Boring Is Bad For Business
by The Good Studio
Join host Soojee Ford on a fortnightly journey to transform your service business into a leading brand. Get practical brand and marketing education for SMEs, plus inspiring interviews with Sunshine Coast businesswomen making waves in our special Making Waves mini-series. This podcast is bought to you by The Good Studio, a Sunshine Coast brand studio dedicated to helping service businesses grow their business with brand-led marketing.
Episodes
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Making Waves with Nicki Farrell of Wildlings Forest School, Burnside
In today’s episode I sat down with Nicki Farrell, the co-founder of Wildlings Forest School. Wildlings isn't just a forest school; it's a mission driven business offering education programs, an online store, and courses for educators and aspiring forest school educators. We chatted how Nicki...
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Embracing AI in Service-Based Businesses: Practical Applications and Ethical Considerations
In this episode, Soojee explores the potential of AI for service-based businesses, discussing its history, current applications, and future possibilities. She shares practical examples of AI tools and their uses across various industries, from marketing and design to healthcare and logistics....
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Discover The Foundational Elements Of Marketing Your Business With The Inside Out Method
Today Soojee is bringing back a throwback from the podcast's second-ever episode; the five step inside-out method. Updated for 2024, this method has been used by small business owners and marketing professionals of large companies alike. These foundational elements; Business, Brand, Identity,...
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Making Waves with Karina Seljak & Artist, Designer, Entrepreneur Noosa
In this episode, I’m joined by Karina Seljak—an artist, designer, entrepreneur, and circular economy expert. At the time of our conversation, Karina was running Seljak Brand, working with mills to transform factory offcuts, deadstock yarn, and post-consumer textile waste into beautiful,...
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Mastering Meta and Spotify Ads: The New Strategies for Success
Today Soojee jumps head first into the world of digital advertising with guest expert Tenai from Ads House. They explore the intricacies of Meta (Facebook) and Spotify advertising, offering valuable insights for service-based businesses looking to elevate their marketing strategies. Tenai...
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Demystifying Meta Ads: A Service Business Owner's Guide to Getting Started
In this episode, Soojee is joined by Tenai of Ads House to unravel the complexities of Meta Ads for service-based businesses. Tenai explains the key differences between product and service business advertising, emphasizing the importance of understanding customer journeys and decision-making...
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Market the Marketer; How Can Service-Based Businesses Advertise Themselves Better?
How can service based businesses market intangible services? Today Sojee talks about the marketing challenges that face service-based businesses, particularly the hurdle of demonstrating value to existing and prospective clients in a world when many of your deliverables are invisible. We will be...
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Making Waves: Sophia Conley, Renegade Design Studio Noosa
This podcast alternates between marketing and brand education and inspiring interviews with female change makers on the Sunshine Coast. As our region evolves from a holiday destination to a thriving business hub, we're excited to bring you stories of local leaders shaping this transformation. In...
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Practical Examples Of How Branding Can Build Your Business
The Good Studio is back with a new season of Boring Is Bad For Business! Today we are going to discuss the changes in The Good Studio, in life, and in the marketing space in general, and what that all means going forward together. Soojee also brings some practical examples of a brand-led…
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A Farewell From the Good Studio - A Wrap On Season 1
Today Joel and Soojee are here with a sad and triumphant episode! This is a wrap for season 1 but it’s definitely not a wrap for good! They sit and reflect on how far they’ve come as podcasters, the amazing guests they were blessed to collaborate with, and ask each other what they’re most excited...
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Branding Vs Marketing - What’s The Difference?
Today Joel and Soojee are here with their last educational episode of season 1! This episode they wanted to tackle the topic of branding vs marketing. As a business owner it can be confusing to understand the difference between the two and what one to focus on first. By listening to this episode,...
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How to Align Your Brand Strategy With Your Price Strategy
In this week's episode, Joel and Soojee are here to discuss the strategy behind pricing products and services within a brand. Why does price matter? Revenue, profitability, positioning with your market and the overall opinion determined by your customers, are few of the important factors to...
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How to Be a Non-Boring Brand With Emma Head
Today Joel and Soojee are joined by Emma Head. Emma is the founder of Sweet Mickie, The OG quote cookie business that is far from boring! They pick Emma’s brain on how she got started and how Sweet Mickie continues to stay cheeky and remain the brand it was created to be. With R U OK? day coming...
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Brand Strategy Unpacked: Marketing Through The Buyer Journey
Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4...
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Bootstrap Your Brand to Stand Out
We all start somewhere. In the early days, your budget might allow for you to invest in professional brand development. Today’s episode is a simple outline to bootstrapping your brand yourself. Joel and Soojee give an incredible insight into the first 8 categories to tackle when building your…
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HR Isn’t What You Think It Is with Hareta McMullin
In this week's episode, Joel and Soojee are joined by special guest, Hareta McMullin of Third Space. Hareta is an ex-HR Manager turned Leadership Coach, shaking up the way we think and feel about HR. Advocating the power of human connection, she founded Third Space to help leaders like you who…
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Why Mental Health Should Matter to Your Brand
Brands are powered by people, so whether you are a solopreneur, founder, or a leader in an organisation mental health affects everyone either directly or indirectly. The mental health of the people within your organisation has a huge influence on business affecting everything from project…
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The Future of Branding Part 2
In this week's episode, Joel and Soojee bring us part 2 of what they predict for the future of branding. Joel gets a little technical with us, explaining how systems like the metaverse and block chain could possibly evolve into the commercial world of branding. They get excited by the potential...
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The Future of Branding Part 1
In the year 2001, the internet was deemed as a passing fad, with an amount of content that was seen as overwhelming. Now the internet has 2.5 quintillion pieces of content uploaded DAILY! In this week’s episode Joel & Soojee, break down the past, present and what they predict the future of…
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Brand Strategy Unpacked: The Difference Between Purpose, Mission, Vision and Values
In this week’s episode Joel & Soojee start by filling us in on the future plans for the podcast. They are excited to bring in more expert guests and kick start a new mini series called, Brand Strategy Unpacked. A smaller episode series, where they unpack all the things that brands and companies...
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How to Use Brand to Grow Your E-commerce Revenue, with guest Ty Chapman
In this week’s episode Soojee tackles their first guest episode alone, while Joel, like many of us, pushes through a dreaded cold. Soojee is joined by special guest Ty Chapman. Ty is an e-Commerce strategist that helps brands grow and scale rapidly. He has spent $6 million+ in profitable social...
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The Hot Seat Part 2 - Get to Know Soojee Ford
In this week’s episode we get to learn all about Soojee! Joel puts Soojee to the test, asking questions to help us learn more about the strategist behind The Good Studio. We get an insight into Soojee’s earlier life and how she found her passion for design, she tells us about her extensive career...
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The Hot Seat Part 1 - Get to Know Joel Harris
Our personal lives and experiences shapes business people and creatives we are. In this episode, Soojee puts Creative Director Joel in the hot seat and asks him to shed some light on his life and journey within his career. He tells us about the defining moments in his childhood that inspired his...
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The Importance of Creativity Within Business
In this week’s episode, Joel and Soojee chat about creativity in business! Letting go and allowing creative juices to flow, is one of the best things you can do for your business. A successful business is constantly growing and constantly innovating, creating newness within a business comes from...
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The Secrets of a Persuasive Website Part 2
In this week’s episode, Joel and Soojee bring you part 2 to the secrets of a persuasive website. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these...
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How We Translate Brand Strategy Into Design
In this week’s episode, Joel and Soojee tell us all about the process of taking brand strategy and creating brand identity. This is broken into the 4 steps that they take to transform strategy into design. If you’re thinking of investing in a brand strategy & identity, this will give you insight…
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The Secrets Of A Persuasive Website Part 1
In this week's episode Joel and Soojee give advice on hacks to boost your website's conversion rate. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these...
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Abstract Brand Names: Yes or No?
Do you remember the first time you heard Spotify, Loreal or Nike, these are great examples of abstract names that weren’t words before being created for these brands. There are many pros with having an unconventional brand name, Soojee and Joel sit down and dive deep into these pros and offer…
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Is It Time To Rebrand?
How do you know if a rebrand is necessary? From working with clients, we’ve found four common scenarios that lead the businesses we work with to rebrand. This episode explains each scenario and what we do to help a business who’s in this situation. At the Good Studio, we help brands stand out…
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Building Culture Within Your Brand
In this week's episode, we cover the importance of culture within brands businesses. A misconception about culture is that it isn’t connected with brand, well we are here to change your mind. As a brand and business, having a clear vision and mission is crucial to building a successful culture....
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Identity Systems That Spark & Delight
Episode 3 brings us here to chat about all things identity systems. We start off with how to develop identity systems that spark and delight not only your customers, but also your team members. This episode will give you examples of brands and businesses that have pushed the envelope and…
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The Inside Out Method
In this week's episode, we highlight the importance of starting from the inside out when it comes to branding your business, and the problems that arise when you work from the outside in. This episode will help you discover the 4 layers of this method, and how to put them to use when creating a...
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Why is Boring Bad for Business?
Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio. In this episode we unpack how to beat the boring brand status by sharing our process and philosophies about the difference between a BORING and a BOLD brand. By listening to this episode…
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Boring Is Bad For Business
Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio.
About this show
Join host Soojee Ford on a fortnightly journey to transform your service business into a leading brand. Get practical brand and marketing education for SMEs, plus inspiring interviews with Sunshine Coast businesswomen making waves in our special Making Waves mini-series. This podcast is bought to you by The Good Studio, a Sunshine Coast brand studio dedicated to helping service businesses grow their business with brand-led marketing.
Hosted by
The Good Studio