PODCAST · business
Black T-Shirts
by MIK MADE
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
Episodes
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Chris Yee: Eastwood & AI - Live at SXSW Sydney
In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity. Chris breaks down how AI is reshaping the creative workflow, why the...
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The Great Unlearning: Live From The B&T Breakfast
Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths,...
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Susan Credle - Creative Space & Brand Characters
In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character...
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Going Rogue & Chicken Handbags: Live At Mumbrella 360
Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the…
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Sam Rowlands: Killer Stats and Pink Chips
This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA. Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and...
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Luke & John McKelvey: Celebrity Culture and Ocean Views
In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they...
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Kim Gehrig: Singing Vaginas and The Creative Skewer
In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike We chat about what drives her to tell the…
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Phill Agnew: Hard Graft and Soft Nudges
In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in...
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Brooke Hammerling: Pop Culture and Public Relations
This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative…
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Chris Beresford Hill - Big Things and Creative Details
In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle. In his new role as Worldwide CCO, Chris has helped re-set the vision for the iconic creative house BBDO. Chris unpacks the value of creativity, how to set a creative...
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John Schoolcraft: Mind Control & Milk
In this episode of The Black T-Shirts Podcast, we sit down with the Global Chief Creative Officer at Oatly, the brand that’s become synonymous with rebellious originality in the plant-based space. Known for leading disruptive, design-first campaigns that put authenticity over algorithms, our…
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Sherilyn Shackell - Making Marketers and Leading Cults
Today’s guest? She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts. Sherilyn Shackell—founder of The Marketing Academy. An absolute force of nature, and the woman who decided that leadership training shouldn’t feel like a...
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PJ Pereira - Al Coke Trucks & Creative Liberation
We're back for season 5 and to kick things off we have PJ Pereira. Esteemed novelist, screenwriter, martial arts black-belt and co-founder of award winning creative agency, Pereira O’Del. In this episode, PJ discusses the intersection of AI, creativity, and advertising, exploring how it's…
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Gunny Scarfo: Notification and Storytelling
This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song. In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional...
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Live from SxSW Sydney with Henry Innis
This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth.
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James Hurman: Previously IT and Future Demand
This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies.
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Johnnie Ingram: We Have Notes On This Episode
This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns.
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Wanda Pogue: Post Creative Strategy
In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding...
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AI Merry: The Title For This Episode Could Be Better
In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape. The interview touches on many tensions faced by creatives and the...
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Mia Freedman & Nat Harvey: Sex toys, Super, and Strife
In this episode of Black T-Shirts, Co-founder and creative force Mia Freedman leads with her passion for authentic, women-first storytelling, while CEO Nat Harvey details what it takes to run Australia's largest independent women's media group. Sex toys, superannuation and the issues facing some…
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Davo, Dancing and Creative Direction
This week they’re joined by David Hallberg, Artistic Director of The Australian Ballet. David, or Davo to his mates, was one of the world's most renowned dancers, having been a principal dancer with both the American Ballet Theatre and the Bolshoi Ballet, before becoming Artistic Director of The...
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Erin Riley Disruption and Rigour
On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley. We go deep into the ever changing agency landscape as they talk about the disruption mindset that a global company TBWA embodies in their creativity.
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Sir Martin Sorrell - Big and Little Thinking
Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others...
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Rory Sutherland: Two Way Doors & Being Distinctive
Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening!
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Andre Toledo: Patience & Taking Creative Opportunities
This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In just one year, DAVID Madrid grew from 3 to 35 people and went from having no clients to a portfolio of acclaimed local and global campaigns…
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Sue Anderson: Transposable Creativity & Back Of The Deck ideas
Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox....
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Henry Innis: Speaking Numerically & Entrepreneurship
Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to...
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Nicky Sparshott: Buy In & B Corp
Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company,...
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Jon Evans: The Uncensored CMO
Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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Susan O'Brien: Snoop Dogg & Creative Enabling
Today we have an in person guest all the way from the UK, Susan O'Brien. Susan joined Just Eat Takeaway.com in 2016 as a consultant working on a rebrand. Since then, she’s progressed to Global Vice President of Brand. Just Eat Takeaway.com and McCann London successfully extended the ‘Did Somebody...
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Mark Molloy: Control & Creativity
Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy. Mark grew up on a farm in Australia, and the idea of being a director was not a profession that ever crossed his mind. The world of film opened up to him after studying graphic design and moving to…
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Tony Bradbourne: Avoiding the Status Quo & Making Things Special
Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journey with Special is nothing short of inspiring.
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Samira Ansari: Wall Paper & Going Rogue
Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob...
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CJ Hendry: Inflatables & Exceptional Marketing
New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in...
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Ryan Reynolds & Reviews
It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we...
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Andrea Diquez: Forensic & Gut
Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically,...
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Sir John Hegarty: 80% Idea & 80% Craft
Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore...
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David Droga: Care and Speed
On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for...
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Alex Bogusky: Ad Recovery & Mind Discovery
A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital...
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Mark Fitzloff: Chaos & Columns
Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are...
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Russel Howcroft: Silver Spoon & Silver Tongue
You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform…
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Mark Ritson: Luxury & Profanity
Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job. Mark also talks about the fundamental concept of market orientation, and how he flexed his own…
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Laura Petruccelli: Nuggets & Doritos
Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career. Hear from Laura as she bigs up the need to be silly, and finding time…
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Byron Sharp: Science, Owls & Standing Out
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp…
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Justine Armour: False Starts & Comebacks
False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of…
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Nils Leonard: Unshakable belief & uncommon ideas
Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on…
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Fernando Machado: Mouldy Whoppers & secret snipers
Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what...
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Bianca Guimaraes: Making mischief and causing a stir
This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some...
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Nick Worthington: A Clean Mind & Dirty Hands
Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also…
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Allan Johnston: Jingles & Jackaroos
Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to...
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ABOUT THIS SHOW
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
HOSTED BY
MIK MADE
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Frequently Asked Questions
How many episodes does Black T-Shirts have?
Black T-Shirts currently has 55 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Black T-Shirts about?
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL...
How often does Black T-Shirts release new episodes?
Black T-Shirts has 55 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Black T-Shirts?
You can listen to Black T-Shirts on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Black T-Shirts?
Black T-Shirts is created and hosted by MIK MADE.
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