PODCAST · business
Boom Your Biz
by Sonya McIntyre-Reid
Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.
Episodes
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Building Trust in an AI-Driven World Part #4: Marketing in the age of AI
Building Trust in an AI-Driven World Part #4: Marketing in the age of AI AI can find your business but can it trust you enough to recommend you? In this episode of Boom Your Biz, Sonya McIntyre-Reid breaks down the new trust signals that influence both AI algorithms and human decision-making....
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The Power of Proximity. Interviewed on The Clare Wood Podcast.
The Power of Proximity. Interviewed on The Clare Wood Podcast. In this episode, I am sharing a conversation that originally aired on The Clare Wood Podcast, where Clare and I dive into the power of proximity and how the people you surround yourself with influence your mindset, money, and momentum...
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From Tool to Touchpoint: How AI Is Becoming a Marketing Channel | Part #3: Marketing in the age of AI
From Tool to Touchpoint: How AI Is Becoming a Marketing Channel Part #3: Marketing in the age of AI Artificial intelligence isn’t just helping us write anymore, it’s deciding who shows up. In this episode of Boom Your Biz, Sonya McIntyre-Reid explores how ChatGPT, Gemini and Google AI are…
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Google AI Has Landed: What It Means for Search Visibility | Part #2: Marketing in the age of AI
Google AI Has Landed: What It Means for Search Visibility Part #2: Marketing in the age of AI Google AI Overviews have officially launched in Australia and they are changing how people search. But what does this mean for your website, your visibility and your marketing? In this episode of Boom…
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The Meta-fication of AI Part #1: Marketing in the age of AI
The Meta-fication of AI Part #1: Marketing in the age of AI The Meta-fication of AI Part #1: OpenAI, the company behind ChatGPT, now has one in five employees who previously worked at Meta (Facebook). That’s more than 600 people bringing growth-driven, social-platform thinking into the world of…
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The way the cookie crumbl's
Have you been following along with the pop-up Crumbl saga on tiktok? The US cookie company with 5.9 million instagram followers had a pop-up last Sunday in Bondi. Each cookie was an eye-watering $17.50. But not all was what it seemed with reports coming out that the cookies were purchased by fans...
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From managing Reece Plumbing's social media to becoming TikTok Famous. Interview with Kim Elizabeth James
Ever wondered how someone goes from selling toilets to becoming a TikTok marketing sensation? Join Sonya as she sits down with Kim Elizabeth, who shares her fascinating journey from a macadamia farm to corporate boardrooms and social media fame. Kim's candid stories and down-to-earth advice will...
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When head office is out of touch
In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a...
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Building Better Startups: A Framework for Founders from Tiffany from The Product Bus
In this episode of our podcast, we sit down with Tiffany, the dynamic co-owner and COO of The Product Bus, a consulting firm dedicated to helping early-stage, bootstrapping start-ups. Tiffany shares her journey from running a software development company to co-founding The Product Bus, where she...
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The reality of Content Creation
If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how. And while I do believe you don’t have to reinvent the wheel…
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Two privacy changes that could cost you thousands
If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies. I’m not kidding when I say that this is one of the most important topics I’ve covered on the...
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75 Hard for business owners
The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January. The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some…
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Positioning as premium in a cut price industry
My podcast on discounts and promotions last month generated some really interesting discussion. The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they...
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Avatars: the secret to better messaging
One of my idols, Seth Godin, once said, “When you speak to everyone, you speak to no-one”. And nowhere is this clearer to me than in the marketing world. Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate. So, how do you avoid...
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Barbie: A Masterclass in Marketing
If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere! The hype for the film began WELL before its release date, and from a marketer’s perspective, the campaign has been a masterclass in how to do…
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How did Threads unravel so quickly?
At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan”. Like Periscope and Telegram, Threads never really made it off the ground. In this episode, I discuss: - WHY Threads was invented in…
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Reclaiming my name... Taylor Swift style
When it comes to the world of business, your name conveys more information than you may realise. So the decision to CHANGE an established business name is not one that should be entered into lightly! In this episode, I share the reasons behind my business name change, and how it all started when...
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Special Offers: Increase your value, DON'T discount your price
Everybody loves a bargain, but constant discounting can completely wipe out your profit margins. And believe it or not, it can also damage the perception of your business AND your industry, as a whole. In this episode, I’m going to share my thoughts on when discounting ISN’T appropriate, and give...
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Let me testify: the power of positive reviews
SO many things go into building trust with clients and customers, so if they’re encountering your business for the very first time? There’s one thing simple thing you can do to build trust: get those 5 star reviews. In this episode I’ll take you through why reviews carry so much weight, why you...
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Adapt or Die: What we can learn from Frank Green
While the word ‘pivot’ certainly WAS overused during the pandemic, the ACT of pivoting was crucial to the survival of countless small businesses. Now that we’re well and truly on the other side of Covid, it’s a great time to reflect on the lessons we’ve learned and to examine those businesses…
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Attracting top-tier talent with the team from Huntsman Recruiting
Whenever I come across a service-based business that does marketing differently, I like to dissect what they're doing. And occasionally, I get really lucky and I get to talk to the creative minds behind these campaigns! In today's podcast episode, I'm talking to Rhyley and Kaity from huntsman...
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I love it when you call me Basic
In recent years, the term basic has become a term commonly used to insult someone. And while I’m thrilled that the “I’m rubber you’re glue” of my schoolyard days is long gone, I believe that being basic is actually a COMPLIMENT. In fact, I built an entire business around the concept. In this...
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The ONE question to ask before you do ANYTHING in business
When you’ve decided to make a change in your business, it can be tempting to dive in feet-first, and to give it everything you’ve got. And while I’m a big fan of taking massive action, there’s one question I see business owners forgetting to ask before they start making moves. In this episode…
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3 ways you could be wasting money on digital advertising
A lot of business owners don’t want to invest in digital marketing unless they KNOW they can get a return on their investment. And fair enough, too – as a business owner myself, I know it’s a serious consideration. While there are no guarantees in digital marketing, there ARE a few things you can...
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AI: The holy grail... or an onion?
AI: The holy grail... or an onion? I don’t know many people who have gone as deep down the AI rabbit hole as my guest today, the incredible Sarah Stow. Listen in while we chat all things AI, including what Sarah does to make AI work for HER business. She has some interesting insights into why you...
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Setting your socials up for success in 2023
Setting your socials up for success in 2023 ~ the what and the why, not the how: leading into our first workshop The New Year brings with it the hope of a new way of doing things; the hope of new clients and new business, a new service and maybe even a new team member or two. While it’s easy to…
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Lessons we learned from our Get Stuff Done Week
Lessons we learned from our Get Stuff Done Week Ever wished you and your team could just take a week to Get Stuff Done, without the usual meetings and distractions that get you off track? Spoiler alert: You CAN! My team had its first ever Get Stuff Done week in late November, and while it was...
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Mistakes we saw businesses make on Black Friday, and what you can learn from them
Mistakes we saw businesses make on Black Friday (and what you can learn from them) 2022 saw businesses in Australia hit some of their highest sales figures EVER, breaking all kinds of records - despite suggestions that projections were over inflated and we shouldn't expect too much. Plenty of...
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Know when to grow... your team
For many small business owners, a big goal is to be able to build up a team to the point where you can step out of the day-to-day and have things run smoothly WITHOUT you having to be there, 24/7. But when you’re starting out, resources can be pretty tight. You may not even be paying yourself a...
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13 reasons why Taylor Swift is a marketing genius
If you’ve followed me for a while, you KNOW that I’m a bit of a Swiftie. In fact, over HALF my team are fans of Ms Swift, and while observing the launch of her latest album, I realised that her pre-launch efforts were an absolute MASTERCLASS in marketing. In this episode, I'll take you through…
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Stop chasing the shiny thing and get strategic with your socials
Stop chasing the shiny thing and get strategic with your socials The original title for this episode was… think you need a new digital marketing strategy? Try these things first… but I think I need to be blunt here: Chances are, if you’re not seeing followers convert into sales, you’re making one...
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Don't be a Wally this Black Friday
Don't be a Wally this Black Friday Even though the stats in the past few months have been a little wobbly on the ecommerce front, we’re still expecting our clients to achieve record breaking results this year on Black Friday. Why? Because we’ve been laying the groundwork for months now …. and if...
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Why going viral SHOULDN'T be your aim when creating content
Going viral? Great. Love it. Ride the wave if you do. But TRYING to go viral? I think it's waste of time and energy, often makes you appear like you’re trying too hard, and usually comes at the expense of the actual SERVING of customers and clients in your business. I discuss the reasons why…
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Are you playing small in your business?
Are you playing small in your business? If you've been in business for a few years, and you're not experiencing the level of growth you'd like, I have a question for you: are you playing SMALL in your business? In this episode, I talk about some of the reasons business owners resist playing big…
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Repurposing your social media content for maximum impact
Companies using their social media beyond their social media channels I had a weird experience with an ecommerce business the other day. It started out bad-weird, but when I say they turned it around, I mean they REALLY turned it around. And how they did it might surprise you. In this episode…
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So you want to be a digital marketer?
Want to get into Digital Marketing? The good news is, there are a TON of ways to get your foot in the door. While most degrees, diplomas and online courses will promote themselves as the ONLY course you need to be able to walk straight into your dream digital marketing job, the truth is there are…
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Generosity as a business strategy
Generosity as a business strategy What is the one small thing that - when done well - can set your business apart from your competition? It’s not great value or amazing service, although these things definitely matter… it’s generosity! I’m not talking about massive giveaways or slashing your…
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Clients, conflict and communication: how our approach has changed as we've grown
How we deal with problems now vs. 2 years ago (Lib and Sonya interview) If you'd told me 18 months ago that making mistakes or dealing with conflict in my business wouldn't faze me, I would have thought you were MAD. But as my business has grown, so have I - and so has my team! In this episode I...
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Privacy Please! What’s happening with TikTok, Consent and China
It’s been a BIG couple of weeks in the social media space when it comes to the issue of privacy. From the Melbourne woman who didn’t consent to being filmed - and misrepresented - in the interest of clickbait content, to the uproar over TikTok’s admission that third party trackers have access to...
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How to Tackle the new Instagram changes
We’ve been hearing whispers for a while now about new changes coming to Instagram, and it’s finally happened. You may not have the new update yet, but it IS coming. In this episode, I’m going to take you through all the changes, why they're happening, and how small businesses can keep up WITHOUT...
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Remote teams: how to connect and foster a strong team culture
With more and more businesses opting for a remote work model, it’s not uncommon for some employees to never meet face to face. And while operating remotely has its definite advantages, fostering a strong team culture is something that you can’t leave to chance. In this episode, I’m going to take...
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What I've learned after 5 years in business
We’ve been so busy over at Kiss and Linchpin for the past few months, I almost missed my business anniversary! That’s right, we’ve passed a major milestone: 5 years in business. Statistics show that most businesses FAIL within 5 years, so for me to hit that half-decade milestone - with no sign of...
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Setting and forgetting your website
Someone once told me that a WordPress website requires maintenance like a car does. You need a regular service or oil change or the whole thing may just blow up. And while in an ideal world, websites would be set-and-forget; in the wonderful world of widgets and upgrades, it's just not the case.…
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What the Metaverse means for small business
The Metaverse: it's a lot to get your head around, but if you believe some of the Internet's heaviest heavy-hitters, it may just be the way of the future. In this episode, I discuss what the Metaverse is, explain cryptocurrency and NFTs, give you examples of brands embracing The Metaverse...
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Ukraine. The first TikTok war
In times of international conflict, it’s important to ensure that the information we receive is accurate, factual and unbiased. Where we once dutifully turned on the TV at 6pm to catch the news or poured over the newspaper, we now have access to information - and misinformation - from people on…
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Making an unsexy product sexy with Jess Ruhfus from No 2
In this episode I chatted with Jess Ruhfus, who you may know as the Founder of Collabosaurus and one of my previous podcast guests. This absolute powerhouse of a woman has launched a product based business - No.2 post-flush perfume drops, a really clever alternative to bathroom sprays. In this...
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Controlling the narrative when your social stock goes down
What do you do when your brand is caught in the middle of a controversy? Do you pull a disappearing act like Chanel, or face it head-on like Peloton? In this episode, I compare these two brands' handling of being thrown into the spotlight unawares and discuss what I would have done in each of…
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7 Steps to Getting Your Team to Show up on Instagram
In my last episode I interviewed a business owner about how she gets her team to show up on social media. In this episode, I’m going to expand on our conversation and give you the framework we give our clients for getting their team to show up online so you can stop being the only one in the...
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How to set your vision and mission statements, stop micromanaging and get your team involved in social media
If you asked me to name three business owners I’ve worked with who get a lot done, Rebecca Miller would probably be right at the top of that list. Not only does she run two successful medispa businesses, she’s the creator of a 12 week online program and is a business coach, mentor and speaker.…
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Beating Burnout to Reach Your Next Level in Business
If you've followed me for a while, you'll know that last year I experienced some pretty significant business owner burnout. In my research into all things burnout recovery, I came across Naturopath (and incredible businesswoman) Vesna Hrsto. As a marketer, I have been SO impressed by Vesna's sale...
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ABOUT THIS SHOW
Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.
HOSTED BY
Sonya McIntyre-Reid
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Frequently Asked Questions
How many episodes does Boom Your Biz have?
Boom Your Biz currently has 136 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Boom Your Biz about?
Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower...
How often does Boom Your Biz release new episodes?
Boom Your Biz publishes regularly with 136 episodes available. Check the episode list for the typical release schedule.
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You can listen to Boom Your Biz on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Boom Your Biz?
Boom Your Biz is created and hosted by Sonya McIntyre-Reid.
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