PODCAST · business
Brand New Perspective
by brandnewperspective
Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and been named a Forbes Top 50 Entrepreneurial CMOs. Her daughter, Finley, has spoken about marketing to Gen Z on stages across the country, including AdWeek NYC, and is never afraid to give her mom unfiltered feedback. Whether you’re a marketer eager to learn, a working mom trying to juggle it all, or just someone who loves an inter- generational POV, you’re in the right place. Email: [email protected]: @brandnewperspective3LinkedIn: www.linked
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Episode 2: Brand New Ways to Launch Brands and AI Slop or Slay
In this episode, Linda and Finley discuss how Taylor Swift and Alix Earle have mastered the modern marketing playbook for product launches, marrying marketing fundamentals with social, influencer and PR to build buzz and anticipation. They also tackle whether brand AI content is slop or slay and what’s cool or cringe for Gen Z. Spoiler alert: Linda is totally cringe with her side part and skinny jeans but Finley loves her anyway!
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Bonus Episode: What's Cool or Cringe at Clemson
In this bonus episode, Finley visits her friend Skylar at Clemson University to learn which drinks students there think are cringe or cool, as well as the brand of clothing everyone on campus is wearing.
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Episode 1: Brand New Beginnings
If you’re a marketer or a parent trying to connect with Gen Z, this podcast is for you! Meet Linda Bethea, an experienced Chief Marketing Officer, and her Gen Z daughter, Finley as they discuss why they decided to launch a podcast and share their different perspectives on marketing, motherhood, and mental health.
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ABOUT THIS SHOW
Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and been named a Forbes Top 50 Entrepreneurial CMOs. Her daughter, Finley, has spoken about marketing to Gen Z on stages across the country, including AdWeek NYC, and is never afraid to give her mom unfiltered feedback. Whether you’re a marketer eager to learn, a working mom trying to juggle it all, or just someone who loves an inter- generational POV, you’re in the right place. Email: [email protected]: @brandnewperspective3LinkedIn: www.linked
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