PODCAST · business
brain hickey
by Adam Bensman
Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
Episodes
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Crafting Killer Sales Copy: My Step-by-Step Process
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." -- Maya Angelou Words don't matter as much as how you make your readers feel. Pretty wild hearing that from a guy who writes for a living, right? It's true. The most important...
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PODCAST EPISODE 026: The Art of Simplicity
People are overstimulated and bombarded with marketing messages everywhere they go. Capturing and keeping attention is a battle, and the days of poetic prose are gone. Be brief. Cut to the chase. Deliver the most concise message as possible. In today's Episode, we're dissecting real world…
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Long-Term Wife Insurance
My wife and I were strolling our downtown when we saw this ad in the window of a jewelry shop. Living in a town whose primary industry is tourism, we see a lot of ads, but this one was different. It stopped us both in our tracks. It read, "Long-Term Wife Insurance" and was accompanied by a photo…
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The Art of Customer/Client Appreciation
This weekend I got a message on LinkedIn. It was from Angel. Angel is a Podcast listener and a connection of mine on LinkedIn. We've been sharing book recommendations, resources, and exchanging pretty regular messages on LinkedIn recently. A month or so ago, Angel sent me an Audible book. It blew...
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Turning Smiles into Sales
As I'm recording this Podcast a mule deer walked up to my window to say hi. Talk about timing... (picture below). Back to episode details. There is no better feeling than buying something that makes you smile. The joy, bliss, and excitement you feel erase any concerns about money. Remember that...
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Dispelling Email Marketing Myths
In today's episode, we'll explore why none of the email marketing statistics, tips, and tricks are relevant. All that matters is your list, your audience, your credibility as a sender, and the data that you collect. I'll share some stories about how I tried to use the latest tactics and failed....
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Impression Metrics - The ONLY One That Matters
Modern marketing has sparked an obsession with "reach" and "impressions." As if that's the primary metric that matters. In today's episode, I dissect many falsities of modern marketing in order to refine our focus on the ONLY impression that truly matters.
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Marketing to the Modern (Savvy) Consumer
Modern consumers have become savvy to the marketing tactics used to capture attention and make sales. Nearly anyone can launch a company online, buy Facebook advertising, and start showing up in the newsfeed of thousands of people within hours. This has led to an inherent distrust of online...
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Transforming Reviews Into Marketing Assets
Ever notice that a keynote speaker is always introduced by someone else? It'd be a little weird if he personally rattled off his accomplishments... but someone else doing it seems to build credibility and social proof. It's no different with marketing your business. You can make all the claims…
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Competing for Mental Bandwidth
Sensory overload. It's what nearly all of us experience everyday day. We subconsciously disconnect from the non-stop bombardment of relentless marketing messages that appear nearly everywhere we look. As a marketer or entrepreneur, we need to compete for mental bandwidth (which is constantly...
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The Golden Rule That Trumps All Marketing "Rules"
Your inbox and newsfeed are flooded with marketing gurus who seem to have all the answers and the perfect "systems" for online sales success. I'll tell you how I cloned a marketing funnel that successfully launched a 7 figure business and used it for one of my new product launches and it FAILED.…
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The Worst Advice I Ever Got From a Marketer
I was scrolling through my Facebook newsfeed on my phone and was stopped cold in my tracks. It was an ad that stopped me. Funny enough, it wasn't even the image or the copy. It was the name. It made me think. Why did I stop? What about the name was so intriguing? Travel back in time about two…
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PODCAST EPISODE 015: Rubbing Shoulders, Rubbing Elbows, and Rubbing Butts
You're out in public and bend down to pick up a napkin you dropped when it happens. Something rubs your butt. It's the person behind you. You just rubbed her butt with your butt. You both stand up and spin around to see who touched whose butt first. There's an awkward moment of vulnerability…
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PODCAST EPISODE 014: Transforming Missed Opportunity: Driving Referrals Using Email Automation
Email is by far the best way to communicate and engage with your audience, but most businesses are missing a massive opportunity. The cost for email programs is relatively fixed and a minimal cost at that. Capitalizing on every opportunity to drive sales using email is virtually free and can lead...
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PODCAST EPISODE 013: 7 Techniques To Find Inspiration and Creativity (That I Never Believed Would Work)
I've re-written these Podcast notes about 18x now. Ironic... I put together a Podcast on finding creativity and inspiration and I'm sitting here hopelessly grasping for my flow state. Time to take a few minutes for technique #3... Ok. Back at it. Finding inspiration and creativity when it simply...
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Creating Emotional Brand Experiences
Studies show that the biological effect of dehydration does not impact an athlete's performance (except in extreme cases)... it's the psychological condition of feeling thirsty that does (How Bad Do You Want It, p. 8. Fitzgerald, Matt). Crazy. Feelings are more powerful than biological impulses?...
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The Single Most Important Factor That Increases Email Open Rates (and it's not "mind tricks")
Send your emails at times ending with an odd number. Open rates will increase when your subject line has no capital letters. Blah blah blah... we've all heard email stats and tricks like this, but do they work? Maybe. In the short term. In today's Episode, we're going to talk about the single…
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PODCAST EPISODE 010: The 6 Principles of Persuasion and How NOT To Use Them (Real Examples Inside)
Are your persuasion efforts positioning you as an influencer or a manipulator? In today's Podcast, we'll discuss the 6 principles of persuasion and show you real life examples of how these "persuasion techniques" are being used in malicious marketing. Scary thing is... many marketers do it...
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Psychology of Sales Funnel Success
In this episode you'll the learn the psychology of sales funnel success. I'll walk you through the 2 most common causes of "leaky" sales funnels, and how to fix them. Later in the Podcast, we'll explore how you can model your sales funnel like a movie trailer to drive sales.
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Positioning Your Unforgettable Brand
In this episode, I'll walk you through how to position your brand to be unforgettable. Once you identify how you want your brand to "feel," you need to build it, and constantly improve your position in the marketplace. Here are the top 5 things you need to do to improve your position and create…
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The WORST Sales Email I Ever Received (and how it could have been great)
I'm about to read you snippets of the WORST sales email I ever received. I'm not poking fun (although we will have a good laugh)... I'm using this as an example of the massive mistakes marketers make in their email campaigns, and how you can avoid them. Better yet, you'll learn how to do the…
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The Secret To Online Swagger
"People buy from people they know, life, and trust." In this Podcast Episode, you'll learn how to develop your online swagger: How to get people to know you, like you, and trust you. Listeners will walk away with actionable tips, tricks, and techniques to improve your online likeability and...
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Selling in Email: Setting Up a High Conversion Autoresponder
Someone opted in… woohoo! You got their email address, now what? Today we're talking about automating sales emails to follow up with opt-ins from your content strategy (Podcast Episode 003), or a contact form from your website. Follow my Blueprint to set up a killer, high converting email...
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Abandon everything you were taught about sales when writing copy
I tell you the story of how I spent over $30,000 building a content-driven hobby business with a following of over 20,000 in 6 months... but I only made $400. How did I fail so hard when I was a strong sales person, sales trainer, strong writer, and C.O.O of an in-home sales company? This massive...
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Developing Your Content Strategy and Schedule
Develop your content mission statement and distribution strategy across every content platform. Our subscription focused model will maximize conversion opportunity and build a loyal audience.
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ABOUT THIS SHOW
Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
HOSTED BY
Adam Bensman
CATEGORIES
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Frequently Asked Questions
How many episodes does brain hickey have?
brain hickey currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is brain hickey about?
Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
How often does brain hickey release new episodes?
brain hickey has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to brain hickey?
You can listen to brain hickey on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts brain hickey?
brain hickey is created and hosted by Adam Bensman.
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