Episodes
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Last Episode of Brand On—I'm Moving to the Go For Launch Podcast
Hello, loyal listeners, this is Brandon Uttley. And today I want to thank you for listening to the Brand On podcast. It’s time for me to retire this podcast and focus my efforts on my other, better-known podcast — Go For Launch. I’m in the process of relaunching Go For Launch, no pun intended…
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How to Cope From Working at Home
Working from seems idyllic but it presents its own challenges, even for the most introverted type of person. And especially during the global pandemic! Here are 25 tips to make the most of working from home. 1. Rise and shine! Pick a regular time to get up every day. 2. Take a shower and get...
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5 Things to Improve Your LinkedIn Profile
In today's episode, I provide 5 tips to improve your LinkedIn profile. These are excerpted from my new product, LinkedIMPROVED, an interactive checklist, course and coaching to help you dramatically improve your LinkedIn presence. I mistakenly say there are more than 675 people on LinkedIn...I...
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Anchor Adds New Feature to Convert Videos Into Audio Podcasts
Anchor has added a new feature that let's you upload the audio from a video session—such as a Zoom or Skype call—and convert it into a podcast episode.
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Two Tools for Discovering Emerging Trends Online
In this segment, I discuss two new tools for discovering and researching emerging trends: Treendly and Exploding Topics.
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Create a Free Landing Page for Your Zoom Events with ZMURL
If you set up Zoom video conferences, you know the invitations are pretty boring! Zmurl.com aims to fix that, by letting you create beautiful landing pages for your Zoom events. You can even use Zmurl to prevent Zoombombers from getting in and ruining your events! The basic version is free.
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YAC—A good audio tool for remote work collaboration
Today I talk about Yac, a good tool for remote working. Yac let's you asynchronously communicate with one or more teammates. Using their desktop or mobile apps, you essentially click a button and leave voice messages back and forth. It's a little bit like a digital version of a walkie-talkie for...
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Interview with RemoteHQ Founder and CEO Waikit Lau
I interviewed Waikit Lau, founder and CEO of RemoteHQ. To get the most out of this, watch our video recording at https://uttley.in/remotehq-video. RemoteHQ is an innovative online collaboration tool that combines video conferencing, shared browsing, screen sharing, whiteboarding, note taking…
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Interview with Matt Barnett, CEO of Bonjoro.com
On today's Brand On podcast, I had the pleasure of speaking with Matt Barnett, the founder and Papa Bear (aka, CEO) of Bonjoro.com. Bonjoro is an app for sending individual personalized videos to welcome and onboard new customers and clients and provide customer service. We recorded this during…
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This Stealthy Tool Will Increase Your LinkedIn Engagement
If you struggle to get engagement on LinkedIn with your posts, I encourage you to check out the tool that I talk about in this episode. It’s called Lempod at https://lempod.com.
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Before You Share Links Online, Do This
Most of us share a lot of links these days. Whether we are emailing or texting someone a link, sharing on social media or putting a link in a blog post or whitepaper—links are pretty ubiquitous. But many people don’t stop to think about the wasted opportunities of just sending plain, verbatim...
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Press releases are increasingly ineffective
Press releases are not only expensive, but they are increasingly ineffective. Learn more effective techniques on how to distribute news of value from your company or organization.
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Do Marketing and Sales The Hard Way—Or Scale Your Efforts
Lots of people still do marketing and “lead generation” the hard way—surfing Google endlessly, poking around company websites looking for contact information, trying to match it up with LinkedIn profiles, etc. Fortunately, there are more modern tools to stop wasting your time and start scaling…
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If You Want Facebook Business Support, You’ll Have to Pay for It
If you want to advertise on Facebook and Instagram, of course you first need to have a business Page and administrative access. But what happens if you lose access to the Page? For example, if someone sets it up for your business then leaves—and isn’t around to add someone else as an admin? This...
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My first podcast in 2020
Hey there and Happy New Year! I’m getting back to recording after a decent break through the holidays.
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Use Good File Naming Conventions
Get into the habit of using good file naming conventions for your photos, PDFs and other digital files. You’ll thank yourself later, your friends, family and colleagues will thank you—and Google thank you.
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Do you have an excuse not to create content when you are super busy?
We all get busy. But unless you fail to plan for “busyness,” you don’t have a good excuse not to keep producing content to promote your business.
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Be More Spontaneous With Your Content Marketing
Do you let too much planning get in the way of producing content? Be more spontaneous! Consistency often tops quality for staying top-of-mind with your audience.
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What happens when you’re scared to post?
Have you ever been afraid or reluctant to post something online, for fear of what others may think—or believing that no one will care? It’s a pretty common feeling in my experience. My advice is simple: just go for it.
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Libsyn Discount Code — Good for Two Free Months
If you are starting a podcast and want full control, you will need to sign up with a reliable, affordable podcast hosting company. I recommend Libsyn, as you’ll hear more about in this podcast. Libsyn launched in 2004 as the first podcast service provider. Since then, they have become the world’s...
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How To Use Slack For Your Small Business
By now, you have most likely heard of Slack, the online communications platform that went public on the New York Stock Exchange on June 20, 2019. But if you haven’t actually tried using Slack for your small business, you are missing out. First and foremost, it’s a great software to encourage...
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Take Advantage of Free Tools To Promote Your Business On Google
Many small businesses may not be aware of the free online promotional tools that Google offers. To take advantage of these, go to business.google.com. You’ll need to register for a free Google My Business account and claim your business. Once you do, you’ll get a free business profile where you…
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Why RSS Feeds Are Still Awesome
The lowly RSS feed has been around a long time. More than 20 years to be exact. Originally dubbed RDF Site Summary—the RDF stood for Resource Description Framework, it was introduced in March 1999. It evolved into RSS, which now stands for either Rich Site Summary or my preference, Really Simple...
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Frase: My Favorite New Tool for Content Creation
I have been using a new online tool that I love for content creation. It’s called Frase (at https://www.frase.io). The system uses Artificial Intelligence with dramatic and useful results. Frase excels in four specific ways to help marketers create better content. The first feature is called...
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Specialty Retailers Increasingly Embrace Sophisticated Digital Marketing Techniques
I was pleased to be interviewed in the July issue of Hearth and Home magazine, in an article by Mark Brock titled, “Enemy to Frenemy to Friend.” The piece is all about the trend of specialty retailers to use advanced digital marketing more and more. A quick summary is that for many years, the...
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If you can't personalize your sales pitch, you're just being lazy
I ghostwrote a blog post for a sales training organization this week. Much of the post focused on the best practice of personalizing any messaging you send to prospective buyers. It should go without saying that personalization is a no-brainer, but surprisingly most people don’t see it as more…
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In Praise of Analog
So much of our lives now are lived digitally. We’re reading emails. We’re streaming videos. We’re consuming social media. We’re surfing Web pages. We’re talking to our stoic companion Alexa, asking what the weather is like outside and who won the game. All that is great—the technology I mean. We...
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Great new tool for content creation and curation
I have been experimenting with a new online tool called Frase for content creation and curation. I'm impressed with its capabilities. I has a number of features that let you quickly compile summaries of keyword-based topics that include the top sources found, how many words the top indexed posts...
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Create Video Captions For Better Consumption and SEO
Videos posted to social media sites continue to increase in popularity. And among the myriad reasons for posting more videos is simply to get more eyeballs. According to one study by Socialbakers, video posts have 135% higher organic reach than regular photo posts. Facebook alone generates over 8...
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Is the death of reading exaggerated?
According to different pundits, the act of reading is on the decline. For example, the website Statista points out that on average, Americans aged 20 to 34 spend a mere 0.11 hours reading daily, which amounts to less than seven minutes per day. They say that even though the time spent reading...
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How (And Why) To Use Hashtags On LinkedIn
LinkedIn is placing more emphasis on the use of hashtags. This is a good thing for the nearly 600 million people who use LinkedIn (more than 260 million on a monthly basis). Hashtags are keywords preceded by the pound symbol (#). They are a way to instantly filter or curate any related posts or...
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Google announced they are now transcribing podcasts
Google recently announced that they are automatically transcribing podcast content. This is a very exciting development for podcasters and anyone who is publishing audio content such as this, which is being published in the form of an Alexa Flash Briefing as well as a traditional podcast using an...
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Comarketing: A New Twist to Marketing
Recently, I started to introduce a new concept that I am calling comarketing. The idea behind comarketing is to impact small businesses in much the same way that coworking spaces stimulate collaboration within a shared environment. What Is Comarketing? While the world has had the practice of...
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Yes you (and I) need to be doing more videos
I read a recent blog post from Chris Brogan that talked about how little people are reading these days and on the other hand how much video they’re consuming. It’s worth reading his post for more tips on how to start doing video if like me you’re not a big fan of actually producing videos....
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My favorite site to discover new apps and software—Product Hunt
My favorite site to discover new apps and software is Product Hunt at producthunt.com. Every day, there are typically a dozen or more posts about new products. The best are voted up, and often the product creators will post special discounts just for members of Product Hunt. It’s free to join....
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Happy Spring Break
I’m taking the week off for Spring Break—will be recording again next week.
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Digital Ad Spending to Top Traditional for First Time In U.S. in 2019
emarketer reported this month that for the first time in 2019, digital ad spending will pass traditional media ads spending in the United States.
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Top Social Media Channels For Businesses In 2019
Wondering what the top social media channels are for businesses in 2019?Buffer and Social Chain's recent State of Social 2019 report provides an in-depth look at what 2,000 businesses reported. Top five channels include Facebook, Twitter, Instagram, LinkedIn and YouTube. But just out of the top...
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Is Email A Social Network In Disguise?
Today I’d like to chat about email for a few minutes. I read a very interesting article last week by Mike Isaac from the San Francisco bureau of the New York Times, titled “The New Social Network That Isn’t New at All.” In the article, Isaac writes: “My favorite new social network doesn’t...
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Top Skills for Modern Marketers
I was inspired to do this episode after seeing an infographic from Maryville University at https://online.maryville.edu/blog/11-modern-marketing-skills-for-business-innovators-to-master. They listed 11 "modern marketing skills for business innovators." I discuss their list and add a few of my…
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Sharing Smart Links Online
If you ever share links through social media, you may be missing out on a remarkable opportunity...and that is being able to capitalize on who actually clicks on those links. Think about it for a second. If you take the time to share a link and someone clicks it, that's great. You curated content...
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The Dangers of Discounting
You may be tempted or even pressured to discount your product or service. But what may seem like a good idea at the time, to stimulate new business and short-term cash flow, could backfire. Here are some downsides to consider before you rush to cut your price.
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Do you use Slack at work?
Do you use Slack at work? Are you a big fan—or have you found it hard to get adoption? I created the Learn Slack community several years ago (https://www.learnslack.com) and it’s been a fun place to test different ways to use Slack, share tips and tricks and get help from the community.
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10 Instant Hacks to Improve Landing Page Conversions by 5x
Have you ever created a landing page that doesn’t convert? Well, that’s over now! On March 15, 2019 (Friday), join the webinar 10 Instant Hacks to Improve Landing Page Conversions By 5X—hosted by Brandon Uttley (me!) and David Braun, founder of TemplateMonster and Weblium. We will explain how to...
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My Favorite Everyday Apps
Today I am sharing some of my favorite “everyday apps” to get things done! To learn more about these and other tools I use, visit www.kit.com/brandonuttley/everyday-apps
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The final countdown before this finally is a Flash Briefing...
I’m still waiting for the final approval from Amazon for this to be an actual Alexa flash briefing. I made a few mistakes in the process that have delayed things, but we should be good soon.
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Submitted this to Amazon for approval as a Flash Briefing!
I’m waiting to see if Amazon approves this as a flash briefing. I will let you know what happens. There was something funky going on yesterday where the podcast feed from Anchor.fm did not immediately publish to iTunes. Not sure what was happening there but nevertheless it does seem to be working...
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Oops! I needed a current podcast episode to create an Alexa Flash briefing using Anchor.
In my quest to connect my Anchor podcast RSS feed to Alexa to create a new Flash Briefing....I got an big error message. D’oh! So I’m updating the feed to see it that fixes the issue. Stay tuned, I’ll let you know what happens.
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Testing Anchor to produce a Flash briefing
Just a test with Brandon Scott of OkClear. We’re trying to determine if Anchor will be a good way to record and publish a Flash Briefing for Alexa!
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Find your voice and share it.
Everyone has a completely unique voice. Learn to find yours and share it with the world consistently.
About this show
Tips, tools and insights on branding, digital marketing, entrepreneurship and more from Brandon Uttley of Go For Launch.
Hosted by
Brandon Uttley
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