PODCAST · business
Brand Groupies
by Carey Balogh
Launched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Each episode dives into the stories, passion, and creativity driving national leaders in architecture, design, real estate, and beyond.As a women-owned strategic communications agency, we've spotlighted visionary executives for over a decade, leveraging Social Media, Public Relations, and Podcasting as an interconnected ecosystem to build brand visibility and drive business growth. We make our clients impossible to ignore. www.brandgroupies.com
Episodes
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#78 Gregory Maher and Joanna Maher of Look North
In this episode of the Brand Groupies Podcast, Carey sit down with Gregory Maher and Joanna Maher of Look North to talk about their journey as entrepreneurs, the experiences that shaped their approach to business, and what they’ve learned from building a company side by side. Greg and Joanna…
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#77 Alexander Stein of M18 Public Relations, an Orchestra Company
Alexander Stein is the Head of Social Media at M18 Public Relations, an Orchestra Company. He joins Carey to share his journey from live music photography to leading social strategy for high-profile clients. Alex discusses cutting through the noise by balancing visual storytelling with…
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#76 Ashley Richards of E Squared Marketing
Ashley Richards is the founder of E Squared Marketing, delivering bold, creative digital strategies that drive impact. In this episode, Ashley shares with Carey how she built a bold, full-service digital marketing agency focused on storytelling, authenticity, and measurable results. With over 20...
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#75 Hurst Williamson of SW&A
Hurst Williamson, Storyteller-in-Residence at Sally Williamson & Associates, believes storytelling is a powerful leadership tool for building influence, authenticity, and connection in the workplace. In this episode, he explains that effective communication centers on the audience and combines...
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#74 Nikita Morell of DIRT and Nikita Morell
Nikita Morell is a messaging strategist specializing in architecture and the founder of DIRT Agency. In this episode, Nikita shares her journey from corporate marketing to a messaging architect... for architects. She discusses building her agency and the importance of research, client interviews,...
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#73 Kate Treen of BerlinRosen, an Orchestra Company
Kate Treen is the senior vice president at BerlinRosen, an Orchestra Company, who leads PR for real estate, non-profit, design, and philanthropy while partnering with New York developers and architects. In this episode, Kate shares her journey throughout PR, providing insights along the way. She...
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#72 Steve Guberman of Agency Outsight
Steve Guberman is an experienced agency founder turned advisor who now helps agencies grow and strengthen their operations at Agency Outsight. In this episode, Steve shares his journey from launching and growing an agency in 2006 to selling it in 2015, and how those experiences shaped his…
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#71: Sandy Crisafulli of Caryl Communications
Sandy Crisafulli is the president and co-owner of Caryl Communications, a boutique PR firm founded in 1984 and built on strong relationships, strategic storytelling, and nimble execution. In this episode, Sandy shares her journey from the firm’s first full-time writer to owner, and how a…
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#70: Mark Schaefer, Global marketing authority and author
Mark Schaefer is a globally recognized author, keynote speaker, futurist, and marketing strategist, and the voice behind GROW, one of the world’s top marketing blogs. In this episode, Mark shares his career path from corporate marketing to becoming one of the most trusted thought leaders in the...
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Special LIVE Episode with Labor Lounge Podcast
In this special episode, Labor Lounge Podcast and Brand Groupies Podcast go LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Labor Lounge Hosts Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes...
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#69: Adam Taylor of Splendor
Adam Taylor is the founder and CEO of Splendor, one of New Jersey's leading web design, branding, and marketing agencies. With over 25 years of experience in the industry, Adam shares the story behind starting his agency in 1999 and how he has scaled it into a world-class creative agency…
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#68: Sheley Brien of Brien Contracting
Sheley Brien is the Vice President of Brien Contracting, a leading figure in the commercial construction industry alongside her husband, Chris. With over 20 years of diverse experience in the financial and medical industries and a remarkable journey up the corporate ladder, she is a dynamic force...
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#67: Darren Magarro and Dan Enrico of DSM
Darren Magarro is the Founder and President of DSM, and Dan Enrico is Vice President of Strategy at DSM, a talented band of strategists, analysts, and creatives who amplify brands. Darren founded DSM in 2007 and focuses most of his time on being a brand ambassador for clients and the agency while...
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#66: Evan Troxel of TRXL
Evan Troxel is an industry-leading design and technology expert passionate about connecting people. He is a licensed architect in California with over 25 years of architectural design, working on large public projects in K-12 schools, higher-ed, and civic projects for clients. Evan is best known...
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#65: Josh Miles of Bold Brand
Josh Miles is the Founder of Bold Brand, a branding consultancy specializing in the AEC industry. He is a seasoned brand strategist, marketing filmmaker, and fractional CMO for AEC and tech firms. Josh is the author of Bold Brand 2.0 – How to Leverage Brand Strategy to Reposition, Differentiate…
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#64: Jerry Keenan of New Jersey Alliance for Action
Jerry Keenan is the President of New Jersey Alliance for Action, a private non-profit and non-partisan association representing thousands of construction professionals. He was appointed in 2020 after serving as the association’s Executive Vice President since 2001. In his role, Jerry spearheads…
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#63: Amanda Walter of Walter Communications
Amanda Walter is a communications strategist and founder of Walter Communications. She started her practice to help architecture firms build specific reputations supporting their business goals. Informed by her earlier experience leading global communications programs at large design firms…
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#62: The Value of Podcasting and Social Media to Elevate Your Executive Visibility
Brand Groupies’ Carey Balogh, Lauren Genest, and Ming Chen presented to AEC and CRE leaders at the Real Estate Networking & Transactions Group (R.E.N.T.) event in New York City. Carey, Lauren, and Ming share insights about the benefits of Podcasting, 2024 Podcast trends, and how you can leverage...
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#61: Gina Rivera of Professional Women in Construction, New York
Gina Rivera is the executive director of Professional Women in Construction’s New York Chapter, a leading professional member association supporting women in the architecture, engineering, construction, and design fields. Gina has a passion for women stepping into their deserved space to lead.…
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#60: Alexandra Pony of PONY Communications
Alexandra Pony is an award-winning PR strategist and founder of PONY Communications. In 2023, the PR firm won Inc.’s Power Partner Award. With 15 years of extensive industry experience, Alexandra has worked with organizations ranging from startups to global entities known for cutting-edge...
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#59: Lurdes Borges of dancker
Lurdes Borges is Vice President of Marketing & Communication at dancker. She joined the interiors solutions provider following nearly 14 years of working with leading architects and designers in New Jersey. Today, she contributes to the success of the organization, its clients, and partners with...
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#58: Eva Hagberg of Loebach Designs
Eva Hagberg is an author, historian, educator, and Studio Director of Loebach Designs. Eva is the author of When Eero Met His Match: Aline Louchheim Saarninen and The Making of An Architect, and the critically acclaimed memoir How To Be Loved. https://www.evahagberg.com/ https://brandgroupies.com/
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#57: Paulina Lopez of The Business of WE
Paulina Lopez is an author, speaker, business coach, consultant, and strategist with a background in finance, operations, strategy, human resources, and communications. Paulina is the CEO and Founder of The Business of WE (Women Entrepreneurs), a tight-knit, trusting, and supportive Mastermind...
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#56: Marci Thompson of The Society for Marketing Professional Services
Marci Thompson is the Chief of Strategy and Growth at The Society for Marketing Professional Services. She leads the strategic direction for marketing, engagement, publications, and training, representing a dynamic network of more than 7,400 marketing and business development professionals from...
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#55: Alison Smith of STO Building Group
Alison Smith is the Vice President of Communications with STO Building Group. Alison serves as the “voice” for STO Building Group by helping the company tell its stories internally and externally. She spent several years as an editor and teacher before entering the AEC industry nearly 20 years…
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#54: 2nd Annual Fashion Funds The Fight for Cancer Cartel Special Episode
This Brand Groupies Podcast special episode is dedicated to our Brand Groupies 2nd Annual Fashion Funds The Fight for Cancer Cartel on Friday, April 28, 2023 from 12pm - 3pm at Nest located at 32 Mechanic St. in Red Bank, NJ. Cancer Cartel was founded by three cancer survivors, Shelly, Kerry, and...
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#53: Brand Groupies X Cancer Cartel Special Episode
This special Brand Groupies Podcast episode is dedicated to our Brand Groupies X Cancer Cartel Spring Pop-up Shop event. We’ve partnered with Cancer Cartel to do a charity shopping night on April 28, 2022 from 5-8pm at Brand Groupies in Red Bank, NJ. Cancer Cartel was founded by three cancer...
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#52 - Jen Berson of Jeneration PR & Profitable PR Pros
Jen Person is the President and Founder of Jeneration PR, an award-winning public relations and creative studio. Her mentorship and direction as Founder of the Profitable PR Pros community has led thousands of international boutique PR agency owners to quickly scale their businesses to…
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#51 – MK Larsen of MK Larsen Public Speaking
MK Larsen coaches leaders to use their voices to build a strong and authentic message to connect with their audience. She has over 15 years of experience training Fortune 500 leaders, TEDx Speakers, and growing businesses nationally. Her coaching is proven to help messaging be more engaging,...
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#50: DP Knudten - Brand Strategist, Podcaster, and Author of NONFICTION BRAND
DP Knudten- Brand Strategist, Podcaster, and Author of NONFICTION BRAND. DP has worked with some of the biggest—and smallest—brands in the business, including Coca-Cola®, The Athlete’s Foot, ClosetMaid, and Georgia-Pacific. DP cut his branding teeth in the trenches at McCann Erickson, creating a...
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#49: Mark Beal, the Gen Z Expert
Mark Beal - the Gen Z Expert - is a an author, full-time professor at Rutgers University School of Communication & Information, and keynote speaker. Before authoring his most recent book, Engaging Gen Z, Mark served as a public relations practitioner and marketer for more than 25 years…
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#48: Kerry Solmonsen, Katy Tinney, & Shelly Tinney-Miller of Cancer Cartel
Meet the Cancer Cartel - Kerry, Katy, & Shelly - 3 strong, female cancer survivors who founded a 501c3 non-profit that combines their passion for luxury fashion, beauty & lifestyle with funding for people fighting cancer. Cancer Cartel’s important mission is to provide financial resources and...
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#47: Alycia Yerves of Alycia Yerves Creative
Alycia Yerves is the Founder and Creative Director of Alycia Yerves Creative: an award-winning marketing and design agency on the Jersey Shore. www.alyciayerves.com https://brandgroupies.com/
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#46: Debra Rizzi of Rizco
Debra Rizzi is a partner and president of Rizco, a brand-led marketing agency, which she co-founded in 2000. She is also a partner and vice president of marketing of Plum Practicewear, a global gymnastics apparel company. She has over 20 years of experience in developing brand strategies....
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#45: Ali J. Taylor of BelMarketing Design Studio
Ali J. Taylor is the CEO and Creative Director of BelMarketing Design Studio. With the accelerated shifts in the way people are buying and selling today, many businesses are frustrated with figuring out how to market their business. They want the freedom to run their business and do what they do...
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#44: Stefany Gittleman of The Gold Maze
Stefany Gittleman is the founder of The Gold Maze, a social media company to escort brands, personas and small businesses through the digital process. www.thegoldmaze.com https://brandgroupies.com/
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#43: PR Groupies Roundtable with Christina Gorini, Deidre Lopian, and Lauren Genest
In our "Backstage Series" we spotlight local branding experts who inspire us (aka the REAL brand groupies). This episode features local PR gurus Christina Gorini, Deirdre Lopian, and Lauren Genest. CHRISTINA GORINI Christina is the Vice President of Client Services at Brandstyle Communications,...
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#42: Aaron Levine of LG Insurance Agency
Aaron Levine is the owner, member at large, and professional insurance agent of LG Insurance Agency, also known as the Luxury Group. At LG Insurance, the team is diversified and educated to work with individuals, professionals and businesses around all things insurance and are licensed to operate...
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#41: Victoria Grantham of SHARKCHASER
Victoria Grantham is the founder of SHARKCHASER, the New York-based luxury handbag company created by hand in Italy and designed with a unique radiation shielding fabric that will protect your body from 99.99% of the electric fields and radio frequencies that cell phones emit....
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#40: Kaylen McNamara of VaynerMedia
Kaylen McNamara is currently a Senior Vice President at VaynerMedia, a full-service advertising agency owned by renowned entrepreneur Gary Vaynerchuk. She has been at Vayner since 2012 and currently oversees new business operations and consulting services for the agency, which services Fortune…
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#39: Marvin Flavien of MK Flav Video
Founded by Marvin Flavien, MK Flav Video is a full-service video production company in NJ, dedicated to helping businesses and entrepreneurs optimize their business using dynamic video. www.mkflavvideo.com https://brandgroupies.com/
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#38: Amanda Kane of Bandujo
In her role as Chief Client Officer at Bandujo, an advertising agency in New York City, Amanda Kane oversees account planning for major corporate clients including JP Morgan Chase, Kumon Learning Centers, WisdomTree Investments and the Department of Health for the City of New York, to name a few....
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#37: Dr. Amna Husain of Pure Direct Pediatrics
Dr. Amna Husain is a board-certified pediatrician offering high-quality care and a more personalized experience to her patients through direct-care medicine at her private practice, Pure Direct Pediatrics based in Marlboro, NJ. www.puredirectpediatrics.com https://brandgroupies.com/
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#36: Adam Nelson of Workhouse PR
Adam Nelson is the founder and CEO of Workhouse - one of the country's leading public relations and integrated creative agencies. Based in NYC for over 20 years, Workhouse provides forward-thinking public relations, social media, brand promotion, creative consulting and modern day marketing....
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#35: Keith Fiori of Rogue Creative
New Jersey native Keith Fiori is an influential staple in the design and branding community. Keith has produced internationally recognized work for some of the industry’s most influential fashion brands, including the iconic logo for American Eagle Outfitters. With 20+ years as Creative Director...
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#34: Taylor and Haley Jones of Jones Bar
Launched in 2015 by Founder/CEO Taylor Jones, along with his sister/President Haley Jones, Jones Bar is the Manasquan, NJ-based bar company selling super delicious bars with 100% organic ingredients that are about as close as you can get to eating whole foods in their most natural state....
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#33: Dr. Tommy Dandrea of Monmouth Pain & Rehabilitation
Dr. Tommy Dandrea is the founder and CEO of Monmouth Pain & Rehabilitation, a system of multidisciplinary wellness and rehabilitation centers in New Jersey. As leaders in a progressive movement in the field of pain management, Monmouth Pain & Rehabilitation is a group of physicians, physical...
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#32: Des Dalia of Broad Street Dough Co.
Des Dalia is the founder and owner of Broad Street Dough Co., featuring fresh, made-to-order doughnuts and over-the-top custom creations. With two locations in Oakhurst and Freehold Township, NJ, Broad Street Dough Co. boasts 39 (and counting) different types of doughnuts on the everyday menu…
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#31: Jon Levine of Hol Truth Health
Jon Levine is a certified holistic health coach and founder of Hol Truth Health coaching services. Jon also hosts The Hol Truth Podcast to educate, empower, and entertain its viewers to create healthier, happier lives! www.holtruthhealth.com https://brandgroupies.com/
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#30: Greg Carbone of Carbone Training Systems
Greg Carbone is the founder and owner of Carbone Training Systems, the only gym in Monmouth County to be voted “Best of Monmouth” since 2013. Located at 246 Industrial Way West in Eatontown, NJ, Carbone Training Systems is a one-of-a-kind hybrid fitness center offering group fitness, sports...
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ABOUT THIS SHOW
Launched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Each episode dives into the stories, passion, and creativity driving national leaders in architecture, design, real estate, and beyond.As a women-owned strategic communications agency, we've spotlighted visionary executives for over a decade, leveraging Social Media, Public Relations, and Podcasting as an interconnected ecosystem to build brand visibility and drive business growth. We make our clients impossible to ignore. www.brandgroupies.com
HOSTED BY
Carey Balogh
CATEGORIES
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Frequently Asked Questions
How many episodes does Brand Groupies have?
Brand Groupies currently has 79 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Groupies about?
Launched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Each episode dives into the stories, passion, and creativity driving national leaders in architecture, design, real...
How often does Brand Groupies release new episodes?
Brand Groupies has 79 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand Groupies?
You can listen to Brand Groupies on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Groupies?
Brand Groupies is created and hosted by Carey Balogh.
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