PODCAST · business
Brand Master Podcast
by Stephen Houraghan
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com
Episodes
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319 | Why Better Content Starts With Slowing Down in AI with Robert Rose
AI makes it easier than ever to create more content, faster. But is speed actually making your content better? In this episode, Stephen Houraghan sits down with content marketing expert Robert Rose to explore why slowing down with AI, developing your unique perspective, and embracing valuable...
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318 | Why Higher Fees Aren’t About Confidence or Packaging with Allan Dib
Higher fees aren’t about confidence, better packaging, or simply deciding to charge more. They come from widening the gap between what your client pays and what they believe the outcome is worth. In this episode, Allan Dib breaks down how to increase perceived value, position your expertise, and...
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317 | Why Customers Buy and Brands Get Remembered with Katelyn Bourgoin
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb Buyer psychology reveals why customers actually buy — and why some brands become impossible to forget. In this episode, Katelyn Bourgoin breaks down how...
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317 | Why Most B2B Positioning Fails with April Dunford
Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives...
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314 | Beyond AI-Generated Strategy with Jenny Sagstorm
Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, and human collaboration are becoming more valuable as AI makes strategic outputs instant…
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316 | Why Customers Change Minds with Bobby Moesta
Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change. In this episode of The Brand Master Podcast, Bobby Moesta reveals how identifying those moments can create the perfect side road…
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315 | The End of Selling Expertise with Blair Enns
Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of the client relationship to come. You’ll learn: Build authority so clients see you as the expert…
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313 | Why Brand Value Now Comes From Human Values with Mary Meehan
Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are reshaping brand value in a world of AI, anxiety and trust. You’ll learn what drives modern consumer choice and how brands stay...
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312 | Why Everything Agencies Sell is About to Collapse with TIm Williams
AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what clients can’t replicate: expertise, IP, productized programs and high-value strategic outcomes.…
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311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw
Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals that make a premium brand feel credible. In this episode, Jeffrey Shaw reveals what most brands get wrong about luxury buyers and...
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310 | Why Every Great Brand Needs an Enemy with Laura Ries
Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→ https://brandmasteracademy.com/brand-os-blueprint/ Why Every Great Brand Needs an Enemy This episode breaks down why every great brand needs an enemy and shows how...
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309 | Build a Business They Want to Buy with John Warrillow
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossible to Sell (And How to Fix It)Most agencies are built around the founder… which makes them incredibly hard to sell. In this...
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308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez
AI Brand Governance: The Missing Layer in Strategy AI brand governance is about to become the most valuable layer in your brand strategy. Most teams are launching AI tools without structure, control, or guardrails. In this conversation, we explore how to build an AI enforcement layer that…
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307 | Why Relevance Wins in the Age of AI with David Aaker
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb Brand Strategy Lessons from David Aaker (Unfiltered) This brand strategy masterclass with David Aaker reveals what’s really changed in modern brand…
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306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb Influencer Marketing Explained: Strategy, ROI & How Brands Win Today Influencer marketing is no longer just about shoutouts or vanity metrics. In this...
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305 | The Rebrand You Don’t See Coming
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb The Rebrand You Don’t See Coming (Marty Neumeier on AI & Creativity) The rebrand you don’t see coming isn’t a logo or a visual refresh — it’s happening...
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304 | The Secret To Charging More As A Consultant
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this episode, you’ll learn how to transition from executor to trusted...
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303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)
Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it. 👉 Learn...
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302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)
In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for turning brands into market leaders. 👉 Learn more:...
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301 | Repositioning Milk As A Performance Drink (Case-Study)
In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers. Brad Simms (CEO of GALE) and Yin Woon Rani (CEO of MilkPEP) reveal how they reversed a…
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300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone...
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299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. 👉 Learn more:...
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298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)
Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode,...
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297 | How To Build Habit Forming Products & Brands (Nir Eyal)
In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies...
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296 | Branding & Marketing In The Age Of AI with Seth Godin
In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ The fusion of artificial intelligence (AI) with branding and marketing is not just…
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295 | 3 Pillars Brand Positioning To Find A Competitive Advantage
Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona.…
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294 | How To Use Brand Adjectives To Inspire Your Strategy
Discover how to harness the power of brand adjectives to refine your strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this...
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293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes
Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Look at it this way, you've got a product, and you want to sell it. Simple,...
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292 | 6 Powerful Employer Branding Strategies Top Brands Use
You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here! 👉 Learn more:...
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291 | 11 Step Branding Deck Template To Nail Your Presentation
Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You…
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290 | Boost Customer Experience: How to Align Brand Touchpoints with the Customer Journey
Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it. 👉 Learn more:...
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289 | Branding 101: How To Build A Strategic Brand in 2024
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike. 👉 Learn more:...
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273 | What Brand Trust Is And How It Builds Consumer Confidence
Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity, 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we explore exactly what brand trust is, how it aligns with the human brand philosophy, and the elements that affect...
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272 | How To Build A Thriving Brand Community (Examples From Top Brands)
Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of...
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270 | What Is A Brand Community? (And 10 Reasons To Build One)
Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll understand the power of a brand community in nurturing client...
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269 | 25 Best Marketing Books You Need To Read In 2023
Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this video, I break down 25 of my favorite marketing books that influenced my…
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278 | 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)
Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what brand authenticity is and why it’s so important in modern branding and...
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279 | 21 Stunning Branding Inspiration Resources (Brand Design & Strategy Examples)
Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketing project. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This resource list has it all from brand strategy inspiration to...
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280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)
Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as...
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282 | 10 Workshop Facilitation Skills & Techniques To Boost Success
These 10 Strategy Workshop Facilitation Strategies, Tips and tactics will transform your sessions to make you look like a Pro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Master the skills to lead groups confidently, guiding leadership teams in collaborative brand-building...
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284 | 7 Powerful Key Message Examples From Top New Brands
Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out! 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ What's the buzz about key message…
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286 | 12 Marketing Collateral Types For Stage Of The Funnel
Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" promises to enlighten you on this crucial topic. We've got it all sorted - from explaining brand collateral to showing how it influences the customer experience....
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287 | 9 Reasons To Boost Employer Branding: Top 5 Brand Examples
Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get comfortable, maybe grab a cup of coffee, and let's dive right in. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Employer branding isn't just…
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288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)
Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Explore the transformation from a booming...
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285 | 17 Powerful Brand Collateral Examples To Boost Recognition
Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Are you struggling to create brand recognition for your business? Look no further! In this video,...
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283 | The Power Of Brand Loyalty & How To Grow It (+Examples) | Unlock Long-Lasting Success
Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty and how it can transform your business. 🚀 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Dive into the world of brand loyalty,...
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281 | What Is Brand Hierarchy? (5 Types, Structures & Examples)
Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First you’ll learn what brand hierarchy is and why it’s so important for brand portfolio structure. Next...
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277 | How To Elevate Brand Presence With AI SEO
If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Let's face it, the world of SEO is...
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276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)
Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as...
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275 | Brand Love: How To Seduce Your Audience
If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products. 👉 Learn more:...
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ABOUT THIS SHOW
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com
HOSTED BY
Stephen Houraghan
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Frequently Asked Questions
How many episodes does Brand Master Podcast have?
Brand Master Podcast currently has 309 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Master Podcast about?
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand...
How often does Brand Master Podcast release new episodes?
Brand Master Podcast publishes regularly with 309 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Brand Master Podcast?
You can listen to Brand Master Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Master Podcast?
Brand Master Podcast is created and hosted by Stephen Houraghan.
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