PODCAST · business
Book Marketing Mentors
by Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
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How Authors Can Get Sponsorships, Sell Books in Bulk, and Create New Revenue - BM547
What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience? In this episode, I talk with Justin Moore, sponsorship coach, author of Sponsor Magnet, and founder of Creator Wizard. Justin reveals how authors can use their books as...
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How to Separate Book Marketing Myths from What Actually Works. - BM546
What if some of the book sales statistics authors have been hearing for years are simply wrong? And what if the marketing strategies you’ve been told you “should” use aren’t the ones most likely to sell your book? In this episode of Book Marketing Mentors, Susan Friedmann talks with award-winning...
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How to Make Your Book Marketing Last After Your Launch - BM545
What happens after the launch excitement fades? You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews. Then comes the harder question. How do you keep people interested without feeling as if you’re promoting your book over and over again? This…
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How to Create a Strong Author Brand Without Feeling Gimmicky - BM544
What makes some author brands instantly recognizable while others disappear into the crowd? And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky? This week’s guest is Theresa Wilmot, founder and creative director of Wilmot Designs. With decades of...
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Why Readers Trust Some Authors and Tune Everyone Else Out - BM543
What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer and creator of the Trust Credit Score. Scott reveals why trust may be one of the most overlooked assets in an author’s marketing...
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How to Market Your Book on a Budget and Still Get Noticed - BM542
Are you spending more money marketing your book than you’re making from it? This week’s guest, Kevin M. Hall, author of Book Marketing on a Budget: Simple Steps for New Authors, shares practical ways to increase visibility, connect with readers, and create opportunities without spending a…
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How to Use AI to Write Your Book Without Losing Your Authentic Voice - BM541
Want to use AI to write and market your book more effectively without losing your voice? This week, bestselling author and AI expert Karin Volo shares practical ways authors can use AI throughout the book-writing process. You’ll learn how to use AI to brainstorm stronger ideas, organize your...
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The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540
What if a book could do more than simply be read? This week, I’m talking with Ahmed Kamel, technology entrepreneur, AI innovator, CEO of Sinai AI, and co-founder of YOUXEL Technology. Ahmed shares how AI is beginning to change the reading experience itself, creating new ways for readers to…
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Why You’re Afraid to Market Your Book, Even When You Know How - BM539
Could the real reason you’re avoiding book marketing have nothing to do with marketing? You know you need to talk about your book, yet every time you think about promoting it, reaching out, or asking for the sale, something inside you pulls back. This week’s guest is Judy Kane, author of Your…
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How to Attract Dream Clients With YouTube and AI - BM538
Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business? What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak? This week’s guest is Helmi Hasan, an...
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How to Stay Healthy While Writing and Marketing Your Book - BM537
What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits? Many authors push through exhaustion with coffee, skip meals, and promise themselves they'll focus on their health after the next deadline. But what if those habits are quietly draining your...
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How to Define Success as an Author and Write a Book Readers Trust - BM536
What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell...
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How to Use Storytelling to Inspire Readers and Sell More Books - BM535
Why do some authors instantly capture attention while others struggle to be remembered? The answer isn't better marketing. It's better storytelling. In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelling is one of the most overlooked book marketing...
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Why Smart Authors Get Stuck—and How to Break Free - BM534
You know what to do. So why aren't you doing it? You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way. It's easy to blame a lack of time, confidence, or motivation. But what if the real obstacle is hidden...
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How to Unlock the Secret to Reaching Readers You're Missing - BM533
Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their…
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How Authors Can Build a Community That Buys Books - BM532
What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people? This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has helped entrepreneurs and creators grow thriving...
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How You Can Successfully Market a Debut Novel - BM531
Ever wonder how a debut novel can open doors far beyond book sales? This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Since then, she's built an engaged online following, navigated...
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How Nonfiction Authors Get Speaking Gigs to Sell More Books - BM530
Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there. But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platform? In this episode, I sit down with Steve Markman, founder…
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AI and Copyright: What Every Author Needs to Know Before Publishing - BM529
Could using AI in your book create a legal problem you never saw coming? What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation? In this eye-opening conversation, legal expert…
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How to Use Your Book to Build Authority and Charge What You’re Worth - BM528
Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common...
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How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527
Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has...
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How to Position Your Book So AI Search Finds You First- BM526
Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word. This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to…
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How to Overcome Perfectionism When Writing a Nonfiction Book - BM525
Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books…
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How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524
Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay, isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing…
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How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523
Why do some nonfiction books get read… and others get put down halfway through? If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page. This week’s guest expert, Corey Radman—editor and ghostwriter for memoir…
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Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522
Are you building your authority… or quietly eroding it without realizing it? In a world where AI can write, mimic, and scale content in seconds, trust has become fragile. And for nonfiction authors, that changes everything. This week’s guest, Gal Borenstein—global branding and PR expert and…
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Beyond Book Sales: How to Build a Profitable Author Platform - BM-521
You wrote the book. You got it published. You’ve been putting yourself out there. So why is it still not bringing in real income? This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the...
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How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520
What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s guest, Dr. Lee Baucom, has spent more than two decades turning...
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The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519
What if your next reader wasn’t on Amazon… but already waiting for you on Substack? This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady...
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Different Isn’t Enough: How to Build True Distinction as an Author - BM518
Everyone says your book needs to be different. But what if “different” is exactly why it gets ignored? In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier. This week’s guest, Scott…
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Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517
What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs....
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Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead. Mamie is the founder of MVL Marketing…
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From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. Katrena is an...
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Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. This week’s guest, client acquisition strategist Jesse Holmes, specializes in…
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How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable...
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How to Use Expert Authority to Stand Out and Sell More Books - BM512
What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale—five-time #1 bestselling author…
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How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after...
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How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically. In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres, co-owner of Podcast...
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How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey? This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob...
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How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Does your book marketing feel forced, awkward, or exhausting? In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction...
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How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
Are you guessing what works on your author website, or do you actually know? In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to...
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How to Market Your Book Without a Big Budget or Big Following - BM506
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck. In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital…
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How to Use Fairy-Tale Story Structure for More Effective Book Marketing - BM-505
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller? If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne...
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How to Boost Your Book Sales with Innovative Marketing Hacks - BM504
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point? This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn...
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How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503
Drowning in a noisy book market? This episode hands you the lifeline. Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition,...
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How to Narrate Your Own Audiobook and Boost Book Sales with Your Voice - BM502
What if your voice could sell more books than your marketing plan? This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful...
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How to Use Intuition to Grow Your Author Success - BM501
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit? This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment,...
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Celebrating 500 Episodes of Book Marketing Mentors
What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the...
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Audiobook Marketing Secrets: How to Use Your Voice to Grow Your Brand - BM499
Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers? This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She…
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The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498
Ever wondered how mastering your personal energy could unlock your book marketing superpower? This episode flips the script on book marketing. Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence. A multicultural holistic...
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ABOUT THIS SHOW
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
HOSTED BY
Susan Friedmann
CATEGORIES
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Frequently Asked Questions
How many episodes does Book Marketing Mentors have?
Book Marketing Mentors currently has 548 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Book Marketing Mentors about?
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting...
How often does Book Marketing Mentors release new episodes?
Book Marketing Mentors releases new episodes frequently with a large back catalog of 548 episodes. Check the episode list for recent publication dates.
Where can I listen to Book Marketing Mentors?
You can listen to Book Marketing Mentors on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Book Marketing Mentors?
Book Marketing Mentors is created and hosted by Susan Friedmann.
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