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PODCAST · technology

Branch Metrics Podcast

by Branch Metrics

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...).Answering questions from Twitter #AskAlex @branchmetrics

Publisher-supplied feed metadata · PodParley refreshed Apr 3, 2026 · Source feed

Episodes

  1. Top Strategies for Driving Mobile Growth & Revenue

    The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a...

  2. Optimize Web and App Strategies to Achieve Higher ROI

    The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a...

  3. On Deep Views: Breaking Down App Store Barriers

    Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, prior to being taken to the app store and then to the...

  4. On App Store Barriers: Why Good Apps Fail

    Cofounder and CEO Alex talks about his experience as an app developer and how difficult it is to find growth and drive users through the app store barriers. Listen to the two ways to get featured in the app stores, and why that isn't enough to support great apps worthy of growth.

  5. On iOS 9 Linking and Search Functions <alt="why implementing linking sucks">

    What's the difference between Spotlight's local search and cloud search. How do Universal Links fit into that equation? Are Universal Links actually "links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

  6. On canOpenURL:() and Universal Links

    Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features. Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it? Learn more at https://branch.io Playlist: #MobileFirst Minipods...

  7. On Deep Linking Standards: App Links to App Indexing Chaos

    Confused about deep linking standards? Know your App Links from your Universal Links? And what about Google's App Indexing? Can these website metatags really be considered "Links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics...

  8. On Deep Linking, Deferred Deep Linking, & Contextual Linking

    What are Deep Links? Cofounder and CEO Alex Austin explains deep linking, deferred deep linking, and now contextual linking in less than three minutes.

  9. Localization & Going Global with Carousell

    Ever started your app outside the US? Wondering what it takes to succeed in fragmented markets? We sit down with Carousell, based out of Singapore, to talk about mobile growth from a foreign perspective. Hear how they deal with marketing spend, hacking MVP solutions, driving mobile growth, and...

  10. Sharing, Organic Growth, Knowing your Users & Thick Skin

    In this edition, Austin and Tyler talk about growth at We Heart It. The company's story is unique and dates back to 2010, but Tyler helps walk listeners through some strategies they have taken to drive new, awesome features and how they've succeeded in continuing to drive their mobile strategy.

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ABOUT THIS SHOW

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...).Answering questions from Twitter #AskAlex @branchmetrics

HOSTED BY

Branch Metrics

Produced by #MobileFirst by Branch

CATEGORIES

Frequently Asked Questions

How many episodes does Branch Metrics Podcast have?

Branch Metrics Podcast currently has 10 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Branch Metrics Podcast about?

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store...

How often does Branch Metrics Podcast release new episodes?

Branch Metrics Podcast has 10 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Branch Metrics Podcast?

You can listen to Branch Metrics Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Branch Metrics Podcast?

Branch Metrics Podcast is created and hosted by Branch Metrics.
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