PODCAST · business
Blueprint
by Signa Marketing, LLC
Blueprint is a conversational Q and A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical PPC advice, the purpose of this show is to answer any burning digital marketing questions that may be holding your business back.If you have a question you would like answered on the show, be sure to direct message @signamarketing on Facebook, Instagram, or Twitter.
Episodes
-
Efficient Alternatives for Traffic and Leads | Episode 26
In this episode of #Blueprint, Bobby answers questions related to reviewing your search terms report in Google Ads (and Bing Ads), whether it is ok to run the same keywords but different match types in Google Ads, lead generation or branding, and much more! --- ** We're offering Free Google Ad...
-
Can you over-post on LinkedIn? | Episode 25
In this episode of #Blueprint, Bobby answers questions related to adjusting bids at the device level in Google Ads, how often you should update old blog content, one impactful way to grow your podcast and much more! --- ** We're offering Free Google Ad Account Reviews to help you uncover hidden...
-
What Small Businesses Aren't Talking Enough About | Episode 24
In this episode of #Blueprint, Bobby focuses on small businesses and answers questions about customer life-time value, what to do when you run out of ideas for content, how to know when to hire an agency vs handling marketing in-house and much more! --- ** We're offering Free Google Ad Account...
-
What You Need To Do in Addition to Lead Generation | Episode 23
In this episode of #Blueprint, Bobby responds to questions about lead generation and what you can do in addition, social media marketing, Wordpress website builders and more! --- ** We're offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your...
-
Is SEO really "free" traffic? | Episode 22
In this episode of #Blueprint, Bobby answers questions about SEO traffic and rankings, paid traffic in Google Analytics, why you shouldn't wait to start a social media content strategy and more! --- ** We're offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are...
-
5 Digital Marketing Takeaways From 2020
2020 taught us a lot in several areas of life, whether it be personal, professional, or even in the digital marketing world. In this video, we cover our thoughts on the Top 5 Digital Marketing Takeaways from 2020 and what to look forward to in 2021! --- ** We're offering Free Google Ad Account...
-
Should you keep search and display campaigns separate? | #Blueprint Episode 21
In this episode of #Blueprint, Bobby answers questions about search and display campaigns, why you shouldn't wait to add negative keywords, how to test ad copy, and more! --- ** We're offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns...
-
Does brand influence SEO rankings? | Episode 20
In this episode of #Blueprint, Bobby answers questions related to branding and SEO, cheap paid media traffic sources, posting on Google My Business, and much more! --- ** We're offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back…
more -
Should you be using Smart Campaigns in Google Ads? | Episode 19
In episode 19 of #Blueprint, Bobby answers whether you should be using Smart Campaigns in Google Ads, his thoughts around Anchor.fm, what real estate agents can do to stand out, and more! --- ** We're offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are…
more -
Are your Google Ad Extensions not appearing often? | Episode 18
In this episode of #Blueprint, Bobby answers questions on how to make your Google Ad Extensions appear more often, if you should redesign your old website without risking your search engine rankings, whether you should be deleting old pages from your website, and more! --- ** We're offering Free...
-
Scaling back paid search campaigns due to budget cuts? | Episode 17
In episode 17 of Blueprint, Bobby answers questions regarding scaling back paid search campaigns due to budget, when it is time to redesign your website, is blogging worth it, and more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint.…
more -
Why is my cost per click in Google Ads costing so much? | Episode 16
In this episode of Blueprint, Bobby shares how to ensure your conversion tracking is working, what to do about low quality scores in Google Ads, and why your cost per click in Google Ads is increasing. Bobby answers both curated or user-submitted questions from clients and viewers on each episode...
-
How should you structure your next video ad? | Episode 15
If you are wondering how to structure your next video ad, then you won't want to miss this episode! (along with other great questions and answers). In this episode, Bobby dives into video ads, why you should be using Google Tag Manager, how often you should have your Google Ads account audited…
more -
Conquest PPC Campaigns, Negative Keyword Match Types & Social Lead Generation | Episode 14
In this episode of #Blueprint, Bobby answers questions related to running conquest campaigns on paid search (PPC), which negative keyword match types to use, generating leads with social media advertising, and much more! Bobby answers both curated or user-submitted questions from clients and...
-
Reopening Small Businesses & Local Marketing Tactics | Episode 13
In this episode of #Blueprint, Bobby answers questions related to small businesses reopening, the importance of Google My Business for local SEO, how to maintain your WordPress website, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode…
more -
B2B Content Marketing, Promoting Music on YouTube & Some Added Advice | Episode 12
In this episode of #Blueprint, Bobby shares tips on how to develop a successful B2B content marketing campaign, strategies for artists looking to increase the exposure of their music on YouTube, and some added advice around innovating your business. Local Business Shoutouts: - MEZCAL CARRENO:...
-
Pivoting SEO Strategies, Adjusting Your Marketing Efforts, and COVID-19 | Episode 11
On this episode of Blueprint, Bobby shares insights about how small businesses can navigate their digital marketing efforts around COVID-19. This episode is dedicated to helping businesses in any way possible. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS:...
-
PPC Marketing, Off Page SEO & Google Ads Campaigns | Episode 10
On this episode, Bobby is asked about PPC Marketing and if it is still profitable. He also goes over Off Page SEO techniques and discusses the advantages of having an agency manage your Google Ads campaigns. Bobby answers both curated or user-submitted questions from clients and viewers on each...
-
Defining Your Target Audience, Call-To-Actions, & Repurposing Audio Content | Episode 09
On Episode 09 of #Blueprint, Bobby provides answers to some great questions such as how to define your target audience, expanding past general call-to-actions such as "learn more", and how to go about repurposing your audio content for other mediums if you have a podcast or audio recordings.…
more -
PPC Tools, Email Marketing Click Rates & Promoting a Business on Social Media | Episode 08
On #Blueprint Episode 08, Bobby responds to more questions regarding PPC tools, how to increase click rates in Email Marketing and gets specific when asked how to promote a used car dealership on social media. Bobby answers both curated or user-submitted questions from clients and viewers on each...
-
SEO Keyword Research, Mailchimp For SMB & Promoting Content | Episode 07
On #Blueprint Episode 07, Bobby dives into methods for generating SEO keywords through keyword research, why he recommends Mailchimp for small businesses and what you can do to lower your bounce rates in your paid media campaigns. Bobby answers both curated or user submitted questions from…
more -
Content Marketing, Marketing Tools & What's In a Good PPC Report | Episode 06
On #Blueprint Episode 06, Bobby shares his latest advice on finding success in content marketing, how to get people to open your email campaigns, which type of digital marketing tools you should be using as a business owner, and much more!. Bobby answers both curated or user submitted questions...
-
SEO, Paid Media & Email Marketing | Episode 05
On #Blueprint Episode 05, Bobby sits down with Signa Marketing's intern, Chris to answer a few questions he's recently had since coming on board. Together, they go over SEO, Paid Media and Email Marketing. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube...
-
The Customer Journey, On-Page SEO & Remarketing | Episode 04
On #Blueprint Episode 04, Bobby sits down with answers to questions we've curated based off questions we got from prospects, along with submitted questions from clients and viewers. He discusses 3 main stages to the Customer Journey, On-Page SEO, and increasing blog post traffic. Submit your own...
-
Paid Search, Social Media & YouTube for Small Business | Episode 03
On #Blueprint Episode 03, Bobby touches on a list curated and submitted questions from clients and viewers. We drill into paid search, the importance of social media and how you can get started on YouTube to generate awareness of your business. Submit your own questions @SignaMarketing through...
-
SEO, Landing Pages & Converting Traffic | Episode 02
On Blueprint Episode 02, Bobby answers a few more curated and submitted questions from clients and viewers. He touches on landing pages, converting traffic, personalization marketing and how to respond to negative business reviews online. Submit your own questions @SignaMarketing through…
more -
Blogging, Pay Per Click & Voice Search | Episode 01
On Blueprint Episode 01, Bobby covers a few more curated digital marketing questions that we are often asked by clients. He discusses the importance of blogging and drills further into PPC, schema and voice search topics. Submit your own questions @SignaMarketing through Facebook, Twitter,...
-
Episode 00 | Algorithms, SEO & Facebook Ads
On the Blueprint pilot episode, Bobby answers a few commonly asked digital marketing questions and discusses the flexibility and strength of video and carousel ads on Facebook. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
TOPICS IN THIS SHOW
Loading reviews...
ABOUT THIS SHOW
Blueprint is a conversational Q and A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical PPC advice, the purpose of this show is to answer any burning digital marketing questions that may be holding your business back.If you have a question you would like answered on the show, be sure to direct message @signamarketing on Facebook, Instagram, or Twitter.
HOSTED BY
Signa Marketing, LLC
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Blueprint have?
Blueprint currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Blueprint about?
Blueprint is a conversational Q and A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical PPC advice, the purpose of this show is to answer any burning digital marketing questions that may be holding...
How often does Blueprint release new episodes?
Blueprint has 28 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Blueprint?
You can listen to Blueprint on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Blueprint?
Blueprint is created and hosted by Signa Marketing, LLC.
URL copied to clipboard!