PODCAST · business
Brand Fast-Trackers
by Brian Martin
Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast.
Episodes
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Brand Fast-Trackers #214 — Charisma. New Weapon for Success
Categories: Brand Marketing Strategy Charismatic Leadership Take a moment to think of the most effective and powerful leaders in history. Martin Luther King Jr. Abraham Lincoln. Nelson Mandela. What do all of these renowned leaders have in common? Charisma. In today’s podcast, we had the...
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Brand Fast-Trackers #213 — Seize the Narrative
Categories: Brand Marketing Strategy So Long and Farewell I hope everyone had a great holiday last week. Today is bittersweet. This will be my last blog post for Brand Fast-Trackers and Brand Connections. After 3.5 wonderful years I’ve found a new opportunity and will be transferring duties to…
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Brand Fast-Trackers #212 – The Age of the Entrepreneur
Categories: Brand Marketing Strategy, Industry Trends, Marketing Start-ups, Starting a Business Employees, Entrepreneurs & Intrapreneurs One of the key tenets of this podcast is entrepreneurship or how do I go from being an employee to an entrepreneur? We have certainly have had many…
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Brand Fast-Trackers #211 – The Stories of Brand Equity
Categories: Brand Marketing Strategy Send to Kindle For today’s episode we return to Shopper marketing series with Chris Brace and discuss brand equity. The first thing that came to my mind when thinking about brand equity were things like Harris Interactive’s Brand Health Tracking and a few...
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Brand Fast-Trackers #210 – Picture Your Business Strategy
Categories: Brand Marketing Strategy Picture Your Business Strategy In mid-April I attended the Ad Age Digital Conference and at some point found myself sitting next to a woman who was drawing the conference. We’ve all seen those fantastic business-doodles that represent the “big idea” or the…
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Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI
Categories: Brand Marketing Strategy What is the Holy Marketing Grail? ROI, ROI, ROI Okay, brand marketers, ROI is the holy grail, so where have you assigned your best copywriters and content generators to achieve that ROI? If I had to guess, I would say it’s still in your TV/Broadcast…
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Brand Fast-Trackers #208 – Content Disruption
Categories: Brand Marketing Strategy The Perfect Storm We last spoke with Edelman‘s Steve Rubel way back in 2010. Today he’s back on the show and in a fairly new role at Edelman as their Chief Content Officer. Content, content, content. We’re hearing it everywhere, but what does it mean and...
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Brand Fast-Trackers #207 – So Delicious
Categories: Brand Marketing Strategy, Podcast Discussion For those of you that follow me on my other social accounts (Hey, connect why dontcha? Twitter, FB, LinkedIn), you know I am at minimal, very health conscious. I’m gluten free, mostly dairy free (cheese, must have it), and sugar free when I...
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Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast)
Categories: Brand Marketing Strategy Mitch Joel’s Ctrl+Alt+Delete On Friday, I posted my book review of Mitch Joel‘s new book, Ctrl+Alt+Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Today, I’m pleased to share the podcast discussion we had with Mitch about the book.…
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Brand Fast-Trackers #205 – Big Data & Beyond
Categories: Brand Marketing Strategy Send to Kindle(A quick note – in delving into Brand Fast-Trackers archives, we actually have about 30 more episodes that were done before I joined the show as producer in 2010. To reflect this, I am slowing updating the show numbering. So today’s episode is...
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Brand Fast-Trackers #204 – The Zestful Brand Refresh
Categories: Brand Marketing Strategy, Marketing Start-ups, Marketing Strategy, Podcast Discussion There are certain iconic brands from my 80′s childhood that just stick in my mind. If I asked you to sing the jingle for DoubleMint or Big Red gum, could you? What about Zest? Do you still remember…
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Brand Fast-Trackers #203 – Social Listening
Categories: Brand Marketing Strategy, Industry Trends, Marketing Strategy, Podcast Discussion Say What? Social Listening Consumers are having conversations every day; about the brands they are engaging with, the products they love, their interests, their ideas and their lifestyle. But how are we…
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Brand Fast-Trackers #202 – Personal Branding
Categories: Brand Marketing Strategy Every day we as marketers are working to represent a specific brand or company. We are creating brand awareness, attracting new consumers, provoking interest, and telling stories. But what about our individual brands? We all have personal branding, so what are...
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Brand Fast-Trackers #201 – Venture Development
Categories: Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business Tags: DeveloperTown, Frank Dale, venture development In a lot of ways, today’s podcast completes the venture capital trifecta. In episode #137 with Dave Knox, we spoke about his work with the...
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Brand Fast-Trackers #200 – The Power of Unpopular
Categories: Brand Marketing Strategy Send to Kindle The Power of Unpopular Today’s show really resonated with me. We were lucky to be joined by Erika Napoletano, author of The Power of Unpopular. So what is exactly the power of unpopular? When we spoke recently with Peter Shankman talking how...
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Brand Fast-Trackers #199 – Born to Blog
Categories: Brand Marketing Strategy Born to Blog We talk a lot about inbound and content marketing here on this blog. Of course the center of an inbound strategy often revolves around a blog. Many of us read popular blogs every day from Mashable to Gini Dietrich’s Spin Sucks to HuffPo to Mark...
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Brand Fast-Trackers #198 – Marketing and Mathematics
Categories: Brand Marketing Strategy Tags: Alfredo Gangotena, MasterCard, Priceless Priceless I first reached out to Alfrédo Gangotena shortly after he took over as Global CMO of MasterCard in 2010 when I read his Ad Age interview with Beth Snyder Bulik. At the time, he told me he would love to…
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Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers
Categories: Brand Marketing Strategy, Industry Trends, Podcast Discussion Tags: Brand Fast Trackers, Joey Bergstein, Kat Krieger, Responsibility, Seventh Generation, sustainability As readers of this blog know, I have a particularly fondness for purposeful brands, that is, brands who are...
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Brand Fast-Trackers #196 – SEO’s Long-term Game
Categories: Brand Marketing Strategy, Content Marketing, Podcast Discussion Tags: AdWords, Andrew Dumont, content marketing, SEO, SEOMoz We spoken here before about content marketing and most recently about using your content to make more lovable marketing. It seems that content goes hand in hand...
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Brand Fast-Trackers #195 – Innovation Comes from Practice
Categories: Creativity, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, creativity, Debra Kaye, innovation, Insights, Red Thread Thinking Send to Kindle Contrary to the cartoon above, you don’t always have to face the maze of destruction when bringing an innovative idea to…
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Brand Fast-Trackers #194 – Lovable Marketing
Categories: Content Marketing, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, brian f. martin, content marketing, Context, Hubspot, Inbound Marketing, Kat Krieger, Lovable Marketing, Mike Vople, Permission What is Lovable Marketing? Today we speak with HubSpot CMO Mike Volpe.…
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Brand Fast-Trackers #193 – Gordon Gekko is Dead
Categories: Advertising, Brand Marketing Strategy, Creativity, General Discussion, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, brian f. martin, Geek Factory, HARO, Kat Krieger, Peter Shankman, Vocus Today’s guest is Peter Shankman, perhaps most well-known for founding HARO...
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Brand Fast-Trackers #192 – Branding an Ingredient
Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: brand, Brand Fast Trackers, brian f. martin, Chris Brace, consumer, Geoff Livingston, Gini Dietrich, Kat Krieger, podcast, shopper insights,...
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Brand Fast-Trackers #191 – Marketing is a Joke
Categories: Advertising, Creativity, General Discussion, Industry Trends, Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business Tags: Brand Fast Trackers, brian f. martin, Evol8tion, IT, Joseph Jaffe, Kat Krieger, Madison and Mountain View, Madison Avenue, marketing,...
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Brand Fast-Trackers #190 – The Shopper Journey
Categories: Advertising, Commerce, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: brand, Brand Fast Trackers, brian f. martin, Chris Brace, consumer, Kat Krieger, marketing, Path to Purchase, PTP, Shopper Journey, Shopper Marketing Send to Kindle...
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Brand Fast-Trackers #189 – Idea Storming
Categories: Advertising, Brand Marketing Strategy, Creativity, Marketing Strategy Tags: Bryan Mattimore, consumer, creativity, customer, Ekaterina Walter, Idea Stormers, Ideation, innovation, product Send to Kindle In today’s episode we speak with Bryan Mattimore, founder of innovation…
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Brand Fast-Trackers #188 – Think Like Zuck
Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, brian f. martin, Ekaterina Walter, facebook, Facebook Graph Search, Graph Search, Intel, Intel Social Media…
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Brand Fast-Trackers #187 – Loyalty Wins
Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, Industry Trends, Marketing Strategy, Podcast Discussion Tags: brand, Brand Advocates, Brand Fast Trackers, brand loyalty, brands, brian f. martin, customer loyalty, Kat Krieger, product, Rob Fuggetta, Zuberance Send...
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Brand Fast-Trackers #186 – Shooting in the Dark
Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: brand, Brand Fast Trackers, brand management, brian f. martin, Chris Brace, consumer, consumers, Emotional marketing, How the brain works…
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Brand Fast-Trackers #184 – The Consumer is in Charge
Categories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, E-Commerce, General Discussion, Marketing Strategy, Mobile Marketing, Podcast Discussion Tags: Big data, Brand Fast Trackers, brian f. martin, Commerce, consumer-driven marketing, Kat Krieger, Martin Doettling, Mobile...
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Brand Fast-Trackers #183 – Content is King & Queen
Categories: Advertising, Brand Marketing Strategy, Branded Content, Branded Entertainment, Content Marketing, Creativity, General Discussion, Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business Tags: Brand Fast Trackers, brian f. martin, Entrepreneurship, Kat Krieger,...
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Brand Fast-Trackers #182 – Mobile is Not a Channel
Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Mobile Marketing, Podcast Discussion Tags: Brand Fast Trackers, brand loyalty, brian f. martin, John Lim, Kat Krieger, Life in Mobile, Mobile Marketing,...
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Brand Fast-Trackers #181 – It’s All Commerce Now
Categories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, Creativity, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, brian f. martin, Chris Brace, Commerce, Diane Kegley, E-Commerce, eCommerce, Kat Krieger,...
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Brand Fast-Trackers #180 – How the Shopper Shops
Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy Tags: brand, Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, consumer, CPG, marketing, podcast, shopper insights, Shopper Intelligence…
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Brand Fast-Trackers #179 – The (Underutilized) Power of Sound
Categories: Advertising, Brand Marketing Strategy, Branded Content, Branded Entertainment, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: brand, Brand Fast Trackers, Branded Content, brian f. martin, content marketing, leveraging...
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Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody
Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, CPG, podcast, shopper insights, Shopper Intelligence, Shopper...
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Brand Fast-Trackers #175 – Shopper Insights Are Key
Categories: Advertising, Brand Marketing Strategy, General Discussion, Marketing Strategy, Podcast Discussion Tags: Brand Fast Trackers, Chris Brace, consumer insights, consumer marketing, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Marketing In this episode of Brand...
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Brand Fast-Trackers #174 – The Truth Comes in Blows
Categories: Advertising, Brand Marketing Strategy, Creativity, General Discussion, Industry Trends, Marketing Start-ups, Podcast Discussion, Starting a Business Tags: Ed Zmmerman, entrepreneur, Entrepreneurship, Lowenstein Sandler, Start-Ups, Venture Capital, Venture Funding Send to Kindle Do you...
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Brand Fast-Trackers #173 – Always Execute
Categories: Advertising, Brand Marketing Strategy, Content Marketing, General Discussion, Marketing Start-ups, Marketing Strategy, Podcast Discussion Tags: Advertising, Always Execute, aple, beats by dre, Brand Fast Trackers, branding, experiential, headphones, marketing, movement, Omar Johnson,...
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Brand Fast-Trackers #172 – What is Shopper Marketing?
Categories: Advertising, Brand Marketing Strategy, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion, Starting a Business Tags: Advertising, Brand Fast Trackers, branding, Chris Brace, marketing, media, podcast, shopper insights, Shopper Intelligence, Shopper Marketing…
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ABOUT THIS SHOW
Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast.
HOSTED BY
Brian Martin
CATEGORIES
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Frequently Asked Questions
How many episodes does Brand Fast-Trackers have?
Brand Fast-Trackers currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Fast-Trackers about?
Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working...
How often does Brand Fast-Trackers release new episodes?
Brand Fast-Trackers has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand Fast-Trackers?
You can listen to Brand Fast-Trackers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Fast-Trackers?
Brand Fast-Trackers is created and hosted by Brian Martin.
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