodes
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Audacity 4 for Podcasters: New Features, Missing Functions, and Why You Should Revisit It
Audacity 4 just dropped with some cool new features (and missing a couple old favorites), plus thoughts on bare-bones podcasting setups and advice for podcasters thinking about a switch in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: secret weapon for lazy…
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More Human Podcast Recordings
Perfection isn't the goal. It's the real, imperfect moments that make podcasts matter, and why you should leave the flaws in your episodes in this episode of Big Podcast Playbook ... Big Ideas in This Episode Perfection kills the magic—embrace raw moments Your podcast's flaws make listeners…
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Dolly and Your Podcast Audience
When a legendary figure like Dolly Parton passes, joining the conversation quickly and authentically can set your podcast apart. How to do it and why it matters in this episode of Big Podcast Playbook ... Big Ideas in This Episode Jump on big events for instant attention Tiny podcasters: outspeed...
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Never Let a Guest Take Control of Your Podcast
Find out why letting guests or their compliance departments approve your podcast edits is a no-go—and how to keep full control of your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Never let guests control your final edit Why compliance departments ruin your creative...
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Lessons From Boy Bands to Boost Your Podcast Audience
Struggling with flat podcast growth? David Hooper reveals why Instagram clips and guest swaps aren't moving the needle ... and the music industry secret that will ... in this episode of Big Podcast Playbook ... Big Ideas in This Episode The boy band secret to podcast growth nobody uses Why...
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Don't Let Bad Guests or Publicists Sabotage Your Podcast
What happens when a guest tries to do a podcast interview entirely via email, and why you should always stay in control of your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode The guest who tried to do a podcast interview via email Publicists "spray and pray" guests—are...
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How to Handle Demanding Guests and Pushy Publicists
What do you do when big name guests and their publicists try to script your show and control the narrative? Why you should stay in charge and how to handle it in this episode of Big Podcast Playbook ... Big Ideas in This Episode Secret scripts: when guests control your questions Are you running…
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Stop Wasting Time on Difficult Podcast Guests
When a publicist makes booking a guest harder than it should be, David breaks down why you should never settle for difficult guests or bad processes and how standing your ground keeps your podcast strong in this episode of Big Podcast Playbook ... Big Ideas in This Episode Never give guests…
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Real Podcast Growth From the Trenches
Why shortcuts like AI might make your podcast easier but could cost you your unique voice—and why embracing the grind matters in this episode of Big Podcast Playbook ... Big Ideas in This Episode Seth Rogen's process obsession: embrace your craft AI shortcuts: boost output, but kill your edge...
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Audacity 4 is Out ... Sort of: Hands-On with Cloud, Spectral Editing, and More
Is paying for podcast recording software eating into your budget? Discover the latest features of Audacity 4 Beta, how it compares to pricier options, and whether it's ready for your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Stop wasting $360/year on software now...
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Stop Wasting Time on Useless Podcast Guests
What happens when publicists pitch the wrong guests for your show (and how to protect your podcast and audience from off-topic interviews) in this episode of Big Podcast Playbook ... Big Ideas in This Episode How bad guests ruin your podcast's reputation Publicists will twist any guest Don't let...
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How to Eliminate Scheduling Confusion
Time zones can make or break your remote podcast sessions, and David shares the simple broadcasting trick that keeps interviews and collaborations running flawlessly in this episode of Big Podcast Playbook ... Big Ideas in This Episode Beat your competition with a single time zone Avoid calendar...
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Cheap Mic Episode
David shares why you don't need expensive gear to sound pro, reveals a behind-the-scenes radio launch, and dishes out quick audio upgrade tips in this episode of Big Podcast Playbook ... Big Ideas in This Episode $100 mic hacks: sound rich on a budget Presidential secrets: steal POTUS-level audio...
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How to Turn Podcast Listeners Into Subscribers
Why your podcast's "one-and-done" listeners aren't sticking around, what thumbnail tweaks and audiograms get wrong, and the real strategy for building a loyal audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why most guests won't make your audience stick Is…
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How to Record Powerful Stories From Any Live Event
When a big trucking show demanded on-the-fly pivots, David ditched dozens of quick clips for deeper interviews and story-rich moments ... How that shift brought better tape and what it means for your podcast in this episode of Big Podcast Playbook ... Big Ideas in This Episode Pivot like a pro…
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Decoding the Manosphere Playbook: Podcast Lessons on Authority, Audience and Impact
How the rise of manosphere creators reveals the podcast growth tactics (and traps) of new media, plus what podcasters like you can learn (and avoid) from their success in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why clarity trumps caution in building authority Outrage...
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What to Do When Your Podcast Guest Goes Hostile
Ever had a guest who shuts down or turns hostile? How to handle tough interviews, keep your cool, and still get great content for your audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hostile guests: opportunity or total disaster? Rockstar interview meltdown—how to...
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The Secrets to Long-Term Podcast Success
What really keeps podcasters from quitting, and how you can build personal sustainability, master self-editing, manage momentum, process feedback, and adapt to an evolving audio world in this episode of Big Podcast Playbook ... Big Ideas in This Episode Flawless is overrated: when imperfection…
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Growth and Marketability Skills for Podcasters Who Want Real Opportunities
Want your podcast to go from just a show to a platform that attracts more listeners, sponsors, and lasting impact? How clear positioning, real audience engagement, and standout marketability make it happen in this episode of Big Podcast Playbook ... Big Ideas in This Episode Steal clarity: why...
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Podcast Update, New Book Launch, and What's Next
Big updates are on the way as David wraps up his upcoming book and shares the behind-the-scenes journey of perfecting the Big Podcast Launch Plan in this episode of Big Podcast Playbook ... That's it! No other episode notes, since the episode itself is under five minutes. You want these links ......
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How to Keep Your Podcast Rolling ... Even in a Crisis
What keeps the podcast machine rolling when ice storms, guest rejections, and burnout threaten your production? How to book better guests, maintain your standards, and plan for resets in this episode of Big Podcast Playbook ... Big Ideas in This Episode Reject generic pitches; stand out and win...
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Key Production Skills Every Podcaster Needs
A snowstorm threatened to derail his live show ... David breaks down exactly what production skills podcasters need to stay independent, keep their shows on track, and never miss an episode (even when things get wild) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Build...
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What Makes Forgettable Podcasts Bingeable
What separates a forgettable podcast from a bingeable one? David dives into the secrets of great content, writing strategies, and connecting with your audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Launch with 25 episodes: binge culture hack Ditch vague intros ......
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Core Podcasting Mic Skills
Master the five essential on-mic skills every podcaster needs, from hosting and interviewing to storytelling and voice control, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why "one-trick podcasters" get left behind Outsmart big studios: master every podcast skill NPR...
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Returning After a Long Break: What Happens?
Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing...
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The Truth About Podcast Awards
Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren't worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty...
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Turning One-Time Listeners Into Loyal Podcast Fans
Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter...
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Grassroots Podcast Growth: Cutting Through the Noise
Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget...
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Audacity 4: The Big Upgrade
Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow,...
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Unlocking Better Interviews: What Makes a Great Podcast Guest
What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story's impact: would your audience miss you? Does vulnerability really trump selling in...
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How to Become a Great Podcast Host
Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode...
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Hard Truths About Podcast Coaching, Ads, and Growth
Why spending big money on ads, chasing viral fame, or following every new platform isn't the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why…
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Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The...
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Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode...
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How to Avoid Copycat Podcasting
Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How "pay attention to others" triggers creative envy...
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How Podcasters Can Level Up Fast
Why simply practicing your podcast isn't enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy...
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Podcasting Rules: When to Break Them and When to Follow
Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and...
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Should You Copy or Innovate?
Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in…
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Oversharing Flaws and Failure Porn
Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why "perfect" podcasts bore people ... and how to stop...
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Leveraging Your Story: Podcast Marketing Through Personal Experience
Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your story Scared to share? That's your secret weapon ......
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How to Develop Your Unique Podcast Voice
Sharing your true self, even what scares you, could be the key to standing out and connecting with your audience, and David explores just how to do it in this episode of Build a Big Podcast ... Big Ideas in This Episode Nashville's podcasting scene: a hotbed for success Scared to share? That's…
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Culture Wars and Podcasting
If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ... Big Ideas in This Episode Outrage sells: how brands survive culture wars Viral...
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Dead Air
Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your...
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11 Commandments of Podcasting (Insider 241)
AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams,...
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Starbucks and Podcasting (Insider 240)
Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What…
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Episode 666
Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting's dream turns to nightmare "Hot wife, nice car ... still empty" Podcast...
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Audio vs. Video (Insider 239)
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur's backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast "experts"...
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20 Years in Radio (Insider 238)
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap...
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Too Hot for OnlyFans? (Insider 237)
Tracking what works (and what doesn't) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The "overnight" flood…
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Don't Do This (Insider 236)
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking…
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ABOUT THIS SHOW
Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
HOSTED BY
David Hooper
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Frequently Asked Questions
How many episodes does Big Podcast Playbook - Grow Your Podcast. Build Your Audience. have?
Big Podcast Playbook - Grow Your Podcast. Build Your Audience. currently has 81 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Big Podcast Playbook - Grow Your Podcast. Build Your Audience. about?
Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build...
How often does Big Podcast Playbook - Grow Your Podcast. Build Your Audience. release new episodes?
Big Podcast Playbook - Grow Your Podcast. Build Your Audience. has 81 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Big Podcast Playbook - Grow Your Podcast. Build Your Audience.?
Big Podcast Playbook - Grow Your Podcast. Build Your Audience. is created and hosted by David Hooper.
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