PODCAST · business
Blazing Trails
by Salesforce
Blazing Trails explores Salesforce values in action through thought provoking conversations with global leaders, innovators and icons who are shaping the world for the better. Join host Michael Rivo to dive into topics surrounding innovation, equality, net zero energy, work and well-being. New episodes debut Wednesdays.
Episodes
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How Einstein GPT Brings Generative AI to CRM
Today we're talking about the launch of Einstein GPT, which is being announced today at TrailblazerDX 2023. We are going to learn how Einstein GPT will open the door to the AI future for our customers. Here to show us the way is Jayesh Govindarajan, SVP of AI and Machine Learning at Salesforce.
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Sellers as Trusted Advisors and More Tips to Maximize Efficiency
Today we're talking all about the state of sales. In fact, it's the name of our latest sales research, the fifth edition of our State of Sales Report. Here to give us a breakdown is Tiffani Bova, Global Growth Evangelist at Salesforce, and author of the new book, The Experience Mindset: Changing...
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Opening the Doors of Opportunity for Black Male Youth
In celebration of Black History Month, we're going to learn about The Hidden Genius Project, a nonprofit focused on training and mentoring Black male youth in technology creation, entrepreneurship, and leadership. We'll also learn about the Salesforce Catalyst Fund, which provides unrestricted...
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How Salesforce Research Is Using AI to Generate Proteins
Did you know that Salesforce AI Research built an AI language model, Salesforce ProGen, that created the first known 3D structure of an artificial protein designed fully by AI? Learn more about this transformative research and the potential impact it may have on the medical world, as well as how…
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CNBC Reporter and Author Julia Boorstin on What Women Leaders Teach Us
Do women bring unique skills as leaders? That's the question Julia Boorstin, CNBC's Senior Media & Tech Correspondent, set out to answer in her new book When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn From Them. On today's episode, Julia talks about the odds-defying...
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Can Bringing Back the Woolly Mammoth Help Save the Planet?
Could bringing back the woolly mammoth be a key to saving the planet? Tech entrepreneur Ben Lamm and Harvard geneticist George Church are betting on it. Together they launched Colossal Bioscience, a genetic engineering company focused on using gene editing technology to advance de-extinction. But...
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How to Manage Risk like a Venture Capitalist
Venture capitalist Beth Ferreira, General Partner of FirstMark has spent her career on both the operating and the investment side. Today, she shares what makes successful entrepreneurs tick and how we can take those lessons and apply them to our own careers.
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How to be an entrepreneur: Conversation with Iman Abuzeid, MD, Co-Founder and CEO Incredible Health
Many of us are feeling the need to be entrepreneurial either at work, finding a new job or even starting a new company. Today we are joined by an incredible entrepreneur Iman Abuzeid, M.D., co-founder and CEO of Incredible Health. Her company is valued at $1.65 billion dollars. Iman shares with…
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Building a Better Brain: A Conversation with Dr. Sanjay Gupta
Get tips on keeping the brain young, healthy, and sharp, so you can protect your mind at any age with Dr. Sanjay Gupta, Neurosurgeon, Author & Award-Winning Chief Medical Correspondent, CNN, and Dr. Geeta Nayyar, SVP, Chief Medical Officer, Salesforce.
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How to Make AI Inclusive with DeepMind COO Lila Ibrahim
AI is shaping our future-which is why it's so crucial that companies have diverse, inclusive communities of people creating that technology. Lila Ibrahim, COO of DeepMind joins us to discuss the benefits, the risks and questions associated with AI. She shares her tips on how businesses can build...
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The Future of Travel & Hospitality Industry with Marriott President Steffanie Linnartz
Don't wait to book that holiday travel! Because Stephanie Linnartz, president of Marriott International, says travel is back and busier than ever. Tune in to hear her discuss how the hospitality giant is reimagining what service means to help revive the travel industry and keep customers at the...
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Cyber Week Recap
The numbers don’t lie! Today we’re talking about the holiday shopping season and how retailers are doing. We’ll discuss what’s happening in stores, what’s happening online and what are the trends. To help us make sense we’re joined by Rob Garf, VP and GM of retail at Salesforce, Scot Wingo, CEO…
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How to Run an Effective Meeting with Reddit COO Jen Wong
What's the secret to ending unproductive meetings forever? Jen Wong, COO of Reddit has cracked the code! On this week's episode she shares her tips on how she runs incredibly effective meetings and empowers her teams. She also talks about how to lead as an introvert, the best ways businesses can…
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Re-Release: Seth Godin and Brian Solis: How to Better Connect to Your Customers
How can companies better know and connect to their customers and build more trust? That's a question Seth Godin, marketing guru and founding editor of The Carbon Almanac and Brian Solis, VP and Global Innovation Evangelist at Salesforce and best-selling author, try to answer in this week's…
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Salesforce Execs Unpack How Automation and AI Deliver Success Now for Service Teams
Today’s service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. But Salesforce Service Cloud CEO Clara Shih and Global Innovation Evangelist Brian Solis see automation and AI as a solution. On this episode…
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The Metaverse And The Future Of Consumer Engagement with Erika Wykes-Sneyd, Marc Mathieu and Devin Wenig
The metaverse promises to be a virtual world of innovation, experimentation and opportunity. It has the potential to change the way brands and creators engage with their customers in this new virtual space. Today we are sharing a special session recorded at Dreamforce where we'll dive into the...
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Listening to the customer for 150 years and counting…
Unless you’ve been living under a rock, you’ve heard of Levi’s denim. And they’ve heard of you, too. We talk to their staff historian (yes, that’s a job) Tracy Panek about how much customer wants and needs (and sometimes complaints!) have always been the driving force behind what they make, how...
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How good is your customer service - in your marriage?
One of the most important, significant, but also complicated customer service relationships we have… is with our significant other. They are significant to us; naturally we want to make sure their needs are met. This universal experience is so similar to providing good customer service in the...
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Holiday Shopping Predictions With Rob Garf, VP and GM of Retail: Everything You Need to Know
Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. From dialing up the volume on digital to transforming the role of the physical store, future-looking retailers are putting customers at the heart of every decision they make. Today, we are...
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It’s not easy being the big cheese
This thousand-year-old protein continues to delight the palettes of artisanal cheese-loving patrons. But how do cheese makers Mateo and Andy Kehler, owners of Jasper Hill since 2003, keep up with so many mass-produced options on the shelves? Though it’s a slow, difficult process to arrive at an...
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Take this trip to ancient Iraq and discover how their methods have shaped our customer relations today
The Kanesh Archive, a 4,000 year old collection of tablets discovered in Northern Iraq, reveals that customer service is nothing new. Over 4 millenniums ago, textile merchants would keep records of their sales transactions and customer details! In this eye-opening conversation, we welcome Harvard...
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How do you figure out if there even is a customer?
We went into today’s episode with a big question: when a truly novel product comes to mind for an existing company or just some individual who might end up on Shark Tank, how difficult is it to find out if anyone wants to buy it? So, our correspondent Jane Marie came up with a new product and…
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Innovation isn’t just about technology - sometimes it’s about pizza!
How do you create novelty around one of the oldest businesses on the planet? Well, King Arthur Flour is focusing on customers and their wants and needs. Whether it's with recipes or the kind of flour home chefs want, their north star is always, “how do we best serve the baker?” With the help of...
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Meet the Customer Trailer
LAUNCHING OCT 26: Meet The Customer is a six-part series on Blazing Trails taking you through the history of the relationships between businesses and customers.
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How the Automotive Industry is Changing Gears: A Conversation with Harald Krüger, Former CEO and Chairman of BMW
The automotive industry is in the midst of a historical digital transformation. Today's vehicles are computers on wheels and customers who used to shop exclusively in the showroom can complete transactions online. Tune in to hear Harald Krüger, the former chairman and CEO of BMW and Jessica...
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Dreamforce: Bono and Marc Benioff on Art, Activism & ‘Surrender’
We're concluding our Dreamforce 2022 coverage with Bono, an original Trailblazer. The lead singer of U2, cofounder of (RED) and ONE talks about his upcoming new memoir ‘Surrender,’ what fuels his passion for music, art, justice and life.
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Dreamforce: Pivot Podcast Live with Kara Swisher and Stewart Butterfield
Our Dreamforce coverage continues. Today we’ll hear Pivot, the award-winning podcast by Vox Media come to life with co-host Kara Swisher and Stewart Butterfield, President & CEO of Slack. Stewart shares his thoughts on the future of work, the metaverse and what’s next for Slack.
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Dreamforce: Lawrence H. Summers and the Future of the U.S. Economy
We're kicking off our special coverage of Dreamforce 2022 with a great conversation between former Treasury Secretary Lawrence H. Summers and Salesforce Co-Ceo Bret Taylor. Inflation and economic pressures are hitting every industry. Summers shares his perspectives on how the economy got here and...
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The Art of Brevity with Jim VandeHei
Brevity is confidence. Length is fear. That is the manifesto of Smart Brevity, the latest book co-authored by Jim VandeHei, founder of Axios and Politico. It aims to teach everyone how to communicate effectively and be heard. Whether you work at a Fortune 500, a small business or an organization,...
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How the Largest Black-Owned Bank is Using Technology to Close the Racial Wealth Gap: A Conversation with OneUnited
Can the largest Black-owned bank in America undo years of economic inequality? Tune in this week to hear CEO Kevin Cohee and President Teri Williams of OneUnited Bank discuss how they are using data and technology to help close the racial wealth gap. And you can learn more about their journey by...
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Road to Dreamforce
Remember all those great conversations in the office? Well, consider this the world’s biggest water cooler, our 20th Dreamforce onsite in San Francisco AND on Salesforce+ is less than a month away. Dreamforce is where innovation meets inspiration. This week on Blazing Trials we’ll give you a...
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Sustainability as a Competitive Advantage: A Conversation with Marriott’s Denise Naguib and Salesforce’s Patrick Flynn
We’re less than a month away from Dreamforce— As many of you know–our 4 core values here at Salesforce are trust, innovation, equality and customer success. And this year we added sustainability.Today we want to share a very important conversation we recorded last year with Denise Naguib, vice-...
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Wow But How: Learn How RBC Wealth Management Exceeded Client and Advisor Expectations
Today’s episode is part of our ongoing series ‘Wow But How’ where we showcase how companies are using Customer 360 to unite teams and create wow moments for their customers. In this episode we'll learn how RBC Wealth Management consolidated 26 systems into one to exceed client and advisor...
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Lessons to Save Your Life: A Conversation with Holocaust survivor, and Best-Selling Author Dr. Edith Eger
Today we are featuring a heartening conversation with Holocaust survivor, psychologist and New York Times best-selling author Dr. Edith Eva Eger about choosing to embrace what’s possible, overcoming trauma, and inspiring others through story. This conversation originally aired on our sister…
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Connections: Trusted Marketing and Ethical Personalization for Marketers
Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? On this episode you'll hear Dea Lawrence, Chief Operating and Marketing Officer for Variety share her guidance for using data ethically and employing trust-building personalization.This...
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Connections: The Power of Inclusive Marketing with Lauren Carnell and Molly Ford
As our societies become more diverse and interconnected, it’s more important than ever that companies are thoughtful about the messages, images, voices, and values that represent their brands — as well as their greater social impact. In our second episode of our marketing series, we'll hear…
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Connections: How to Develop a Next Generation Marketing Team with Sabrina Heise and Jessica Cobarras
What should you look for when you want to build your next generation marketing team? What are the skills that are needed? Who are the key players? In this episode you'll get some expert advice on how to answer all of those questions from Sabrina Heise, Vice President, Consumer Engagement at NBC...
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The Summer's Best Books According to Fortune Magazine
It’s summertime and there is no BETTER time to do a bit of reflection, turn off the zoom meetings and dig into some good books. In this episode, Nick Lichtenberg, executive editor of news at Fortune Magazine talks about his favorite titles on topics ranging from reinventing work to the history of...
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Redefining the Fintech Landscape with Sumit Maniyar, Matthew Liu and Marc Mathieu
The latest business maxim tells us that trust is the new currency. But currency itself—from cold hard cash to cutting-edge crypto—requires trust in those who trade in it and the systems that oversee it. I In today's episode we bring together two executives who have tried to foster that trust in...
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How to turn setbacks into success. A Conversation with Sarah Friar Nextdoor CEO
“Have at least three mentors in your career. One you work with, one who loves you and a third one who scares the living daylights out of you.” That’s career advice Sarah Friar lives by and credits for her incredible journey from Wall Street to executive roles at Salesforce, Square and most…
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Michelle Zauner on Grief, Fame and Finding Her Voice
An intimate conversation with Michelle Zauner, the inspiring New York Times Bestselling author of 'Crying in H Mart' and GRAMMY-nominated singer of pop band Japanese Breakfast. She has created space for more representation across mediums by showing up as her authentic self and championing other...
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Closing the Deal: Women in Sales
Only 25% of the tech industry’s salespeople are women and only 12% of these women are sales leaders. In this conversation, a group of trailblazing women in sales discuss that gap and what needs to be done to close it. They also share how they’ve perfected the art of closing the deal and what…
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Net Zero Trailblazers: A Conversation with Meaghan Atkinson, Director of Sustainability & Regulatory Affairs at Crowley
Crowley is on a mission to become the most sustainable and innovative maritime and logistics company in the Americas. As part of our ongoing ‘Net Zero Trailblazers’ series , we'll be hearing from Meagan Atkinson, Director of Sustainability & Regulatory Affairs at Crowley. She'll share with us…
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Net Zero Trailblazers: A Conversation with Jim Gowen, SVP Global Supply Chain and Chief Sustainability Officer for Verizon
Sustainability is no longer a buzz word for businesses-- Putting Sustainability at the heart of your organization pays off in many ways---from how you support your customers to how you drive innovation and ultimately to how you protect the planet for future generations. On today’s show we’re...
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Eric Ripert: How A Top Chef Stays Zen In The Kitchen
Today we’ve got a delicious episode with one of the top chef’s in the world—Eric Ripert! He’s the owner and creative force behind the award-winning New York City restaurant Le Bernardin. Eric shares how he got his start, what inspires him and how he went from being a very angry chef—to a beloved...
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Gloria Steinhem: Breaking Barriers for Women’s Rights
An empowering conversation this week on Blazing Trails with feminist icon Gloria Steinem about leading a movement, breaking down barriers for women’s rights, and continuing the fight for equality. This episode was published first by B-Well Together, our sister podcast.
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NYT Bestselling Author & Educator Jessica Lahey Discusses How a Child’s Failures Lead to Self-Reliance
If you’re a parent, you likely want your kid to flourish and succeed. And according to guest today, Jessica Lahey, the best way to do that is to let your kid fail. Jessica is a teacher and New York Times best-selling author of the book, The Gift of Failure: How the Best Parents Learn to Let Go So...
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Seth Godin and Brian Solis: How to Better Connect to Your Customers
How can companies better know and connect to their customers and build more trust? That's a question Seth Godin, marketing guru and founding editor of The Carbon Almanac and Brian Solis, VP and Global Innovation at Salesforce and best-selling author, try to answer in this week's episode. They...
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Can Cities Be Sustainable? A Discussion with Kiran Bhatraju and Maisie Hughes
Cities are vital to the world's economies and play a key role in combating climate change. They are responsible for 40% of total energy consumption and up to 70% of greenhouse gas emissions according to a recent report by Deloitte. How can we make cities more sustainable? That's a question that...
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Parker Harris: Salesforce Co-founder and CTO Previews Trailblazer DX 2022
It’s that time of year again! Trailblazer DX - The Salesforce Developer Conference is back in person and online! And in this episode of Blazing Trails we are going to get a preview with Salesforce Co-founder and CTO Parker Harris. Parker will discuss the evolution of the Salesforce platform and…
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ABOUT THIS SHOW
Blazing Trails explores Salesforce values in action through thought provoking conversations with global leaders, innovators and icons who are shaping the world for the better. Join host Michael Rivo to dive into topics surrounding innovation, equality, net zero energy, work and well-being. New episodes debut Wednesdays.
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