Episodes
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Six Steps to Avoid Post-Pandemic Attrition
Listen to K–12 private school attrition expert Jill Goodman discuss ways that schools can keep newly enrolled families engaged once the pandemic is over.
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Ed-Tech Considerations for Back-to-School
Listen to our panel of ed-tech leaders discuss the back-to-school considerations for hybrid and remote learning models.
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Keeping Students Safe During Distance Learning
Listen to Nicole Mann of SOS ThreeSixty discuss practical advice for school admins, teachers, and parents to keep kids safe online during COVID-19.
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Distance Learning Lessons
Listen to Blackbaud K–12 Advisory Board members discuss how their schools and communities are adapting to distance learning.
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Emergency Planning for the Coronavirus in K–12 Schools
Listen to a roundtable discussion with representatives from the Blackbaud K–12 Advisory Board on how their schools are planning for potential closures due to the coronavirus.
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UC20 in Los Angeles Preview
Get the inside scoop on UC20 in Los Angeles along with travel, dining, and entertainment recommendations.
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The State of Blackbaud K–12 in 2020 with Travis Warren
Listen to Travis Warren, president and GM of Blackbaud K–12, discuss the key initiatives for his team in 2020 on the Get Connected podcast.
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Meet the New Blackbaud K–12 Advisory Board Director
Listen to Hiram Cuevas, the new executive director of Blackbaud K–12's Advisory Board, discuss his appointment and the hot topics from the recent board meeting.
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Focusing on the 5 Stages of Enrollment Marketing
William Bullard discusses how independent schools can increase applications and boost yield by focusing on the five stages of enrollment marketing.
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Creating an Award-Winning Website
Learn about the behind-the-scenes process for The Shipley School's award-winning website.
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Creating a Data Committee at Your School
Listen to Nancy Kierstead, data administrator at Severn School, discuss the importance of the school's data committee.
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Live in Front of a Studio Audience
Listen to Daren Worcester and Jeff Ritter discuss podcasting for schools during a best-practice breakout session at UC19.
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The Power of Word-of-Mouth Marketing for Schools
Listen to Emily Cretella discuss how independent schools can harness the power of parents, alumni, and donors.
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Writing Our Games
Listen to Dr. Richard Kent discuss how writing can impact athletic performance.
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Does ADA Compliance for Website Accessibility Apply to Private Schools?
Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.
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Keeping Students Safe with Bark
Learn how Bark for Schools can help keep kids safe by monitoring Google Suite and Microsoft Office 365 accounts.
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The Path to Competency-Based Education
Dr. Caroline Kill discusses the importance of competency-based education and the challenges K–12 schools face adopting it.
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The State of Blackbaud K-12 in 2019 with Travis Warren
Travis Warren discusses the evolution of Blackbaud K–12 and the group's vision for 2019.
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Planning for the Blackbaud K-12 User Conference
Get ready for UC19 in Washington, D.C. with advice from experienced conference attendees and D.C. residents.
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The Secret to a School Website Redesign
Learn how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.
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Getting Ahead of Crisis Communications
Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.
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Diversifying Your School's Digital Marketing Portfolio
Episode 54: Listen to Cheryl Fleming talk about the digital marketing initiatives taking place at Sanford School.
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Ready, Set, Go: Start Your School Marketing Sprint!
Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.
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Episode 52: The Connected Admissions Office at Archbishop Moeller High School
Learn about the efficiencies Archbishop Moeller High School gained by connecting its admissions office through Blackbaud K-12's enrollment management, tuition management, and accounting solutions.
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Episode 51: Why are Heads of Schools Critical to Marketing Success?
Guest host Chuck English interviews two dynamic heads of schools: Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.
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Episode 50: The Advantages of Rubrics in K-12 Education
In this episode, guest host Jackie Christensen talks about the benefits of rubrics with educational consultant Jonathan Martin and Dr. Caroline Kill, director of curriculum and pedagogy at The Barstow School. We also talk to Scott Daniel, director of technology at Barstow, about the strategies…
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Episode 49: Star Wars T-Shirts & 2018 School Website Design Trends
In this episode, we discuss school website design trends with Stacy Jagodowski from Milken Community Schools and Blackbaud K-12 designers Corwin Bermudez and Sean Fitzgerald.
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Unpacking the Triple Threat Model of Boarding School Staffing
In this week's podcast, we dig into the triple threat model with Greg Martin. Greg is the chair of the History Dept at Perkiomen School in Pennsburg, PA and recently wrapped up his dissertation on the sustainability of the boarding school triple threat model.
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Don't Let the Summer Slip By: Top Tips to Position Your School's Content for the Fall!
We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content, urges every school communications pro to start planning now for the fall. Emily is our guest on Episode 47 of Blackbaud's Get Connected Podcast, and she's here to share her top tips for getting the most…
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Making the Most of Your 225th: Media strategy for a school's big anniversary!
The architects of Berwick Academy's 225th celebration (Tracey Boucher, Director of Communications, and Stephanie Caswell, Director of The Berwick Fund and Leadership Giving) join us to break down their entire planning journey — from deciding on the main 225th themes to how they measured success!...
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Is Your School's Marketing Driven by Data?
School marketing expert Stacy Jagodowski, Cheshire Academy, joins Peter & Hans to talk digital marketing & data best practices and to highlight her free e-book, Data-Driven Marketing Strategies: Using Data to Get Your School's Message Heard.
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Leadership in the Small Independent School: A Conversation with Head of School Greg Bamford
In this episode of Blackbaud K-12's Get Connected Podcast, Greg Bamford, Head of School, Watershed School, joins us to talk about his free e-book, Small, Fast, and Warm-Blooded: Leadership in the Small Independent School, and the problems and opportunities with scale and embracing the advantages…
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The Big Ask: The Head of School's Role in Advancement
What impact should a head have on a school's fundraising strategy? How do they balance this responsibility and running day-to-day operations? For new Heads, how should they approach this task as they think about organizational leadership and long-term sustainability? Joining us to talk about this...
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What Should the School Newsletter Look Like in 2017?
Many schools have moved from a paper newsletter in the backpack to a weekly email. But is the email newsletter dead? Are our email inboxes too cluttered? Has the newsletter evolved into something else? School marketing expert, Dr. Jim Cianca, joins us to answer these questions.
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Enrollment Management: It's about more than filling seats!
Brendan Schneider, Director of Advancement, Sewickley Academy, joined us to reflect on a recent article published by The Enrollment Management Association on the rise of the strategic enrollment manager.
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The Key Challenge Facing a Head of School Search Committee
In episode 40 of Blackbaud K-12 Get Connected Podcast, Tom Olverson, the former Head of School at The Rivers School and Seabury Hall School, and now a consultant with Resource Group 175, talks about the key challenge facing boards as they conduct a head of school search.
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The CFO's Impact on School Marketing
Jeff Shields, President and Chief Executive Officer of the National Business Officers Association, joins me to talk about how a business office can influence a school's marketing strategy.
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Retargeting 101: What Private Schools Need to Know
Melissa Rekos, EVP of Digital Services at Carnegie Communications, joins me to talk retargeting. She has helped many colleges, universities, and private schools create and deliver successful retargeting campaigns making her an ideal person to break down this popular online marketing concept.
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Are you spending enough time in Google Analytics?
In episode 37, Daren Worcester, Blackbaud K-12's resident digital marketing expert, joins me to talk about why it's critical to spend more time in GA. He's here to help you focus your effort in Google Analytics, demystify reporting and give some advice on how GA can help schools who are prepping...
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How do you redefine your brand position in a competitive private school market?
I'm thrilled to welcome Dr. Brett Jacobsen to episode 36 of Blackbaud K-12's Get Connected Podcast. He's the head of Mount Vernon Presbyterian School in Atlanta, Georgia. Since assuming the leadership position at Mount Vernon, the school has redefined its brand position in the competitive Atlanta...
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Amplify Your School's Development Efforts with Peer-to-Peer Fundraising
In episode 35 of Blackbaud K-12's Get Connected podcast, Karlie Drutz, community manager at Blackbaud's everydayhero talks about peer-to-peer fundraising and ways it can help schools scale their fundraising reach.
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What Can You Learn from Your Website in 8 Seconds or Less?
Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Given you have 7-8 seconds to capture the user's attention, is it ok to overwhelm prospective families with information that…
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Is Your School Using A Community-Based Approach to Teaching Digital Citizenship?
In episode 33 of Blackbaud K-12's Get Connected Podcast, Susan Bearden, Director of Information Technology at Holy Trinity Episcopal Academy, joins me to talk about the challenges and opportunities that come with forming our next generation of digital citizens. Susan published a new book, Digital...
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What's the Impact of Social & Community Marketing on Millennial Parents?
In episode 32 of Blackbaud K-12's Get Connected Podcast, Arnaud Prevot returns to build on our earlier conversation about Generational Marketing and dive into a new concept: the role of social and community marketing.
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What's Your School's Value Proposition?
More and more, school admission offices are being forced to anticipate and react to heightened expectations from parents. It only makes sense — for many families, a private school tuition is the biggest expenditure they make each year. They expect the value provided by the school to match their...
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What's the Makeup of the Perfect Private School Admission Team?
In episode 30 of Blackbaud K-12?s Get Connected Podcast, Tom Sheppard, Dean of Admission and Financial Aid at The Lawrenceville School in Lawrenceville, NJ joins me to talk about the makeup of the perfect admission office in the 21st century. Tom wrote an article on admission staffing for SSATB,...
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Two Private School Marketing Experts Get Tactical with Inbound Marketing
Have you heard? We recently publish a free e-book just for you, The Complete Guide to Inbound Marketing for Private Schools: A Step-by-Step Audit for Your Website. Written by Scott Allenby, Proctor Academy, and Hans Mundahl, Hans Mundahl & Associates, their guide establishes and explores the core...
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What's the Makeup of the Perfect Private School Marketing Team?
As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a development office, to a multi-person team with the director reporting to the head of school, there’s little...
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The Story Behind the First School To Launch an onMessage Website!
Since it’s debut in mid-2013, hundreds of private schools have launched new websites on onMessage, our content management system. But what about the very first school to launch an onMessage site. Which school embraced the early adopter role? How has their site evolved over the past few years? The...
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Why Generational Marketing Matters: Lessons for Private Schools
Don’t look now, but millennials are growing up fast. So fast, in fact, that older end of the generation is beginning to research private school opportunities for their children. What does this mean for school marketers? How should they tailor their strategies to meet the unique needs of the...
About this show
Blackbaud K-12's Get Connected podcast is a regular look at how private schools communicate and share information. Learn how schools of all shapes and sizes are redefining the way they interact online!
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Blackbaud K-12
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