PODCAST · business
Big Things Podcast
by Mitzi Payne & Mike Payne
A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing. You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.
Episodes
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It’s the Great Meme Depression and We’re Confused (E23)
Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we’re talking about the Severance season finale, March Madness, Puma’s new running ad, Tower 28’s YouTube Shorts series…
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Treat Your Brand Like An Athlete (E22)
This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 02:00 – Mitzi is...
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Is It Too Soon to Talk About Football? X Causes Chaos (E21)
We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football? More from us: Mitzi Payne...
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You Can Throw Your Gum at Me (E20)
From the unexpected launch of Domino’s pizza-scented perfume to Instagram exploring a Reels app, we’ve got a lot to unpack this week. We also dive into Timothée Chalamet’s epic poker night with Cartier, the end of award season, and how we’re feeling about the current state of the world. More from...
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Why Are We Crying Over An Ugly Fish? (E19)
It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’re not sure if we’re okay. In this episode we also dive into Canada’s huge win at the 4 Nations Face-Off, IKEA’s creative social media campaign, and…
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Why We Aren’t Loving NikeSKIMS Yet (E18)
Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a jam packed episode. We also share a quick Super Bowl recap, thoughts around Mitzi’s first season diving deep into the NFL, the death of Duolingo’s...
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Netflix vs. Everyone (E17)
What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press briefings. Meanwhile, Netflix is coming for everyone. Let’s get into it. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 00:30 –…
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WAGS, Football Drama, and Meta Updates (E16)
What a weird week it has been online. TikTok was banned.. And then it wasn’t. Meta got rid of fact-checking (we dive into that) and things heat up in the football world. Let’s dive in. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 01:00 – TikTok was banned in the US… and…
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What Digital Audiences Want in 2025 (E15)
This week, we welcome our first guest speaker, Alyssa Yuhas, Arcade’s Creative Director and resident Futurist. With a background working with online creators to Nike and the United Nations (Canada), Alyssa brings the experience and mindset for compelling results. Together, we break down the 2025...
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4 Big Steps for Setting 2025 Goals (E14)
New year, new us? Nah. We’re about practical goals that help us take the things we’ve worked hard on to the next level. On today’s episode, we break down the 4-step process we use each year to set goals we can’t wait to achieve. We start by sharing our theme for the year, and then we break it…
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We Listen & We Don’t Judge (E13)
This week, we’re celebrating 500 subscribers on YouTube (thank you!). Mike and Mitzi step into the magical world of Harry Potter, for the first time, and we break down Instagram's new “Trial Reels” feature. Plus we share our thoughts on the Golden Globe 2025 Nominations and explore the viral…
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2025 Pinterest Trends, TikTok Ban & Fastest Growing Brands (E12)
Seeing double? Sea la vie? This week we’re diving into the 2025 Pinterest Predicts report, what we’re reading, thoughts around the potential TikTok ban, Fourth Wing (dragon monogamy?), and more. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 00:30 – This week’s Big Things!...
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Influencers Are Suing Each Other for Stealing “Vibes” (E11)
This week’s episode is the personality hire of episodes; it’s fun and light (and just what we needed). From trying to understand what “brat” even means, to the unhinged gifts for celebrity lookalike contests and influencers suing each other for “vibes,” you don’t want to skip this episode. More...
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Netflix is Gaslighting Us (E10)
Beyoncé is gearing up for the NFL Christmas Gameday halftime show, while Volvo and Jaguar’s latest ads are bringing the tears (for very different reasons). Plus, Smirnoff appoints Troye Sivan as their new Chief Vibes Officer—what does that even mean? This week on Big Things, we’re talking all...
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Sweetgreen and Market Battle for IP (E9)
‘Tis the season: Grammy nominations are out, Gift Guides are dropping (ours included), and brands are beefing over IP. On this week’s episode we’re talking about Sweetgreen’s recent controversy with Market, gift ideas for everyone in your life, and, of course, Beyoncé. More from us: Mitzi Payne...
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The Youth Are Okay (Actually, Better Than Us) (E8)
Now that Halloween’s over we’re switching into holiday mode – between our own Christmas decor and planning our annual Arcade holiday party! Since we’re in the festive mood, our team is putting together our first ever Gift Guide (linked below). We also chat about our tips for surviving winter in...
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SNL’s Comeback, IG Lowers Video Quality & Flag Football Pops Off (E7)
Is flag football the future of the NFL? Why is Instagram lowering video quality for certain users? And what’s on our Christmas list this year? For this week’s Big Things we’re talking about social media, marathons, SNL and more. Be sure to subscribe, follow and rate the show if you’re enjoying…
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Airline Etiquette & Praise Kinks (E6)
Should we be kind to our future AI overlords? What happened to airline etiquette? And does Mike have a praise kink? That’s before we even get into this week’s Big Things. We also chat about ByteDance taking over BookTok and Jessica Campbell making history as the first full-time female coach in…
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Mitzi Wants a Cow for Christmas (And Other Gifting Trends) (E5)
This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We share a teaser about our upcoming holiday gift guide, a shocking stat about working moms and get annoyed about Snapchat (again). More from us: Mitzi...
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LeBron’s Legacy Off the Court (E4)
This week our team convinced us to try the viral Dua Lipa Diet Coke drink and let’s just say… It was interesting. We also do a deep dive into LeBron’s career and recent debut with his son, Bronny, the upcoming WAGS reality TV show, if everyone really needs a hobby and share a hot take on our…
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Beyonce's Levi's Collab Dropped And We Have Thoughts (E3)
This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing, LVMH partners up with F1 and Mitzi might be in her villain era. Thanks for tuning in! More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps:...
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Nutter Butter TikTok Has Us Tripping (E2)
Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antidote to everything. More from us: Mitzi Payne @mmmitziP...
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Monopoly Go! Was Not Good for Our Marriage (E1)
Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week.…
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Goodbye Waves; Hello Big Things (E0)
Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA Welcome to Big Things! A weekly show where we talk about the big things happening in marketing, social media, pop culture and sports. You can catch the show every Friday on podcast...
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Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry
Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time...
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Exploring the World of Sports Marketing with Shahob Mehr, Director of Content
This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond...
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Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne
Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital...
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Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne
It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener...
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What It Takes to Become a Creative Director in 2024 with Katarina Terentieva
Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at scale. We break it down with Kate to learn about her...
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Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World
When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk...
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Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly
Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of...
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Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade
What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the...
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Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane
Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing,...
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How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster
Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why...
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Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too
[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s guest is Ryan Mack, Chief Commercial...
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Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova
Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into…
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Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap
Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode...
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What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly
Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your…
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Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert
Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean...
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Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade
Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist,...
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Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James
Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and...
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How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI
For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate...
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You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade
** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we...
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Mindset, Ambition and a Major Comeback with Valentin Ozich of I Love Ugly
Back in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand experienced rapid growth, going from 0 to $10,000,000 in seven years. They had a flagship store in LA, Melbourne, Sydney, four flagship stores in New...
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Committing to Your Values As You Grow with Mary Young, Founder of MARY YOUNG Intimates
Creator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and sustainability, Mary worked to build a brand that would stay true to these values even as it grew. For episode 57, we sat down with Mary to talk...
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Creating Magical Brand Moments Using Story with Gina Gianatasio Michnowicz, CEO at The Craftsman Agency
As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties with marketing stories. We explore different...
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What Trends Teach Us About the Future of Brands with Alyssa Yuhas, Creative Director
After working in design for over a decade (with many notable accomplishments), Alyssa saw a way she could take her work to the next level. She returned to school and began studying a Masters of Design in strategic foresight and innovation. As a future futurist, Alyssa researches topics around…
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STIL Classics Founder Marissa Cristina on Entrepreneurship, Organization & Taking the Reins on Life
Entrepreneurship has always been in Marissa’s DNA. From a young age, she knew she wanted to pursue a career that felt like more than just a job. As life got busier, she needed a tool to help her stay organized but couldn’t find a planner to do the job. So, she built her own. For episode 54, we’re...
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Rebranding and Future-Proofing Your Business, with Scout Shmygol of vitruvi
In April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagram feed, leaving up only a 3-grid with the phrase, “change is in the air.” Their followers guessed new packaging or the introduction of a brand...
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Intern Takeover! AMA with Mike & Mitzi on Agency Life, Career Exploration and Tips for New Marketers
This week, Mike and Mitzi are in the hot seat as the Arcademy interns take over Waves Social. Nyarout Jock and Addi Ninaber, Arcade Studio's inaugural social media interns, host episode 52 for an all-out AMA with Mike and Mitzi. They ask the burning questions new grads and marketers want to know,...
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ABOUT THIS SHOW
A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing.
You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.
HOSTED BY
Mitzi Payne & Mike Payne
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Frequently Asked Questions
How many episodes does Big Things Podcast have?
Big Things Podcast currently has 104 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Big Things Podcast about?
A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing. You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure...
How often does Big Things Podcast release new episodes?
Big Things Podcast publishes regularly with 104 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Big Things Podcast?
You can listen to Big Things Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Big Things Podcast?
Big Things Podcast is created and hosted by Mitzi Payne & Mike Payne.
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