PODCAST · business
Brand Architect
by Ani Alexander
At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!
Episodes
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Storytelling, Messaging and Positioning with Mark Evans
In this episodes we discuss: Importance of the storytelling in marketing What kind of stories could you tell The importance of transparency How to find your differentiator what is a fractional CMO The future of work
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Social Media and Online Communities with Felix Sander
In this episode we talk about Importance of the online communities How Appics managed to build such a loyal community Influencer marketing Authenticity online Importance of he cooperation with other partners Future trends of the social media platforms
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Discussing Marketing Tech Startups with Timothy Peterson
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
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First Customers, Personal Brands and Marketing with Luc Bohunicky
In this episode we spoke about: The importance of the marketing involvement from the start The need for the tech and marketing departments to work closely together The role of the ego of the tech founders How do reach out to potential early adopters in a right way Non linear career paths The…
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Diving into Advanced LinkedIn Strategies with Andy Foote
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. In this episode we discuss: how much has LinkedIn changed over the years "overnight" success what to do when you're invisible on LinkedIn LinkedIn engagement...
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How to Become the Story Everyone is Sharing with Dennis Moseley-Williams
In this episode we speak about The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing Experience in marketing
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Creativity, stories and data driven marketing
In this episode we speak about - data driven marketing and human stories - importance of personalising content - how one chooses target audience - advertising and promotion - how to find unique angle
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LinkedIn and Personal Branding
In this episode we discuss: Online content creation Personal branding and positioning The 7 Vs framework LinkedIn and its algorithms How to choose the right platform Monetizing your content
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How to Build and Clone Businesses with Jonny Andrews
In this episode we speak about: How to build audiences of buyers from scratch Virtual events How to adjust your marketing during the COVID 19 How to create a content that builds an audience Cold emails and their impact on your brand How do you choose a the right business mentor? Predictions for...
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Marketing for Business Growth
Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short…
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What Does It Take to Build and Grow Engaged Audience
Today I talk with Marc Mawhinney. Marc is "The Coach for Coaches", host of the podcast "Natural Born Coaches", and passionate about helping coaches achieve success. In this interview we discuss about: how Marc grew his audience and business how to pick a niche how much content you should give out...
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Brutal Truth About Audience Building
Today I want to talk to you about something that you may not like to hear. Many people prefer not to tell you this. Many people prefer to pretend this is not the case. But I need to tell you this anyway. So you are able to look at things realistically. So you avoid being disappointed because you...
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How to Build a Personal Brand and Make Money With a Podcast
Today I am talking to a good friend Jon Nastor. Jon is not only a proud dad, husband but he is also an online entrepreneur who loves creating, marketing and selling cool things online. His Hack The Entrepreneur podcast is a show which reveals the fears, habits, and inner-battles behind big name...
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So Where Do I Start
Today I’d like to talk to you about something that comes up quite often. These days I am being approached by people who, just like me few years ago are starting from scratch. No one knows them yet, they have not produced anything yet and they want to start but don’t know from where and how. And I...
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How Good is Your Website?
My guest is Joel Hughes and today we talk about websites. In this interview we cover: how to make sure that your website differentiates from other websites elements that demonstrate your brand what makes a good website website design elements that help with conversion how to use your website to...
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Branding, being known and audience engagement
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of...
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Leaving The Rat Race To Run The Entrepreneur Race
As you have probably noticed I have missed my schedule. That has happened only few times over the last 2 years… and in fact that’s exactly what I want to talk to you about in today’s solo episode. So why did I drift away from my schedule and skipped last week? Probably you expect a serious excuse...
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There Are No Rules, There Are No "Best Practices"
Today me and Peter Ross are talking about producing honest content, not having a niche, and how he engages with his audience. Peter blogged for years without getting any traction, until one day few months ago one of his posts on Medium called Lifestyle Design? Please, Shut the Fuck Up blew up. It...
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How to get, keep and grow your audience with a podcast
Today me and Kevin Field will be talking about podcasting, a topic we both are passionate about. Kevin helps develop your podcast and get, keep and grow your audience. He has been doing it for years in radio and now passes on his skills to podcasters. His experience has taken him on incredible...
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How to Grow Your Audience with Livestreaming
My Guest Today I am interviewing Katya Varbanova (Livestream Katya). Katya is livestream strategist and the founder of the Peri 10k. Peri 10k is an exclusive mastermind of livestreamers. In this interview we talk about how did Katya start her community how to start livestreaming if you don't feel...
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How to Grow Your Audience with Youtube Videos
Today I speak to Brian G. Johnson, I'm a serial entrepreneur, #1 bestselling author, engaging speaker, product developer, poodle wrangler and an all around good guy. The one quote that stood out for me and that I truly loved was: Different is superpower! In this interview we talk about what role...
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Thought Provoked by New Media Europe
I hope that you and your audience are doing well and the week has been productive and positive so far. Mine is not as productive as I wanted it to be, but on other hand we all deserve a break once in a while, right? In the previous episode I promised to share with you my thoughts and experiences...
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How to Get Noticed on Social Media
Today my guest is Laura Roeder. Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media....
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How to Win Journalist's Attention
Hey everyone! How do you like the new podcast name? As you see the changes I am making are becoming real now. But there are things that do not change and it’s still me - Ani Alexander :) Those of you who have missed the news can check out episode 156 where I spoke to you about the evolution of…
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How to gain confidence and succeed
Please check out the new online community I created few days ago and join the awesome members and me. Today my guest is Kim Somers Egelsee. She helps men and women find their passion and purpose, develop and design it, forget the fear and move forward with positive communication, action…
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Wind of Changes
This episode is gonna be very different from what you’re used to. In fact I have to be honest and say that this particular episode was the hardest to record… well maybe apart from the very first episode of course… I aired the very first episode of the write to be read podcast on July 1 2014 -...
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The 2-Step Marketing System That ALWAYS Works
Today I interview Mark Messick. Mark is 16years-old. He is a bestselling author. He has written and publisheddozens of books, sold tens of thousands of copies, and make $4,000a month from my royalties. You can check out his course the Book Sales Doctorhere.
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How to Make Sure Editing is Not a Painful Process
Andrew Lowe is an author and book editor from the North of England. His writing has been published in several magazines and newspapers, including The Guardian, The Sunday Times and Men’s Health, and he’s worked in creative and digital roles with GQ, Vogue, Wired and Total Film. He writes...
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London Book Fair 2016
The past few days I spent at the London Book Fair. I was there for the first time and had no idea what to expect. Overall it was a really nice experience and I finally met few people I had interviewed before, so it was super cool. It was nice to meet in person Mark Dawson, Joanna Penn, Ricardo...
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How to Write 19 Books Before You Turn 25
Today I talk to Sommer Nectarhoff. Sommer is a twenty-four year old writer from Chicago. He’s the author of nineteen books and counting, and though he’s written everything from poetry to literary fiction he’s currently couched in the swords and shields of fantasy. You can get more details about...
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Read to Lead (Professional Reader's Perspective)
Today I decided to go to the other side and get reader’s perspective on things we writers are curious about. And who else could be a better person to talk to than a professional writer who partly makes money by reading books, right? Well it happened so that I knew someone like that and I’m happy…
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How to Gain Media Exposure
Andrew O’Brien is the founder of Patefactus which is focused on helping Entrepreneurs gain more media exposure and learn how to leverage that exposure to create a strong brand and build a larger and more interactive audience. He has been featured on over 70 media channels, many to include...
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The Brutal Truth of Being a Writer
Today my guest is Tim Knox. He is a sought-after corporate speaker and comedian, published author, talk radio host, syndicated business columnist, and self-professed Mama's Boy, Tim's unique perspective is enjoyed by thousands who listen to his radio show, read his books and columns, and hear him...
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Giveaways and Your Book Marketing
In the previous days I have come across the same topic several times. Then I thought that maybe you have not heard of it yet so decided to let you know about this. What I am talking is Amazon Giveaways. Amazon let’s you create and promote a giveaway of items that are sold there. The interesting...
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How to Publish a Beautiful Book
Today I am talking to Ricardo Fayet. Ricardo is co-founder and Chief Marketing Officer of Reedsy, a marketplace connecting authors with the best publishing professionals (think editors, proofreaders, designers, marketers). An avid reader and technology enthusiast, he likes to imagine how little...
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How to Rock Your Online Presence
Today I am talking to Tim Gillette. Tim is the Creator of the “Rock ‘n’ Roll Keys to Business Success – Using Music, Motorcycles and Mentorship to Teach Entrepreneurs to Become Leaders in Their Industry.” In his presentations, Tim uses lessons learned from his love for Rock ‘n’ Roll music,...
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How to Write a Copy That Sells
Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcast. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael...
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Will It Fly? Pat Flynn Knows the answer
I already had more than 100 guests, who shared their expertise, knowledge and stories at the Write 2B Read podcast. Some of those interviews have been very successful and some of the guests were more impressive than the rest. One of the names out there, about getting whom I've been asked most was...
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Finding Your Hidden Superpower
Stefano L Tresca was employee #8 at Wind, a telecom startup company sold for $12.1 billion. Before joining this venture, he was a teacher of Italian for Koreans, a web designer, and an ice cream maker, just to name a few. Bestselling author and passionate about travelling, he worked in over 20...
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How to Go Wide as an Author
Today I am talking to Dan Wood from Draft 2 Digital. This episode is the short official version of the Blab we did few weeks ago, back in 2015. We spoke about how to go wide as an author and make sure that your book is available in most of the possible platforms out there. The Full Blab Interview...
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My Wishes For 2016
I hope you had nice holidays and amazing New Year celebration. And with this recording I’d like to share my wishes to you for 2016. I wish that we all read more and learn new things. Although we don’t talk about it often, I am sure that writers have not only to write but also read every day. I…
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My Talk with the Serial Disruptor
Today my guest is Jay Alan Samit. Jay is a dynamic entrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. He launches billion dollar businesses, transforms entire industries, revamps government institutions, and for over three decades continues…
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Don't Miss This Great Free Resource for Writers
In this episode Adam Bailey from Goodriter.com will explain how and why did they come up with the idea to launch Goodriter and why it will become one of the most valuable resources for all writers. I wanted you to know about the special limited time offer they have for us and make sure that you...
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How to Know if Your Book Will Sell or Not
Alex Newton (aka Niehues) is CEO and Founder of K-lytics.com, the leading Kindle market research service on the net. Alex brings more than 20 years of experience in publishing, data analytics and management consulting to the table. Today, we talk about his company K-lytics, publishing trends, and...
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How to Become a Kindlepreneur
Today I am interviewing Dave Chesson, who like many, is an Amazon Best Selling author, however, using advanced online marketing techniques, he creates books and platforms that keep all of his books at the #1 best seller mark for years. Dave is a marketing nut and the creator of Kindepreneur.com…
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How to Build Your Author Platform
Today my guest is Jonny Andrews. My first interview with him about Embracing The Darkside Of Self Publishing Success is still one of the most popular episode of the podcast. This time we did a Blab together and spoke about how to build an author platform. Food for Thought Books are a commodity at...
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Why I am Not Doing NaNoWriMo This Year
As most of you – especially the fiction writers know – November is the National Novel Writing Month and around 300k people are writing their novels right now. Their challenge is to complete 50k words in 30 days, which may sound hard but I think it sounds much harder than it is in reality. Many of...
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How to Kick Writer's Block and Start Write Productively
Today I am talking to Morgan Gist MacDonald from the Paper Raven Books. She helps people in their writing journey. Morgan truly believe that writers can change the world. In this episode we talk about reasons why people don't write although they want to writer's block writer's doubts what to do...
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ABOUT THIS SHOW
At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!
HOSTED BY
Ani Alexander
CATEGORIES
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Frequently Asked Questions
How many episodes does Brand Architect have?
Brand Architect currently has 182 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Architect about?
At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!
How often does Brand Architect release new episodes?
Brand Architect publishes regularly with 182 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Brand Architect?
You can listen to Brand Architect on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Architect?
Brand Architect is created and hosted by Ani Alexander.
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