Episodes
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Five Ways Blogging Can Boost Your Confidence in Business
Even though blogging seems like a passive activity, it’s an ideal way for introverts and other shy networkers to engage prospective clients and grow your business.
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Before You Share a Link on Social Media, Answer These Five Questions
Content curation is the practice of finding and sharing relevant links with your networks. It is an excellent way to extend your reach on social media, but posting the wrong links in the wrong way can actually detract from your social media activity. In this episode of the Blogging for Business...
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Three Powerful Ways That Blogging Can Help You Follow Up Aft
Have you ever met someone at a networking event who would be an ideal client for you? Yet you struggle with how to follow up without seeming "sales-y" or putting any pressure on the person?
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Blog Like a Writer, Write Like a Blogger
The other day, I met with a woman who happened to be an ex-journalism student. While we were chatting about how she might make the transition to online writing and blogging, I commented that she had a great starting point by already being a writer. To which she exclaimed, "Oh, I can write, but…
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Another benefit of content marketing: It's easier to plant y
Do you feel like a fraud when you call yourself an expert? Many of us do. It's called the imposter syndrome and I've written some tips to help you deal with it. (Actually, it's nice to read that original post from 2007 and notice that I don't necessarily have an "imposter thought" daily anymore.)
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Branding Your Writing, Writing Your Brand
"Imagine someone hiring you after falling in love with your writing style, only to find you entirely different in person!" - from Write Your Way to More Clients Online (Part One: Plan Mindfully) On Thursday's call with choice, the magazine of professional coaching, Publisher Garry Schleifer was...
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How Will Weekly Blogging Make Me More Money? Coach Bloggers
Some coaches wonder whether there's any point to blogging or if it's worth their time. Their bottom line question: Am I going to get more clients? And the real bottom line question: Am I going to make more money?
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How different types of online content can help you build a r
For more information about these three different types of online content, please see the Content Marketing à la Carte series. While I commented briefly at the end of the series that one type of content isn't better than the other (it's a matter of personal preference and the suitability of your...
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Writing your online bio: Who are you and why should they car
When it's time to write your online bio, you may be relieved to think, "Finally, it's all about me!" But is it?
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The Art of Writing Clear Instructions (or How to Tell People
If you're a coach or other service-based business owner, you may not think writing instructions is very important - after all, you're not selling technical gadgets or furniture with some assembly required. The truth is that your clients, prospective clients,...
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How to Focus Your Mind, Your Topic and Your Writing
When you first emerge from a productive brainstorming session, it may seem like there will never be enough time to develop all your ideas. There's a sense of glee and excitement about sharing your topics, and maybe even a little...
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Is your business a service? Top 5 reasons to blog (and more
In a recent chat with trust marketing expert Kristen Beireis, we discussed how blogging is such a good tool for people who provide a service. Here are the top five reasons to be blogging (and more often):
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How to Write a Blog Post, Part 3: The thought leadership pos
Thought leadership posts (or "thought pieces," as I've called them before on this blog) are an important part of a balanced blog. They play a key role in establishing and deepening your relationship with your readers.
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Automating Your Weekly Newsletter
If you're not sure where you'll find the time to create a weekly newsletter, never fear! Once you're writing weekly blog posts, there are ways to automate the task.
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How to Write a Blog Post, Part 1: The "how to" post
Whether you're a new blogger, a lapsed blogger or a blossoming blogger-to-be, you may struggle with the very concept of how to write a blog post. I suggest you start with the "how to" post. It may be the quickest route to building a connection with the prospective clients who need you.
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How to Keep Blogging, Even When You Feel Criticized, Ignored
It takes courage to put yourself out there, whether you're singing on a stage, speaking in front of a group or posting your thoughts, suggestions and opinions on a blog.
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Is dyslexia blocking the brilliance of your writing?
When you have dyslexia and/or dysgraphia (written dyslexia), writing online content is an enormous challenge. This really hit home for me recently, when some of my colleagues and clients revealed that they struggle with these issues.