PODCAST · business
Brand New Perspective
by brandnewperspective
Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and been named a Forbes Top 50 Entrepreneurial CMOs. Her daughter, Finley, has spoken about marketing to Gen Z on stages across the country, including AdWeek NYC, and is never afraid to give her mom unfiltered feedback. Whether you’re a marketer eager to learn, a working mom trying to juggle it all, or just someone who loves an inter- generational POV, you’re in the right place. Email: [email protected] Instagram: @brandnewperspective3 LinkedIn: www.linked
Episodes
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Episode 8: Brand New Gen Z Trends, Grandma Hobbies, Digital Audio, and Mental Health
What influences Gen Z’s buying decisions? Why are crochet, bedazzling, and other “grandma hobbies” trending with younger consumers? And how is Gen Z changing the way we listen to music and prioritize mental health? In this episode of a Brand New Perspective, Linda and Finley break down the latest...
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Episode 7: Brand New Moments That Matter in Marketing and Motherhood
It’s harder than ever for brands to break through and become part of the cultural conversation. In this episode, Linda and Finley are joined by Jessica Nuremberg, who is responsible for new business development at Maximum Effort. Maximum Effort’s “fastvertising” model takes a culture-first…
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Episode 6: Brand New Ways to Think Human
In a world overflowing with choices, how do brands earn and foster meaningful connections? In this episode, Linda and Finley are joined by Doug Zarkin, CMO and best-selling author, who offers a fresh perspective. He shares why brands need to work harder to earn trust and explains the importance…
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Episode 5: Brand New Perspectives from Cannes
Brand New Perspectives from Cannes and Gen Z Shopping Behavior In this episode, Linda and Finley share their perspectives on their recent trip to the Cannes Lions Festival of Creativity. They discuss why some Cannes activations felt instantly on-brand, how The Ordinary and Kit Kat turned strong...
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Bonus Episode: What's Cool or Cringe at Cannes
Finley Bethea and Ella Froah, two first timers to the Cannes Lions International Festival of Creativity, share what's cool or cringe at Cannes!
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Episode 4: Brand New Ways to Build Brand Communities
Brand New Ways to Build Communities A brand is only as strong as the community that surrounds it. In this episode, Linda and Finley explore the power of brand communities and fandom in marketing. You’ll learn about the different types of communities and how brands can leverage them to drive...
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Episode 3: Brand New Ways to Touch Grass
Brand New Perspective: Touching Grass, Doomscrolling, and the Rise of IRL Marketing “Touching grass” has become one of the internet’s favorite phrases. It began as a jab aimed at people spending too much time online. Today, it reflects how Gen Z is renegotiating its relationship with digital...
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Episode 2: Brand New Ways to Launch Brands and AI Slop or Slay
Brand New Perspective: Brand launches, AI Slop or Slay, and Gen Z Cringe Linda and Finley unpack how brands are evolving to win with Gen Z, from packaging and influencer strategy to pre-launch buzz and community building. They also dig into the growing debate around AI in marketing, then wrap…
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Bonus Episode: What's Cool or Cringe at Clemson
In this bonus episode, Finley visits her friend Skylar at Clemson University to learn which drinks students there think are cringe or cool, as well as the brand of clothing everyone on campus is wearing.
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Episode 1: Brand New Beginnings
If you’re a marketer or a parent trying to connect with Gen Z, this podcast is for you! Meet Linda Bethea, an experienced Chief Marketing Officer, and her Gen Z daughter, Finley as they discuss why they decided to launch a podcast and share their different perspectives on marketing, motherhood…
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ABOUT THIS SHOW
Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and been named a Forbes Top 50 Entrepreneurial CMOs. Her daughter, Finley, has spoken about marketing to Gen Z on stages across the country, including AdWeek NYC, and is never afraid to give her mom unfiltered feedback. Whether you’re a marketer eager to learn, a working mom trying to juggle it all, or just someone who loves an inter- generational POV, you’re in the right place.
Email: [email protected]
Instagram: @brandnewperspective3
LinkedIn: www.linked
HOSTED BY
brandnewperspective
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Frequently Asked Questions
How many episodes does Brand New Perspective have?
Brand New Perspective currently has 10 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand New Perspective about?
Gain a brand new perspective from this mother-daughter duo. Each month, you'll hear different perspectives on marketing, motherhood, and mental health from an award-winning CMO and her Gen Z daughter. Linda Bethea has held senior marketing leadership roles across PepsiCo, Diageo, and Danone, and...
How often does Brand New Perspective release new episodes?
Brand New Perspective has 10 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand New Perspective?
You can listen to Brand New Perspective on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand New Perspective?
Brand New Perspective is created and hosted by brandnewperspective.
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