PODCAST · business
Bizzy Research
by Vikkie McCarthy
Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.
Episodes
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From Classroom to Corporate
In this episode, Breanna Bledsoe shares her journey after completing a BBA in Marketing at Austin Peay State University. Currently, Breanna is the Meta Department Manager at Iffert Media in Nashville, Tennessee. To learn more about Breanna, check out her LinkedIn profile...
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Health Bytes: Navigating Preventive Care in the Digital Age
Today, we discuss how consumers use social and digital media for preventive healthcare information. Dr. Terry Damron, an associate professor of marketing at Austin Peay State University in Clarksville, TN, is joining us. A CABR Faculty Fellow, Dr. Damron teaches consumer behavior and social media...
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Decoding Decisions: The Psychology Behind Consumer Choices
In this episode, we unpack how inferences and cognitive biases affect consumer decision-making when making purchases. Our guest is the current Provost and Senior VP of Academic Affairs at Austin Peay State University in Clarksville, TN, and an expert on Consumer Behavior. The new edition of her...
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Insure & Assure: Navigating Business Property Insurance and Appraisals
In this episode of Bizzy Research, Elizabeth Rankin, instructor of business law at Austin Peay State University, a CABR Faculty Fellow, a practicing attorney, and a former General Sessions Judge in Clarksville, TN, discusses a crucial aspect of business insurance claims: the appraisal process.…
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Tax Talk: Unpacking City Hotel & Motel Taxes
In this episode, we talk with Dr. Tim Self about city hotel/motel taxes and their impact on local tourism. Dr. Self is an Assistant Professor of Hospitality Management and CABR Faculty Fellow at Austin Peay State University (APSU) in Clarksville, TN. To learn more about Tim and the Center for...
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Conflict Resolution and Reducing Employee Turnover
Join me on this episode of Bizzy Research where we discuss conflict resolution and its impact on increasing employee retention rates with Dawn Stone (AKA The Conflict Chick). To learn more about Dawn Stone, check out her LinkedIn profile at https://www.linkedin.com/in/dawn-stone/
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Dr. Kelvin Rutledge talks about Intergenerational Workplaces and Change Management
Join us on this episode as we learn more about creating humanistic workplaces and inclusivity. Dr. Kelvin Rutledge is an Austin Peay State University Alum and the Associate VP for Institutional Inclusive Strategies & Change Management at Southern Connecticut State University. You can learn more...
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Improve Business Processes with Data Analytics
Join us today as Dr. Asit Bandyopadhayay, an Assistant Professor of Business Analytics at APSU and CABR Fellow, discusses how businesses can improve their processes by leveraging data analytics. You can learn more about Dr. Asit Bandyopadhayay and the APSU CABR at...
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Talent Development in Multinational Companies
In this episode of Bizzy Research, we learn about talent management in multinational companies from Jen Kilman, Director of Talent Development at Omron. To learn more about Jen Kilman, you can find her on LinkedIn at https://www.linkedin.com/in/jen-kilman/
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Ed Leonard of Daywind Records and the Christian Music Industry
In today's episode, we learn more about the Christian Music Industry from Ed Leonard, President and General Counsel of Daywind Records and Vice President of New Day Christian Distributors. Ed also manages Daywind Soundtracks, a leader in the performance track industry that offers over 6,000…
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Employee Training in the Retail Industry
In today's episode, we learn more about employee training in the retail industry from Stephanie Bilderback, owner of Bilderback Consulting and Sassy Pop Boutique. Stephanie is also an Instructor in the College of Business at Austin Peay State University. Check out Stephanie's LinkedIn profile to...
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Trading and Risk Management for Wealth Creation
In this episode, I interview Jason Shapiro of Crowded Market Report (https://www.youtube.com/@crowdedmarketreport) to learn more about trading, risk management and what it truly means to be contrarian. Jason has 30+ years of trading experience, is a hedge fund manager, and was featured in Jack...
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Leveraging Generative AI for Business Education
In this episode, we learn more about instructing business students in utilizing generative artificial intelligence (AI) to enhance their skill set for future career prospects. Dr. John Volker, Professor of Management in the College of Business at Austin Peay State University, joins us to explain...
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Informed Decision Making with Financial Education
In this episode, we learn more about how financial education can help you make better investment decisions. Dr. Eric Morrison of YouTube's 7Honor3 joins us to share his journey navigating the world of financial investments. Dr. Morrison's 7Honor3 series is streaming on...
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Businesses Building Trust through Better Business
In this episode, we learn more about the role of the Better Business Bureau for helping business build trust with consumers. Robyn Householder of the Better Business Bureau serving Middle Tennessee & Southern Kentucky joins us to share some insights into the BBB. See this link to learn more about...
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The Power of Awe and Employee Engagement
In this episode, we learn more about how feelings of awe can rewire the brain and positively affect employee engagement. Dr. Kelley Langen shares her research related to performance psychology and the workplace. To learn more about Dr. Langen check out her LinkedIn profile:...
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Millan Enterprises and Community Impact
In this episode, I speak with Rylan Kean, Vice President of Business Operations at Millan Enterprises in Clarksville, Tennessee. Rylan discusses the opportunities in commercial real estate and how Millan Enterprises gives back to its communities. Rylan is an Alum of Austin Peay State University....
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Business Opportunities and Challenges in the Commercial Architecture Industry
In this episode, I interview Laura Clary, Owner of iDesign Solutions, about leveraging technology to exploit business opportunities and navigate business challenges. The Center for Applied Business Research (CABR) and the College of Business at APSU (https://www.apsu.edu/business/index.php) aim…
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Data Analytics for Better Business Decisions
On todays episode, I discuss the benefits of using qualitative comparative analysis with Dr. Matt Farrell. Dr. Farrell is an Assistant Professor of Management at Austin Peay State University: https://www.apsu.edu/directory/faculty/farrellm.php Matt is also a Faculty Fellow in the Center for…
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The Value of Applied Business Research
The Center for Applied Business Research (CABR) at Austin Peay State University coordinates applied research-related activities in the College of Business at APSU, circulating research updates, creating research opportunities, and promoting the CoB research community. Our website is...
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Teaser Episode
Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can…
more
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ABOUT THIS SHOW
Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.
HOSTED BY
Vikkie McCarthy
CATEGORIES
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