PODCAST · business
Brand Insider
by MediaPost
MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
Episodes
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Ep. 229 with Christopher Houston, Director of Global Digital Marketing, TGI Fridays
Every restaurant has a personality. Some are loud, some are cozy, some you only visit at 2 a.m. That’s the thing about restaurants. We don't always remember the menu, but we remember how the place made us feel. A lot of casual dining restaurants forgot that. Brands tried to be everything to...
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Ep. 228 with Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez
Like many kids, I was convinced that if you swallowed gum, it would sit in your stomach for seven years. That myth sat right alongside the other greatest hits of '90s parenting. Wait 20 minutes after you eat before swimming. Keep making that face and it'll stick like that. For the record, none of...
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Ep. 227 with Guilherme de Marchi Retz, VP, Marketing - USA, Heineken
In the south, college football is our religion, and for 13 weeks every fall, Saturday is our holy day. Weddings are planned around them. Strangers become friends, and friends become enemies during them. And every single one of them starts with a tailgate and a cooler. I met my lifelong friends at...
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Ep. 226 with Andrea Hopelain, SVP and GM, Global Marketing, Electronic Arts
Fandom is universally understood no matter what language you speak, what tax bracket you’re in or how you define football. Fans are just built differently because we all know what it means to love a little team so much it hurts. Fandom like that has existed for generations, but the way fans show…
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Ep. 225 with Tim Oakhill, CMO Serta Simmons
My toxic trait is that I do not replace things on any sort of schedule. Cars, phones, sunscreen past its expiration date. I live and die by frugality’s motto: “If it’s not broke, don’t fix it.” This is not my husband’s motto. He is routine, schedule, and order though and through. He changes air...
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Ep. 224 with Julian Garcia, VP, Marketing, Diageo
I went to college at University of Florida from 2005 to 2009, which was one of the single greatest eras in the history of college athletics. Tim Tebow. Urban Meyer. Billy Donovan. Two football national championships. Two basketball national championships. We were insufferable – we had every right...
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Ep. 223 with Craig Brommers, CMO, American Eagle
My parents were strong believers in after-school jobs. If I wanted something, I was expected to earn it myself, not ask for it. I cleaned a fabric store, I scooped ice cream at Bruster’s, but my favorite job was working at American Eagle. Shout out to Store 885 at North Point Mall. Sure, the $10...
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Ep. 222 with Dan Chodrow, Executive Creative Director, Goodles
I'm Southern through and through, which means I take my comfort food seriously. Fried chicken. Cornbread. Sweet tea. A simple mayo and tomato. And of course, mac and cheese. When I was a kid, homemade mac and cheese wasn’t always an option, so I found my way to the boxed variety. You know the…
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Ep. 221 with Tamika Young, CMO, Hinge
In December 2014, I matched with a guy on Hinge that I had 19 mutual friends with. Back then, Hinge was built on matching you off of your Facebook network. They only matched you with friends of friends, so there was some built-in reassurance that whoever you were meeting wasn’t a total stranger.…
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Ep. 220 with Natasha Madan, CMO, Credit Karma
People don’t like talking about their finances. I’ve been with my husband for 11 years, and I still give him the side-eye when he asks how much is in my savings account. For many people, it’s uncomfortable talking about money because they don’t know what they’re doing. They were never taught how…
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Ep. 219 with Sravan Vadigepalli, Senior Director, AI, Lowe’s
I honed my marketing chops at The Home Depot. I spent six years of my life in an orange apron. Six years reflighting media, plussing up paid search, and trying to predict the exact week spring will arrive so we can flip end caps from snow blowers to mulch. If you've ever worked retail, you know...
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Ep. 218 with Katie Babineau, CMO, Beyond Yoga
There is something truly therapeutic about sweating it out, but my fellow yogis out there know that after a couple of big sweats, those leggings are never quite the same. No amount of laundry detergent can restore them. Which is exactly why I have two separate legging categories in my closet –…
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Ep. 217 with Nancy Mammana, CMO, New York City Tourism + Conventions
The World Cup Finals are this Sunday in New York. The 5-week saga that has taken over North America is coming to end this Sunday. There’s been something genuinely electric about watching this tournament unfold. Entire neighborhoods turn out in jerseys, half-a-dozen languages are heard at any…
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Ep. 216 with Valerie Marks, Marketing Director, The Macallan
Some drinks are symbols of celebration and reflection, handed down from one generation to another. Drinks when someone decides you are worth the good stuff. The Macallan has built an entire campaign around. It started with a social listening insight: People are often introduced to The Macallan by...
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Ep. 215 with John Sapiente, Chief Executive Officer, Volition America
Volition America is a patriotic lifestyle brand built around a simple, stubborn belief that the American flag is a symbol of passion and pride, not politics. They’re building brand partnerships across categories and providing scholarships to children of fallen soldiers and first responders. They...
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Ep. 214 with Elina Vives, CMO, Chamberlain Group
Prime Day starts Tuesday, and Chamberlain Group is using it as the first real commercialization moment for a repositioned brand, a new product story, and a marketing organization that has completely rebuilt how it connects creative to conversion. We sat down with CMO Elina Vives to hear how. This...
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Ep. 213 with Gerardo Soto, VP of Media and Sports Marketing, Lowe's
Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe’s is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how. This episode is supported by Wunderkind...
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Ep. 212 with Olivia Kim, Senior Vice President, Brand and Creative, Nordstrom
Everyone has a Nordstrom story. Stories about the shoes they wore down the aisle, the suit that started a career, the tomato soup that turned a hard day around. To celebrate its 125th anniversary this year, Nordstrom is putting those stories on screen. Their “Based on a True Story” campaign is…
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Ep. 211 with Cindy Staats, Sr. Vice President of Marketing, Shakey’s Pizza Parlor
In the last couple of years, the casual dining industry has decided the goal was to get you in and out as fast as possible. Or better yet, they’re skipping the “in” part entirely. Third-party delivery. Curbside pickup. Drive-thrus of the future. And after 70 years, a few ownership changes, and a...
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Ep. 210 with Ahad Afridi, CMO, pladis Global
Godiva turns 100 this year, and they’re celebrating their centennial leaning into the Treat Yourself mentality with small indulgences, celebrating the moments that don't have a bow on them but probably should. We sat down with CMO Ahad Afridi to hear how they’re honoring a century of history...
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Ep. 209 with Rob Sender, Senior Director, Brand & Marketing, Dallas Cowboys
The Dallas Cowboys aren't just a sports team; they are a global entertainment brand that happens to play football on Sundays. Love them or hate them, you can’t argue with the brand. The star. The cheerleaders. The stadium. The cultural footprint that extends from Texas to Tokyo. This week, we sat...
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Ep. 208 with Lynn Franz, Senior Director, Marketing Excellence Land O’Lakes
You probably know Land O'Lakes as butter. What you might not know is that they’re a member-owned co-op rooted in the farmers and agricultural communities that make up rural America. And they decided to do something about that gap. They built the Modern Rural Collective, a long-term initiative to...
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Ep. 207 with Doug VandeVelde, Chief Growth Officer, WK Kellogg Co
Kellogg has decided 2026 is the Year of Fiber, and they kicked it off with a Super Bowl spot featuring William Shatner in what might be one of the more delightfully unexpected casting decisions in recent advertising history. This week, we sat down with Doug VandeVelde, Chief Growth Officer at...
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Ep. 206 with Nicola Smith, Senior AI Advisor, Southwest
Southwest is working at the intersection of AI and marketing, work that goes way beyond content generation and AI hype cycles. In this week’s Brand Insider 1:1, we sat down with Nicola Smith, Southwest’s Senior AI Advisor, to talk about how to build an AI strategy that doesn’t answer “What can AI...
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Ep. 205 with Nate Skinner, Senior Director of Global Brand, Squarespace
For many marketers and creatives, a Super Bowl spot is a career-defining moment. It’s not just the cultural fanfare and celebration around the ads—for any business, it’s a tremendous opportunity with an estimated 125.6 million viewers tuning in. But that exposure comes at great cost and risk. The...
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Ep. 204 with Luz Bickert, Director of Social and Digital Advertising, Chili's
Chili’s has become one of the most interesting brands on social media. They’ve turned menu items into viral moments. They’ve built a community that’s more passionate about queso than skincare. And they’ve done it by treating social not as a marketing channel, but as culture. We sat down with...
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Ep. 203 with Cole Moir, VP of Brand & Digital Marketing, TCL Electronics
The television is the hearth of the modern home. Across sporting events, premiers and finales, and late-night binges, the TV has become an emotional fixture and a source for cherished memories. But for the past couple decades, TVs have hyper-focused on their specs. Entire techy YouTube channels...
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Ep. 202 with Amber Minson, CMO, Sleep Number
A good mattress is a game changer. Agreat mattress is a lifesaver. The process of shopping for that perfect mattress, however, is not always a dream. The industry is saturated with brands, many of them well-established household names, and it increasingly feels likeyou need a doctorate in...
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Ep. 201 with Stephanie McCarty, CMO, Taylor Morrison
Taylor Morrison is one of the largest homebuilders in the country, and they’re asking one simple question. Why can’t a homebuilder behave like a modern, direct-to-consumer brand? Their newest brand platform, Homes Built For Real Life, doesn’t sell the Instagram version of your home. It gives you...
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Ep. 200 with Leana Less, CMO, Bealls
How do you modernize first-party data when the foundation was never built for it? How do you turn a loyalty program from a promotional lever into a growth unlock? This week, Erin Everhart sits down with CMO Leana Less to hear how she's proving marketing is an investment, not an expense.
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Ep. 199 with Debbie Beisswanger, SVP, Brand Marketing, Dutch Bros
Dutch Bros Reminds Us to Listen and Love Dutch Bros has tapped into Gen Z culture and tastes across their menu, marketing partnerships, and creative. This week, Doug Parks sits down with Debbie Beisswanger, SVP of Brand Marketing at Dutch Bros to discuss.
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Ep. 198 with Rachael Zaluzec, CMO, Volkswagen
Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strategy and insights from CMO Rachael Zaluzec on when heritage drives relevance for new audiences today.
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Ep. 197 with Jeanette Carter, Vice President of Brand Marketing, Helzberg Diamonds
As emotional storytelling reshapes marketing, even legacy jewelers must evolve. Helzberg, a 109-year-old brand rooted in promotions, is shifting from price to purpose, embracing craftsmanship, legacy, and timeless connection. This week, Erin Everhart sits down with Vice President of Brand…
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Ep. 196 with Joe McCambley, CMO at Saatva
This week, Erin Everhart sits with down with CMO Joe McCambley to talk about what it really looks like to place a bet on the Olympics and why owning a moment can more powerful than just buying media around it.
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Ep. 195 with Catherine Balsam-Schwaber, CEO at Solaria Bio
Health and wellness marketing is louder—and more crowded—than ever. But what actually cuts through the noise? In this episode of Brand Insider, Kate Terhune goes 1:1 with Catherine Balsam-Schwaber, CEO of sōlaria biō, to delve into the science of building trust, credibility, and demand in one of...
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Ep. 194 with Natasha Curtin, Global Vice President at Bombay Sapphire
Step Into the Blue: How Bombay Sapphire Is Reframing Gin for Right Now Legacy brands don’t stay relevant by standing still—and Bombay Sapphire is proof. On this episode of Brand Insider, host Kate Terhune sat down with Natasha Curtin, Global VP of Bombay Sapphire, to unpack the brand’s latest...
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Ep. 193 with Neil Frauenglass, CMO at Visit Philadelphia
This week, Erin Everhart sits down with CMO Neil Frauenglass to hear how Visit Philadelphia is doubling down on diversity marketing.
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Ep. 192 with Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW
This week Erin Everhart sits down with Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW, to talk about how they are making the aspirational attainable, protecting the core brand positioning, and finding the right celebrity partner to bring it all to life.
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Ep. 191 with Mikey Sadowski, VP of Global Communications at Intrepid Travel
This week Doug Parks sits down with Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, to talk about the launch of their new condensed travel offering, Short Breaks, and how he's navigating the complexities of bridging a global brand into regional markets.
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Ep. 190 with Tina Blake, Creative Director, True Religion
What's the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? Erin Everhart sits down with Creative Director Tina Blake to see what this moment is all about.
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Ep. 189 with Navin Sharma, CMO, Church’s Texas Chicken
This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.
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Ep. 188 with Mili Laddha, Senior Director, Marketing – Chips Ahoy!
Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joins us to share how the team found the sweet spot between nostalgia and now and why making legacy feel fresh just might be the ultimate superpower.
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Ep. 187 with Chanda Bell and Christa Pitts, Co-Founders & Co-Chief Executive Officers, The Lumistella Company
It’s one thing to tell a great story. It’s another to build and sustain an entire brand universe around it. What began with The Elf on the Shelf has evolved into a fully realized Santaverse that spans books, TV, games,music, and more. Now, Christa Pitts and Chanda Bell, co-founders and co-CEOs of...
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Ep. 186 with Kristin Maa, Global CMO, Saks
Saks Global CMO talks strategy, psychographics, and team synergy A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue,...
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Ep. 185 with Matt Heizman, Senior Vice President, Global Residential Fire Marketing & Product Management, Kidde
This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.
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Ep. 184 with Ryan Sullivan, CMO, GoodRx
Ryan Sullivan isn’t your typical CMO. A computer science major turned marketing leader, he’s built one of the most data-literate—and creatively fearless—teams in healthcare. In this conversation, Ryan sits down with Kate Terhune to unpack how GoodRx is redefining what performance marketing looks...
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Ep. 183 with Allison Varone, Head of Marketing, Campari America
Earn memories, not just media. In this episode of Brand Insider: 1:1, host Kate Terhune goes behind the bar—and behind the brand—with Allison Varone, Head of Marketing at Campari America, the powerhouse behind some of the world’s most iconic spirits: Aperol, Campari, Espolòn Tequila, Courvoisier,...
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Ep. 182 with Maria Hokanson, EVP of Marketing, Dairy Queen
This week, we sat down with Maria Hokanson, EVP of Marketing at Dairy Queen, to talk about how the team activates across planned and spontaneous moments to stay relevant in the cultural conversation.
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Ep. 181 with Lindsay Smelser, GM of Lexus Marketing, Toyota North America
In an industry that has such high brand loyalty, how do you change someone's mind? This week, we sat down with Lindsay Smelser, GM of Lexus Marketing at Toyota North America, to hear how she's tackling that at Lexus.
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Ep. 180 with Bruno Cardinali, Global CMO, Oakberry
How do you take a single ingredient and turn it into a global lifestyle brand? And how do you balance an aspirational message while still being accessible to the mainstream? In this week’s Brand Insider, Erin Everhart goes 1:1 with Bruno Cardinali, Global CMO for Oakberry, to see what’s all the...
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Frequently Asked Questions
How many episodes does Brand Insider have?
Brand Insider currently has 225 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Insider about?
MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
How often does Brand Insider release new episodes?
Brand Insider publishes regularly with 225 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Brand Insider?
You can listen to Brand Insider on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Insider?
Brand Insider is created and hosted by MediaPost.
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