PODCAST · business
Brand Origins
by Chris Garin
Learn about the Origins of the Biggest Brands in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). A podcast for Filipino entrepreneurs.
Episodes
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Nescafe & the Philippines' Instant Coffee Wars
In this episode of Brand Origins, we dig into the true history of Nescafé and the instant coffee wars. We uncover the early inventors who came before Nestlé, how instant coffee existed decades earlier, and how Nescafé still became the global leader and the Philippines’ #1 brand. We break down how...
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The Underdog Story of Skyflakes, FITA, & MY San
SkyFlakes: The Complete Brand History Skyflakes is one of the biggest cracker brands in the Philippines. You will find it in lunch boxes, sari-sari stores, office drawers, long bus rides, merienda tables, and OFW care packages sent across the world.But how did a simple cracker become such a big...
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How Payoneer Empowers the Rise of Filipino Remote Workers
In this episode, Chris is joined by Monique Avila, Head of Customer Success at Payoneer, the fintech platform helping small and medium-sized businesses thrive on the global stage. Together, they discuss how Filipino entrepreneurs and freelancers are breaking barriers, building international...
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Why SM chose Watsons over Mercury Drug | Complete History
Watsons: The Complete History of the Philippines' Biggest Health and Beauty Retailer Watsons has become a household name in the Philippines. You will find it in nearly every SM mall, beside every grocery, and in almost every major city. But how did this happen? And why did SM choose to...
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How The Secret Company Behind Vivo, Oppo, Realme beat Samsung
In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share…
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The Origins of Chinese Car Brands in the Philippines: Are they finally worth buying?
In this episode, Chris breaks down the auto industry in the Philippines, the auto manufacturing industry in China, the history of each Chinese car brand that has entered the country, and whether China-made cars are finally worth considering. ------ TIMESTAMPS: (4:26) - Which car brand is winning…
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Shopee vs. Lazada | In-Depth Strategy Breakdown
Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation. Subscribe to my YouTube channel For shorter…
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Lazada | How Lazada Kickstarted the eCommerce Race in Southeast Asia
Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it…
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Shopee | The Beginning of the End? (Complete History)
This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force. Lastly, learn...
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How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)
Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty. Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on...
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Virtual Influencers vs. Human Influencers, Rings of Power's Budget, Liquid Death's Branding Masterclass
In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater. (1:00) - Marketing Examples by Harry Dry (7:15) - Virtual...
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Status Symbol Businesses, How a Physical Bookstore Can Thrive in the Ecommerce Era
In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours? Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode?…
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Chooks to Go | How a Marinating Error Created the Chicken Empire
Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go. Share your story at chrisgarin.com Subscribe to my YouTube channel Message...
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SHEIN | Ruthless Tactics, Scandals, Why They're Successful
Learn how Shein started, why they steal designs, Shein's unorthodox strategy, how Shein beat Zara, and why Gen Z love Shein even though it is destroying the environment. Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check…
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How Instagram Travel Influencers are Building Multi-million Dollar Companies
Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. Timestamps: * 1:30 - Otis, fractional investing in collectibles * 6:54 - Farmtogether, FarmFolio * 8:48 - Alternative investments, Alts.co *...
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National Bookstore | The Rags to Riches Story of Socorro Ramos
In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022). In this episode, learn about the complete history of National Bookstore, the inspiring story of Socorro Ramos, and how she navigated through the challenges that life...
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Canva | How Melanie Perkins Went From Teacher to Billionaire
Melanie Perkins and Clifford Obrecht weren’t programmers, they didn’t have millionaire parents, they didn’t have the connections, and they weren’t based in the US - they both simply spotted a problem that needed to be solved. This is the story of how they built Canva. Canva Free Trial:...
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Louis Vuitton | How a Homeless Boy Built the #1 Luxury Brand in the World
Chris talks about the complete history of Louis Vuitton in this brand origin story episode. TIMESTAMPS: Louis Vuitton myths (3:05) How Louis Vuitton started (6:30) The LV Monogram (12:05) Louis Vuitton during WW2 (14:25) Louis Vuitton goes public (17:55) Bernard Arnault & the LVMH Merger (18:29)...
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🎄 Christmas Special: How to be More Grateful
In this special episode, I talk about challenges I've overcome this past year, and how it has made me more grateful. This is my way of saying thank you to all of you listeners. No origin stories or business ideas to steal in this one. Message me on Instagram: @brandorigins Follow me on Twitter:...
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How to Make Millions by Helping Senior Citizens Become Gamers
Here's an idea worth stealing: create a business around teaching seniors how to play video games. Chris also talks about Netflix's brilliant marketing move in promoting the film 'Red Notice' when they stole the Mall of Asia globe, and the success of Mr. Beast's Squid Game YouTube video. (0:40) -...
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How a Personality Test is Making Over $20 Million, How Restaurants Can Have Their Own Drive-Thrus
In this Steal This Idea episode, Chris talks about the lucrative business behind the Myers-Briggs Personality Test, and how all restaurants can have their own drive-thru by doing one simple change. (0:15) - Restaurant Drive-Thrus (7:40) - Myers-Briggs Business Subscribe to my YouTube channel.…
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Steal This Idea — Human IPO: The Stock Market Where You Invest in People Instead of Companies
What if there was a stock market, but instead of investing in companies, you invest in people? In this episode of Steal My Idea, Chris talks about Human IPO, and Girls Auto Clinic, a car repair center for women. ------ TIMESTAMPS: *(1:52) - Human IPO *(13:00) - Car repair center for women ------...
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Steal This Idea — Making Millions Selling Furniture to Women and How to Get Recurring Revenue
Learn about how Modsy created a The Sims-inspired 3D remodeling app that allows people to shop for furniture. Chris also talks about Rainymood, the razor and blade business model, Spotify freemium, and Warby Parker's shift to contact lenses. Subscribe to my YouTube channel. Video versions of my...
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Steal This Idea — How this Brand is Making Millions by Solving Pregnant Women's Problems
In this new series, learn how to sell to pregnant women, true crime fans, and horror fans. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
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Andoks | How to Make Millions by Selling Roasted Chicken
From barely selling 2 chickens per day to opening 300 locations in the Philippines, learn how Sandy Javier built one of the biggest brands in the country. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris...
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Rolex | A Branding Masterpiece
Learn the branding and marketing strategies that Rolex applied to become the most coveted watch brand. I also cover the history of Rolex, and how Hans Wilsdorf built the company. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram,...
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L'Oreal Part II | L'Oreal's Nazi Past
Eugene Schueller and L'Oreal grew considerably during WWII as other brands across Europe collapsed. It all has to do with Schueller's Nazi connections. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin…
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L'Oreal Part I | Seducing the Richest Woman in the World
The Bettencourt Affair was the massive scandal that involved the L'Oreal heiress Liliane Bettencourt and François-Marie Banier, as well as members of the French government associated with president Nicolas Sarkozy. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there....
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Getty Images | The Getty Family Curse
Notorious for being a complete asshole, J. Paul Getty became the richest man in the world at the expense of a series of family tragedies. Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris
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Gucci | Murder & The Family Feud
Gucci was once at the brink of collapse due to infighting within the Gucci family. Learn about the rise, the fall, and the recovery of the Gucci brand. Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter,...
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PLDT | The Most Hated Company in the Philippines
If there's one thing ALL Filipinos have in common, it's that we all hate PLDT. Philippine Long Distance Telephone is the oldest and largest telecom company in the Philippines. Learn about how it started, the companies they own, and why they're the most hated brand in the Philippines. ———— Made by...
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Chanel | Why Women are Obsessed with Chanel
The story of Coco Chanel lives in every single Chanel product. The reason why women love Chanel is that it sends a message to the world that they aspire to be as rebellious as Coco Chanel. Learn about Coco's challenging past, her collaboration with the Nazis, her rivalry with Elsa Schiaparelli…
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Big Hit Entertainment | Behind the K-Pop Group BTS is a Tech Company in Disguise
Big Hit is a South Korean company that developed and manages BTS, which is a K-Pop group that's taking the world by storm. Big Hit recently went public hitting an $8 billion valuation. In this episode, you'll learn about what Big Hit is building that justifies its high valuation. ———— Made by...
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Cadbury | The Origins of Britain's Biggest Chocolate Company
This is the story of how John Cadbury went from selling cocoa drinks to selling milk chocolate bars. Learn how the brand grew into becoming the #1 chocolate brand in the UK. ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to...
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Reese's | How Reese's Peanut Butter Cups Became America's #1
Inspired by Milton Hershey's success, Harry Burnett Reese started his own candy company. He failed several times, but due to an unlikely opportunity, he finds success in one product: Peanut Butter Cups. This is the story of how Harry Burnett Reese built America's best selling chocolate brand.…
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Hershey's | Origin Story
Before Hershey's, Milton Hershey opened several candy shops that all failed. When he came back home, his family disowned him. With the help of a friend, he was able to start one more candy shop. This is the story of how Hershey's was built. ———— Made by Partizan ———— Subscribe to our YouTube...
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Brand Disasters: Woman Brings a Spear to LG's Product Launch
In 2013, to kickstart the launch of its new flagship phone, LG ran the "G in the Cloud" campaign. They gave people a chance to win a new G2 phone. All they had to do was to find a way to pop the balloons. LG would soon find out how far people are willing to go to get a free phone. ———— Made by...
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Among Us | How 3 Friends Took Over the Gaming World
It's easy to assume that the widely popular game Among Us is run by a large game-development studio with thousands of employees. The truth is, the team behind it is a company known as Innersloth — a team of 3 friends who met in college who share a love of creating games that make people happy.…
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Ryan's World | The $200 Million Toy Empire of Ryan Kaji
Ryan ToysReview's Ryan Kaji is the top-earning YouTuber as of 2020 but his biggest revenue streams go beyond his channels on YouTube. We talk about how Ryan's World makes money, the strategic partners of the brand, and the not-so-ideal impact that Ryan's World has on children around the world.…
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Brand Disasters: A $900 Billion Missed Opportunity
In 1999, Excite declined to acquire Google for $1 million. They negotiated the price down to $750K — Excite still passed on. We go back to when Larry Page and Sergey Brin we're struggling to find a buyer for their search engine. SUBSCRIBE to our YouTube channel. Video versions of our episodes are...
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Side Stories: LEGO vs. Chinese LEGO Knockoff Brands
We cover LEGO's legal battle with Lepin, Mega Bloks, Tyco Super Blocks, and some Chinese LEGO knockoffs that LEGO is battling with. Learn about what happened when LEGO's patent expired in 1978. SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Follow us on...
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LEGO | From The Verge of Bankruptcy to Becoming a Superbrand
This is the story of how LEGO started out. LEGO made a remarkable turnaround right at its lowest point. Learn about the early days of LEGO, how it started making LEGO bricks, the mistakes it made, how it recovered, and how it is doing today. SUBSCRIBE to our YouTube channel. Video versions of our...
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MasterClass | The Tragic Story That Inspired David Rogier To Build MasterClass
David Rogier's grandmother got rejected from getting into medical school because she's a woman, an immigrant, and Jewish. Rogier vowed to find a way for everyone to have access to the best teachers. The result is MasterClass. Learn about the history of MasterClass and how it all started.…
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OnlyFans | How A Father & Son Duo Disrupted the Porn Industry
"The King of Homemade Porn" — that's the title Timothy Stokely has earned for creating OnlyFans. Launched in 2016, it has risen during the pandemic and has made over $1.2 billion in revenues. Learn about how it all started in this episode. SUBSCRIBE to our YouTube channel. Video versions of our...
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SM | From 10 Cents to Being the Richest Man in the Philippines
This is the Henry Sy story. Learn every step of Henry Sy's journey — from selling cigarettes to starting a shoe store, and finally, to building the biggest malls in Asia. SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Watch the video version of this episode…
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Hot Ones | Selling $7 Million Worth of Hot Sauce by Interviewing Celebrities
Hot Ones is a YouTube series by First We Feast, where host Sean Evans interviews celebrities while they endure rounds of wings with hot sauce. Learn about the early days of Sean Evans & the history of Hot Ones. Watch the video version of this episode by subscribing to our YouTube channel Follow…
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Brand Disasters: When The Soviets Ruined McDonald's Olympics Giveaway
McDonald's ran a promo during the 1984 Olympics that was hosted in the US. Unfortunately, a "last-minute" boycott by the Soviets nations may have made everything this promo pricier than expected. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our...
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Miniso | How the Controversial Copycat Brand Took Over Asia
Miniso is infamous for pretending to be a Japanese company even though it's not. But we can't argue that it has embraced a business model that works so well in Asia. Learn about how it started, it's controversial strategies, and how it has attracted other copycats. Brand Origins is hosted by…
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Brand Disasters: The Biggest Advertising Disaster in British History
How bad can a TV commercial be that it causes a brand to be discontinued? In this episode, we talk about Strand — a brand of cigarettes that was launched in 1959. Learn about its devastating collapse in this brand disasters episode. Brand Origins is hosted by Chris Garin Watch the video version…
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Muji | Why the Japanese Brand is on the Decline
If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode. Brand Origins is hosted by Chris Garin Watch the video...
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ABOUT THIS SHOW
Learn about the Origins of the Biggest Brands in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). A podcast for Filipino entrepreneurs.
HOSTED BY
Chris Garin
CATEGORIES
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Frequently Asked Questions
How many episodes does Brand Origins have?
Brand Origins currently has 92 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Origins about?
Learn about the Origins of the Biggest Brands in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). A podcast for Filipino entrepreneurs.
How often does Brand Origins release new episodes?
Brand Origins has 92 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand Origins?
You can listen to Brand Origins on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Origins?
Brand Origins is created and hosted by Chris Garin.
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