PODCAST · business
Brand Masters
by AANA x B&T
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
Episodes
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Mim Haysom & Andy Fergusson: Why Brave Creative Work Isn't Actually Brave
In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, Suncorp's Mim Haysom and Leo Australia's Andy Fergusson break down what it took to win a Titanium Lion for Haven, and why they think calling bold creative work "brave" is part of the problem. From Haven taking...
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Raja Rajamannar: Marketers Need To Start Marketing Marketing
In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, Mastercard's former CMO and Senior Fellow Raja Rajamannar explains why the frameworks marketing was built on are six decades out of date, and why pre-testing new campaigns is less reliable than tossing a coin....
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Dr Catherine Ball: Australia Has A Branding Problem, And It's Costing Us Billions
In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, futurist and social architect Dr Catherine Ball explains why Australia keeps inventing world-changing technology and then failing to tell anyone about it. From the Gardasil vaccine developed in Queensland to...
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Rory Sutherland: Marketers Should Always Look for the Opposite
In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, Ogilvy Vice Chairman Rory Sutherland explains why the best marketing ideas come from inverting the obvious question rather than answering it. From raising KFC's prices to sell more, to the psychological reason...
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Nick Bryant: Trust - Advertisers & News Brands Are In The Same Business
In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, award-winning journalist and author Nick Bryant explains why AI will never replace journalists who've lived through the history they cover. From reporting on the Monica Lewinsky scandal to witnessing the Rabin...
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Service, Service, Service: AMEX's Naysla Edwards Is On A Mission To Reward
In the latest episode of AANA x B&T's Brand Masters, Naysla Edwards, AMEX's Vice President Marketing ANZ explains why service means so much more to the brand and its members. She discusses everything from its sponsorship work to the myriad offers it gives customers a chance to use. "We have a…
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How L'Oréal's Georgia Hack Stays One Step Ahead
In the latest episode of AANA x B&T's Brand Master's, L'Oréal's chief digital and marketing officer, Georgia Hack explains how she keeps her team and its raft of brands one step ahead in an ever-changing marketplace. From innovative approaches to comms to identifying nascent demand, L'Oréal…
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The Iconic's Jo Robinson: 'I'm A Brand Builder At Heart'
In the latest episode of AANA x B&T Brand Masters podcast, The Iconic's CMO Jo Robinson explains why she flipped the script on the fast retailer's previously performance-heavy approach to marketing. Now, she walks the line in fabulous style, maximising the most of Black Friday, Cyber Monday and...
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Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through
In this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.
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Google's Suzana Ristevski Reveals How To Market The Ubiquitous
How do you continue to grow when you are perhaps the best-known brand in the world? Especially so when you have to fight off rivals across an ever-increasing array of sectors and verticals? Google's Suzana Ristevski explains all that, and more, on the latest episode of AANA x B&T Brand Masters.
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‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing
How many times have you heard someone say “But that’s B2C, it won’t work in B2B”? That divide is thinner than you might think and Salesforce’s SVP and CMO for Australia and New Zealand is proof. In the latest episode of AANA X B&T’s Brand Masters he shows that there’s plenty for marketers of all...
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Brand Masters: How Laura Halbert's Reinvigorated Allianz Took Flight With Distinctiveness & Soul
In this episode of Brand Masters, presented by the AANA and B&T, we sit down with Laura Halbert, Chief Customer and Marketing Officer at Allianz Australia. With over 25 years in financial services, Laura has led marketing and brand transformations across CBA, ANZ, ING and Zurich. At Allianz…
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Brand Masters: Mars Pet Nutrition's Anthony Dean On Saving Dogs With AI
In this episode, we’re joined by Anthony Dean, Marketing Director at Mars Pet Nutrition ANZ and the creative force behind Pedigree’s Cannes Lion-winning Adoptable campaign. Anthony shares the story of how his team and agency partners asked a bold question: Can AI help solve dog homelessness?…
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Brand Masters: Futurist Catherine Ball Warns Of Being Oversold On AI
Futurist Dr Catherine Ball joins the Brand Masters podcast live from AANA’s Reset for Growth, bringing her unique perspective on the future of innovation and brand leadership.
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Brand Masters: The Marketing Academy CEO Sherilyn Shackell Unpicks The Personal
In this episode of Brand Masters, recorded at AANA’s annual RESET for Growth conference, we sit down with Sherilyn Shackell, the powerhouse behind The Marketing Academy. From launching what began as a passion project on the “back of a fag packet” to building one of the most respected leadership...
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Brand Masters: Bluey Creator Joe Brumm On Changing The World From Queensland
Joe Brumm is the creator of the hit children's TV show Bluey. In his quintessentially Australian style, Brumm tells AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden about the show's runaway success and is building an enduring brand.
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GYG's Steven Marks: Marketing Is Revenue
What happens when you treat marketing as the heartbeat of your business? In our latest Brand Masters podcast, Steven Marks, Founder and Co-CEO of Guzman y Gomez, shares how GYG scaled from a single store to a global QSR powerhouse — and why brand, culture and clean food are at the core of...
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NRMA Insurance's Michelle Klein On Leading Tangible, Helpful Change
In her two-and-a-bit years at the helm of NRMA Insurance brand, Michelle Klein took the brand on a whirlwind journey repositioning, rethinking and reshaping. During that time, she spearheaded a significant shift in NRMA Insurance's approach to its brand, landing on 'A Help Company' as its...
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Uber's Andy Morley On Cher, David Beckham & Not Being The Flashy Guy
From "Tonight I’ll Be Eating" to "Get Almost, Almost Anything", Andy Morley has helped shape one of the world’s most awarded brand platforms. In this episode, the Uber APAC marketing lead shares the stories behind their biggest celebrity campaigns, reveals what it’s really like working with Cher...
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Mastercard's Florencia Aimo Explains How To Make Priceless Marketing
In this inspiring episode, Brand Masters hosts Nicolette Briscoe (AANA) and Tom Fogden (B&T) speak with Florencia Aimo, Vice President of Marketing at MasterCard for Australia, New Zealand, and the Pacific Islands. From McLaren F1 and the Australian Open to inclusive technology and evolving a...
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ABOUT THIS SHOW
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
HOSTED BY
AANA x B&T
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Frequently Asked Questions
How many episodes does Brand Masters have?
Brand Masters currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Masters about?
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest...
How often does Brand Masters release new episodes?
Brand Masters has 20 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand Masters?
You can listen to Brand Masters on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Masters?
Brand Masters is created and hosted by AANA x B&T.
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