PODCAST · business
Brand Promise with Nick Vehr
by Vehr Communications
We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.
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66
Mitch Dunn, co-founder of The Pickle Lodge
Nick Vehr hits the court with Mitch Dunn, co-founder of The Pickle Lodge, to break down why pickleball has become the fastest-growing sport in the world and what that means right here for Cincinnati.
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65
Randy Freking and Jack Greiner, Lifetime Cincinnati Reds’ Enthusiasts
Nick Vehr steps back up to the plate with Jack Greiner and Randy Freking, self-proclaimed professional baseball enthusiasts, just in time for the Reds’ Opening Day return to home base.
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64
Ben Huffman, Executive Director, Cincinnati Regional Sports Commission
Nick Vehr talks with Ben Huffman, Executive Director of the Cincinnati Regional Sports Commission, as he tackles new opportunities to sell the Cincinnati brand through sports tourism.
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63
Michael Sweeney and Nick Dew, Graeter's Brand Redesign
Nick Vehr speaks with Michael Sweeney and Nick Dew about the sweet honor of giving iconic ice cream maker Graeter’s its first brand redesign in 20 years — just in time for Santa and other dessert lovers everywhere.
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62
Michael Perry, Journalist, Cincinnati Enquirer
Nick Vehr speaks with Michael Perry about his long news career, his leadership stints in strategic communications, including at Vehr Communications, and the synergy between the two.
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61
Lloyd Rang, president and narrative lead at Curious Public in Toronto
Nick Vehr speaks with Lloyd Rang, president and narrative lead at Curious Public in Toronto, Canada, about the magic of great storytelling and the art of navigating uncertainty with hope.
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60
Alan Abes, president of the Cincinnati Bar Association and partner at Dinsmore
Nick Vehr speaks with Alan Abes, president of the Cincinnati Bar Association and partner at Dinsmore, about the issues, services and perspectives that affect not just local attorneys, but everyone in the region.
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59
John London, Reporter WLWT TV
Nick Vehr speaks with longtime WLWT reporter John London about his 40-year news career and the many stories he’s shared.
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58
Randy Freking and Jack Greiner, Lifetime Cincinnati Reds’ Enthusiasts
Nick Vehr speaks with Randy Freking and Jack Greiner about their beloved Cincinnati Reds, the oldest brand in professional baseball.
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57
Tim Philpott (VP/CMO, Graeter’s Ice Cream) & Sarah Sicking (SVP of Marketing and Brand Engagement, Skyline Chili)
Nick Vehr speaks with Tim Philpott, VP/CMO at Graeter’s Ice Cream, and Sarah Sicking, VP of Marketing and Brand Engagement at Skyline Chili, about the Skyline Spice ice cream promotion between these two iconic Cincinnati brands.
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56
Kelly Lanser, President and CEO, The Corporation for Findlay Market
Nick Vehr speaks with Findlay Market President and CEO Kelly Lanser about maintaining the tradition of the Cincinnati Reds Opening Day parade.
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55
Mrs. Santa Claus
Nick Vehr speaks with Mrs. Santa Claus, Chief Operating Officer of North Pole Inc., about how the magic and joy of Christmas might be powered this year by artificial intelligence. Happy holidays!
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54
Douglas B. Flora, MD, Executive Medical Director, St. Elizabeth Healthcare
Nick Vehr speaks with Douglas B. Flora, MD, executive medical director of oncology services at St. Elizabeth Healthcare, about potential encouraging medical applications of AI.
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53
Paul Kroner, Owner and Gallerist, Studio Kroner
Nick Vehr speaks with Paul Kroner, sculptor, painter and owner of Studio Kroner, about how AI plays at the intersection of art and technology.
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52
Kevin Kirby, PhD, Dean of College of Informatics, Northern Kentucky University
Nick Vehr speaks with Kevin Kirby, PhD, dean of Northern Kentucky University’s College of Informatics, about AI’s societal impact since its development in the 1980s to being popularized late 2022 with OpenAI’s generative AI product ChatGPT.
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51
Pete Blackshaw, Founder & CEO, BrandRank.AI
Nick Vehr speaks with Pete Blackshaw, founder & CEO of BrandRank.AI, about how access is the driving factor in this revolution of generative artificial intelligence technology.
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50
Pat Browning, Senior Vice President and CIO, The E.W. Scripps Company
Nick Vehr speaks with The E.W. Scripps Company Senior Vice President and CIO Pat Browning about how the news industry is leveraging and protecting against artificial intelligence.
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49
Alex Mayhew, Executive Director, IPREX Global Communication
Nick Vehr speaks with IPREX Global Communication Executive Director Alex Mayhew about how specific generative AI platforms can increase workplace efficiencies.
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48
Jack Greiner, Partner at Faruki PLL
Nick Vehr talks with Jack Greiner, partner at Faruki PLL, about the complexity of respecting free speech rights while developing and managing corporate brand strategies in a historically divisive political environment.
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47
Dan Hurley, Local Historian and Newsmakers Executive Producer/Host
Nick Vehr speaks with Dan Hurley, local historian and Executive Producer/Host of Newsmakers, about the recent political climate’s impact on brands and marketing.
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46
Lindsey DeWitte, President, Barkley PR
Nick Vehr speaks with Barkley PR President Lindsey DeWitte about how her agency’s commitment to “whole brands” is guiding its initial strategy around artificial intelligence.
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45
Harri Kammonen, CEO & Partner, Manifesto
Nick Vehr speaks with Manifesto CEO & Partner Director Harri Kammonen about accounting for your customer’s wants and needs when considering the use of AI-generated content.
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44
Anu Gupta, Director, APRW
Nick Vehr speaks with APRW Director Anu Gupta about how Asia is more cautious than the United States when it comes to adopting AI in professional applications.
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43
Horacio Loyo Gris, Director, Dextera Comunicación
Nick Vehr speaks with Dextera Comunicación Director Horacio Loyo Gris about use of AI in our daily routines and how consumer brands must maintain trust in their human teams.
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42
Kimberley Rudd, President, Rudd Resources
Nick Vehr speaks with Chicago-based Rudd Resources President Kimberley Rudd about her excitement and anxiety for new AI-driven technology and tools
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41
Jonathan Saatchi, Managing Director, MC2
Nick Vehr speaks with the MC2 Managing Director, Jonathan Saatchi, from Manchester, UK, about AI applications he’s seen in practice and how they are testing this new technology.
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40
Alex Mayhew, Executive Director, IPREX Global Communication
Nick Vehr speaks with IPREX Global Communication Executive Director Alex Mayhew about how agencies are seeking to understand the promise and challenge of AI for themselves and their clients.
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39
Rick Pender, Author and Local Journalist
Nick Vehr speaks with author and local journalist Rick Pender about stories documented in his Bengals history book and why he thinks this current team is one we can believe in.
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38
Julie Calvert, President & CEO, Visit Cincy
Nick Vehr speaks with Julie Calvert, Visit Cincy President & CEO, about the many personalities of this Bengals roster and wanting to associate yourself with a winner.
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37
Paul Daugherty, Former Cincinnati Enquirer Sports Columnist
Nick Vehr speaks with former Cincinnati Enquirer Sports Columnist Paul Daugherty about his years covering the Cincinnati Bengals and how they’ve since evolved.
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36
Wayne Box Miller, Gameday Host, Bengals Radio Network
Nick Vehr speaks with Wayne Box Miller, Bengals Radio Network gameday host, about the impact generational talent and leadership can have on a growing organization.
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35
Ed Burghard, Branding Expert, P&G and State of Ohio
Nick Vehr speaks with local branding expert Ed Burghard for his perspective on the various factors in play throughout the Bengals’ brand evolution.
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34
Phil Amrein, Bengals Nominee 2022 NFL Fan of the Year
Nick Vehr speaks with Phil Amrein, Bengals nominee for 2022 NFL Fan of the Year, to explore the fanbase’s role in the reawakening of the Bengals brand.
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33
Reggie Williams. Former Bengals Linebacker
Nick Vehr speaks with legendary linebacker Reggie Williams – who starred in Cincinnati’s two early Super Bowl runs – about being on the team that introduced, “Who Dey,” and what it means watching the Bengals thrive today.
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32
Ivy Bayer and Cincinnati Magazine
Nick Vehr speaks with Ivy Bayer, Publisher of Cincinnati Magazine, about how events and engaging content help build trust between local lifestyle publications and their audiences.
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31
Jeff Brogan and WCPO-TV
Nick Vehr speaks with Jeff Brogan, vice president and general manager of WCPO-TV, about his career with the E.W. Scripps Company family and the evolution of local TV news coverage.
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30
Crystal Kendrick and The Voice of Black Cincinnati
Nick Vehr speaks with Crystal Kendrick, founder and publisher at The Voice of Black Cincinnati, about tailoring content toward her audience as a one-stop digital community resource.
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29
Beryl Love and the Cincinnati Enquirer
Nick Vehr speaks with Beryl Love, Executive Editor of the Cincinnati Enquirer, about the brand focus of one of our region’s last remaining but remarkably influential daily online and print publications.
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28
Maryanne Zeleznik and WVXU-FM
Nick Vehr speaks with Maryanne Zeleznik, Vice President of News and “Morning Edition” for WVXU-FM, about the privilege of being part of people’s everyday routines and the pressure that comes with it.
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27
Jamie Smith and the Cincinnati Business Courier
Nick Vehr speaks with Jamie Smith, Publisher & Market President of the Cincinnati Business Courier, about his unique journalism background and the B2B side of the news media industry.
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26
Lacy Starling and LINK Media
Nick Vehr speaks with Lacy Starling, President & CEO of LINK Media, about launching a news organization during the pandemic and how it is evolving the local news model.
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25
Cameron Kitchin and the Cincinnati Art Museum
Nick Vehr has a “spirited” discussion with Cameron Kitchin, director of the Cincinnati Art Museum, about his fascination with experiencing history through art and the ghosts that visit this Cincinnati institution.
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24
John Morris Russell and the Cincinnati Pops Orchestra
Nick Vehr speaks with John Morris Russell, conductor of the Cincinnati Pops Orchestra, about his unstoppable energy and where his lifelong devotion to music has led him.
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23
Sheriff Charmaine McGuffey and the Hamilton County Sheriff's Office
Nick Vehr speaks with Charmaine McGuffey, Hamilton County Sheriff, about her life-changing campaign win and career journey from deputy sheriff to the highest-ranking elected woman in county history
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22
Victoria Morgan and the Cincinnati Ballet
Nick Vehr speaks with Victoria Morgan, former artistic director and CEO of Cincinnati Ballet, about her historic career and the city’s evolving ballet and dance community.
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21
Stephanie Byrd and the American Red Cross Central & Southern Ohio Region
Nick Vehr speaks with Stephanie Byrd, CEO of the American Red Cross Central & Southern Ohio Region, about the intricacies of one of the world’s most recognized and trusted brands.
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20
Dave Spaulding and The Turner Construction Company
Nick Vehr speaks with Dave Spaulding, VP and GM of Global Development for Turner Construction Company, about how meaningful it is to work in his hometown and what construction giant Turner can accomplish with its “build local, think global” mindset.
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19
Katie Haas and the Western & Southern Open
Nick Vehr speaks with Katie Haas, CEO of the Western & Southern Open, about the complexity of staging two world-class tennis events, managing through COVID-19 and promoting one of the tennis world’s longest running and most revered global events.
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18
Candace McGraw and the Cincinnati/Northern Kentucky International Airport
Nick Vehr speaks with Candace McGraw, CEO of Cincinnati/Northern Kentucky International Airport (CVG), about redefining and elevating the role of an airport while infusing “world-class professionalism and Midwest charm” in the process.
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17
Iris Simpson Bush and the Flying Pig Marathon
Nick Vehr speaks with Iris Simpson Bush, Executive Director of the Flying Pig Marathon and President/CEO of Pig Works, about being one of the country’s most popular marathons and the event’s significance within the Cincinnati community.
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ABOUT THIS SHOW
We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.
HOSTED BY
Vehr Communications
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