PODCAST · business
Book Marketing Simplified
by Jenn Hanson-dePaula
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
Episodes
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What to Post Before Your Book Is Published: A 12-Week Content Plan
You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon? In this episode, Jenn will show you how to think about your…
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Your Book Launch Didn’t Go as Planned. Here’s a 30-Day Recovery Plan.
You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode,...
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How to Identify Your Ideal Reader When No One Has Read Your Book
If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about...
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How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules
If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the...
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Fiction vs Nonfiction Book Marketing: What Actually Changes
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing…
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How to Sell More Books Before You Spend a Dollar on Ads
If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who...
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How to Market Your Book Without Sharing Your Personal Life
If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book...
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Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.
If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops...
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The 90-Day Book Marketing Plan for Authors Starting With No Audience
If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your...
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What to Do When Your Book Launch Didn't Go the Way You Planned
If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery...
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Why Your Email List Isn't Growing Your Book Sales (and the Fix That Actually Works)
If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same...
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Book Marketing for the Author Who Has More Than One Book
If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing…
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Why Your Book Sales Plateau (and How to Fix It)
You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This...
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Book Marketing for the Author Who's Already Tried Everything (and Spent Money Proving It)
If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't…
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Book Marketing for the Author Who Is Already Doing Too Much
This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos...
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Book Marketing for the Author Who Writes for a Very Specific Reader
If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a...
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How an Author With 800 Followers Outsells One With 8,000
Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than...
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Why Your Book Marketing Gets Views But Not Sales
If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and...
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Book Marketing for the Author Who Refuses to Put Their Life Online
If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding...
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The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)
If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem…
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What to Post About Your Book Before It's Published
If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she…
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Why You Never Know What to Post About Your Book
Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look...
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How Authors Can Break Free From the Content Trap
You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need…
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Why Your Book Isn't Selling and How to Fix It
You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another…
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The Introvert's Guide to Book Marketing
If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief. In this episode, I’m pulling back the curtain on how introverted authors can market their...
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How to Market Your Book on Social Media
You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth. Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media…
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Why Your Social Media Posts Aren't Translating to Book Sales
You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening. If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.…
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How to Market Your Book When No One Is Buying
If you're watching other authors' books take off while yours feels invisible, this one's for you. Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that...
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How Authors Can Sell More Books Without Burning Out
If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air. The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling...
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How to Find Readers Who Actually Want to Buy Your Book
Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working. Here's the truth: you don't have a follower problem, you have a…
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Don’t Make This Common Book Marketing Mistake
Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently. Links The Author Circle
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How to Save Time Creating Book Marketing Content
Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content. But creating it from scratch every single week? That’s the fast track to burnout. In this episode, Jenn walks you through a...
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How to Legally Protect Your Book with Olivia Maynes
If legal stuff makes your head spin, you’re not alone. But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account). That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing...
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3 Steps for Authors to Gain Clarity and Confidence in Marketing
Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re...
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Book Marketing Content That Sells
Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally...
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How to Write Emails That Sell Books
Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of...
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Book Publishing Red Flags With Elizabeth Lyons
Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you. In this special episode (and our first-ever interview!) I’m joined by bestselling author and...
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Time-wasting Marketing Traps Authors Can Avoid
If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies. In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book. You’ll...
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What to Do When Your Book Is Not Selling
There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing. In this episode, Marcus and I walk...
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What Successful Authors Do Differently (That You Can Start Doing Today)
Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely. In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their...
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Where Authors Can Find and Connect With Readers
Feeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts. In this episode, we’ll break down how to choose the right platforms for your book marketing…
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How to Make Time for Marketing While Writing Your Book
Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your…
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When Should Authors Invest in PR?
A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one? LINKS Mary O'Donohue, Strategic Media Coach and Author The Author Circle
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Should I Hire Someone to Do My Social Media and Marketing for Me?
If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case....
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What Can Authors Expect After Releasing Their Book?
Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch. Not sure...
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One Thing That Will Break Your Book Marketing
I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKS The Author Circle
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Why Isn't My Book Selling? Part Two
Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale. Links Stand Out Social Media for Authors
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Why Isn't My Book Selling? Part One
Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility. Links Stand Out Social Media for Authors
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Can Authors Get a Book Deal Without Social Media?
Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing...
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How Authors Can Use Reviews in Book Marketing
Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?
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ABOUT THIS SHOW
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
HOSTED BY
Jenn Hanson-dePaula
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Frequently Asked Questions
How many episodes does Book Marketing Simplified have?
Book Marketing Simplified currently has 123 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Book Marketing Simplified about?
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
How often does Book Marketing Simplified release new episodes?
Book Marketing Simplified publishes regularly with 123 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Book Marketing Simplified?
You can listen to Book Marketing Simplified on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Book Marketing Simplified?
Book Marketing Simplified is created and hosted by Jenn Hanson-dePaula.
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